Banca Cassa di Risparmio di Savigliano

What Banca Cassa di Risparmio di Savigliano does

Banca Cassa di Risparmio di Savigliano S.p.A. (branded Banca CRS) is a privately held Italian territorial savings bank founded in 1858 and headquartered at Piazza del Popolo 15 in Savigliano (Cuneo province). It operates as a Società per Azioni under Italian law with no public listing and no disclosed parent company. The bank runs a network of 24 branches (filiali) across the provinces of Cuneo and Turin, serving families, individuals, small and medium enterprises, and a dedicated youth segment (Banca Giovani).

Its product suite is organised across retail banking (Conto Corrente, Carta di Pagamento, Finanziamento, mortgage and consumer credit), business banking (Conto Impresa, Business Estero for foreign trade and FX), investment and protection products (funds, Sicav, wealth advisory, life and property insurance), and digital services (InBank internet banking, Happy CRS multi-platform mobile app, the Chiara WhatsApp digital assistant, virtual cards, merchant POS, and a French-amortization mortgage calculator). Distribution is supplemented by an extensive partner ecosystem that distributes third-party investment, insurance, leasing, consumer-credit, and trading products under the bank's brand.

Revenue is generated through traditional interest income on loans and mortgages, fee and commission income on accounts and payment services, and distribution fees on third-party investment, insurance, and credit products. The bank is a member of ACRI and partners with central/cooperative credit institutions (Cassa Centrale Banca, ICCREA Banca). Strategic emphasis in recent years has shifted toward SME green-transition financing under the FEI InvestEU guarantee programme, structured tax-credit recycling (Generalfinance/Superbonus), syndicated tourism-sector lending (Alpitour pool), and digital channel enrichment, alongside continued physical branch ownership and ESG-aligned community engagement in its served territory.

Name

Banca Cassa di Risparmio di Savigliano

Legal name

Banca Cassa di Risparmio di Savigliano S.p.A.

Website

https://bancacrs.it

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

101–250 employees

Short description

Banca Cassa di Risparmio di Savigliano (Banca CRS) is a privately held Italian territorial savings bank, founded in 1858 and headquartered in Savigliano, operating 24 branches across Cuneo and Turin provinces to serve families, individuals, SMEs, and young customers with retail, business, and investment banking plus digital channels.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Digital Banking & Neobank Platforms (BPAMAFAD)

Keywords

• Retail banking services
• Commercial lending products
• Mortgage loan financing
• Payment card services
• Investment fund distribution

Headquarters

HQ city

Savigliano

HQ country

Italy

HQ region

Europe

Offices25 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: Traditional banking revenue from interest income on loans, mortgages, and financing provided to retail customers, families, and small/medium enterprises
2. Fee and Commission Income: Fees from account management, payment services, card transactions, and other banking services
3. Investment Products Distribution: Distribution of investment funds, Sicav, multi-fund products, and wealth management services through partnerships with SYMPHONIA SGR, NEF INVESTMENTS, Pioneer Investments, and others
4. Insurance Products Distribution: Distribution of life insurance and protection products through partnerships with ARCA VITA and ARCA ASSICURAZIONI, including home and family protection
5. Business Foreign Exchange Services: Foreign business services (business estero) for SMEs including international trade financing and currency services

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Banca CRS is a territorial savings bank offering retail and commercial banking products and services — including current accounts, payment cards, personal and business financing, mortgages, investment and insurance/protection products, foreign-trade services, merchant acquiring, and advanced advisory — delivered through 24 branches across the provinces of Cuneo and Turin, complemented by internet and mobile banking, a WhatsApp virtual assistant, and digital onboarding tools.

