EstrellaTV

What EstrellaTV does

EstrellaTV is a Spanish-language media and entertainment company serving Hispanic audiences in the United States, operating as a division of MediaCo Holding Inc. (NASDAQ: MCG). Founded in 1980 and headquartered at 1 Estrella Way, Burbank, California, the company distributes content across a linear television network, a proprietary streaming application, free ad-supported streaming television (FAST) channels, and a radio network that includes the recently launched Sigma Audio Networks LLC. According to company disclosures, EstrellaTV reaches approximately 50 million households and devices across these platforms.

The content slate spans Spanish-language telenovelas, news, entertainment, and live sports, with rights agreements covering Liga MX (including the December 2025 Liga MX Finals broadcast), TBL Boxing, and COMBATE GLOBAL MMA. Programming is produced and curated internally and through partnerships, then monetized across linear carriage, digital distribution, and audio. Audio distribution expanded in late 2025 with the launch of affiliate station KZOM-FM 96.5 in Phoenix.

Revenue is generated primarily through advertising sold against audience reach on television, digital, and audio channels (B2B ad-supported model), supplemented by content licensing and live-sports rights. FY2025 revenue was $133.3 million (+39.5% year-over-year), with adjusted EBITDA of $7.3 million versus a $1.6 million loss the prior year; net loss of -$66.2 million reflected $23.1 million in non-cash impairment charges and a warrant-share-liability valuation adjustment. The revenue uplift was driven in part by the April 2024 acquisition of Estrella Media Inc. by MediaCo Holding Inc.

Name

EstrellaTV

Legal name

MediaCo Holding Inc.

Website

https://estrellatv.com

Company type

Public

Founded year

2025

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EstrellaTV is a Spanish-language media company serving U.S. Hispanic audiences through a linear TV network, streaming app, FAST channels, and radio network that together reach approximately 50 million households and devices.

Ownership category

akta.pro rank

Product category

Spanish-language Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)

akta.pro secondary industries

Spanish-Language & Multicultural Radio Networks (MPABABAG), Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels) (MPABAHAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Spanish-language broadcasting
• Hispanic media network
• Multiplatform content distribution
• Regional Mexican radio
• Free ad-supported streaming

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Media Sales: Primary revenue stream from advertising sales targeting Hispanic audiences. The network's growing viewership (38% YoY prime-time growth in Q1 2026, +55% season-to-date) translates directly into advertising revenue and market share gains according to executive leadership.
2. Digital Revenue: Growing digital revenue contributing to overall financial performance, mentioned as a driver of full-year 2025 revenue growth of 39.5% to $133.3 million.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EstrellaTV is a multiplatform Spanish-language broadcast television network that produces and distributes original entertainment, live sports, news, and movies to nearly 50 million US Hispanic households and devices through linear broadcast television, a proprietary streaming app, and FAST channels. It also operates a portfolio of 12+ regional Mexican and Spanish pop-rock radio stations across major US Hispanic markets, and launched the Sigma Audio Networks LLC audio division in February 2026.

Product overview

EstrellaTV is a multiplatform Spanish-language media company operating as a division of MediaCo Holding Inc. The company operates a flagship broadcast television network (EstrellaTV) reaching nearly 50 million households, distributed across linear television, a dedicated mobile app, and FAST (Free Ad-Supported Streaming TV) channels. Complementing the television network is an extensive radio station portfolio across major U.S. markets including Los Angeles, New York, Houston, and Dallas, featuring regional Mexican music, pop rock, and talk formats under brands such as La Raza, El Norte, La Ranchera, Que Buena, and Luna. In February 2026, MediaCo launched Sigma Audio Networks LLC to expand its audio division. Content offerings include original programming like Don Cheto Al Aire, El Interrogatorio con Luisito Comunica, 100 Latinos Dijeron, Cine Estrella, and Sin Filtro, as well as live sports broadcasting partnerships including COMBATE GLOBAL MMA, TBL boxing, and Liga MX soccer.

