Tasama
Tasama is a Riyadh-based, PIF-owned national champion providing end-to-end business services, shared back-office operations, innovation programs, and soft-landing market-entry support to Saudi government entities, PIF portfolio companies, private firms, and international companies entering the Kingdom.
- Company typePrivate
- Founded2025
- HeadquartersRiyadh, Saudi Arabia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Tasama does
Tasama Business Services (TASAMA, Inc.) is a Riyadh-headquartered, wholly-owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), established in 2025 through the integration of the Business Incubators and Accelerators Company (BIAC, previously under TAQNIA) with PIF's Shared Services Center. The company provides end-to-end business services to government ministries, semi-government entities, private-sector companies, other PIF portfolio companies, and international firms seeking to enter the Saudi market. Its service portfolio is organized into three lines: Enterprise Value-Added Services (innovation management including hackathons, accelerators, incubators and venture builders, plus marketing, data and AI services), Business Enablement Services (soft-landing market entry, corporate property solutions, and digital enablement), and Smart Enterprise Services (finance, accounting, tax, HR, procurement, legal, PMO, and technology operations delivered as managed shared services).
The product architecture pairs these professional-services lines with a centralized digital platform, the Tasama Business Center Portal, which the company launched in April 2026 alongside its first product module, Tasama Business Landing, aimed at international companies establishing a presence in Saudi Arabia. The portal offers unified access to services such as payroll and automated payments, an intelligent dashboard, and AI assistance at each step of the service workflow. Underlying AI capabilities disclosed include generative AI, process automation, predictive analytics, NLP-based chat assistance, and autonomous agent-style guidance within the platform.
Revenue mechanics are enterprise B2B and quote-based; no public pricing tiers or disclosed revenue figures exist. Multi-year contracts are indicated, and customer segmentation spans government, semi-government, private, PIF-owned, and international categories. Go-to-market combines direct enterprise sales into government and PIF portfolio organizations, an organic social and event-led marketing presence (LinkedIn, X, Instagram, YouTube, plus sponsorships such as the Saudi Law Conference 2025), and a self-service digital channel via the Business Center Portal and a separate supplier portal for partner enablement. Tasama is explicitly positioned as Saudi Arabia's national champion for business services under Vision 2030, with H.E. Eng. Mohammed Al-Jasser serving as CEO and Abdullah Al Salem as Chairman.
Tasama firmographics
Firmographics- Name
- Tasama
- Legal name
- Tasama Business Services (TASAMA, Inc.)
- Website
- https://tasama.com.sa
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tasama is a Riyadh-based, PIF-owned national champion providing end-to-end business services, shared back-office operations, innovation programs, and soft-landing market-entry support to Saudi government entities, PIF portfolio companies, private firms, and international companies entering the Kingdom.
- Ownership category
- akta.pro rank
Where Tasama is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Tasama business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Value-Added Services: Innovation program management, marketing services, data analytics and AI services - delivered as integrated business solutions to enterprise clients
- Business Enablement Services: Soft landing services for international companies, corporate property solutions, digital and technology enablement services
- Smart Enterprise Services: Finance, accounting and tax services; human capital and talent services; procurement services; legal services; PMO as a service; technology operations - operational excellence solutions
- Shared Services: Back-office operations across finance, human resources, procurement for organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Business Services - Custom pricing based on scope and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Tasama product offering
Product offeringCore offering
Tasama is a PIF-owned business services company providing end-to-end, integrated services including innovation management, soft landing for international market entry, shared back-office operations, finance/HR/procurement/legal support, and corporate property solutions. The company delivers these services through an AI-powered digital platform called the Tasama Business Center Portal, which offers unified access, intelligent dashboards, and AI assistance across the service lifecycle. It serves government entities, semi-government organizations, private sector companies, PIF portfolio companies, and international firms entering the Saudi market.
Product overview
Tasama offers a portfolio of end-to-end business services as a unified platform-plus-modules architecture. The core platform is the Tasama Business Center, a centralized digital portal providing AI-powered assistance, intelligent dashboards, and unified access to services including payroll, automated payments, and business setup. This platform hosts the Tasama Business Landing module for international market entry. Beyond the digital platform, Tasama provides three main service categories: Enterprise Value-Added Services (innovation management, data/AI, marketing), Business Enablement Services (workplace infrastructure, digital tools, soft landing), and Smart Enterprise Services (AI-optimized finance, HR, procurement, legal, and technology operations). The company serves government, semi-government, private sector, and international organizations across Saudi Arabia.
Differentiator
Problem solved
Functional benefit
Brands
- Tasama Business Center: An integrated digital platform powered by advanced technologies and AI, serving as a unified gateway for customer experience enabling access to products and services within a connected ecosystem.
- Tasama Business Landing
Products and services
- Tasama Business Center An integrated digital platform powered by advanced technologies and AI that serves as a unified gateway for customer experience, enabling seamless access to a range of products and services within a connected ecosystem. Provides AI assistance at each step, an intelligent dashboard, and unified view of all services including payroll, automated payments, and business setup for companies inside and outside the Kingdom of Saudi Arabia.
