Thai Hotels Association

What Thai Hotels Association does

Thai Hotels Association (สมาคมโรงแรมไทย, THA) is a non-profit trade association founded in 2011 (with its website-established digital presence) and headquartered at 203-209/3 Ratchadamnoen Klang Road, Phra Nakhon District, Bangkok. It serves as the collective representative body for hotel and accommodation operators across Thailand, providing membership services, training, environmental certification programs (SHA Plus, SHA Extra Plus, Green Hotel, Plastic Free Project), legal resources (Hotel Law, PDPA guidance), and industry advocacy. The closely-affiliated Thailand Hotel Standard Foundation (มูลนิธิมาตรฐานโรงแรมไทย) operates as a core subsidiary, having run for over 20 years, and is authorized by the Ministry of Tourism and Sports to certify hotel star ratings (2-5 stars), valid for 3 years.

The business model is a community-led, subscription-style association. Revenue is generated primarily through (1) recurring annual membership fees from hotel operators (amount undisclosed), (2) one-time professional services fees from training programs such as the Hotel and Restaurant Revenue Management Course (6,955-8,025 THB per attendee depending on membership status and early-bird timing) and the 72-hour Hotel Management Academic Course, and (3) corporate sponsorship income from ~10 technology and operational vendors (SiteMinder, D-EDGE, IDEAS, Diversey, Exely, Lighthouse, Duetto, PayPal, Shiji, Yanolja Cloud). Distribution is exclusively domestic Thailand, with go-to-market executed through the thaihotels.org website, Facebook, email newsletter, in-person training at Bangkok partner hotels (e.g., Asia Hotel Bangkok), and trade shows (Thai Travel Mart, FHA-Food and Hospitality Asia 2026).

Technology is not a core competency of THA. The association runs a content-and-forms-based web platform on thaihotels.org, with no mobile app, no API, no disclosed integrations, and no AI/ML capabilities. The technology sponsor ecosystem functions as a value-added distribution channel for member hotels rather than as THA's own technology product. Differentiated data assets include the monthly Accommodation Operator Confidence Index, co-produced with the Bank of Thailand from January 2565 to present, providing a longitudinal industry sentiment dataset that is unique within the Thai hospitality ecosystem.

Name

Thai Hotels Association

Legal name

Thai Hotels Association (สมาคมโรงแรมไทย)

Website

https://thaihotels.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Thai Hotels Association (สมาคมโรงแรมไทย) is a Bangkok-based non-profit trade association representing hotel operators across Thailand, providing membership services, government-backed hotel star-rating certification, training, and environmental programs (SHA Plus, Green Hotel, Plastic Free).

Ownership category

akta.pro rank

Product category

Hospitality Trade Association Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel industry association
• Hotel standards certification
• Hospitality training programs
• Tourism advocacy services
• Hotel membership organization

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: The association generates revenue through annual membership fees from hotel operators who join the Thai Hotels Association. Members receive access to training programs, certification services, and industry resources.
2. Training Program Fees: Revenue from hotel management training courses and revenue management workshops. Examples include Hotel and Restaurant Revenue Management courses (6,955-8,025 THB depending on membership and timing) and Hotel Management Certification programs (Batch 18/2568).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Thai Hotels Association is a non-profit trade association serving hotel operators across Thailand. It delivers hotel standards certification (2-5 star ratings) authorized by the Ministry of Tourism and Sports via the co-located Thailand Hotel Standard Foundation, professional training programs (Hotel Management Academic Course and Hotel and Restaurant Revenue Management), environmental certifications (SHA Plus, Green Hotel, Plastic Free), industry advocacy, and monthly Accommodation Business Confidence Index surveys in collaboration with the Bank of Thailand.

Product overview

Thai Hotels Association operates as a membership-based industry organization providing a unified platform of certification, training, and advocacy services. The core offering is the Thailand Hotel Standard Foundation which certifies hotel quality standards for the Department of Tourism, Ministry of Tourism and Sports. Supporting this are two training modules: the comprehensive Hotel Management Academic Course (72 hours) and the Hotel and Restaurant Revenue Management short course (12 hours). The association also provides the Accommodation Business Confidence Index (monthly survey with Bank of Thailand), SHA Plus COVID safety certification, Green Hotel environmental certification, and the Plastic Free Project initiative. Members gain access to directories, annual reports, legal resources, and industry networking through various events and the THA Activity program.

Differentiator

Problem solved

Functional benefit

Brands

• TAGTHAI: Tourism Association Gateway to Thailand - a platform related to Thai tourism

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ministry of Tourism and Sports (กระทรวงการท่องเที่ยวและกีฬา)coreStrategic or Co-development PartnerGovernment ministry that authorizes the Thailand Hotel Standard Foundation to conduct hotel certification and star rating assessments. Hotels passing standard evaluations receive certification valid for 3 years from this ministry.
• Bank of Thailand (ธปท.)coreStrategic or Co-development PartnerThe association collaborates with Bank of Thailand to conduct monthly accommodation operator confidence index surveys. THA aggregates and publishes these survey results on its website, tracking industry sentiment from January 2565 to present.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThaiHotelsAssociation
• Xx.com/thaassociations

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thai Hotels Association