97.7 Record FM

What 97.7 Record FM does

97.7 Record FM is a Ugandan commercial radio station headquartered in Kampala, broadcasting on the 97.7 FM frequency since its founding in 2009. The station delivers contemporary music, talk, and news programming to listeners in and around Kampala, and extends its reach through an online streaming presence accessible via its website, recordradio.co.ug. The organization employs between 251 and 500 staff, a headcount consistent with a full-service commercial broadcaster including on-air talent, production, sales, and administrative functions.

The business model is structured around traditional radio advertising economics. The station sells on-air advertising inventory and sponsored content integrations to advertisers, generating revenue through broadcast ad placements and brand partnerships. Distribution is dual-channel: terrestrial FM for the local Kampala market and online streaming for any-audience access. No detailed pricing, customer segmentation, or contract structure is publicly disclosed in the available source material.

The underlying technology stack is not detailed in the available data beyond the website and streaming front-end. No proprietary software platforms, programmatic ad systems, or AI/ML capabilities are documented. The competitive position rests on a regulated FM frequency license, brand recognition developed over more than 15 years of operation, and dual broadcast/streaming distribution. The source material is thin on company history milestones, leadership, ownership, partnerships, and financial detail, so the description above reflects only what is directly supported by the input data.

Name

97.7 Record FM

Website

https://recordradio.co.ug

Company type

Private

Founded year

2009

Headcount range

251–500 employees

Short description

97.7 Record FM is a Ugandan commercial radio station based in Kampala, founded in 2009, broadcasting contemporary music, talk, and news on 97.7 FM and via online streaming, and monetizing through on-air advertising and sponsored integrations.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Independent Local Radio Stations (MPABACAD)

Keywords

• Radio broadcasting
• Music streaming
• Online radio
• News and talk
• Air advertising

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

97.7 Record FM is a Ugandan radio station broadcasting contemporary music, talk, and news on the 97.7 FM frequency from Kampala. The station streams its broadcast online and monetizes its audience by selling on-air advertising spots and sponsored integrations to businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• 97.7 FM Radio Broadcast Over-the-air radio broadcast featuring contemporary music, talk programming, and news, delivered on the 97.7 FM frequency to listeners in Kampala, Uganda.
• Online Radio Streaming Online streaming of the 97.7 Record FM broadcast via the station's website, enabling listeners outside the FM coverage area to access the station's content.
• On-Air Advertising On-air advertising spots sold to businesses seeking to reach the station's Kampala audience across its music, talk, and news programming.
• Sponsored Integrations Sponsored content integrations woven into the station's music, talk, and news programming for brand partners.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• iHeartRadio: Large US-based terrestrial and digital radio operator. Comparable to Record FM as an established radio broadcaster that has expanded into online streaming, advertising sales and digital audio monetization.
• TRACE: Global music and entertainment media company operating TV, radio and digital audio channels focused on African and Afro-urban music. Comparable to Record FM as a broader media incumbent in African audio content with advertising-supported models.
• BBC Africa: International public broadcaster with significant African radio output and digital reach. Comparable as a broad incumbent audio content provider competing for the same Ugandan news/talk audience and digital listening time.

Emerging players

• Spotify: Global audio streaming platform expanding into Africa. Comparable to Record FM only insofar as it competes for the same listener attention and advertiser spend via streaming, representing the secular digital audio threat.

Direct peers

• Capital FM Uganda: Leading Kampala commercial news/talk radio station. Comparable to Record FM as a Ugandan commercial broadcaster offering multi-format content (news, talk, music) and on-air advertising to similar audiences.
• KFM 97.3: Kampala-based commercial radio station operated by a national broadcaster. Comparable to Record FM as a Kampala commercial FM with news, talk and music programming and similar advertising-driven model.
• Power FM Uganda: Ugandan commercial FM radio station broadcasting music and talk. Comparable to Record FM in format, commercial model and target audience within Uganda's competitive radio market.
• Sanyu FM: Kampala-based commercial music radio station. Directly comparable to Record FM as a local commercial FM broadcaster competing for music-format listeners and advertising budgets in the same city.
• Radio City 97 FM Uganda: Kampala-based music-focused commercial FM station. Comparable to Record FM as a music-format competitor targeting younger urban listeners with advertising-supported programming.
• Joy FM (Uganda): Ugandan commercial FM station based in Kampala. Comparable to Record FM as a privately operated commercial radio offering talk, news and music content with similar monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/977RecordFmUg
• Facebookfacebook.com/recordfm977
• LinkedInlinkedin.com/company/recordfm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 97.7 Record FM