Differentiator

Problem solved

Functional benefit

Products and services

• EstrellaTV Broadcast Network Flagship multiplatform Spanish-language broadcast television network reaching nearly 50 million households and devices nationwide, delivering prime-time programming including 100 Latinos Dijeron, Cine Estrella, Don Cheto Al Aire, El Interrogatorio con Luisito Comunica, and live sports content for US Hispanic adults 18-49.
• EstrellaTV App Mobile and streaming application for EstrellaTV enabling viewers to watch live content, access shows, and stream programming across linear network, app, and FAST channel platforms; available on iOS (Apple App Store) and Android (Google Play).
• EstrellaTV FAST Channel Free Ad-Supported Streaming TV (FAST) channel distribution for EstrellaTV content reaching viewers across multiple streaming platforms (including Pluto TV and Roku) alongside linear television.
• Sigma Audio Networks LLC Audio networks division launched in February 2026 by MediaCo Holding Inc., offering expanded audio programming beyond the existing radio station portfolio.
• Don Cheto Network Multi-station radio network featuring Don Cheto and associated programming, with expanded footprint through affiliate stations including KZOM-FM 96.5 in Phoenix.
• El Norte Houston 107.9 FM Regional Mexican music radio station featuring artists such as Los Tigres del Norte, Los Cadetes de Linares, Ramón Ayala, and Los Invasores de Nuevo León, broadcasting from Houston to audiences worldwide.
• La Raza Houston 98.5 FM Regional Mexican music radio station in Houston featuring banda, norteño, ranchero, and corridos music, with on-air personalities including La Chiquilla, Christy, and Checo.
• La Ranchera 106.7 FM Regional Mexican music radio station featuring traditional Mexican music with artists like Vicente Fernández, Pedro Infante, Antonio Aguilar, and José Alfredo Jiménez, broadcasting from Dallas.
• Luna Dallas 98.3 Pop rock Spanish music radio station featuring artists like Luis Miguel, Juan Gabriel, Marco Antonio Solís, Mana, and Shakira, with morning personalities Yogi, Perla Barraza, and Erick Soto.
• La Raza Dallas 93.7 Regional Mexican music radio station in Dallas featuring Don Cheto Al Aire integration, with personalities including Las Dos Socias, El Zorro, and live sports content.
• Que Buena Los Angeles 105.5 FM / 94.3 FM Regional Mexican music radio station, the most emblematic station in Los Angeles and home of Don Cheto, featuring music premieres, classics, and hits with on-air personalities Don Cheto, Gisselle Bravo, Said, and El Chino.
• Que Buena Riverside 96.1 FM Regional Mexican music radio station in Riverside/Inland Empire featuring Don Cheto Al Aire, Bien y de Buenas, Buenas Tardes, and Los Compas de La Que Buena programs.
• La Buena 97.1 Radio station featuring both established regional Mexican music artists and emerging artists, with programming covering the latest and most anticipated music for Hispanic audiences.
• Luna Nueva York 107.5 HD2 Spanish pop rock radio station in New York featuring ballads by artists such as Luis Miguel, Juan Gabriel, Rocío Dúrcal, Marco Antonio Solís, and Mana.
• Don Cheto Al Aire Popular morning radio show and television program featuring Don Cheto, a prominent comedic personality, with compilation episodes and interactive content for Hispanic audiences.
• El Interrogatorio con Luisito Comunica Talk show hosted by Said featuring Mexican YouTuber and influencer Luisito Comunica as guest, featuring honest conversations and drama entertainment.
• 100 Latinos Dijeron Game show on EstrellaTV that achieved +90% season-to-date growth, entertaining Hispanic audiences with interactive gameplay and audience participation.
• Cine Estrella Movie programming block on EstrellaTV featuring Spanish-language films, achieving +96% season-to-date growth in viewership.
• Sin Filtro New daytime program on EstrellaTV that peaked at 22.3k viewers in February 2026.
• COMBATE GLOBAL 2026 Season Broadcast Official U.S. Spanish-language broadcast and streaming of COMBATE GLOBAL 2026 mixed martial arts season, airing every Thursday across EstrellaTV's linear television and digital platforms.
• TBL Team Boxing League Broadcast Spanish-language broadcast of all TBL Team Boxing League fights across EstrellaTV linear network, app, and FAST channel streaming platforms, marking TBL's first-ever Spanish-language coverage.
• Liga MX Soccer Broadcast Spanish-language broadcast of Liga MX soccer matches including the Tigres vs. Toluca Finals, with pre-game, live match, and post-game coverage available for free across EstrellaTV platforms.

