NextLaw
NextLaw PLLC is a Tacoma, Washington-based law firm delivering direct-to-consumer criminal defense (DUI and other criminal matters) and personal injury representation across Washington State, led by former prosecutors and operating from Tacoma and Olympia offices.
- Company typePrivate
- Founded2024
- HeadquartersTacoma, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NextLaw does
NextLaw PLLC is a privately held, consumer-facing law firm headquartered in Tacoma, Washington, with a secondary office in Olympia. The firm operates across two core practice areas: criminal defense (DUI, drug crimes, violent crimes, property crimes, federal crimes, and traffic offenses) and personal injury (car, truck, motorcycle, wrongful death, slip and fall, and pedestrian accidents). It is structured as a Professional Limited Liability Company (PLLC) and operates on a direct-to-consumer model with no intermediaries.
The firm is led by founder and Managing Attorney Dan Gerl, a former prosecutor, alongside two additional former prosecutors and a bench of associate trial attorneys, paralegals, and operational staff totaling approximately 16 people. Technology infrastructure is minimal but functional: an Intaker chatbot handles website lead capture for 24/7 intake, while SEO-optimized landing pages target each practice area and each served Washington city. The firm markets itself on former-prosecutor credibility, 100+ Google reviews at 5.0 stars, 100+ years of combined attorney experience, and 150+ jury trials.
NextLaw monetizes through three revenue streams: contingency fee arrangements on personal injury cases (typically 33%-40% of settlement), flat-fee pricing on DUI defense matters (often paired with payment plans), and free-consultation-driven acquisition of criminal defense engagements priced by case complexity. Distribution is exclusively direct via 24/7 phone, website contact forms/chatbot, and in-person consultations at the Tacoma and Olympia offices. The firm additionally runs a $2,500 scholarship program and displays third-party media logos (ABC, CBS, NBC, Fox, The Independent) as part of brand-building.
NextLaw firmographics
Firmographics- Name
- NextLaw
- Legal name
- NextLaw PLLC
- Website
- https://calldannext.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NextLaw PLLC is a Tacoma, Washington-based law firm delivering direct-to-consumer criminal defense (DUI and other criminal matters) and personal injury representation across Washington State, led by former prosecutors and operating from Tacoma and Olympia offices.
- Ownership category
- akta.pro rank
NextLaw industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (54111), All Other Legal Services (541199)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where NextLaw is headquartered
LocationHeadquarters
- HQ city
- Tacoma
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NextLaw business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Personal Injury Legal Services: Contingency fee-based legal representation for personal injury victims. Clients pay nothing upfront; the firm receives a percentage of the settlement or verdict. The firm covers all case-related costs upfront.
- DUI Defense Legal Services: Flat fee pricing covering all legal fees including trial representation and DOL hearing. Payment plans available to make fees more affordable.
- Criminal Defense Legal Services: Legal representation for criminal defense matters including DUI, drug crimes, violent crimes, property crimes, federal crimes, and traffic offenses. Pricing model includes flat fees and potentially hourly billing depending on case complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Personal Injury - No Win, No Fee Contingency Arrangement |
| Subscription | Multi-year contract | DUI Defense - Flat Fee Pricing |
| Freemium | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
NextLaw product offering
Product offeringCore offering
NextLaw PLLC is a Washington State law firm that provides direct legal representation to individuals in criminal defense matters (including DUI/DWI, drug crimes, property crimes, violent crimes, federal crimes, and traffic offenses) and personal injury cases (car, truck, motorcycle, pedestrian, slip and fall, and wrongful death). Personal injury services are offered on a contingency fee basis, while DUI cases use flat fee pricing with payment plans; free 24/7 consultations are available across all practice areas.
Product overview
NextLaw is a law firm offering legal services across two primary practice areas: Criminal Defense and Personal Injury. The Criminal Defense practice encompasses DUI/DWI defense, drug crimes, property crimes, violent crimes, federal crimes, and traffic offenses. The Personal Injury practice includes car accidents, truck accidents, motorcycle accidents, wrongful death, slip and fall, and pedestrian accident legal services. The firm also offers a scholarship program. All services are delivered on a contingency fee basis for personal injury matters and flat-fee pricing for DUI cases, with free consultations available for all practice areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Criminal Defense Legal Services Comprehensive criminal defense representation for DUI, drug crimes, property crimes, violent crimes, federal crimes, and traffic offenses throughout Washington State, led by former prosecutors. Includes investigation, negotiation with prosecutors, and trial representation.
- DUI/DWI Defense Specialized DUI defense representation including license suspension hearings, breathalyzer challenges, and trial representation, featuring flat-fee pricing that covers all legal fees including trial representation and DOL hearings. Payment plans available.
