NAI Group
NAI Group is a Troy, Michigan-based custom interconnect solutions company that designs and manufactures fiber optic, copper, and hybrid cable assemblies, harnesses, and electro-mechanical builds for industrial, medical, telecom/data, and aerospace and defense OEMs across a seven-plant global footprint.
- Company typePrivate
- Founded1993
- HeadquartersTroy, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What NAI Group does
NAI Group is a US-headquartered custom interconnect solutions company that designs and manufactures cable assemblies, harnesses, and electro-mechanical assemblies in fiber optic, copper, and hybrid configurations. Founded in 1993 as North American Interconnect (rebranded to NAI Group in 2017) and headquartered in Troy, Michigan, the company operates seven manufacturing plants across the United States, Mexico, China, and Malaysia, with a total footprint of nearly 600,000 sq. ft., a U.S. distribution center in Nogales, Arizona, and a Solutions Center in Penang, Malaysia. Production capacity exceeds 2.5 million assemblies and 25 million terminations per month, with 1.5 million fiber connector terminations per month. NAI is backed by Pritzker Private Capital since September 2021 and acquired KSM Electronics in May 2023 to add aerospace and defense capabilities.
NAI's product portfolio spans custom cable assemblies, fiber optic assemblies, cable harnesses, pre-terminated fiber assemblies, hybrid assemblies, electro-mechanical box builds, and the STEADY-LINK® standard product line (Series-C coax jumpers and Series-S GPS & sync cable assemblies for 4G/5G wireless). Underlying technology combines fiber optic, copper, and hybrid connectivity with proprietary manufacturing processes including automated epoxy dispensing for LC/SC connectors, vision inspection software for fiber ribbon and housing polarity, semi-automated light and spring test systems, internal connector cross-sectioning, and IPX7 validation. The company holds an unusually broad certification stack — ISO 9001, ISO 13485 (medical), TL 9000 (telecom), AS9100 and NADCAP (aerospace), ITAR, AEO/OEA, and C-TPAT — across its global facilities.
NAI generates revenue primarily through project-based custom manufacturing contracts with enterprise OEMs and contract manufacturers, supplemented by build-to-order standard products (STEADY-LINK®) and Design & Engineering Services across Build-to-Print, Design Assist, and Full Service engagement models. Go-to-market is enterprise field sales supported by regional manufacturer sales representatives (Trilogy in the Midwest, CompRep in the Northeast), RFP/RFI engagement, Ask an Expert application engineering, and a 24/7 Customer Gateway portal. Primary customer segments are Industrial Technology (robotics, automation, mining), Medical Devices & Equipment, Telecom & Data (4G/5G, hyperscale data centers), and Aerospace & Defense (post-KSM). Named customers include FANUC, Amazon, Google, Nokia, and a Chinese mining control company; the company employs 3,200+ people globally.
NAI Group firmographics
Firmographics- Name
- NAI Group
- Legal name
- NAI Group, LLC
- Website
- https://nai-group.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NAI Group is a Troy, Michigan-based custom interconnect solutions company that designs and manufactures fiber optic, copper, and hybrid cable assemblies, harnesses, and electro-mechanical builds for industrial, medical, telecom/data, and aerospace and defense OEMs across a seven-plant global footprint.
- Ownership category
- akta.pro rank
NAI Group industry classification
Industry- Product category
- Custom Interconnect Solutions (Cable Assemblies & Harnesses)
- NAICS
- Communication and Energy Wire and Cable Manufacturing (33592), Fiber Optic Cable Manufacturing (335921)
- SIC
- Electronic Connectors (3678), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Cable Assemblies & Wire Harnesses (HDAHAOAB)
- akta.pro secondary industries
- Cable Assemblies & Patch Cords (Copper/Fiber) (HDAFALAF), RF & Microwave Connectors and Coaxial Assemblies (HDAHAOAD), Data, Communications & Fiber Optic Cable (IMADAMAD)
Keywords
Where NAI Group is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
NAI Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Custom Cable Assembly Manufacturing: NAI designs and manufactures custom fiber optic, copper, and hybrid cable assemblies to customer specifications. Revenue is generated through one-time project-based manufacturing contracts, typically serving OEM and contract manufacturer customers with custom interconnect solutions for mission-critical applications.
