Health and Life

What Health and Life does

health and life AG is a Swiss online retailer of health, beauty, and lifestyle products, founded in 2017 and headquartered in Liebefeld, Switzerland. The company operates three distinct e-commerce storefronts targeting the Swiss consumer market: McDrogerie, a full-range discounter offering over 40,000 articles from 3,000 brands across health, cosmetics, sports, baby, household, medical, and pet supplies; vitaland, a health-focused partial assortment of over 8,000 top-brand articles; and Adorelle, a beauty-focused partial assortment of over 11,000 cosmetics and body care articles. Pricing is synchronized across all three sister shops, and the company maintains a parallel marketplace presence to reinforce price competitiveness.

The company's technology stack is characterized by high in-house digitalization and automation of all processes — including order processing and fulfillment — supported by Next Day Delivery capabilities. Its digital design and development resources are explicitly cited as a source of customer experience differentiation, alongside editorial content and customer service quality. No app, public API, or third-party integrations are disclosed.

The business model is direct-to-consumer e-commerce, monetized via transactional product sales with no publicly disclosed pricing structure. The company's primary customer segment is Swiss end consumers purchasing health and lifestyle products online. Since March 1, 2023, health and life AG has been wholly owned by PHOENIX Pharma Switzerland AG and operationally integrated into the BENU pharmacy chain, providing access to physical pharmacy retail, pharmaceutical expertise, and an international network for further expansion.

Name

Health and Life

Legal name

health and life AG

Website

https://health-and-life.ch

Company type

Private

Founded year

2017

Operating status

Acquired

Short description

health and life AG is a Swiss online retailer operating three e-commerce storefronts (McDrogerie, vitaland, Adorelle) that sell over 59,000 health, beauty, and lifestyle articles to Swiss consumers, and has been owned by PHOENIX Pharma Switzerland and integrated into the BENU pharmacy chain since March 2023.

Ownership category

akta.pro rank

Product category

Online Health and Beauty Retail

NAICS

Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industries

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Online health retail
• Health and beauty e-commerce
• Consumer pharmacy products
• Swiss health market
• Cosmetics and body care retail

Headquarters

HQ city

Liebefeld

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Online Retail Sales: Direct-to-consumer e-commerce revenue from sale of health, beauty, and lifestyle products across owned online shop brands (McDrogerie, vitaland, Adorelle) and marketplace platforms in Switzerland.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Health and Life AG is a digital-first Swiss online retailer selling health, beauty, and lifestyle products directly to consumers through three branded e-commerce storefronts: McDrogerie (full-range discounter with 40,000+ articles from 3,000 brands spanning health, cosmetics, sports, baby, household, medical, and pet supplies), vitaland (health-focused partial assortment of 8,000+ articles), and Adorelle (beauty partial assortment of 11,000+ cosmetics and body care articles). The company operates its own platforms and marketplace listings, supported by automated fulfillment that enables Next Day Delivery across Switzerland.

Product overview

Health and Life AG operates a multi-brand e-commerce platform in the Swiss health market, consisting of three distinct online retail brands. McDrogerie serves as the flagship full-range discounter covering health, cosmetics, sports, baby, household, medical, and pet supplies with over 40,000 articles. vitaland and Adorelle function as partial-range specialists—vitaland focuses on health products while Adorelle specializes in cosmetics and body care—with synchronized pricing across all three brands.

Differentiator

Problem solved

Functional benefit

Brands

• McDrogerie: Full-range discount store with over 40,000 articles from 3,000 brands in health, cosmetics & body care, sports, baby, household, medical, and pet supplies.
• vitaland
• Adorelle

Products and services

• McDrogerie

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• PHOENIX Pharma Switzerland AGflagshipChannel Partner/ Reseller/ Distributor · 1 March 2023PHOENIX Pharma Switzerland acquired health and life AG on March 1, 2023 and integrated it into their BENU pharmacy chain. This acquisition enhances PHOENIX Pharma Switzerland's e-commerce competencies while providing health and life access to PHOENIX's health expertise, industry know-how, and international network for continued expansion.
• BENU Pharmacy ChaincoreChannel Partner/ Reseller/ Distributorhealth and life AG was integrated into the BENU pharmacy chain following acquisition by PHOENIX Pharma Switzerland AG, providing combined physical and digital retail presence in Switzerland.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DocMorris: Swiss-headquartered online pharmacy and health retailer offering OTC, beauty, and health products directly to Swiss consumers. Closest direct comparable on geography, category mix, and direct-to-consumer e-commerce model.
• Notino: Europe's largest online beauty and perfume retailer, active in Switzerland. Directly comparable to Health and life's Adorelle beauty banner on assortment, online-first GTM, and competitive marketplace pricing.
• Flaconi: Online beauty retailer operating in Switzerland and other European markets. Closely comparable to Adorelle on cosmetics/body-care category, brand assortment, and digital-first customer experience.
• Shop Apotheke Europe: European online pharmacy retailer with a comparable assortment of OTC, beauty, and health products sold via owned storefronts. Comparable on multi-country D2C e-commerce, pharmacy-adjacent assortment, and Next Day delivery positioning.

Others

• BENU Apotheken: Sister pharmacy chain under PHOENIX Pharma Switzerland following the 2023 acquisition. Same parent organization, complementary offline-online channel for OTC and pharmacy products in Switzerland.

Regional players

• MediService: Swiss online pharmacy affiliated with Galexis, offering OTC and prescription products. Overlaps with vitaland/McDrogerie on Swiss health e-commerce but with a stronger prescription-drug focus.
• Alnatura: German-headquartered organic/natural product retailer with Swiss stores and online presence. Comparable on natural/health product positioning and brand assortment within health-retail category.
• Sanicare: German online pharmacy and health retailer. Comparable D2C e-commerce model and OTC/beauty/health assortment, though primarily serving Germany rather than Switzerland.

Broad incumbents

• Galaxus (Digitec Galaxus): Switzerland's largest general online retailer, carrying health, beauty, household, and pet categories. Competes on price, assortment breadth, and delivery speed, but as a broad incumbent rather than a health specialist.
• Amazon Switzerland: Global e-commerce incumbent with growing presence in Switzerland and a broad health, beauty, and household assortment. Competes on logistics scale and marketplace pricing rather than health specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health and Life