Associação Brasileira dos Produtores Exportadores de Frutas e Derivados

What Associação Brasileira dos Produtores Exportadores de Frutas e Derivados does

ABRAFRUTAS (Associação Brasileira dos Produtores Exportadores de Frutas e Derivados) is a non-profit trade association headquartered in Brasília, Brazil, that serves as the official national representative body for Brazilian fruit producers and exporters. The organization operates a membership-funded model, with annual fees tiered by company size, supplemented by support from government programs and international trade promotion initiatives. Its core mandate is to coordinate international market access, export promotion, and industry representation for a sector that ranks Brazil as the third-largest fruit producer globally and supplies more than 100 international markets.

The association's product surface spans three categories: (1) trade promotion programs, including the flagship "Frutas do Brasil" international campaign and the Selo Frutas do Brasil ESG certification mark launched in 2026; (2) data intelligence platforms, comprising the Painéis de Exportação (export statistics dashboards) and Painéis de Produção (production statistics panels); and (3) industry events, including The Brazil Conference & Expo (co-organized with IFPA and Francal), Fruit Attraction São Paulo (with IFEMA MADRID and Fiera Milano Brasil), the association's presence at Fruit Logistica in Berlin, and the Frutas do Brasil Festival series held in partnership with Brazilian Embassies and Apex Brasil offices worldwide. Distribution is event-led and partnership-driven, with no commercial product sales; members access value through trade show presence, certification, statistical data, and institutional support during market-opening negotiations.

ABRAFRUTAS monetizes through recurring membership subscriptions, while non-financial value derives from regulatory representation before MAPA (Ministry of Agriculture), Apex Brasil co-funded trade missions, and participation in international events that connect members to importers, distributors, and retailers. The customer base is segmented horizontally across Brazilian fruit growers and exporters of varying sizes, with the sector as a whole generating approximately 5 million direct and indirect jobs and cultivating around 2.5 million hectares. Despite Brazil's #3 production rank, the country ranks only 24th in global fruit exports, indicating substantial growth runway that the association's market-opening activities are positioned to capture.

Name

Associação Brasileira dos Produtores Exportadores de Frutas e Derivados

Legal name

Associação Brasileira dos Produtores Exportadores de Frutas e Derivados

Website

https://abrafrutas.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ABRAFRUTAS is a non-profit Brazilian trade association based in Brasília that represents fruit producers and exporters, providing ESG certification, statistical intelligence, and coordinated international trade promotion across more than 100 markets.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association Services

NAICS

Orange Groves (111310), Orange Groves (11131), Citrus (except Orange) Groves (11132), Berry (except Strawberry) Farming (111334), Apple Orchards (111331)

SIC

Agricultural Production-Crops (100), Services-Advertising Agencies (7311), Food And Kindred Products (2000)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

akta.pro secondary industries

Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA), Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

Keywords

• Fruit export promotion
• Agricultural trade association
• ESG certification services
• Export market intelligence
• Industry association services

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership fees: ABRAFRUTAS is a non-profit association funded through annual membership fees paid by fruit producers and exporters. The association also receives support from government programs and international trade promotion initiatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ABRAFRUTAS is a non-profit membership-based trade association that represents Brazilian fruit producers and exporters, providing international market access services, the Selo Frutas do Brasil ESG sustainability certification, statistical intelligence on fruit exports and production through online dashboards, and industry representation to government and trade bodies (MAPA, Apex Brasil). The association also organizes and participates in international trade events (Fruit Logistica, Fruit Attraction São Paulo, The Brazil Conference & Expo) and Frutas do Brasil Festival events at Brazilian Embassies to promote Brazilian fruit exports in more than 100 global markets.

Product overview

ABRAFRUTAS (Associação Brasileira dos Produtores Exportadores de Frutas e Derivados) is a non-profit association representing and promoting Brazilian fruit production in the international market. Its core offerings include the Selo Frutas do Brasil ESG certification seal, the Frutas do Brasil international promotion program, and statistical dashboards (Painéis de Exportação and Painéis de Produção). The association also organizes and partners on major trade events including THE BRAZIL CONFERENCE & EXPO, Fruit Attraction São Paulo, Fruit Logistica, and the Frutas do Brasil Festival series, which collectively promote Brazilian fruit exports across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Selo Frutas do Brasil ESG A certification seal that recognizes good practices in the fruit sector, promoting ESG (Environmental, Social, and Governance) standards among Brazilian fruit producers and exporters, and providing internationally recognized sustainability credentials for demanding European markets.
• Frutas do Brasil A national program and collective brand that promotes Brazilian fruits in international markets, supporting member producers and exporters with market access, visibility, and coordinated international trade promotion activities.
• Painéis de Exportação An online statistical dashboard providing export data and market intelligence for Brazilian fruit exports, helping producers and exporters track trade volumes, values, and destination markets in real time.
• Painéis de Produção An online statistical dashboard providing production data and agricultural metrics for the Brazilian fruit sector, tracking cultivation volume, area, and production statistics across Brazilian states.

