Forum Malls

What Forum Malls does

Forum Malls is the retail arm of Prestige Group (Prestige Estate Project Ltd), operating a network of organized shopping malls across India. The company was founded in 2004 with the launch of Forum Koramangala in Bengaluru, considered India's first organized and functional mall, featuring a 9-screen multiplex, anchor fashion brands, and a 700-seater food court. Forum Malls currently operates 11 malls totaling 9 million sq ft of gross leasable area across Bengaluru (Forum South Bengaluru, Forum Rex Walk), Kochi, and Mumbai (Forum Mulund), with plans to expand to 25 centers covering 12 million sq ft by 2029 across Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad.

The company's core business is retail real estate leasing to a curated tenant mix of 2,500+ retailers including anchor brands such as H&M, Zara, Lifestyle, Shoppers Stop, PVR Cinemas, Lulu, and OnePlus. Beyond retail space leasing, Forum Malls generates revenue from advertising and promotional fees (e.g., 'Better Bigger Sale' seasonal campaigns), brand activation sponsorships, and digital transformation services enabled through its partnership with GreenHonchos for O2O commerce, geospatial marketing, and hyperlocal social media campaigns. The company runs an event-driven GTM motion with 15+ monthly events including live concerts, celebrity meet-and-greets, cultural festivals (Onam, Diwali, Christmas), and sports screenings, generating 30-40% of annual sales during the October-December festive period with 15% expected footfall and revenue growth during these peaks.

Forum Malls serves four primary consumer segments: families and general consumers seeking entertainment, dining, and shopping; fashion-conscious shoppers aged 18-45; young adults and teenagers seeking experiential venues; and regional consumers in specific catchments such as Kerala. Its customer base of 100+ million historical visitors, 280+ apparel brands, 150+ exclusive stores, 70+ F&B outlets, and 370,000+ sq ft of entertainment space positions it as one of India's largest organized retail platforms. The company is privately held under Prestige Group (founded 1986), with no external institutional investors or public shareholders disclosed, and is led by CEO V. Muhammed Ali alongside the Razack family management.

Name

Forum Malls

Legal name

Prestige Estate Project Ltd

Website

https://forummalls.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Forum Malls operates a network of 11 premium shopping malls across India under Prestige Group, hosting 2,500+ retailers and serving 100+ million historical customers across Bengaluru, Kochi, and Mumbai, with plans to expand to 25 centers by 2029.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations & Retail Real Estate

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

akta.pro secondary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Shopping mall operations
• Retail space leasing
• Experiential retail
• Shopping center development
• Mall management services

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Leasing: Forum Malls generates primary revenue by leasing retail space to tenants including fashion brands, restaurants, entertainment providers, and service providers. Tenants include anchor stores (H&M, Zara, Lifestyle), food and beverage outlets, and entertainment providers.
2. Advertising and Promotional Fees: Revenue from brand activations, promotional events, and advertising within mall premises including the 'Better Bigger Sale' seasonal promotions and event sponsorships.
3. Digital Transformation Services: Revenue generated from enhanced retail operations through digital transformation partnerships that improve mall traffic and tenant performance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Forum Malls operates a network of premium shopping centers across India under the Prestige Group umbrella, leasing retail space to anchor tenants (H&M, Zara, Lifestyle, Shoppers Stop), F&B operators, and entertainment providers such as PVR Cinemas. The company curates shopping, dining, and entertainment experiences across operational malls including Forum South Bengaluru (flagship at Prestige Falcon City), Forum Rex Walk (culinary-focused destination), Forum Kochi, and Forum Mulund, while running high-frequency cultural events and digital footfall-driving initiatives.

Product overview

Forum Malls is the retail arm of Prestige Group, operating a network of shopping centers across India. The portfolio currently includes four operational malls: Forum South Bengaluru (flagship mall at Prestige Falcon City), Forum Rex Walk (culinary-focused destination), Forum Kochi (premium mall in Kerala), and Forum Mulund (Mumbai expansion). The company operates under a platform-plus-modules model where core mall properties are complemented by ancillary offerings including the Prestige Centre for Performing Arts (PCPA) for cultural events, the 'Better Bigger Sale' seasonal promotion program, and business partnership services for retail leasing and advertising. Expansion plans include four upcoming properties: Forum North Bangalore (India's first athleisure-focused mall), Forum Sarjapur, Forum OMR Chennai, and Forum Hyderabad, with a target of reaching 25 total centers by 2029.