- Personal Injury Legal Services Personal injury representation for clients injured due to negligence, offering contingency-fee pricing with services including investigation, negotiation with insurance companies, and trial representation. The firm covers all case costs upfront and only receives payment if they recover compensation.
- Car Accident Legal Services Legal representation for car accident victims, handling claims for medical expenses, lost wages, pain and suffering, and property damage against at-fault drivers and their insurers.
- Truck Accident Legal Services Legal representation for truck accident victims, addressing complex liability issues involving commercial vehicles, trucking companies, and federal regulations. Documented $1M settlement outcomes.
- Motorcycle Accident Legal Services Legal representation for motorcycle accident victims, addressing injuries, property damage, and insurance claims. Documented $1.1M settlement outcome.
- Wrongful Death Legal Services Legal representation for families pursuing wrongful death claims and survival actions after losing loved ones due to negligence.
- Slip and Fall Legal Services Legal representation for slip-and-fall accident victims, pursuing compensation for medical bills, lost wages, and pain and suffering from property owners and their insurers.
- Pedestrian Accident Legal Services Legal representation for pedestrian accident victims injured due to driver negligence, covering medical expenses, lost wages, and pain and suffering.
Quantifiable outcome
- $1M settlement for truck accident case
- +5 more outcomes
Companies that use NextLaw
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
NextLaw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NextLaw partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
NextLaw competitors and assessment
Company assessmentBroad incumbents
- LegalShield: Subscription-based legal services platform. While it offers consumer legal access in many states including Washington, it is a national subscription model rather than a contingency PI / criminal defense boutique, competing more peripherally for consumer mindshare.
Others
- Avvo: Legal directory and lawyer-rating platform. Adjacent enabler rather than direct competitor; both NextLaw (with an Avvo 10/10 rating) and competing firms acquire clients through Avvo's marketplace, making it ecosystem infrastructure.
Direct peers
- Law Offices of Mark V. Jordan: Criminal defense and DUI law firm serving Tacoma and Pierce County. Directly comparable as a WA-based defense practice competing for similar criminal and DUI cases, with comparable personal-boutique structure.
- Kraft Lawyers: Personal injury firm with offices across the Pacific Northwest including Tacoma. Direct competitor in motor vehicle accident and PI contingency fee practice, serving overlapping client base.
- Stan S. Landrum Law Firm: Pierce County criminal defense and personal injury firm in Tacoma, WA. Closely comparable solo-to-small-firm peer fighting for similar DUI, criminal, and PI cases in the same local courts.
- Blume Law Firm: Personal injury law firm based in Tacoma, WA. Operates in the same PNW market with a similar contingent-fee PI focus and Tacoma-area brand presence, competing for the same accident-injury clients.
- Smith Barid LLC: Criminal defense and DUI-focused firm in Washington State. Comparable practice mix anchored in flat-fee DUI representation and similar geographic footprint in western Washington.
- Rush Barnes PLLC: Washington State criminal defense and personal injury firm. Direct peer by virtue of operating in the same WA jurisdictions with overlapping criminal defense and PI offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
NextLaw social profiles
Digital presenceNextLaw financial estimates
Financial estimateRevenue estimate
Valuation estimate
NextLaw leadership team
Management profileNumber of profiles
Profiles11 records
NextLaw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NextLaw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NextLaw
What does NextLaw do?
NextLaw PLLC is a Washington State law firm that provides direct legal representation to individuals in criminal defense matters (including DUI/DWI, drug crimes, property crimes, violent crimes, federal crimes, and traffic offenses) and personal injury cases (car, truck, motorcycle, pedestrian, slip and fall, and wrongful death). Personal injury services are offered on a contingency fee basis, while DUI cases use flat fee pricing with payment plans; free 24/7 consultations are available across all practice areas.
Is NextLaw a public or private company?
NextLaw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NextLaw founded?
NextLaw was founded in 2024. It employs 11 to 50 people.
Where is NextLaw based?
NextLaw is headquartered in Tacoma, United States, in the North America region.
How does NextLaw make money?
Three revenue lines are on record. Personal Injury Legal Services are the primary driver. The others are DUI Defense Legal Services and criminal Defense Legal Services.
Who are NextLaw's main competitors?
LegalShield is listed as a broad incumbent. Avvo is listed as an others. Direct peers are Law Offices of Mark V. Jordan, Kraft Lawyers, Stan S. Landrum Law Firm, Blume Law Firm, Smith Barid LLC and Rush Barnes PLLC.
Does NextLaw have an API?
No public API is recorded for NextLaw.
What industry is NextLaw in?
NextLaw's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 54111 and its SIC code is 8111.