Clayton Municipal Schools

What Clayton Municipal Schools does

Clayton Municipal Schools is a public K-12 school district operated by the municipal government of Clayton, New Mexico, under the authority of the New Mexico Public Education Department. The district operates four schools serving students from kindergarten through grade 12: Alvis Elementary School (K-4), Kiser Elementary (5-6), Clayton Junior High School (7-8), and Clayton High School (9-12). Its enrollment is small and rural, with disclosed student populations of 71 at Kiser and 70 at the Junior High. The district describes its mission as "Achieving Excellence for Student Success" and emphasizes small class sizes, differentiated instruction, and strong home-school partnerships. Instructional outcomes are modest: 47% of Kiser students scored at or above proficient in math, and 27% of Junior High students did so.

The district's core academic product is delivered through four physical campuses under its own governance, supplemented by Rabbit Ear Virtual Academy (REVA), a free virtual K-12 program launched in 2021 that is open to any student regardless of residency. Technology infrastructure is built on standard edtech platforms: PowerSchool for the parent/student portal and SIS, Apptegy/Thrillshare for website and parent communication, Google Classroom for instruction, GoFan for athletic ticketing, Hudl TV and NFHS Network for live streaming, and a Yellowjackets-branded mobile app launched in 2021. The district also offers a free summer reading program through a 2026 partnership with the New Mexico Public Education Department.

As a government state entity, Clayton Municipal Schools is funded through public education budgets (state equalization, local property taxes, and federal allocations) rather than commercial revenue. The only user fees are minor: $20 sports physicals and ticketed athletic events ($8 students/seniors/military, $12 adults). Revenue and budget figures are not disclosed. The district is governed by an elected school board and led by Superintendent Justin Daugherty, with individual school principals (Mike Daugherty at High School, Chelsea Valdez at Alvis, Brenda Gaither at Kiser). The district is not privately owned and has no equity, venture, or M&A structure.

Name

Clayton Municipal Schools

Legal name

Clayton Municipal Schools

Website

https://claytonschools.us

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Clayton Municipal Schools is a public K-12 school district in rural Clayton, New Mexico, operating four schools (Alvis Elementary, Kiser Elementary, Clayton Junior High, Clayton High School) serving students from kindergarten through grade 12, plus a free virtual academy (REVA) launched in 2021.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industry

Full-Time Virtual K–12 Schools (Statewide/Cyber Charters & District Programs) (EDAJADAA)

Keywords

• Public school district
• K-12 education
• Virtual learning
• Student services
• Athletic programs

Headquarters

HQ city

Clayton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Distribution channels3 records

Marketing channels7 records

Core offering

Clayton Municipal Schools is a public school district in Clayton, New Mexico that delivers K-12 education across four schools: Alvis Elementary (K-4), Kiser Elementary (5-6), Clayton Junior High (7-8), and Clayton High School (9-12). It also operates the Rabbit Ear Virtual Academy (REVA) for K-12 online learning and offers summer reading programs, athletic programs, and extracurricular activities including FFA, band, and cheerleading.

Product overview

Clayton Municipal Schools is a public school district in Clayton, New Mexico, operating four schools: Alvis Elementary School, Kiser Elementary School, Clayton Junior High School, and Clayton High School. The district serves approximately 141 students across grades K-12. The district offers a comprehensive educational program including core academics, virtual learning through REVA (Rabbit Ear Virtual Academy), summer enrichment programs, and a full range of athletic programs including basketball, volleyball, baseball, softball, track, powerlifting, and FFA. The district utilizes integrated technology platforms including PowerSchool for student information management, GoFan for athletic ticketing, and Apptegy for the school website.

Differentiator

Problem solved

Functional benefit

Brands

• Rabbit Ear Virtual Academy (REVA): A free virtual academy through Clayton Municipal Schools open to any student Kindergarten through 12th Grade.

Products and services

• Alvis Elementary School

Quantifiable outcome

• 47% of students scored at or above proficient level for math at Kiser Elementary
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• New Mexico Public Education DepartmentcoreStrategic or Co-development Partner · 1 January 2026Clayton Municipal Schools partners with the New Mexico Public Education Department for the 2026 New Mexico Summer Reading Program. The program offers free structured reading, writing, and math instruction in small groups led by trained instructors at Kiser Elementary School.
• Rabbit Ear Virtual Academy (REVA)coreStrategic or Co-development PartnerRabbit Ear Virtual Academy (REVA) is a free virtual education program through Clayton Municipal Schools, open to any student Kindergarten through Twelfth Grade. Register at the child's school.
• GoFanminorChannel Partner/ Reseller/ DistributorGoFan is used as the district's ticketing platform for purchasing tickets to athletic events including basketball games, tournaments, and state playoff games.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gallup-McKinley County Schools: Public K-12 school district in western New Mexico serving a rural and small-town geography. Highly comparable to Clayton in demographic profile, rural setting, and the challenges of educating students in remote areas.
• Gadsden Independent School District: New Mexico public K-12 district. Comparable in regulatory framework and serves a predominantly rural/small-town population, making it relevant for benchmarking outcomes and operational practices.
• Santa Fe Public Schools: Public K-12 school district in New Mexico. Serves the state capital region under the same state regulatory regime and academic standards, providing a useful peer for comparing rural vs. urban district outcomes within the same funding system.
• Las Cruces Public Schools: Public K-12 district serving the Las Cruces area of southern New Mexico. Comparable as another NM public district operating under the same state curriculum, assessment, and accountability framework.
• Albuquerque Public Schools: The largest public K-12 school district in New Mexico. Operates under the same New Mexico Public Education Department regulatory framework and shares the state's curriculum standards, funding mechanisms, and accountability metrics—making it a direct comparable for governance and operational benchmarking.
• Roswell Independent School District: Independent K-12 public school district in southeastern New Mexico. Comparable state regulatory environment, curriculum standards, and funding model—useful for peer comparison on outcomes and operations.
• Farmington Municipal Schools: New Mexico public K-12 district also operating as a municipal school system. Shares the 'municipal schools' governance structure and state funding model, making it one of the closest structural analogs to Clayton.
• Hobbs Municipal Schools: Another New Mexico municipal school district offering K-12 public education. Governed and funded under the same state framework as Clayton, providing a directly comparable peer for operational and academic benchmarking.

Emerging players

• Connections Academy: Operator of tuition-free online public schools across multiple U.S. states. Comparable to REVA as a virtual K-12 education provider, useful for understanding the broader competitive landscape for online public schooling.
• Stride (K12 Inc): Major K-12 online learning provider. Comparable to Clayton's REVA virtual academy program, offering a market reference for the scale, technology, and competitive dynamics of online K-12 education offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnvWbtg_VLCYkbQDHhihJZA
• Facebookfacebook.com/permalink.php?story_fbid=pfbid02bxNKD9ic5aTwTyG4Kt5eRGgdUfgWnMU4DxzBVumPmqNKYixmgfkZ8ZSsFr6d7iDAl&id=100063657366216
• LinkedInlinkedin.com/company/alvis-elementary-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clayton Municipal Schools