Name

Qi Statistics

Legal name

Qi Statistics Ltd

Website

https://qistatistics.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Statistical Training and Consulting Services

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191), Custom Computer Programming Services (541511), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Educational Services (8200), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Monitoring, Evaluation, Performance Management & Quality Improvement (HLAJAMAJ)

akta.pro secondary industries

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)

Keywords

• Statistical training services
• Sensory science software
• Data analysis consulting
• Design of experiments
• Consumer research statistics

Headquarters

HQ city

West Malling

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Statistical Training: Revenue from public courses, at-your-company bespoke training, and on-demand recorded courses delivered online or face-to-face. Training spans basic statistics to advanced masterclasses across sensory science, consumer research, market research, manufacturing, and R&D. Fees can be paid in GBP, EUR, or USD.
2. Statistical Consulting: Hourly consulting engagements for study design, methodology selection, analysis interpretation, and expert review. Initial one-hour sessions can be purchased online; additional time booked at varying rates. Consulting covers design of data collection, power/sample size calculations, questionnaire design, and statistical result interpretation.
3. Software Sales (EyeOpenR® and SenPAQ©): SaaS subscription for EyeOpenR® (web-based) with free one-month trial. SenPAQ© sold as a perpetual license with discounted pricing for training attendees. Qi also develops bespoke software for clients.
4. Data Analysis and Reporting: Full analytics service for clients with complex data requirements — including field trials, manufacturing, experiments, and consumer data. Chartered statisticians supply clear reports with statistical justification.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Qi Statistics provides statistical training, consulting, data analysis, and proprietary software (EyeOpenR® web-based SaaS and SenPAQ© desktop software) for sensory and consumer science, market research, manufacturing, and R&D applications. They deliver public open courses, bespoke at-company sessions, and on-demand recorded content, alongside hourly statistical consulting and full data analytics services for complex field trials, manufacturing, and consumer studies.

Product overview

Qi Statistics offers a statistical services portfolio comprising proprietary software products (EyeOpenR and SenPAQ), statistical training courses (public, at-company, and on-demand), consulting services, and data analysis. EyeOpenR is a web-based SaaS platform co-developed with Logic8 for sensory and consumer research analysis. SenPAQ is desktop software for sensory panel data analysis. The training offerings cover 7 categories: Sensory Science, Consumer Science, Market Research, R&D, Manufacturing, Business, and General statistics. Qi Extra provides a free subscription community with discounts. Services are delivered online and face-to-face, with multi-currency purchasing (GBP, EUR, USD).

Differentiator

Problem solved

Functional benefit

Brands

• EyeOpenR: A state-of-the-art, web-based software system for sensory and consumer research providing advanced statistics and graphics through an intuitive interface. Co-owned by Qi Statistics and Logic8.
• SenPAQ
• MaxDiff Software

Products and services

• EyeOpenR® State-of-the-art web-based SaaS software for sensory and consumer research. Reads data from Excel or EyeQuestion files, performs data quality checks, runs statistical tests, and produces editable tables and graphics through an intuitive wizard interface. Sold as a subscription with a free one-month trial and co-owned with Logic8.
• SenPAQ© Easy-to-use proprietary software for analysing sensory descriptive panel data. Covers ANOVA, comparison of means, panel performance assessment, principal components analysis, and canonical variates analysis. Sold as a perpetual license with a free demo and discounted pricing for training attendees.
• MaxDiff Experiment Design and Analysis Software Qi-developed proprietary software to design MaxDiff (Best-Worst Scaling) experiments and comprehensively analyse the resulting data, supporting aggregate and individual-level reporting as well as cluster analysis.
• Statistical Training Courses Public open courses, at-company bespoke sessions, live online training delivered via webinar, and on-demand recorded courses covering sensory statistics, consumer analysis, market research, discrimination testing, Bayesian methods, DOE, and R&D statistics. Includes workshops with datasets, slide packs, and certificates of completion.
• Statistical Consulting Hourly consultancy supporting design of data collection, choice of statistical methods, power and sample size calculations, questionnaire design, analysis interpretation, and expert review of analysis procedures. Initial one-hour session bookable online with further time at varying rates.
• Data Analysis Services Full analytics service for clients with complex data requirements across field trials, manufacturing plants, experiments, and consumer data. Chartered statisticians deliver clear reports with statistical justification.

