BIG DATA

What BIG DATA does

BIG DATA (大數據股份有限公司, founded 2016) is a Taiwan-headquartered data technology company that builds AI-powered analytics products for Chinese-language online content. Its platform processes what the company describes as 50+ billion social media database records and 200+ billion Chinese data points per month, covering Facebook, Instagram, Threads, Dcard, PTT, YouTube, TikTok, 小紅書, news media, and emerging AI conversational surfaces. The core product is the KEYPO generative-AI public opinion engine, extended through a modular suite — KEYDATA for data integration, KEYTECTOR for AI-driven anti-counterfeiting (claimed 99% detection accuracy), KEYKYC for business risk intelligence, KEYDERS for KOL/influencer search across 40,000+ profiles, and Fanti for audience profiling. Underlying capabilities combine LLM, RAG, semantic modeling, multimodal analysis, and proprietary methods such as Cyberbusters fake-account forensics and Deepfake detection at claimed 99.98% accuracy. Revenue is generated through SaaS subscriptions to the KEYPO Suite and individual modules, Taiwan government procurement contracts (政府共契方案) following Ministry of Digital Affairs approval, and bespoke professional services. The company serves 1,000+ leading enterprises and 1,500+ enterprise brands across healthcare, cosmetics, retail, F&B, automotive, financial services, and public sector verticals in Taiwan and Hong Kong, with disclosed case studies including Wowprime (王品集團), Lioneers (新竹攻城獅), and ISUZU. Go-to-market is sales-led, supplemented by content marketing, owned media (Dailyview, 網路溫度計, 房產溫度計, 永續溫度計), webinars, and industry events including AI EXPO Taiwan 2026 and SusHi Tech Tokyo 2026.

Name

BIG DATA

Legal name

大數據股份有限公司 (BIG DATA Co., Ltd.)

Website

https://big-data.com.tw

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

BIG DATA is a Taiwan-based AI analytics company offering Chinese-language social listening, brand protection, KYC risk intelligence, KOL discovery, and audience profiling through its KEYPO Suite, serving 1,000+ enterprise customers and government buyers across Taiwan, Hong Kong, and Japan.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

akta.pro secondary industries

Data Monetization & Data Products Services (BPAEAHAL), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Social listening platform
• AI-powered analytics
• Brand protection software
• Consumer sentiment analysis
• Influencer discovery tools

Headquarters

HQ city

Taiwan

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - KEYPO Suite and Individual Tools: The company offers its AI-powered data analytics tools as SaaS products, with KEYPO Suite serving as an all-in-one platform combining multiple Datatech tools. Individual products include KEYPO (輿情分析), KEYTECTOR (防偽冒), KEYKYC (風險情報), KEYDERS (KOL搜尋), Fanti (人群分析), and KEYDATA (數據串接). Pricing is described as '友善的價格' (friendly/affordable pricing). The primary go-to-market model is subscription-based access to cloud-hosted platforms.
2. Government Procurement Scheme (政府共契方案): BIG DATA participates in Taiwanese government procurement frameworks, making its products available to government agencies and public sector entities through structured procurement contracts.
3. Professional Services / Consulting: The company provides consulting and custom analysis services alongside its software products, including bespoke industry insight reports, training, and integration support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

BIG DATA provides an AI-powered big data analytics platform centered on the KEYPO Suite, offering real-time Chinese-language social listening, sentiment analysis, and consumer insights for enterprise customers. Its product lineup includes KEYPO (generative AI opinion engine), KEYTECTOR (anti-counterfeit detection), KEYKYC (business risk intelligence), KEYDERS (KOL search engine), Fanti (audience profiling), and KEYDATA (data integration), serving brand protection, marketing intelligence, and crisis detection use cases across Taiwan and Hong Kong.

Product overview

BIG DATA is a data technology company offering a modular platform-plus-products architecture. The core KEYPO Suite serves as a unified one-stop data technology platform that integrates KEYPO (generative AI-powered public opinion engine), KEYDATA (data integration platform), KEYDERS (KOL search engine), Fanti (crowd analysis), and other tools. KEYTECTOR provides enterprise anti-counterfeit detection while KEYKYC offers business risk intelligence. The company also operates Dailyview (溫度計系列) survey platforms covering general, real estate, and ESG topics. All products leverage AI and big data analytics to serve enterprise customers in brand protection, marketing intelligence, and market research.