Quantifiable outcome

• Brazilian fruit exports exceeded 1.2 million tons in 2025, generating US$ 1.4 billion in revenue - a 12% value increase and 19.6% volume growth over 2024
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• International Fresh Produce Association (IFPA)flagshipStrategic or Co-development Partner · 4 August 2026IFPA is the global trade association for the fresh produce and flowers sector. ABRAFRUTAS partners with IFPA to organize The Brazil Conference & Expo, the premier business event for the FFLVO (Fruits, Flowers, Vegetables, and Eggs) industry in Latin America, scheduled for August 4-5, 2026.
• FrancalflagshipStrategic or Co-development Partner · 4 August 2026Francal is a major Brazilian trade show organizer. Partnered with IFPA and ABRAFRUTAS to host The Brazil Conference & Expo 2026, bringing together producers, exporters, importers, distributors, and retailers.
• Apex BrasilcoreGTM or Marketing PartnerApex Brasil (Brazilian Trade and Investment Promotion Agency) partners with ABRAFRUTAS on international promotion initiatives including the Frutas do Brasil Festival events conducted at Brazilian Embassies worldwide to promote Brazilian fruit exports.
• Brazilian EmbassiescoreGTM or Marketing PartnerBrazilian Embassies worldwide partner with ABRAFRUTAS to host Frutas do Brasil Festival events that promote Brazilian fruits to international importers and consumers, strengthening trade relations.
• Da Colheita (Termotécnica)minorStrategic or Co-development PartnerDa Colheita is the agribusiness division of Termotécnica, a Brazilian packaging company. Partnered with ABRAFRUTAS and PACOON to host a workshop on PPWR (Packaging and Packaging Waste Regulation) impacts on the fruit sector.
• PACOON Sustainability ConceptsminorStrategic or Co-development PartnerGerman sustainability consultancy PACOON partnered with ABRAFRUTAS and Da Colheita to deliver a workshop on European packaging regulations (PPWR) and their implications for Brazilian fruit exporters.
• IFEMA MADRIDflagshipStrategic or Co-development PartnerIFEMA MADRID organizes Fruit Attraction in Madrid. ABRAFRUTAS supports the Brazilian presence at these events and partnered to launch Fruit Attraction São Paulo as the Southern Hemisphere's premier international fruit and vegetable trade fair.
• FIERA MILANO BRASILflagshipStrategic or Co-development PartnerFIERA MILANO BRASIL co-organizes Fruit Attraction São Paulo with IFEMA MADRID, with ABRAFRUTAS as the industry partner. The event held at São Paulo Expo & Convention Center brings together producers from all Brazilian states and Latin American countries.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IFEMA MADRID: Spanish trade fair institution that organizes Fruit Attraction. Co-organized Fruit Attraction São Paulo with Fiera Milano Brasil and ABRAFRUTAS, making it a direct counterpart in international fresh produce event production similar to ABRAFRUTAS's role in Latin America.
• Apex Brasil (Brazilian Trade and Investment Promotion Agency): Government-affiliated trade promotion agency that partners with ABRAFRUTAS on international market development. While broader in scope across all sectors, Apex Brasil is a structural parallel as the institutional counterpart that co-funds and co-organizes Brazil's export promotion efforts.
• International Fresh Produce Association (IFPA): The global trade association for the fresh produce and flowers industry, formed from the merger of PMA and United Fresh. Operates at a broader international scope than ABRAFRUTAS, but they partner directly on The Brazil Conference & Expo, making IFPA both a peer and a collaborator.
• Messe Berlin (Fruit Logistica organizer): Organizer of Fruit Logistica, the world's leading fresh produce trade fair in Berlin. Comparable to ABRAFRUTAS as a market-shaping institution in the global fresh produce trade event calendar, and an active partner for ABRAFRUTAS's member promotion activities.

Regional players

• Freshfel Europe: European fresh produce association representing the interests of the fruit and vegetable supply chain in EU policy and markets. Comparable to ABRAFRUTAS as a regional trade association, but based on the demand side of the same value chain ABRAFRUTAS serves on the supply side.
• Fiera Milano Brasil: Brazilian arm of Italian exhibition group Fiera Milano, co-organizer of Fruit Attraction São Paulo alongside IFEMA MADRID and ABRAFRUTAS. Comparable as a regional trade fair institution supporting Brazilian fresh-produce export promotion infrastructure.
• Francal Feiras: Major Brazilian trade show organizer and ABRAFRUTAS's partner in co-organizing The Brazil Conference & Expo 2026. Comparable as a regional trade event institution with overlapping stakeholder relationships in Brazilian fresh produce and broader agri-food sectors.

Direct peers

• ASOEX (Asociación de Exportadores de Frutas de Chile): Chilean fruit exporters trade association representing the country's major export fruit producers. Direct comparable to ABRAFRUTAS in function, structure, and member services: international promotion, market access negotiations, and trade show participation for a major Southern Hemisphere fruit exporter.
• Fruit South Africa: National industry body representing the South African fresh fruit export value chain. Comparable to ABRAFRUTAS as a Southern Hemisphere fruit export association engaging in market access, quality certification, and international promotion on behalf of member producers.
• SHAFFE (Southern Hemisphere Association of Fresh Fruit Exporters): Umbrella trade association coordinating the major Southern Hemisphere fruit-exporting countries. ABRAFRUTAS is a member and shares SHAFFE's positioning as a coordination and market development body for fruit exporters from countries like Brazil, Chile, South Africa, and Argentina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/abrafrutas
• YouTubeyoutube.com/channel/UCWknV5mbCn3o1GOuaslOJeQ?view_as=subscriber
• Facebookfacebook.com/abrafrutasbrasil
• LinkedInlinkedin.com/in/abrafrutas-associa%C3%A7%C3%A3o-5952201b9
• Instagraminstagram.com/abrafrutas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Brasileira dos Produtores Exportadores de Frutas e Derivados