Quantifiable outcome

• +38% year-over-year P18-49 prime-time viewership growth in Q1 2026, fourth consecutive quarter of growth
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Air-32minorGTM or Marketing Partner · 15 June 2026Sweepstakes prize provider partnership for 'Ganale al Calor con Air 32' promotion through KQQK El Norte 107.9 Houston station. Grand prize includes Premium Air Conditioning Unit and standard installation (ARV $15,000) for Texas homeowners.
• Disney Destinations LLCminorGTM or Marketing Partner · 11 May 2026Sweepstakes partnership for Disneyland Resort ticket giveaways through KRQB 96.1 FM station in Riverside/Inland Empire market. Fifteen winners each receive five 1-Day, 1-Park Disneyland tickets. Part of 70th Summer Celebration promotion.
• Disney Destinations LLCminorGTM or Marketing Partner · 11 May 2026Sweepstakes partnership for Disneyland Resort ticket giveaways through KBUE 105.5/94.3 FM Que Buena LA station. Fifteen winners each receive five 1-Day, 1-Park Disneyland tickets. Part of 70th Summer Celebration promotion.
• TBL Team Boxing LeaguecoreStrategic or Co-development Partner · 20 March 2026TBL Team Boxing League broadcast partnership marking TBL's first-ever Spanish-language coverage. EstrellaTV broadcasts all TBL fights across linear network, app, and FAST channel streaming platforms, expanding TBL's reach to Hispanic audiences and adding live sports programming to EstrellaTV's portfolio. Coverage began March 20, 2026.
• COMBATE GLOBALcoreStrategic or Co-development Partner · 23 February 2026Official U.S. Spanish-language broadcast and streaming partnership for COMBATE GLOBAL 2026 mixed martial arts season. Events air every Thursday across linear television and digital platforms, beginning February 26. Season premiere featured Mexican TV star Jawy Méndez against Puerto Rican fighter John 'El Sicario' Padron from Los Angeles.
• Liga MX (Tigres vs. Toluca)minorStrategic or Co-development Partner · 9 December 2025Spanish-language broadcast of Liga MX Finals match between Tigres and Toluca across EstrellaTV platforms. Broadcast included pre-game, live match, and post-game coverage available for free as part of broader sports streaming initiatives.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• ViX: TelevisaUnivision-owned Spanish-language streaming service offering free ad-supported and premium tiers. Comparable to EstrellaTV's FAST channels and streaming app strategy, competing for the same cord-cutting Hispanic viewers seeking on-demand Spanish content.
• Canela Media: Spanish-language streaming FAST channel and digital media platform focused on U.S. Hispanic audiences with culturally relevant content. Comparable to EstrellaTV's FAST channel distribution model and competes for Hispanic streaming viewership and digital ad inventory.

Direct peers

• Telemundo: NBCUniversal-owned U.S. Spanish-language broadcast television network that competes directly with EstrellaTV in prime-time entertainment, sports (including soccer), and Hispanic household advertising. Compares across same audience demographic (P18-49) and content categories.
• UniMás: Sister broadcast network to Univision under TelevisaUnivision, targeting similar U.S. Hispanic demographics with comparable Spanish-language entertainment and sports programming. Directly competes with EstrellaTV in cable and over-the-air distribution for Hispanic ad dollars.
• Spanish Broadcasting System (SBS): Operates Spanish-language radio stations and digital platforms targeting U.S. Hispanic audiences with similar regional Mexican and tropical music formats. Comparable to EstrellaTV's radio station portfolio (La Raza, Que Buena, El Norte, La Ranchera, Luna) and competing for the same Hispanic ad market in major DMAs.
• Univision: Flagship U.S. Spanish-language broadcast television network owned by TelevisaUnivision and the largest direct competitor to EstrellaTV. Competes head-to-head for Hispanic P18-49 audiences, Spanish-language sports rights, and national advertising budgets across the same geographic markets.

Broad incumbents

• Cumulus Media: Second-largest U.S. radio broadcaster with AM/FM stations including Spanish-language properties in major markets. Comparable to EstrellaTV's 12+ radio station portfolio and competes in the broader radio advertising ecosystem, including for Hispanic-targeted ad buys.
• TelevisaUnivision: Parent company of Univision, UniMás, and the ViX streaming platform — the dominant scaled incumbent in U.S. Spanish-language media. Competes with EstrellaTV across broadcast, streaming, and content production with substantially greater resources, library depth, and global content rights.
• Audacy: Major U.S. radio broadcaster and digital audio operator with Spanish-language stations in key Hispanic markets. Comparable to EstrellaTV's terrestrial radio business and competes for both audience share and Hispanic ad budgets across similar DMAs.
• iHeartMedia: Largest U.S. radio operator with Spanish-language stations alongside broader English-language programming, plus the iHeart digital audio platform. Comparable to EstrellaTV's radio network footprint and overlapping audio advertising and digital monetization strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/estrellatv
• YouTubeyoutube.com/@estrellatv
• Facebookfacebook.com/EstrellaTVNetwork
• LinkedInlinkedin.com/company/estrella-mediaco
• Instagraminstagram.com/estrellatv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EstrellaTV