Quantifiable outcome

• Qi Statistics has helped professionals pass statistical exams, complete PhDs, and apply statistics in industry settings — as evidenced by testimonial feedback

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ESN (Expert Sensory Network)minorStrategic or Co-development Partner · 1 January 2022Anne Hasted and Mary Jenner of Qi Statistics co-authored a publication with ESN: 'Controlled product testing in the home – implications for sample size' published by Elsevier, available via open access.
• Sensory DimensionsminorStrategic or Co-development Partner · 1 January 2021Joint winners with Sensory Dimensions of the Sensometrics & Data Science poster category at Pangborn 2021, with the poster 'The theory that would not die… should we let it live?' on historical consumer datasets and Bayesian approaches. Authors: Gemma Hodgson, Mary Jenner & Lauren Henry.
• Sensometrics 2018minorStrategic or Co-development Partner · 1 April 2018Qi Statistics ran 3 tutorials at the 14th Sensometrics meeting in Montevideo: 'Ideal Profile Method' (Thierry Worch), 'Insights on Product Optimization' (Thierry Worch), and 'Introduction to Bayesian Methods for Sensory & Consumer data' (Anne Hasted).
• Logic8coreTechnology or Integration · 1 January 2018Qi Statistics co-owns EyeOpenR® with Logic8. EyeOpenR® is a state-of-the-art web-based SaaS software for sensory and consumer research. The partnership involves joint development, with Qi contributing statistical expertise and Logic8 providing the software platform infrastructure. Updates and improvements to EyeOpenR® are jointly managed.
• EyeQuestion SoftwarecoreTechnology or Integration · 1 January 2018EyeOpenR® integrates with EyeQuestion Software for data import. Qi and EyeQuestion have an ongoing partnership to ensure seamless data workflow between the two platforms, with joint updates to documentation and support materials.
• EyeQuestion SoftwarecoreTechnology or IntegrationEyeOpenR® help and documentation files are maintained jointly with EyeQuestion Software at their support portal (support.eyequestion.nl), with Qi contributing statistical content and EyeQuestion maintaining the platform.
• Hal MacFiecoreStrategic or Co-development PartnerHal MacFie was a long-term partner in developing and delivering the 'Hands on Sensory and Consumer' training course series, originally developed by Hal MacFie and subsequently managed and hosted by Qi Statistics since 2019. Hal MacFie delivered the keynote at the Qi Colloquium 2019 and was honored at his retirement from the series.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Minitab: Established statistical analysis software vendor widely used in manufacturing, R&D, and Six Sigma environments. Qi Statistics recommends Minitab in several training courses and competes with it for analytical tool adoption in manufacturing/quality use cases, though Minitab is a broader-purpose incumbent.
• JMP (SAS Institute): Statistical discovery software from SAS used in sensory, consumer, and manufacturing analytics. Qi actively participates in JMP user forums and uses JMP as a recommended platform in training, making it both a complementary and competing analytics environment for the same professional audience.

Direct peers

• Sensory Dimensions: UK-based sensory and consumer research consultancy offering statistical analysis, panel management, and product testing services. Directly comparable to Qi Statistics in service portfolio and customer base in sensory/consumer science, and a co-award winner with Qi at Pangborn 2021.
• EyeQuestion / Logic8: Logic8 develops EyeQuestion, a sensory data collection platform co-integrated with Qi's EyeOpenR analytics software. Direct technology partner and adjacent competitor in the sensory research software stack, serving the same customer segment with complementary (collection vs. analysis) capabilities.
• Compusense: Canadian provider of sensory evaluation software (Compusense at-panel and Cloud solutions) competing in the same sensory and consumer research software category as EyeOpenR and SenPAQ, with overlapping CPG/Food/Beverage customer base.
• Tragon Corporation: US-based sensory and consumer research consultancy offering statistical analysis, trained panels, and product testing. Comparable to Qi Statistics in services offered and customer industries served (F&B, CPG), with overlap in methodology (discrimination testing, descriptive analysis).

Regional players

• SAM Sensory and Consumer Research: Sensory and consumer research consultancy based in the Netherlands/EMEA providing statistical analysis, panel management, and product testing services to food and consumer goods companies. Comparable service portfolio and domain to Qi, with stronger EMEA presence outside the UK.
• Sensory Management Solutions (SMS): Sensory consulting and training services for the food, beverage, and consumer products industry. Comparable in training delivery and panel-performance analytics to Qi Statistics, with regional concentration outside the UK market.

Emerging players

• Analyse-it Software: Statistical analysis software for Microsoft Excel, used in quality improvement, Six Sigma, and clinical/biomedical applications. Overlaps with Qi's market research and manufacturing analytics use cases as an alternative analytical tool for non-coders.
• The Science of Sensory (and Analytics) - Cameline Analytics: Smaller analytics consultancies serving sensory and consumer science with statistical modeling and training services. Comparable in niche specialization to Qi Statistics, though typically smaller in scale and more regionally focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/qi_statistics
• Facebookfacebook.com/qistatistics
• LinkedInlinkedin.com/company/qi-statistics
• Instagraminstagram.com/qistatistics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qi Statistics