- Tasama Business Landing The first product offered through the Tasama Business Center platform, enabling international companies to enter the Saudi market through a comprehensive journey that supports business establishment, facilitates growth, and connects them with a network of partners and services to accelerate market entry and maximize long-term impact.
- Enterprise Value-Added Services Innovation management services including hackathons, business accelerators, incubators, venture builders, and innovation labs, combined with marketing services and data/analytics/AI solutions that empower businesses to achieve efficiency, innovation, and growth. Targets enterprise clients seeking tailored innovation and growth enablement.
- Business Enablement Services Flexible workplace solutions and digital tools to optimize infrastructure and growth, including soft landing services for international companies entering Saudi Arabia, corporate property services, and digital/technology enablement. Designed for organizations needing workplace infrastructure and digital collaboration support.
- Smart Enterprise Services Cutting-edge AI-powered solutions to optimize critical operational activities including finance, accounting, tax, human capital management, procurement, legal services, project management (PMO as a service), and technology operations. Targets enterprises seeking operational excellence and process optimization across back-office functions.
Quantifiable outcome
- Comprehensive business services from setup through growth in single platform ecosystem
- +1 more outcomes
Companies that use Tasama
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Tasama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
Tasama partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Various Strategic PartnerscoreTasama signed several strategic agreements at the 'Elevate with Tasama' event aimed at strengthening collaboration and expanding partnerships to support business environment development and institutional performance improvement. The partnerships focus on enhancing integration and institutional efficiency.
- PIF Portfolio Companies EcosystemcoreAs a wholly-owned PIF subsidiary, Tasama serves as a strategic partner for other PIF portfolio companies, providing integrated back-office services, shared services, and operational support. This creates an ecosystem advantage for cross-referrals and integrated service delivery.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tasama competitors and assessment
Company assessmentDirect peers
- Ejada Systems: Saudi-based business process outsourcing, IT services, and consulting provider serving government ministries, semi-government entities, and enterprise clients. Closely comparable BPO/government-services positioning and KSA-focused operations.
- Taqnia Holding: Saudi technology holding company that previously owned BIAC (now integrated into Tasama). Highly comparable PIF-aligned business services portfolio and government clientele across KSA.
Broad incumbents
- Accenture: Global management consulting, digital, and BPO leader with deep KSA presence serving Vision 2030 priorities. Competes for shared services, transformation, and managed services mandates across Saudi government and PIF entities.
- Deloitte Middle East: Big 4 firm with established KSA consulting, risk, tax, and government transformation practice. Competes directly for shared services, outsourcing, and Vision 2030 public-sector mandates.
- Oliver Wyman: Global management consulting firm with significant Middle East practice serving financial institutions, governments, and PIF-linked entities on strategy, operations, and transformation initiatives.
- PwC Middle East: Big 4 professional services firm with strong advisory, tax, and shared services practice across KSA. Comparable in tax/finance outsourcing, government transformation consulting, and managed services delivery.
- Booz Allen Hamilton: Global management and technology consulting firm with strong government and public-sector focus worldwide. Comparable in serving government transformation, modernization, and operational mandates.
- EY Middle East: Big 4 advisory firm with deep KSA government and enterprise client relationships. Comparable in tax/finance outsourcing, transformation consulting, and shared services.
- McKinsey & Company: Global strategy consulting firm with longstanding Saudi government and PIF advisory relationships. Direct competitor for transformation, operational consulting, and vision realization mandates in KSA.
- KPMG Middle East: Big 4 advisory firm with significant KSA presence across consulting, tax, and managed services. Direct competitor for enterprise outsourcing and government advisory engagements.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Tasama social profiles
Digital presenceTasama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tasama leadership team
Management profileNumber of profiles
Profiles7 records
Tasama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tasama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tasama
What does Tasama do?
Tasama is a PIF-owned business services company providing end-to-end, integrated services including innovation management, soft landing for international market entry, shared back-office operations, finance/HR/procurement/legal support, and corporate property solutions. The company delivers these services through an AI-powered digital platform called the Tasama Business Center Portal, which offers unified access, intelligent dashboards, and AI assistance across the service lifecycle. It serves government entities, semi-government organizations, private sector companies, PIF portfolio companies, and international firms entering the Saudi market.
Is Tasama a public or private company?
Tasama is a private company. It is classified as state government owned and is currently operating.
When was Tasama founded?
Tasama was founded in 2025. It employs 51 to 100 people.
Where is Tasama based?
Tasama is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Tasama make money?
Four revenue lines are on record. Enterprise Value-Added Services are the primary driver. The others are business Enablement Services, smart Enterprise Services and shared Services.
Who are Tasama's main competitors?
Direct peers on record are Ejada Systems and Taqnia Holding. Broad incumbents are Accenture, Deloitte Middle East, Oliver Wyman, PwC Middle East, Booz Allen Hamilton, EY Middle East, McKinsey & Company and KPMG Middle East.
Does Tasama have an API?
No public API is recorded for Tasama.