Zoo Outreach Organisation
Zoo Outreach Organisation is an India-based non-profit founded in 1985 that conducts species conservation through IUCN SSC network coordination, scientific publishing (JoTT, Zoo's Print), and residential conservation training programs serving conservation professionals, students, and zoo institutions across South Asia.
- Company typePrivate
- Founded1985
- HeadquartersCoimbatore, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Zoo Outreach Organisation does
Zoo Outreach Organisation (ZOO / Zooreach) is an India-registered non-profit trust founded in 1985 in Coimbatore by Sally Walker, focused on wildlife conservation through four interlocking lines of work: species assessment and IUCN Red List coordination, conservation training, scientific publishing, and on-ground field projects. The organization operates sister entity Wildlife Information Liaison Development Society (WILD) from shared premises and maintains a 501(c)(3) entity in Florida to channel international donations. Its core intellectual assets are the Journal of Threatened Taxa (JoTT), described as the most popular wildlife conservation journal globally, and Zoo's Print Magazine, both published as platinum open-access periodicals. It also runs the Ram Hattikudur Advanced Training in Conservation (RHATC), the 10-month Conservation Proficiency Course (CPC) under the Sally Walker Centre for Conservation, Climate and Community (SWC3C), and a portfolio of field programs including 1Ocean, Human Elephant Co-existence (HECx), Himalayan Restoration & Langur Project, and LivelyWaters!.
Revenue is generated through a mix of donations and grants (the dominant stream, supported by 80G/12A exemptions in India and 501(c)(3) status in the USA), nominal training program fees (₹30,000 for CPC), and publishing-related income. The organization employs between 11 and 50 staff, anchors or co-hosts a dense cluster of IUCN SSC-affiliated taxonomic and thematic networks across South Asia (primates, bats, reptiles, amphibians, fishes, invertebrates, educators, climate change), and reaches conservation professionals, students, zoo institutions, and educators through publications, training programs, citizen science portals, and professional networks. Leadership transitioned from founder Sally Walker to Executive Director Sanjay Molur, who brings three decades of species assessment experience covering over 10,000 taxa.
Zoo Outreach Organisation firmographics
Firmographics- Name
- Zoo Outreach Organisation
- Legal name
- Zoo Outreach Organisation Trust
- Website
- https://zooreach.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zoo Outreach Organisation is an India-based non-profit founded in 1985 that conducts species conservation through IUCN SSC network coordination, scientific publishing (JoTT, Zoo's Print), and residential conservation training programs serving conservation professionals, students, and zoo institutions across South Asia.
- Ownership category
- akta.pro rank
Zoo Outreach Organisation industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industries
- Wildlife Conservation & Species Protection (BPAGAGAB), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Conservation, Research & Volunteer Experiences (THAJAIAJ)
Keywords
Where Zoo Outreach Organisation is headquartered
LocationHeadquarters
- HQ city
- Coimbatore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Zoo Outreach Organisation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Grants: As a non-profit organization (Trust #510/2006/BK4), Zoo Outreach Organisation relies on donations from Indian and international donors. The organization has 501(c)(3) tax exempt status in the USA (EIN #20-1500502) for international donations.
- Conservation Training Programs: Revenue generated from Conservation Proficiency Course fees (₹30,000 for 2-month intensive training). Partial scholarships available based on need and merit.
- Scientific Publications: Revenue from publishing activities including Journal of Threatened Taxa and Zoo's Print magazine, serving conservation scientists globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Conservation Proficiency Course - ₹30,000 total fee |
| Other | Pay-as-you-go | Donations within India |
| Other | Pay-as-you-go | International Donations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Zoo Outreach Organisation product offering
Product offeringCore offering
Zoo Outreach Organisation delivers conservation education, capacity-building training, and IUCN SSC network coordination for species conservation and zoos. Its core offerings include the Journal of Threatened Taxa open-access scientific journal, Zoo's Print conservation magazine, fee-based residential conservation training programs (RHATC, CPC, HOTs), and field conservation projects across marine, freshwater, and terrestrial ecosystems.
Product overview
Zoo Outreach Organisation operates as a multi-platform conservation organization offering a portfolio of interconnected products and services. The core offerings include two major scientific publications: the Journal of Threatened Taxa (JoTT), a peer-reviewed open access conservation journal, and Zoo's Print Magazine, a monthly conservation communication magazine. The organization provides capacity building through the Ram Hattikudur Advanced Training in Conservation (RHATC) and the Sally Walker Centre for 3Cs (SWC3C), which offers the 10-month Conservation Proficiency Course (CPC) combining foundational training with paid internships. Conservation programs include 1Ocean for marine education, the Himalayan Restoration & Langur Project, Human Elephant Co-existence (HECx), LivelyWaters! for freshwater biodiversity, and various taxonomic specialist networks. The organization also supports conservation through the Sally Walker Conservation Fund and produces educational materials including children's books.
Differentiator
Problem solved
Functional benefit
Brands
- RHATC (Ram Hattikudur Advanced Training in Conservation): A 2-month intensive conservation training program that bridges academic learning and real-world conservation, based on the unique conservation engineering model developed by Sanjay Molur and Sally Walker.