Differentiator

Problem solved

Functional benefit

Brands

• KEYPO Suite: One-stop multi-solution platform combining multiple Datatech tools for brand influence amplification
• KEYPO
• KEYDATA
• KEYTECTOR
• KEYKYC
• KEYDERS
• Fanti
• 網路溫度計 (Dailyview)
• 房產溫度計
• 永續溫度計

Products and services

• KEYPO Suite A one-stop multi-solution data technology platform that integrates KEYPO, Fanti, KEYDERS, and other Datatech tools, providing comprehensive brand influence management with flexible pricing and enterprise-grade information security. Designed for enterprise marketing and brand teams needing consolidated access to social listening, audience profiling, and KOL discovery.
• KEYPO (KEYPO 大數據關鍵引擎) A generative AI-powered big data engine for real-time public opinion and trend analysis. Provides instant sentiment analysis, topic modeling, and data insights across online platforms including social media, forums, and news. Designed for enterprise brand, marketing, and PR teams that need continuous Chinese-language social listening.
• KEYDATA A data integration platform that connects key data sources across an enterprise, covering raw data, analysis results, and insight generation needs for different business units and use cases. Built for organizations seeking to unify multi-source data for downstream AI and analytics workloads.
• KEYTECTOR (企業防偽冒偵測服務) An enterprise anti-counterfeit detection service combining KEYPO opinion-analysis software with proprietary AI models to proactively detect counterfeit information, fake accounts, and phishing websites. Includes Deepfake detection at 99.98% accuracy and the proprietary "Seven-Step Counterfeit Identification Method." Targets enterprise brand-protection teams.
• KEYKYC (商業風險即時情報平台) An enterprise "Know Your Customer" trust decision-making tool that quickly provides core information on partners, investment targets, or potential risk subjects, enabling reliable trust assessments. Cross-validates multi-dimensional data for identity authenticity and transaction compliance. Designed for compliance, risk, and procurement teams in finance, e-commerce, and regulated industries.
• KEYDERS (網路意見領袖搜尋引擎) An online opinion leader search engine that aggregates data from over 40,000 KOLs, using AI for precise analysis and advanced topic/post search to identify best-performing influencers for brand campaigns. Built for marketing teams optimizing influencer partnerships.
• Fanti (人群輪廓分析) A people/crowd analysis platform providing near-real-time, in-depth market insights for brands and market researchers to quickly respond to market changes and adjust strategies. Includes the proprietary Cyberbusters fake-account analyzer examining over 20 key features across millions of records.
• Dailyview Platforms (溫度計系列) A suite of proprietary survey and publication platforms covering general public opinion (Taiwan and Hong Kong), real estate market sentiment, and ESG/sustainability trends. Functions as both brand-owned media channels and industry insight sources for marketing intelligence and content marketing.

Quantifiable outcome

• Analyzes tens of thousands of records in 2 seconds (2秒分析上萬筆資訊)
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature14 records

Partnerships

One partnership is on record.

• 國立臺北商業大學 (National Taipei University of Business)minorStrategic or Co-development PartnerBIG DATA sponsored the 第四屆全國商務大數據創新競賽 (4th National Business Big Data Innovation Competition), where students from National Taipei University of Business won the championship using BIG DATA tools to analyze sunscreen functional apparel traffic patterns. This represents an academic partnership focused on talent development and university-level data science education.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpView (意藍資訊): Taiwan-headquartered social listening and opinion analytics platform with overlapping products in Chinese-language sentiment analysis and brand monitoring. Most direct head-to-head competitor in the Taiwan market.
• i-Buzz (亞洲指標數位): Asia-focused social listening and brand reputation analytics firm operating in Taiwan and broader APAC. Comparable product scope (social listening, brand monitoring, market research) and customer base overlap with BIG DATA.
• Brain Digital (博思數位科技): Taiwan-based digital marketing analytics and social intelligence provider serving enterprise brands in Greater China region, competing in adjacent social listening and market research segments.

Broad incumbents

• Brandwatch (Cision): Global social listening and consumer intelligence platform owned by Cision. Comparable in social listening and analytics product, much larger in geography and customer base, and a potential long-term competitor if it invests in Traditional Chinese localization.
• Meltwater: Global media monitoring and social listening platform serving enterprise PR, marketing, and communications teams. Overlapping capabilities in sentiment analysis and brand intelligence across multiple languages.
• Sprinklr: Enterprise customer experience management platform with strong social listening, AI-driven analytics, and brand reputation monitoring capabilities. A much larger incumbent competing for the same enterprise marketing budgets.
• Talkwalker: AI-powered consumer intelligence and social listening platform with multi-language analytics. Overlaps with BIG DATA in social listening, brand sentiment, and AI-driven insight generation for enterprise customers.

Emerging players

• Profound: US-based emerging platform specializing in brand visibility tracking across AI/LLM search engines (ChatGPT, Perplexity, etc.). Directly comparable to BIG DATA's newly launched AI Listening feature, representing both a competitor and a category validation signal.
• Similarweb: Digital market intelligence platform providing web traffic, consumer behavior, and competitive analytics. Overlaps with BIG DATA's market intelligence use cases for enterprise customers, particularly in digital and e-commerce intelligence.
• Quid (now part of NetBase Quid): AI-driven consumer and market intelligence platform with comparable NLP-based sentiment analysis and brand analytics. Overlaps in technology approach (NLP/LLM-based insight extraction) and enterprise customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bigdata.keypo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIG DATA