Pirucream

What Pirucream does

Pirucream is the North American brand of Pirulín, a premium rolled-wafer confectionery owned by Sindoni Group and operated in the U.S. through Sindoni North America, headquartered in Miami, FL. The company manufactures bite-sized and full-size thin, crunchy rolled wafers filled with creamy chocolate-hazelnut, coconut, or double-chocolate fillings, formulated with hazelnuts from Tarragona, Spain and certified organic cocoa under a clean-label recipe free from artificial colors, flavors, sweeteners, high-fructose corn syrup, and trans fats. The brand traces to a secret Sindoni family recipe first launched in 1975 and originated with Italian founders Filippo and Giuseppe Sindoni, who established Grupo Sindoni in Maracay, Venezuela in 1951.

The company operates a consumer packaged goods (CPG) business model, generating revenue through one-time retail and e-commerce sales of two product lines: Original Rolled Wafers sold in 10.58oz cans and 0.85oz–2.3oz sachets, and the newer Pirucream Bites line launched in 2024 in 7oz resealable pouches at $4.99 SRP. Pirucream distributes through major U.S. mass and drug-store retailers (Walmart, Publix, Walgreens, CVS), direct-to-consumer via its Amazon storefront, and supports sales with influencer partnerships, in-store sampling, trade-show presence (Summer Fancy Food Show, Americas Food & Beverage Show), and organic social media on Instagram, Facebook, and TikTok. Globally, the underlying Pirulín brand is sold in more than 20 countries and has secured strategic frozen-dessert co-branding with McDonald's in 15+ countries.

Name

Pirucream

Legal name

Pirucream

Website

https://pirucream.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Pirucream is a Miami-based consumer packaged goods brand (Sindoni North America) that makes premium rolled-wafer snacks with creamy chocolate-hazelnut, coconut, and double-chocolate fillings, sold in U.S. mass retailers and the global Pirulín brand operates in 20+ countries.

Ownership category

akta.pro rank

Product category

Premium Confectionery Snacks

NAICS

Bakeries and Tortilla Manufacturing (3118), Sugar and Confectionery Product Manufacturing (3113)

SIC

Cookies & Crackers (2052)

akta.pro industry

PRIMARYCRADABAM

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Rolled wafer snacks
• Cream-filled wafers
• Premium confectionery
• Bite-size snacks
• Clean-label snacks

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Pirucream generates revenue through direct sales of its rolled wafer products, including Original Rolled Wafers (in cans and sachets) and Bites (in pouches and sachets) through retail and e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pirucream manufactures and sells premium rolled wafer snacks with creamy fillings under two product lines: the Original Rolled Wafers (Chocolate Hazelnut and Coconut, in cans and sachets) and the newer Pirucream Bites (Chocolate Hazelnut, Double Chocolate, and Coconut Crème, in resealable pouches and sachets). Products are made with clean-label ingredients including hazelnuts from Tarragona, Spain, and 100% certified organic cocoa, and are sold through major U.S. retailers and e-commerce.

Product overview

Pirucream is a premium rolled wafer brand with European roots and Latin American flair, offering two distinct product lines. The Original Rolled Wafers line features traditional thin and crunchy wafers with creamy fillings (Chocolate Hazelnut and Coconut) available in can (10.58oz) and sachet formats (2.3oz, 0.85oz). The newer Pirucream Bites line, launched in 2024, provides bite-sized versions of the same rolled wafers with creamy fillings in three flavors (Chocolate Hazelnut, Double Chocolate, Coconut Crème) in resealable 7oz pouches and 1.9oz sachets. All products feature clean-label ingredients including hazelnuts from Tarragona, Spain and certified organic cocoa, free from artificial colors, flavors, sweeteners, and high-fructose corn syrup.

