Ozcut Broadheads

What Ozcut Broadheads does

Ozcut Broadheads (legal entity Ozcut, Inc.) is a privately held, founder-operated US manufacturer of fixed-blade archery broadheads and related hunting accessories, headquartered in Peru, Illinois. Founded circa 2018, the company operates with a 1–10 employee footprint and sells primarily through a Shopify-powered direct-to-consumer e-commerce storefront, supplemented by a separate Australian storefront (ozcutbroadheads.com.au), a store locator for retail partnerships, and a wholesale inquiry channel.

The company's core product family comprises four fixed-blade broadhead models — Hurricane, Elite Series 2 Blade, Elite Series 3 Blade, and Kreature — all built from 100% stainless steel and offered in 100gn, 125gn, and 150gn grain weight options. Differentiation is claimed through independent testing rankings (#1 penetration for Elite 2 Blade, #1 durability for Elite 3 Blade, most accurate fixed-blade for Hurricane), patented single-bevel rotational geometry on the Hurricane, and 25–30% thicker blade construction versus standard fixed-blade competitors. Supporting SKUs include the 2 Easy Broadhead Sharpener (a brand-agnostic diamond-stone sharpener), plus apparel and accessories (snapback hats, t-shirts, hoodies, gaitors, enamel mugs, decals, bumper stickers).

Revenue mechanics are one-time consumer purchases priced at $34.99–$39.99 per 3-pack of broadheads and $69.99 for the sharpener, with promotional bundling (Buy 1 Get 1 HALF OFF, Buy 2 Get 1 FREE, free sharpener on orders $200+). The customer base consists of recreational and serious bowhunters pursuing big game (deer, bear, elk, moose, buffalo, wild boar, exotics), with no disclosed enterprise or institutional accounts. The company is bootstrapped with no external funding rounds, no parent company, no subsidiaries beyond the Australian storefront presence, and no disclosed management team.

Name

Ozcut Broadheads

Legal name

Ozcut, Inc.

Website

https://ozcutbroadheads.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ozcut Broadheads (Ozcut, Inc.) is a privately held, Peru, Illinois-based manufacturer of 100% stainless steel fixed-blade broadheads and archery accessories, selling direct-to-consumer via Shopify to bowhunters pursuing big game in the US and Australia.

Ownership category

akta.pro rank

Product category

Archery Broadheads & Hunting Accessories

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro industry

PRIMARYCRAMAKAB

Archery Equipment & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAH

Hunting & Shooting Specialty Knife/Tool Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMAKAE

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Fixed-blade broadheads
• Archery hunting equipment
• Bowhunting accessories
• Stainless steel broadheads
• Archery sharpener tools

Headquarters

HQ city

Peru

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Ozcut generates revenue through direct-to-consumer sales of broadheads and archery accessories via their Shopify e-commerce platform. Products are sold as one-time purchases with tiered pricing and promotional offers (BOGO, free sharpener on orders $200+).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ozcut Broadheads manufactures fixed-blade archery broadheads from 100% stainless steel for bowhunters pursuing big game such as deer, bear, elk, moose, and wild boar. Its core product family includes the patented Hurricane (single-bevel rotational design), Elite Series 2 Blade and 3 Blade (tanto tip designs), and the Kreature broadhead, all sold in 3-packs across 100gn, 125gn, and 150gn weights. Supporting accessories include the 2 Easy Broadhead Sharpener plus branded apparel and merchandise.