- SWC3C (Sally Walker Centre for 3 Cs)
- CPC (Conservation Proficiency Course)
- Journal of Threatened Taxa (JoTT)
- Zoo's Print
Products and services
- Journal of Threatened Taxa (JoTT) Monthly peer-reviewed platinum open access international journal that publishes conservation evidence for threatened species; described as one of the most popular wildlife conservation journals globally. Target audience includes conservation scientists, researchers, students, and biodiversity professionals worldwide.
- Zoo's Print Magazine Monthly online open access conservation communication magazine serving biologists, amateurs, scientists, citizens, students, and anyone interested in natural history. Ideal platform for science-to-public communication.
- Ram Hattikudur Advanced Training in Conservation (RHATC) Four-month integrated residential conservation training course based in Coimbatore, Tamil Nadu, providing 15 days of practical field-based challenges and bridging academics with conservation realities. Now delivered as the 2-month foundational component of the larger CPC program; targets students and early-career conservation professionals.
- Conservation Proficiency Course (CPC) 10-month immersive program under the Sally Walker Centre for 3Cs (SWC3C) combining 2 months of foundational RHATC training with 8 months of paid internship. Guided by 75+ mentors and resource persons; total fee ₹30,000 covering accommodation, meals, and field travel; limited scholarships available.
- Hands-On Training Workshops (HOTs) Series of subject-specific 3-5 day workshops for early and mid-career conservationists covering topics such as Responsible Research & Scientific Communication, Conservation Education & Outreach, Tech-Driven Conservation, IUCN Red Listing, and GIS & Statistics.
- Conservation Internship Program 8-month paid internship offering hands-on field experience across diverse ecosystems, working with experts and communities on conservation projects including 1Ocean, Himalayan Restoration, HECx, and LivelyWaters. Delivered as the second stage of the CPC program.
- 1Ocean Ocean conservation education and citizen science program focused on marine biodiversity, citizen science engagement, and collective action for ocean conservation as part of the United Nations Decade of Ocean Science.
- Himalayan Restoration & Langur Project (HLP) Conservation project focused on Himalayan ecosystem restoration and langur species conservation, including environmental restoration activities and community engagement for langur protection.
- Human Elephant Co-eXsitence (HECx) Project addressing human-elephant coexistence issues through community engagement, education, and the development of strategies for living with elephants in shared landscapes.
- LivelyWaters! Freshwater biodiversity conservation program focused on aquatic ecosystems, water resources, and wetland conservation, including wetland restoration at Nallusamy Checkdam and Sambrani Kuttai.
- Magic of the Ocean (E-learning Platform) Interactive e-learning platform for teachers and students covering ocean literacy, biodiversity, and sustainable practices, launched as part of the UN Decade of Ocean Science for Sustainable Development.
- Sally Walker Conservation Fund (SWCF) Conservation fund established in honour of founder Sally Walker, supporting in situ and ex situ conservation initiatives, training programs, and small grants for lesser-known species and habitats.
Quantifiable outcome
- 5,000+ young professionals trained in conservation over two decades
- +2 more outcomes
Companies that use Zoo Outreach Organisation
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Zoo Outreach Organisation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zoo Outreach Organisation partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Wildlife Information & Liaison Development (WILD)coreSister organization working in tandem with Zoo Outreach Organisation from same premises. WILD co-hosts the Journal of Threatened Taxa and supports conservation research and publications.
- Conservation Planning Specialist Group South Asia (CPSG SA)coreZooreach hosts the CPSG South Asia office, collaborating on conservation planning initiatives and species survival programs across the region.
- IUCN Species Survival CommissioncoreActive collaboration with multiple IUCN SSC specialist groups including Western Ghats Plant Specialist Group and South Asian Invertebrate Specialist Group.
- University of MysoremajorDr. Mewa Singh, globally acclaimed primatologist and Professor for Life, serves as mentor providing academic expertise to training programs.
- Nature Conservation FoundationmajorDr. Divya Mudappa and Dr. T.R. Shankar Raman from NCF serve as mentors, contributing expertise in tropical ecology and rainforest conservation.
- Kalinga FoundationmajorDr. S.R. Ganesh, Research Director, contributes reptile and amphibian expertise as mentor in conservation training programs.
- Osmania UniversitymajorDr. Chelmala Srinivasulu and Dr. Bhargavi Srinivasulu from Centre for Biodiversity & Conservation Studies contribute vertebrate diversity and systematics expertise.
- University of KeralamajorDr. A. Biju Kumar, leading aquatic biology professor, serves as mentor contributing taxonomy and biodiversity expertise.
- Kerala University of Fisheries and Ocean StudiesmajorDr. Rajeev Raghavan, South Asia Co-Chair of IUCN Freshwater Fish Specialist Group, contributes aquatic conservation expertise.
- Manipal Academy for Higher EducationminorDr. Vivek Pandi, Assistant Professor, contributes liana ecology and tropical ecosystem research expertise as mentor.
- The Liana TrustminorGerry Martin, Co-founding Trustee with 25 years reptile conservation experience, provides human-snake conflict mitigation expertise.