Product overview

Banca CRS operates as a regional Italian savings bank with a multi-product, multi-segment offering organized around personal banking, business banking, investment services, and digital channels. The core banking products include checking accounts (Conto Corrente), payment cards (Carta di Pagamento), and financing solutions (Finanziamento) for retail customers, complemented by business-oriented variants for SMEs. Investment and protection products (Investi, Proteggi) serve wealth management needs, while Banca Giovani targets the youth segment with specialized accounts and financial products. Digital services center on the Inbank Internet Banking platform, supplemented by a WhatsApp-based digital assistant (Chiara), merchant POS services (Speciale Esercenti), and virtual card solutions. Advisory services include Consulenza Avanzata for investment consulting, and accessibility features such as AscoltAttivo support hearing-impaired customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Conto Corrente (Personal/Family) Personal and family current/checking account product line for individuals and households, providing day-to-day banking access within the bank's "Per te e la tua Famiglia" offering.
• Carta di Pagamento Payment cards (debit/credit) issued to retail customers for purchases, ATM access and digital payments.
• Finanziamento Personal loan and consumer financing product for retail customers, covering personal credit needs within the family banking segment.
• Conto Impresa Business current account for SMEs, professionals and small enterprises, part of the "Per la tua Impresa" offering.
• Il tuo Business Estero International business services package for SMEs engaged in foreign trade, supporting cross-border operations.
• Investi Investment products and asset-management solutions distributed to customers across both family and business segments.
• Proteggi Insurance and protection products distributed to retail and business customers to safeguard persons, family and assets.
• Banca Giovani Dedicated banking proposition for young customers (students and young workers) with tailored accounts and services.
• Consulenza Avanzata Advanced advisory service providing higher-touch consulting for wealth, investment and complex personal banking needs.
• Speciale Esercenti Merchant/POS and payment-acceptance services tailored for retailers and commercial businesses.
• Carte Virtuali e Pagamenti Digitali Virtual cards and digital payment instruments supporting online, contactless and app-based transactions.

Quantifiable outcome

• Over 65 SMEs and small mid-caps in Piemonte supported with financing through FEI InvestEU guarantee of €32.9 million
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BPER Banca: Mid-sized Italian banking group with strong regional presence, including several former Casse di Risparmio. Comparable in serving Italian SMEs and retail customers via branch and digital channels, but operating at significantly greater scale than Banca CRS.
• Intesa Sanpaolo: Italy's largest banking group, operating thousands of branches nationwide including significant presence in Piedmont. Comparable product offering (retail, SME, investment, insurance) at much larger scale; primary competitive incumbent for Banca CRS in Cuneo and Turin.
• UniCredit: Major Italian and pan-European bank with broad retail, SME, and corporate offerings, including presence in Piedmont. Comparable in serving the same retail and SME customer base, though at vastly greater scale and with a wider product portfolio.
• Banco BPM: Top Italian banking group formed through consolidation of regional banks, with significant retail and SME banking presence in Northern Italy. Comparable in product mix and SME focus, though with much larger national footprint than Banca CRS.

Direct peers

• Cassa di Risparmio di Asti: Piedmont-based savings bank; co-arranger with Banca CRS on the Alpitour World €20M pool financing. Comparable in regional Piedmont presence, retail/SME focus, and partnership-based distribution of investment and insurance products.
• Banca Alpi Marittime: A small Italian cooperative-style bank operating in Cuneo province; co-arranger with Banca CRS on the €20M Alpitour World pool financing. Directly comparable in regional Piedmont footprint, SME focus, and relationship banking model.
• Banca di Credito Cooperativo (Credito Cooperativo Italiano): Federation of Italian cooperative banks (BCC) with similar territorial and relationship-banking DNA to Banca CRS. Directly comparable in mutual/community orientation, local SME focus, and reliance on ICCREA Banca for centralized services.
• Cassa di Risparmio di Saluzzo: Another historic savings bank (Cassa di Risparmio) headquartered in Saluzzo, Cuneo province, serving retail customers and SMEs in the same Piedmont region. Directly comparable in product mix, branch-based distribution, and target segments.
• Cassa di Risparmio di Fermo: Italian Cassa di Risparmio participating alongside Banca CRS in the Alpitour World syndicated pool. Comparable in mutual/savings-bank structure and SME lending focus, though serving a different geographic region (Marche vs. Piedmont).

Regional players

• Cassa di Risparmio di Fossano: Small savings institution headquartered in Fossano (Cuneo province), serving the immediate surrounding territory. Comparable in geographic concentration and community-banking orientation, though smaller than Banca CRS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bancacrs
• LinkedInlinkedin.com/company/banca-cassa-di-risparmio-di-savigliano-s.p.a.
• Instagraminstagram.com/bancacrs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banca Cassa di Risparmio di Savigliano