Product overview

Ozcut Broadheads offers a focused product portfolio centered on fixed-blade archery broadheads for bowhunting, complemented by an accessories and apparel line. The core product family consists of four distinct broadhead models: Hurricane (patented single bevel rotational design focused on accuracy), Elite Series 2 Blade and Elite Series 3 Blade (both featuring tanto tips and superior penetration/durability for big game), and the newer Kreature (newest offering with reported high accuracy). All broadheads are made from 100% stainless steel and available in 100gn, 125gn, and 150gn weight options. Supporting the broadhead line, Ozcut offers the 2 Easy Broadhead Sharpener as a multi-function accessory compatible with all broadhead brands. The accessories and apparel category includes branded face/neck gaitors, snapback hats in multiple colorways, t-shirts across multiple product lines (Prodigy, Legend, Provider, Born to Bowhunt), hoodies, enamel mugs, decals, and bumper stickers. The company sells in 3-packs for broadheads and promotes a buy-one-get-one-half-off promotional structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Hurricane Broadhead (3-Pack) Fixed-blade broadhead with patented single-bevel rotational design that rotates on impact to drive deeper penetration through bone and tissue. Features 25% thicker blades than most broadheads and a one-piece construction with no vented blades for silent flight. Sold to bowhunters pursuing big game.
• Elite Series 2 Blade Broadhead (3-Pack) Fixed-blade broadhead with tanto tip and 30% thicker blades than standard fixed-blade designs. Double-bevel blades slice through hide and bone; made from 100% stainless steel. Sold to bowhunters targeting wild boar, deer, bear, elk, stag, moose, buffalo, and exotics.
• Elite Series 3 Blade Broadhead (3-Pack) Fixed-blade broadhead ranked #1 in independent durability testing, featuring a bone-splitting tanto tip and double-bevel blades that retain sharpness after multiple uses and are easily resharpened. Made from 100% stainless steel. Sold to bowhunters targeting large game.
• Kreature Broadhead Newest fixed-blade broadhead model from Ozcut Broadheads, marketed for high accuracy and consistent pass-through performance on game animals. Sold alongside the Hurricane and Elite Series lines as part of the core product family.
• 2 Easy Broadhead Sharpener Multi-function sharpening tool with high-end diamond stones that restores precision and long-lasting sharpness across a wide range of broadheads and knives. Compatible with all broadhead brands, compact and portable for in-field use. Sold to bowhunters and archery enthusiasts.
• Breathable Face and Neck Gaitor Lightweight face and neck gaiter with anti-fog properties, form-fit design, and camouflage pattern. Protects against wind, dust, and sun and reduces fogging on glasses and optics. Sold to bowhunters and outdoor enthusiasts.
• Harvester Snapback Hat Branded snapback cap sold to bowhunters and Ozcut brand supporters. Available in multiple colorways including Native Green, MultiCam, and Blaze Orange.
• The OG Snapback Hat Branded snapback cap with MultiCam pattern and Charcoal color options, featuring an embroidered Ozcut logo patch. Sold at $29.99 to bowhunters and lifestyle buyers.
• Legacy Hoodie Branded hoodie in Multicam pattern featuring outdoor-themed camouflage design. Sold as part of Ozcut's branded apparel line to hunters and brand supporters.
• Ozcut T-Shirts (Prodigy, Legend, Provider, Born to Bowhunt Lines) Line of branded cotton t-shirts across multiple style lines (Prodigy, Legend, Provider, Born to Bowhunt) in colorways including Forest Green, Coyote Brown, Deep Grey, Indigo, and Stone Grey. Sold to bowhunters and lifestyle buyers.
• Vinyl Decal - 12 inch 300mm (12 inch) outdoor-rated vinyl decal featuring the Ozcut logo for application to vehicles, hunting equipment, or other surfaces. Sold at $4.99.
• Enamel Mug Branded enamel mug featuring the Ozcut logo, sold as part of the company's branded merchandise and accessories line.
• Bumper Sticker Branded bumper sticker featuring the Ozcut logo, sold as part of the branded merchandise and accessories line.

Quantifiable outcome

• Elite 2 Blade ranked #1 in independent penetration tests
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• QAD (Quality Archery Designs): QAD produces archery accessories including rests and arrow components for bowhunters. Adjacent product overlap in archery/hunting accessories, comparable target customer, and similar specialty-channel positioning.
• Trophy Taker (Fera Industries): Trophy Taker manufactures specialty broadheads and archery accessories targeting bowhunters. Comparable niche specialty product line with similar independent testing and performance-led positioning to Ozcut.
• Wac'Em Archery: Wac'Em Archery makes fixed-blade broadheads and other arrow components for bowhunters. Direct niche peer in broadheads with comparable focus on fixed-blade performance and bowhunter marketing.

Broad incumbents

• Carbon Express (Easton): Carbon Express produces arrows, shafts, and broadhead-adjacent components for bowhunters. Larger incumbent with broader archery product portfolio but overlapping customer base in big-game bowhunting.
• Easton Archery: Easton is a broad archery components incumbent (arrows, shafts, broadheads, components). Larger and more diversified than Ozcut, but overlapping in archery/hunting products and serving the same bowhunter customer base.

Direct peers

• Rage Broadheads: Rage is one of the largest US broadhead brands specializing in mechanical and fixed-blade broadheads for bowhunters. Directly comparable product category (broadheads), same target customer (big game bowhunters), and overlapping retail and DTC channels.
• Grim Reaper Broadheads: Grim Reaper produces fixed-blade and mechanical broadheads marketed on penetration and durability for big game. Direct peer in broadhead category, similar price points, and similar go-to-market through hunting-channel retailers.
• Muzzy (Feradyne Outdoors): Muzzy manufactures fixed-blade broadheads, broadhead accessories, and archery components for bowhunters. Directly comparable product portfolio (broadheads + accessories), same core customer segment, and broad distribution through archery pro-shops.
• G5 Outdoors (G5 Broadheads): G5 Outdoors is a long-established fixed-blade and mechanical broadhead brand with deep retail penetration in archery pro-shops. Comparable product line (broadheads), same target customer (bowhunters), and recognized brand equity in the same niche.

Others

• Hawke Optics: Hawke Optics supplies hunting optics (scopes, rangefinders, binoculars) that are complementary purchases for bowhunters. Adjacent hunting-category peer serving the same bowhunter customer base with non-competing products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ozcutbroadheads
• LinkedInlinkedin.com/company/ozcut-broadheads

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozcut Broadheads