Get In

Name

Get In

Legal name

PROMOCIONES MUSICALES GET IN S.L.

Website

https://getin.es

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Get In is a Spain-based music promotion and artist management company that books tours, promotes concerts, produces festivals, and manages artist careers for 31 Spanish and international acts including U2, Ed Sheeran, and La Oreja de Van Gogh.

Ownership category

akta.pro rank

Product category

Music Promotion & Live Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

Keywords

• Music artist management
• Concert promotion services
• Live event booking
• Festival production
• Music industry services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Booking Commission: Commission from national and international artist booking for concerts, tours, and live performances. Artistes delegate their tours to Get In for booking representation.
2. Concert Promotion: Revenue from promoting major national and international tours. Company organizes and produces concerts for artists including U2, Bruce Springsteen, Ed Sheeran, and Rolling Stones.
3. Festival Production: Revenue from producing and co-organizing festivals including Músicos en la Naturaleza and Música en la Montaña Riaño. Previously co-organized Songs for a Ewan day, Big Festival Biarritz, and Fnac Music Festival.
4. Artist Management Fees: Comprehensive artist management services including record contracts, publishing, press office, sponsors, and new artist development.
5. Event Production Services: Production department services including equipment rental, security systems, specialized personnel, press conferences, and exclusive event production for corporate clients and cultural institutions.
6. Record Label (Insamuel Records): Founded in 2005, small record label licensing emerging artists.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Get In is a music-industry services company that manages artists, books concert tours, and produces live music events and festivals across Spain and Latin America. Operating from offices in Donostia-San Sebastián, Madrid, and Mexico City since 1991, the firm delivers end-to-end live-music services — from artist representation and touring logistics to festival co-production and event execution — and supports releases through its in-house label Insamuel Records (founded 2005).

Product overview

Get In is a music promotion and artist management company offering a comprehensive suite of services for the music industry. The company operates as a multi-service platform encompassing Artist Management (providing personalized service, record contracts, booking, press and communications), Booking Services (tour booking and advisory), Concert Promotion (specializing in major national and international tours), Festival Promotion (producing events like Músicos en la Naturaleza and Música en la Montaña Riaño), Event Production (including rentals, security systems, and exclusive event production), and INSAMUEL RECORDS (a record label for emerging artists founded in 2005). The portfolio is organized as service lines rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• INSAMUEL RECORDS: Record label founded in 2005 for emerging artists

Products and services

• Artist Management
• Booking Services
• Concert Promotion
• Festival Promotion
• Event Production Technical and logistical production of live music events, including staging, sound, and on-site operations. Serves artists, venues, festivals, and corporate clients commissioning live-music events.
• Insamuel Records In-house record label (founded 2005) that signs, develops, and releases recordings by artists on the Get In roster. Provides label infrastructure — A&R, recording, distribution, and rights administration — for managed and external artists.

Quantifiable outcome

• 8+ million records sold by La Oreja de Van Gogh worldwide
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Taste The FloorcoreStrategic or Co-development Partner · 18 September 2024Joint partnership with Get In for artist María José Llergo's career development. Both companies form a shared team providing booking and management services, representing the flamenco talent in Spain.
• A.R.T.E.coreStrategic or Co-development PartnerMembership in A.R.T.E. (Association of Entertainment Companies) for industry representation and networking
• APM promotores musicalescoreStrategic or Co-development PartnerMember and held Presidency from 2008 to 2010. Association of Music Promoters for industry representation
• MIE KurdistanminorStrategic or Co-development PartnerMember of MIE Kurdistan for industry representation
• Basque Culture CouncilminorStrategic or Co-development PartnerMember of the Basque Culture Council Plenary Session for cultural policy engagement

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Live Nation Entertainment: Global concert promotion, artist management and live event giant. Directly comparable as it competes in concert promotion, booking, and artist management across international markets including Spain, often for the same global touring acts Get In handles.
• OCESA: Mexico's largest concert promoter and event producer (part of CIE). Especially relevant given Get In's Mexico City office; OCESA competes for the same Latin American touring circuit and Spanish-language artist bookings Get In seeks to access.
• Primary Wave Music: Independent music publishing, talent management, and marketing company. Comparable to Get In's full-service artist management plus record label (Insamuel Records) functions, particularly in artist development and rights management.
• AEG Presents: World's second-largest concert promoter and a division of AEG (Anschutz Entertainment Group). Directly competes with Get In for major international tours and operates in similar artist booking, promotion, and festival production categories.
• WME (Endeavor): One of the world's leading talent agencies under Endeavor Holdings, representing artists for touring, endorsements, and broader career management. Directly competes with Get In's booking and management services, particularly for international superstar clients.
• Paradigm Talent Agency: Full-service talent agency representing artists in music, film, and live performance. Directly comparable to Get In's booking agency services for live touring and concert representation.
• Creative Artists Agency (CAA): Major global talent and sports agency representing artists for concerts, tours, endorsements, and career management. Comparable to Get In's booking and artist management services for the highest-tier international acts.
• United Talent Agency (UTA): Leading global talent, entertainment, and sports agency. Represents musicians for touring, recordings, and endorsements in direct competition with Get In's booking and management services for both established and emerging artists.
• Doctor Music Concerts: Long-established Spanish concert promoter (founded 1980s) headquartered in Barcelona. Closest direct competitor in Spain, with overlapping activities in concert promotion, festival production, and major international artist bookings.

Broad incumbents

• Insomniac Events: US-based live event and festival promoter (owned by Live Nation) producing major music festivals and concerts. Comparable as an established festival/concert promoter, but focused on electronic music and operating at much larger global scale than Get In.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getinmusic
• Facebookfacebook.com/getin.es
• LinkedInlinkedin.com/company/promociones-musicales-get-in-s-l-
• Instagraminstagram.com/getinmusic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get In