Differentiator

Problem solved

Functional benefit

Brands

• Forum South Bengaluru: Flagship mall located at Konanakunte Cross Metro Station, Bengaluru, featuring fashion, entertainment, and dining options across multiple floors
• Forum Rex Walk
• Forum Kochi
• Forum Mulund
• Prestige Centre for Performing Arts

Products and services

• Forum South Bengaluru Flagship Forum Mall located at Konanakunte Cross Metro Station, Bengaluru, featuring H&M, Zara, Lifestyle, Shoppers Stop, PVR Superplex, and 150+ stores across multiple floors. Designed for families, fashion shoppers, and entertainment seekers in South Bengaluru.
• Forum Rex Walk Premium dining and entertainment destination on Brigade Road near Mahatma Gandhi Metro Station, Bengaluru, featuring gourmet restaurants, PVR Director's Cut cinema, and the world's largest OnePlus Experience Centre.
• Forum Kochi Forum Mall in Kerala spanning 6.50 lakh sq.ft at NH-66 Vyttila, Kochi, featuring Lifestyle, Shoppers Stop, Lulu, PVR Cinemas, and 150+ stores. Achieved 115,000 visitors at launch.
• Forum Mulund Forum Mall located in Mulund, Mumbai, providing shopping, dining, and entertainment offerings to residents of the city as part of Forum Malls' Mumbai market entry.
• Prestige Centre for Performing Arts (PCPA) Performing arts venue associated with Forum Malls, hosting cultural events, live performances, and arts programming for Forum visitors and the broader Bengaluru cultural community.
• Better Bigger Sale Seasonal shopping festival held at Forum Malls featuring discounts and promotions across participating retail brands, driving footfall during festive periods that account for 30-40% of annual sales.
• Retail Space Leasing & Business Partnership Program B2B service offering retail space leasing, advertising opportunities, and brand partnerships for retail brands, F&B operators, and entertainment providers seeking presence in Forum Malls' properties.

Quantifiable outcome

• 15% expected growth in footfall and revenue during festive season
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GreenHonchoscoreTechnology or IntegrationForum Malls partnered with GreenHonchos, India's leading digital transformation enabler for over a decade, to drive digital transformation and offer seamless online-to-offline (O2O) shopping experiences. The collaboration implemented composable commerce websites, geospatial marketing, hyperlocal social media campaigns, and phygital marketing integration. The partnership successfully boosted foot traffic, with Forum Kochi achieving 115,000 visitors at launch and Forum South Bengaluru joining India's Big Billion Mall Club within one year.

Scale indicators17 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Phoenix Mills Limited: Operator of High Street Phoenix and Phoenix MarketCity malls across India, with a comparable mix of premium fashion anchors, entertainment, and F&B. Closest direct peer in scale, public-market visibility, and tier-1 Indian mall strategy.
• Nexus Select Trust: India's first retail REIT with a 17-asset mall portfolio including Nexus Forum (no relation to Forum Malls brand), Nexus Mall, and Fiza malls. Direct peer on Indian mall asset ownership, leasing model, and tenant base.
• Brigade Enterprises (Brigade Group Malls): Bengaluru-headquartered developer operating Orion Malls (Orion Mall at Brigade Gateway, Orion Avenue, Orion Uppal). Directly comparable on city overlap (Bengaluru), anchor tenant mix, and experiential programming.
• Inorbit Malls (by Blackstone): Blackstone-owned mall operator with 6+ Indian locations (Inorbit Mall Hyderabad, Vashi, Malad, etc.). Direct peer on premium Indian mall management, anchor tenant strategy, and event-driven footfall programming.
• Lulu Group International (Lulu Malls): Operates Lulu Malls across India (Kochi, Bengaluru, Lucknow, Hyderabad, Thiruvananthapuram) and the Middle East. Direct competitor in tier-1 Indian cities and anchor tenant of Forum Malls itself (Lulu hypermarket), making it both customer and competitor.

Emerging players

• Mantri Square / Malleswaram Mantri Square: Bengaluru-based mall developer operating Mantri Square, one of the largest malls in South India. Direct geographic overlap with Forum's home market but smaller portfolio and less aggressive expansion pipeline.
• R City Mall (by Mumbai Metro One/Reliance): Mumbai-based premium mall with Reliance association, comparable on anchor tenant strategy (PVR, international fashion brands). Geographic peer in Mumbai where Forum is just entering with Forum Mulund.
• City Centre Mall (by Ambuja Neotia): East-India focused mall operator with City Centre Salt Lake and City Centre New Town properties. Comparable on tier-2 city premium mall positioning and anchor tenant curation, though weaker geographic overlap with Forum's footprint.

Broad incumbents

• DLF Limited (DLF Mall of India / DLF Place): India's largest listed real estate developer operating premium malls (DLF Mall of India, DLF Place) within a much broader residential/office portfolio. Comparable on mall-format and anchor-tenant strategy but operates at significantly larger scale.

Regional players

• Oberoi Realty (Oberoi Mall): Mumbai-based developer operating Oberoi Mall in Goregaon as part of a diversified real estate portfolio. Comparable on premium mall positioning and anchor tenant strategy, though geographic overlap is primarily Mumbai vs. Forum's South-India base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@forumsouthbangalore
• Facebookfacebook.com/forummalls
• LinkedInlinkedin.com/company/forummalls
• Instagraminstagram.com/forummallscorporate
• Xx.com/ForumMalls

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forum Malls