- Custom Cable Harness Manufacturing: Design and manufacturing of custom cable harnesses, including large and complex harness assemblies with data and power cables. Revenue recognized per project/purchase order.
- Electro-Mechanical / Box Build Assembly: Custom electro-mechanical assembly services including box builds, panel builds, and terminal block assemblies. Often bundled with cable assemblies as part of complete interconnect solutions.
- Standard STEADY-LINK Products: Build-to-order standard interconnect products (Series-C Coax Jumpers, Series-S GPS & Sync Cables) from inventoried components. Quick turn shipment programs available. Revenue from discrete product orders.
- Design & Engineering Services: Scalable engineering engagement options including Build to Print, Design Assist, and Full Service design. Engaged as part of overall customer project, with First Article typically delivered within 2-4 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | STEADY-LINK Series-C Coaxial Cable Assemblies — build-to-order standard products |
| Unit Pricing | Pay-as-you-go | STEADY-LINK Series-S GPS & Sync Cable Assemblies — build-to-order from inventoried materials |
| Other | Multi-year contract | Custom Cable Assemblies, Harnesses, and Electro-Mechanical Assemblies — project-based quotes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
NAI Group product offering
Product offeringCore offering
NAI Group designs and manufactures custom cable assemblies (fiber optic, copper, and hybrid), cable harnesses, and electro-mechanical/box build assemblies for mission-critical OEM and contract manufacturer customers in telecom, wireless, data center, industrial technology, medical, and aerospace/defense markets. The company also offers its STEADY-LINK® line of standard coax and GPS & Sync cable assemblies for 4G LTE and 5G wireless applications, along with scalable design and engineering services (Build-to-Print, Design Assist, Full Service). Production is supported by 7 plants across the US, Mexico, China, and Malaysia with ISO 13485, AS9100, TL 9000, NADCAP, and ITAR certifications.
Product overview
NAI Group is a custom interconnect solutions company manufacturing advanced high-reliability connectivity products for mission-critical applications. The product portfolio centers on custom cable assemblies, harnesses, and electro-mechanical assemblies available in fiber optic, copper, and hybrid configurations. Key branded products include STEADY-LINK® Series-C Coaxial Cable Assemblies (RF50 jumpers for 4G/5G wireless) and STEADY-LINK® Series-S GPS & Sync Cable Assemblies (for 5G small cells). The company offers comprehensive Design & Engineering Services with scalable engagement options (Build-to-Print, Design Assist, Full-Service) supported by Solutions Center and Center of Excellence facilities. Global Supply Chain & Logistics operations complement manufacturing. The 2023 acquisition of KSM Electronics added aerospace & defense capabilities and US/Mexico manufacturing capacity. Production spans seven plants worldwide with nearly 600,000 sq. ft. capacity, exceeding 2.5 million assemblies and 25 million terminations per month.
Differentiator
Problem solved
Functional benefit
Brands
- STEADY-LINK Coax Assemblies: Standard line of coax jumpers including Series-C for wireless applications on cell towers and microcells, supporting 4G LTE and 5G networks
- STEADY-LINK Series-S GPS & Sync Cable Assemblies
- KSM Electronics
Products and services
- Cable Assemblies Custom cable assemblies built with fiber optic and/or copper cables with connectors at one or both ends, designed for data, audio/video, or power applications in industrial, telecom, medical, and aerospace settings.
- Fiber Optic Cable Assemblies Custom fiber optic cable assemblies and harnesses utilizing Single Mode, Multimode, Ribbon, Simplex, Duplex, and Hybrid fiber types with major connector types (ST, SC, FC, LC, MTRJ, MTP/MPO, FDDI, MU), manufactured at NAI's Fiber Optic Center of Excellence for telecom, data center, medical, and industrial customers.
- Cable Harnesses Custom cable and harness assemblies bundling groups of cables in an organized manner, combining fiber optic, copper, and power cables for rugged industrial, aerospace, defense, and automotive applications with testing board validation.
- Pre-terminated Fiber Optic Cable Assemblies Pre-terminated fiber optic cable assemblies ruggedized for faster, easier outdoor installation, spooled on crate reels with one pre-terminated end, designed for telecom FTTA deployments where exact cable length is uncertain.
- Hybrid Cable Assemblies Hybrid cable assemblies combining two or more cable types (fiber optic, copper, coaxial, UTP, STP, power) under one overall jacket or sheath to enable efficient field deployment with combined fiber and power.
- Electro-Mechanical Design & Assembly Custom electro-mechanical solutions including box builds, panel builds, and terminal block assemblies incorporating enclosures, specialty connectors, custom panels, brackets, fans, switches, sensors, LEDs, power supplies, PCBs, and fuses for industrial, telecom, medical, and aerospace applications.
- STEADY-LINK® Series-C Coaxial Cable Assemblies Ruggedized RF50 50-ohm coaxial cable jumpers for wireless applications on cell towers and microcells supporting 4G LTE and 5G networks, available in multiple outer diameters with various connector configurations including Nex10 variants and right-angle connectors, plus LMR 240 and LMR 400 specialty assemblies, with quick turn shipment programs.
- STEADY-LINK® Series-S GPS & Sync Cable Assemblies High-precision FTSP GPS and synchronization cable assemblies designed for Nokia AirScale wireless systems and 5G small cells, available in 5-meter (NAI-5251-005) and 15-meter (NAI-5251-015) standard lengths with custom lengths up to 15 meters via the NAI-5251-XXX part number, suitable for indoor and outdoor applications meeting IEEE 802.11ac/Wi-Fi 5 standards.
- Design & Engineering Services Scalable design and engineering services offered under Build-to-Print, Design Assist, and Full-Service engagement tiers, supported by Solutions Centers and Centers of Excellence for new product introduction, design optimization, and First Article delivery within 2-4 weeks.
- Global Supply Chain & Logistics Global sourcing and procurement services delivered through experienced supply chain teams, with the Nogales, AZ U.S. Distribution Center providing Kanban and vendor managed inventory services to North American customers, and CTPAT certification supporting secure cross-border logistics.
- KSM Electronics Cable, Harness, and Box Build Products Custom cable and wire harness assemblies and electromechanical/box builds manufactured under KSM Electronics branding for aerospace and defense, industrial technology, and medical industries, leveraging AS9100, NADCAP, and ITAR certifications.
Quantifiable outcome
- First Article delivery within 2-4 weeks
- +4 more outcomes
Companies that use NAI Group
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
NAI Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
NAI Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SENKO Advanced ComponentscoreNAI has been certified by SENKO to manufacture fiber-optic assemblies using SENKO MPO and SN®-MT multi-fiber connectivity. The certification affirms NAI's adherence to SENKO's process, workmanship, and performance requirements, providing OEMs with a certified source for precise, reliable multi-fiber assemblies. SENKO is a global leader in passive fiber optic interconnects with 590+ patents and over 1 billion connectors deployed worldwide.
- KSM ElectronicscoreNAI acquired KSM Electronics in May 2023. The acquisition delivers new aerospace & defense capabilities and certifications (AS9100, NADCAP, ITAR) to NAI while strengthening NAI's position in industrial technology and medical end markets. KSM was founded in 1975 and was among the nation's leading producers of custom cable and wire harness assemblies and electro-mechanical/box builds. KSM operates manufacturing locations in Warrenville, IL; Guadalajara, Mexico; and Matamoros, Mexico. KSM co-owner Josh Salcedo (COO) joined NAI as part of the acquisition.
Scale indicators9 records
Recent moves19 records
Expansion highlights6 records
NAI Group competitors and assessment
Company assessmentDirect peers
- BizLink Holding: Global custom cable assembly and interconnect provider serving IT/datacom, telecom, industrial, medical, and automotive end markets. Closely comparable to NAI in product mix (custom cable assemblies, harnesses, fiber optics), global manufacturing footprint across Asia and the Americas, and reliance on OEM customers.
- Radiall: Specialty manufacturer of interconnect components including RF/coaxial connectors, cable assemblies, and fiber optic solutions serving aerospace, defense, telecom, and industrial markets. Comparable to NAI in coaxial/RF assemblies (STEADY-LINK Series-C) and ruggedized custom cable offerings.
- Foxconn Interconnect Technology (FIT): Subsidiary of Foxconn focused on connectors, cable assemblies, and interconnect solutions for computing, communications, automotive, and consumer markets. Comparable to NAI in fiber optic and copper cable assembly capabilities and high-volume manufacturing scale, though broader and more vertically integrated.
- W. L. Gore & Associates (Cables division): Manufactures high-performance cables and cable assemblies for aerospace, defense, telecom, and industrial applications. Comparable to NAI in mission-critical, high-reliability custom cabling with proprietary materials and processes, particularly for harsh-environment and RF applications.
- Optical Cable Corporation: Manufacturer of fiber optic cable and connectivity products for enterprise networking, military/defense, and harsh-environment industrial applications. Comparable to NAI's fiber optic cable assembly business and ruggedized fiber offerings for telecom and industrial end markets.
- Carlisle Interconnect Technologies: Designs and manufactures specialty cable assemblies, harnesses, and interconnect solutions for aerospace, defense, and test & measurement. Highly comparable to NAI's KSM Electronics division and increasingly to NAI's overall aerospace/defense platform following the KSM acquisition.
Broad incumbents
- Prysmian Group: World's largest cable manufacturer producing power, telecom, and fiber optic cables globally. Broad incumbent comparable to NAI in fiber optic cabling for telecom and data center applications, though much larger and focused on cable itself rather than value-added assemblies.
- Molex: Subsidiary of Koch Industries supplying electronic interconnect solutions including cable assemblies, connectors, and fiber optics across data communications, telecom, industrial automation, medical, and automotive. Broad incumbent competing with NAI especially in telecom/datacom fiber and copper assemblies.
- TE Connectivity: Global technology leader in connectivity and sensor solutions offering connectors, cable assemblies, and electromechanical components across automotive, industrial, aerospace/defense, medical, and data networks. Competes with NAI in custom cable assemblies and harnesses across every major served vertical.
- Amphenol: One of the largest global manufacturers of interconnect, antenna, and sensor solutions including cable assemblies across IT/datacom, mobile networks, automotive, industrial, military/aerospace, and medical. Operates broadly across NAI's end markets with much greater scale and product breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NAI Group social profiles
Digital presenceNAI Group compliance and trust
Trust signalCompliance10 records
NAI Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAI Group leadership team
Management profileNumber of profiles
Profiles7 records
NAI Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
NAI Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAI Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAI Group
What does NAI Group do?
NAI Group designs and manufactures custom cable assemblies (fiber optic, copper, and hybrid), cable harnesses, and electro-mechanical/box build assemblies for mission-critical OEM and contract manufacturer customers in telecom, wireless, data center, industrial technology, medical, and aerospace/defense markets. The company also offers its STEADY-LINK® line of standard coax and GPS & Sync cable assemblies for 4G LTE and 5G wireless applications, along with scalable design and engineering services (Build-to-Print, Design Assist, Full Service). Production is supported by 7 plants across the US, Mexico, China, and Malaysia with ISO 13485, AS9100, TL 9000, NADCAP, and ITAR certifications.
Is NAI Group a public or private company?
NAI Group is a private company. It is classified as private equity controlled and is currently operating.
When was NAI Group founded?
NAI Group was founded in 1993. It employs 1,001 to 5,000 people.
Where is NAI Group based?
NAI Group is headquartered in Troy, United States, in the North America region.
How does NAI Group make money?
Five revenue lines are on record. Custom Cable Assembly Manufacturing is the primary driver. The others are custom Cable Harness Manufacturing, electro-Mechanical / Box Build Assembly, standard STEADY-LINK Products and design & Engineering Services.
Who are NAI Group's main competitors?
Direct peers on record are BizLink Holding, Radiall, Foxconn Interconnect Technology (FIT), W. L. Gore & Associates (Cables division), Optical Cable Corporation and Carlisle Interconnect Technologies. Broad incumbents are Prysmian Group, Molex, TE Connectivity and Amphenol.
Does NAI Group have an API?
No public API is recorded for NAI Group.
What industry is NAI Group in?
NAI Group's product category is Custom Interconnect Solutions (Cable Assemblies & Harnesses). Its primary akta.pro industry code is HDAHAOAB, Cable Assemblies & Wire Harnesses, with a secondary code of HDAFALAF, Cable Assemblies & Patch Cords (Copper/Fiber). Its NAICS code is 33592 and its SIC code is 3678.