Get In
Get In is a Spain-based music promotion and artist management company that books tours, promotes concerts, produces festivals, and manages artist careers for 31 Spanish and international acts including U2, Ed Sheeran, and La Oreja de Van Gogh.
- Company typePrivate
- Founded1991
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
Get In firmographics
Firmographics- Name
- Get In
- Legal name
- PROMOCIONES MUSICALES GET IN S.L.
- Website
- https://getin.es
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Get In is a Spain-based music promotion and artist management company that books tours, promotes concerts, produces festivals, and manages artist careers for 31 Spanish and international acts including U2, Ed Sheeran, and La Oreja de Van Gogh.
- Ownership category
- akta.pro rank
Get In industry classification
Industry- Product category
- Music Promotion & Live Entertainment Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
- akta.pro secondary industries
- Full-Service Artist Management (MPAIAGAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)
Keywords
Where Get In is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Get In business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Booking Commission: Commission from national and international artist booking for concerts, tours, and live performances. Artistes delegate their tours to Get In for booking representation.
- Concert Promotion: Revenue from promoting major national and international tours. Company organizes and produces concerts for artists including U2, Bruce Springsteen, Ed Sheeran, and Rolling Stones.
- Festival Production: Revenue from producing and co-organizing festivals including Músicos en la Naturaleza and Música en la Montaña Riaño. Previously co-organized Songs for a Ewan day, Big Festival Biarritz, and Fnac Music Festival.
- Artist Management Fees: Comprehensive artist management services including record contracts, publishing, press office, sponsors, and new artist development.
- Event Production Services: Production department services including equipment rental, security systems, specialized personnel, press conferences, and exclusive event production for corporate clients and cultural institutions.
- Record Label (Insamuel Records): Founded in 2005, small record label licensing emerging artists.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Get In product offering
Product offeringCore offering
Get In is a music-industry services company that manages artists, books concert tours, and produces live music events and festivals across Spain and Latin America. Operating from offices in Donostia-San Sebastián, Madrid, and Mexico City since 1991, the firm delivers end-to-end live-music services — from artist representation and touring logistics to festival co-production and event execution — and supports releases through its in-house label Insamuel Records (founded 2005).
Product overview
Get In is a music promotion and artist management company offering a comprehensive suite of services for the music industry. The company operates as a multi-service platform encompassing Artist Management (providing personalized service, record contracts, booking, press and communications), Booking Services (tour booking and advisory), Concert Promotion (specializing in major national and international tours), Festival Promotion (producing events like Músicos en la Naturaleza and Música en la Montaña Riaño), Event Production (including rentals, security systems, and exclusive event production), and INSAMUEL RECORDS (a record label for emerging artists founded in 2005). The portfolio is organized as service lines rather than a unified software product.
Differentiator
Problem solved
Functional benefit
Brands
- INSAMUEL RECORDS: Record label founded in 2005 for emerging artists
Products and services
- Artist Management
- Booking Services
- Concert Promotion
- Festival Promotion
- Event Production Technical and logistical production of live music events, including staging, sound, and on-site operations. Serves artists, venues, festivals, and corporate clients commissioning live-music events.
- Insamuel Records In-house record label (founded 2005) that signs, develops, and releases recordings by artists on the Get In roster. Provides label infrastructure — A&R, recording, distribution, and rights administration — for managed and external artists.
Quantifiable outcome
- 8+ million records sold by La Oreja de Van Gogh worldwide
- +4 more outcomes
Companies that use Get In
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Get In technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Get In partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Taste The FloorcoreJoint partnership with Get In for artist María José Llergo's career development. Both companies form a shared team providing booking and management services, representing the flamenco talent in Spain.
- A.R.T.E.coreMembership in A.R.T.E. (Association of Entertainment Companies) for industry representation and networking
- APM promotores musicalescoreMember and held Presidency from 2008 to 2010. Association of Music Promoters for industry representation
- MIE KurdistanminorMember of MIE Kurdistan for industry representation
- Basque Culture CouncilminorMember of the Basque Culture Council Plenary Session for cultural policy engagement
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Get In competitors and assessment
Company assessmentDirect peers
- Live Nation Entertainment: Global concert promotion, artist management and live event giant. Directly comparable as it competes in concert promotion, booking, and artist management across international markets including Spain, often for the same global touring acts Get In handles.
- OCESA: Mexico's largest concert promoter and event producer (part of CIE). Especially relevant given Get In's Mexico City office; OCESA competes for the same Latin American touring circuit and Spanish-language artist bookings Get In seeks to access.
- Primary Wave Music: Independent music publishing, talent management, and marketing company. Comparable to Get In's full-service artist management plus record label (Insamuel Records) functions, particularly in artist development and rights management.
- AEG Presents: World's second-largest concert promoter and a division of AEG (Anschutz Entertainment Group). Directly competes with Get In for major international tours and operates in similar artist booking, promotion, and festival production categories.
- WME (Endeavor): One of the world's leading talent agencies under Endeavor Holdings, representing artists for touring, endorsements, and broader career management. Directly competes with Get In's booking and management services, particularly for international superstar clients.
- Paradigm Talent Agency: Full-service talent agency representing artists in music, film, and live performance. Directly comparable to Get In's booking agency services for live touring and concert representation.
- Creative Artists Agency (CAA): Major global talent and sports agency representing artists for concerts, tours, endorsements, and career management. Comparable to Get In's booking and artist management services for the highest-tier international acts.
- United Talent Agency (UTA): Leading global talent, entertainment, and sports agency. Represents musicians for touring, recordings, and endorsements in direct competition with Get In's booking and management services for both established and emerging artists.
- Doctor Music Concerts: Long-established Spanish concert promoter (founded 1980s) headquartered in Barcelona. Closest direct competitor in Spain, with overlapping activities in concert promotion, festival production, and major international artist bookings.
Broad incumbents
- Insomniac Events: US-based live event and festival promoter (owned by Live Nation) producing major music festivals and concerts. Comparable as an established festival/concert promoter, but focused on electronic music and operating at much larger global scale than Get In.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Get In social profiles
Digital presenceGet In financial estimates
Financial estimateRevenue estimate
Valuation estimate
Get In leadership team
Management profileNumber of profiles
Get In subsidiaries and ownership
Company hierarchySubsidiaries1 record
Get In funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Get In M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Get In
What does Get In do?
Get In is a music-industry services company that manages artists, books concert tours, and produces live music events and festivals across Spain and Latin America. Operating from offices in Donostia-San Sebastián, Madrid, and Mexico City since 1991, the firm delivers end-to-end live-music services — from artist representation and touring logistics to festival co-production and event execution — and supports releases through its in-house label Insamuel Records (founded 2005).
Is Get In a public or private company?
Get In is a private company. It is classified as unknown and is currently operating.
When was Get In founded?
Get In was founded in 1991. It employs 11 to 50 people.
Where is Get In based?
Get In is headquartered in Madrid, Spain, in the Europe region.
How does Get In make money?
Six revenue lines are on record. Booking Commission is the primary driver. The others are concert Promotion, festival Production, artist Management Fees, event Production Services and record Label (Insamuel Records).
Who are Get In's main competitors?
Direct peers on record are Live Nation Entertainment, OCESA, Primary Wave Music, AEG Presents, WME (Endeavor), Paradigm Talent Agency, Creative Artists Agency (CAA), United Talent Agency (UTA) and Doctor Music Concerts. Insomniac Events is listed as a broad incumbent.
Does Get In have an API?
No public API is recorded for Get In.
What industry is Get In in?
Get In's product category is Music Promotion & Live Entertainment Services. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services, with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 7114 and its SIC code is 7900.