Differentiator

Problem solved

Functional benefit

Products and services

• Pirucream Bites - Chocolate Hazelnut Bite-sized thin and crunchy rolled wafer filled with rich chocolate hazelnut cream, made with hazelnuts from Tarragona, Spain and certified organic cocoa. Free from artificial colors, flavors, sweeteners, and high-fructose corn syrup. Sold in resealable 7oz pouches and 1.9oz sachets.
• Pirucream Bites - Double Chocolate Bite-sized thin and crunchy rolled wafer with chocolate filling inside a chocolate rolled wafer, delivering a rich chocolate-on-chocolate experience. Clean-label ingredients, no artificial colors, flavors, or sweeteners.
• Pirucream Bites - Coconut Crème Bite-sized thin and crunchy rolled wafer filled with rich coconut cream, offering a tropical taste experience with clean-label credentials. Sold in resealable 7oz pouches and 1.9oz sachets.
• Pirucream Original Rolled Wafers - Chocolate Hazelnut (Can 10.58oz) The signature original thin and crunchy rolled wafers filled with rich chocolate hazelnut cream, made using the secret Sindoni family recipe. Available in a 10.58oz can format.
• Pirucream Original Rolled Wafers - Chocolate Hazelnut (Sachet 2.3oz) Convenient single-serve sachet portion of the original thin and crunchy rolled wafers filled with rich chocolate hazelnut cream.
• Pirucream Original Rolled Wafers - Chocolate Hazelnut (Sachet 0.85oz) On-the-go single-serve sachet portion of the original thin and crunchy rolled wafers filled with rich chocolate hazelnut cream.
• Pirucream Original Rolled Wafers - Coconut (Can 10.58oz) Original thin and crunchy rolled wafers filled with rich coconut cream, offering a tropical taste. Available in 10.58oz can format.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PublixcoreChannel Partner/ Reseller/ Distributor · 24 July 2025Publix partnered with Pirucream to launch Pirucream Bites with a Buy One, Get One Free (BOGO) promotion from July 24-30, 2025 in all participating stores. The product launched in three flavors: Chocolate Hazelnut, Double Chocolate, and Coconut Crème.
• ArakúminorStrategic or Co-development Partner · 1 January 2020Pirucream collaborated with premium liquor brand Arakú to create Pirulín Chocolate Hazelnut combined with Arakú rum and coffee liquor as an adult beverage.
• McDonald'sminorStrategic or Co-development Partner · 1 January 2019Launched a family-sized Pirulín ice cream in Venezuela following the success of frozen dessert collaborations.
• McDonald'scoreStrategic or Co-development Partner · 1 January 2018After evaluating the success of the Pirulín Chocolate Hazelnut McFlurry, McDonald's launched a second Pirulín Coconut dessert portfolio available in over 15 countries.
• McDonald'scoreStrategic or Co-development Partner · 1 January 2016McDonald's launched Pirulín Chocolate Hazelnut McFlurry in several Latin American countries starting with Venezuela, which became a trending topic nationwide. The collaboration was classified as a global success story and duplicated in Colombia, Panama and several Caribbean countries.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mondelēz International: Mondelēz is the global snacks and confectionery powerhouse behind Oreo, Chips Ahoy!, Toblerone and Cadbury. Comparable as a broad incumbent competing for the same cookie/snack shelf space and consumer occasions Pirucream targets in US retail.
• Nestlé: Nestlé is the world's largest CPG company and produces KitKat — a chocolate-covered wafer bar that is the most ubiquitous wafer-format snack globally. Comparable on wafer-product category leadership, mass distribution, and QSR/frozen dessert adjacencies.
• Pepperidge Farm: Pepperidge Farm (Campbell Soup) is a US heritage cookie/cracker brand with national grocery distribution including Walmart, Publix and CVS — the same retailers stocking Pirucream. Comparable on premium cookie positioning, multi-format SKUs and US grocery distribution overlap.
• Ferrero: Ferrero is the global hazelnut-spread and wafer-confectionery leader (Nutella, Kinder, Ferrero Rocher), with wafer-format products directly competing for the same consumer occasion and shelf set as Pirucream. Comparable on premium confectionery positioning and hazelnut-cream heritage.
• Hershey: Hershey is the largest US confectionery company and a major supplier of chocolate snacks sold through Walmart, Walgreens and CVS. Comparable on chocolate-snack category competition at the same retail accounts and on impulse/snack-bar adjacency.

Others

• McDonald's: McDonald's is the long-standing QSR partner that has launched multiple Pirulín co-branded frozen desserts since 2016 — a relationship that validates Pirucream as a partner-of-choice for major QSR menu collaborations and is a critical go-to-market channel for the brand globally.
• Haagen-Dazs: Haagen-Dazs (Nestlé) is the premium ice cream brand that Pirucream/Pirulín has collaborated with at McDonald's for frozen dessert launches (McFlurry, Coconut dessert portfolio). Comparable on premium frozen-dessert positioning and QSR co-development model relevant to Pirucream's growth path.

Direct peers

• Bahlsen: Bahlsen is a German heritage cookie/wafer brand (including Pick Up! chocolate-covered wafer bars) with global distribution. Direct comparable on baked-wafer confectionery format, premium European heritage positioning, and multi-format SKU strategy.
• Loacker: Loacker is an Italian heritage brand specializing in wafer cookies with cream fillings (including hazelnut and coconut), sold globally in similar pack formats to Pirucream. Comparable on product format, premium positioning, Italian-origin heritage story and clean-label credentials.
• Pirouline: Pirouline is the closest direct competitor — rolled wafer cookies filled with chocolate or vanilla cream, sold in canisters and individually wrapped. The product format, packaging, price tier and target occasion (indulgent at-home snacking) overlap almost entirely with Pirucream's Original Rolled Wafers line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pirucreamoficial
• Instagraminstagram.com/pirucreamoficial
• TikToktiktok.com/@pirucreamofficial
• LinkedInlinkedin.com/company/pirucream

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pirucream