Field & Fork Network
Field & Fork Network is a Buffalo-based 501(c)(3) nonprofit that operates the statewide Double Up Food Bucks NY nutrition incentive program, matching SNAP purchases of fresh produce at 320+ locations across 53 New York counties.
- Company typePrivate
- Founded2009
- HeadquartersBuffalo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Field & Fork Network does
Field & Fork Network is a 501(c)(3) nonprofit organization founded in 2009 and headquartered in Buffalo, New York. The organization operates the Double Up Food Bucks NY (DUFBNY) program, a statewide nutrition incentive initiative that provides a dollar-for-dollar match on SNAP purchases of fresh fruits and vegetables at participating farm-direct locations, grocery stores, and farmers markets. DUFBNY operates at more than 320 locations across 53 of New York's 57 counties (excluding New York City), serving more than 590,000 SNAP households and directing measurable spending to local farmers.
The organization's core technology is a nutrition incentive platform that integrates EBT/SNAP transactions with point-of-sale systems, offering five distinct integration options (automated register coupons, token-based farmers market systems, and electronic balance systems) across diverse retail formats. The automated coupon layer, delivered in partnership with Catalina Marketing, achieves redemption rates above 40% versus typical grocery coupon redemption of 3-5%. The platform also powers a real-time location finder synced with Google Maps and supports a Produce Prescription pilot that distributes $120 monthly vouchers through partner healthcare clinics.
Field & Fork Network's business model is a hybrid nonprofit revenue structure. Approximately $4 million annually flows from a leveraged funding mechanism in which a $2 million New York State budget allocation unlocks an equal $2 million in USDA GusNIP federal matching funds, supplemented by foundation grants (Wright Family Foundation, Schenectady Foundation), corporate Leadership Circle giving tiers ($10,000–$50,000), and a Seed Sowers individual monthly giving program. The organization also generates in-kind economic value by operating the Niagara Falls City Market and youth development programs (Urban Seeds, Food Pathways) under separate program funding streams.
Field & Fork Network firmographics
Firmographics- Name
- Field & Fork Network
- Legal name
- Field & Fork Network, Inc.
- Website
- https://fieldandforknetwork.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Field & Fork Network is a Buffalo-based 501(c)(3) nonprofit that operates the statewide Double Up Food Bucks NY nutrition incentive program, matching SNAP purchases of fresh produce at 320+ locations across 53 New York counties.
- