Thai Hotels Association
Thai Hotels Association (สมาคมโรงแรมไทย) is a Bangkok-based non-profit trade association representing hotel operators across Thailand, providing membership services, government-backed hotel star-rating certification, training, and environmental programs (SHA Plus, Green Hotel, Plastic Free).
- Company typePrivate
- Founded2011
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Thai Hotels Association does
Thai Hotels Association (สมาคมโรงแรมไทย, THA) is a non-profit trade association founded in 2011 (with its website-established digital presence) and headquartered at 203-209/3 Ratchadamnoen Klang Road, Phra Nakhon District, Bangkok. It serves as the collective representative body for hotel and accommodation operators across Thailand, providing membership services, training, environmental certification programs (SHA Plus, SHA Extra Plus, Green Hotel, Plastic Free Project), legal resources (Hotel Law, PDPA guidance), and industry advocacy. The closely-affiliated Thailand Hotel Standard Foundation (มูลนิธิมาตรฐานโรงแรมไทย) operates as a core subsidiary, having run for over 20 years, and is authorized by the Ministry of Tourism and Sports to certify hotel star ratings (2-5 stars), valid for 3 years.
The business model is a community-led, subscription-style association. Revenue is generated primarily through (1) recurring annual membership fees from hotel operators (amount undisclosed), (2) one-time professional services fees from training programs such as the Hotel and Restaurant Revenue Management Course (6,955-8,025 THB per attendee depending on membership status and early-bird timing) and the 72-hour Hotel Management Academic Course, and (3) corporate sponsorship income from ~10 technology and operational vendors (SiteMinder, D-EDGE, IDEAS, Diversey, Exely, Lighthouse, Duetto, PayPal, Shiji, Yanolja Cloud). Distribution is exclusively domestic Thailand, with go-to-market executed through the thaihotels.org website, Facebook, email newsletter, in-person training at Bangkok partner hotels (e.g., Asia Hotel Bangkok), and trade shows (Thai Travel Mart, FHA-Food and Hospitality Asia 2026).
Technology is not a core competency of THA. The association runs a content-and-forms-based web platform on thaihotels.org, with no mobile app, no API, no disclosed integrations, and no AI/ML capabilities. The technology sponsor ecosystem functions as a value-added distribution channel for member hotels rather than as THA's own technology product. Differentiated data assets include the monthly Accommodation Operator Confidence Index, co-produced with the Bank of Thailand from January 2565 to present, providing a longitudinal industry sentiment dataset that is unique within the Thai hospitality ecosystem.
Thai Hotels Association firmographics
Firmographics- Name
- Thai Hotels Association
- Legal name
- Thai Hotels Association (สมาคมโรงแรมไทย)
- Website
- https://thaihotels.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thai Hotels Association (สมาคมโรงแรมไทย) is a Bangkok-based non-profit trade association representing hotel operators across Thailand, providing membership services, government-backed hotel star-rating certification, training, and environmental programs (SHA Plus, Green Hotel, Plastic Free).
- Ownership category
- akta.pro rank
Thai Hotels Association industry classification
Industry- Product category
- Hospitality Trade Association Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Hospitality (Hotel) Property Management (BPAJAGAG)
- akta.pro secondary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where Thai Hotels Association is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Thai Hotels Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: The association generates revenue through annual membership fees from hotel operators who join the Thai Hotels Association. Members receive access to training programs, certification services, and industry resources.
- Training Program Fees: Revenue from hotel management training courses and revenue management workshops. Examples include Hotel and Restaurant Revenue Management courses (6,955-8,025 THB depending on membership and timing) and Hotel Management Certification programs (Batch 18/2568).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early Bird - THA Members and Educational Personnel |
| One time/ perpetual license | Pay-as-you-go | Early Bird - General Public |
| One time/ perpetual license | Pay-as-you-go | Regular - Educational Personnel |
| One time/ perpetual license | Pay-as-you-go | Regular - General Public |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Thai Hotels Association product offering
Product offeringCore offering
Thai Hotels Association is a non-profit trade association serving hotel operators across Thailand. It delivers hotel standards certification (2-5 star ratings) authorized by the Ministry of Tourism and Sports via the co-located Thailand Hotel Standard Foundation, professional training programs (Hotel Management Academic Course and Hotel and Restaurant Revenue Management), environmental certifications (SHA Plus, Green Hotel, Plastic Free), industry advocacy, and monthly Accommodation Business Confidence Index surveys in collaboration with the Bank of Thailand.
Product overview
Thai Hotels Association operates as a membership-based industry organization providing a unified platform of certification, training, and advocacy services. The core offering is the Thailand Hotel Standard Foundation which certifies hotel quality standards for the Department of Tourism, Ministry of Tourism and Sports. Supporting this are two training modules: the comprehensive Hotel Management Academic Course (72 hours) and the Hotel and Restaurant Revenue Management short course (12 hours). The association also provides the Accommodation Business Confidence Index (monthly survey with Bank of Thailand), SHA Plus COVID safety certification, Green Hotel environmental certification, and the Plastic Free Project initiative. Members gain access to directories, annual reports, legal resources, and industry networking through various events and the THA Activity program.
Differentiator
Problem solved
Functional benefit
Brands
- TAGTHAI: Tourism Association Gateway to Thailand - a platform related to Thai tourism
Companies that use Thai Hotels Association
Customer profileSegments3 records
Ideal customer profiles2 records
Thai Hotels Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thai Hotels Association partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ministry of Tourism and Sports (กระทรวงการท่องเที่ยวและกีฬา)coreGovernment ministry that authorizes the Thailand Hotel Standard Foundation to conduct hotel certification and star rating assessments. Hotels passing standard evaluations receive certification valid for 3 years from this ministry.
- Bank of Thailand (ธปท.)coreThe association collaborates with Bank of Thailand to conduct monthly accommodation operator confidence index surveys. THA aggregates and publishes these survey results on its website, tracking industry sentiment from January 2565 to present.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Thai Hotels Association competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Thai Hotels Association social profiles
Digital presenceThai Hotels Association compliance and trust
Trust signalCompliance4 records
Thai Hotels Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thai Hotels Association leadership team
Management profileNumber of profiles
Thai Hotels Association subsidiaries and ownership
Company hierarchySubsidiaries1 record
Thai Hotels Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thai Hotels Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thai Hotels Association
What does Thai Hotels Association do?
Thai Hotels Association is a non-profit trade association serving hotel operators across Thailand. It delivers hotel standards certification (2-5 star ratings) authorized by the Ministry of Tourism and Sports via the co-located Thailand Hotel Standard Foundation, professional training programs (Hotel Management Academic Course and Hotel and Restaurant Revenue Management), environmental certifications (SHA Plus, Green Hotel, Plastic Free), industry advocacy, and monthly Accommodation Business Confidence Index surveys in collaboration with the Bank of Thailand.
Is Thai Hotels Association a public or private company?
Thai Hotels Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Thai Hotels Association founded?
Thai Hotels Association was founded in 2011. It employs 11 to 50 people.
Where is Thai Hotels Association based?
Thai Hotels Association is headquartered in Bangkok, Thailand, in the Asia region.
How does Thai Hotels Association make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are training Program Fees.
Does Thai Hotels Association have an API?
No public API is recorded for Thai Hotels Association.
What industry is Thai Hotels Association in?
Thai Hotels Association's product category is Hospitality Trade Association Services. Its primary akta.pro industry code is BPAJAGAG, Hospitality (Hotel) Property Management, with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.