- Wildlife Conservation TrustminorSanjay Thakur has conducted training workshops for over 6,000 Forest Department officers, contributing law enforcement training expertise.
- Madras Crocodile Bank TrustminorPartner organization contributing to reptile conservation expertise through the training network.
- Mojo Plantation / Rainforest RetreatminorDr. Sujata Goel and Dr. Anurag Goel contribute agro-ecology and sustainable living expertise, focusing on 'small' biodiversity conservation.
- Salim Ali Centre for Ornithology & Natural History (SACON)minorPartner organization contributing ornithological and natural history expertise to conservation training programs.
- ElinsminorCorporate supporter featured in Zooreach's partner logos section, supporting conservation initiatives.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Zoo Outreach Organisation competitors and assessment
Company assessmentBroad incumbents
- Fauna & Flora International (FFI): International conservation NGO operating species conservation, capacity-building, and partner-network programs across the Global South. Directly comparable to Zooreach's conservation engineering, training, and IUCN SSC-style network models but with substantially larger global footprint and resources.
- WWF India: Indian arm of a global conservation giant with significantly larger funding base and program scope. Broad overlap with Zooreach's conservation planning, species protection, and human-wildlife conflict work, but operates as a much larger, more diversified portfolio.
- Wildlife Conservation Society (WCS): Global conservation organization running field programs, zoos (Bronx Zoo), training, and species assessments worldwide. Comparable in zoo-network support, species assessment work, and global conservation training, but at vastly larger scale.
Direct peers
- Bombay Natural History Society (BNHS): One of India's oldest conservation organizations (founded 1883) running research, publications (Journal of the Bombay Natural History Society), education, and species conservation programs. Comparable scope to Zooreach in terms of publishing + field conservation + capacity building.
- Madras Crocodile Bank Trust: India-based reptile conservation and zoological institution partnering with Zooreach's training network. Comparable in reptile conservation focus, zoological institution collaboration, and South Asia geographic scope.
- Nature Conservation Foundation: India-based conservation NGO conducting research, training, and field action in tropical ecosystems. NCF mentors serve on Zooreach's CPC program; both organizations target the same South Asian conservation practitioner audience and operate training-plus-research models.
- Wildlife Information Liaison Development (WILD): Sister organization sharing premises with Zoo Outreach Organisation in Coimbatore, co-hosting JoTT and supporting conservation research. WILD is structurally inseparable from Zooreach and offers the most direct comparability given shared staff, infrastructure, and publishing.
- Wildlife Conservation Trust: India-focused conservation organization that has trained 6,000+ Forest Department officers in wildlife law enforcement, including Sanjay Thakur who serves as a Zooreach mentor. Operates in overlapping capacity-building, species conservation, and training markets.
- Salim Ali Centre for Ornithology and Natural History (SACON): Indian research and training institution under the Ministry of Environment focused on ornithology and natural history. Listed as a Zooreach partner and operates comparable research + capacity-building programs in South Asia.
- Wildlife Trust of India: Large India-wide conservation NGO working on species recovery, habitat protection, and human-wildlife conflict mitigation. Directly comparable to Zooreach's HECx project and broader species conservation mandate across South Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zoo Outreach Organisation social profiles
Digital presenceZoo Outreach Organisation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoo Outreach Organisation leadership team
Management profileNumber of profiles
Profiles3 records
Zoo Outreach Organisation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoo Outreach Organisation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoo Outreach Organisation
What does Zoo Outreach Organisation do?
Zoo Outreach Organisation delivers conservation education, capacity-building training, and IUCN SSC network coordination for species conservation and zoos. Its core offerings include the Journal of Threatened Taxa open-access scientific journal, Zoo's Print conservation magazine, fee-based residential conservation training programs (RHATC, CPC, HOTs), and field conservation projects across marine, freshwater, and terrestrial ecosystems.
Is Zoo Outreach Organisation a public or private company?
Zoo Outreach Organisation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Zoo Outreach Organisation founded?
Zoo Outreach Organisation was founded in 1985. It employs 11 to 50 people.
Where is Zoo Outreach Organisation based?
Zoo Outreach Organisation is headquartered in Coimbatore, India, in the Asia region.
How does Zoo Outreach Organisation make money?
Three revenue lines are on record. Donations and Grants are the primary driver. The others are conservation Training Programs and scientific Publications.
Who are Zoo Outreach Organisation's main competitors?
Broad incumbents on record are Fauna & Flora International (FFI), WWF India and Wildlife Conservation Society (WCS). Direct peers are Bombay Natural History Society (BNHS), Madras Crocodile Bank Trust, Nature Conservation Foundation, Wildlife Information Liaison Development (WILD), Wildlife Conservation Trust, Salim Ali Centre for Ornithology and Natural History (SACON) and Wildlife Trust of India.
Does Zoo Outreach Organisation have an API?
No public API is recorded for Zoo Outreach Organisation.
What industry is Zoo Outreach Organisation in?
Zoo Outreach Organisation's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of BPAGAGAB, Wildlife Conservation & Species Protection. Its NAICS code is 813312 and its SIC code is 8200.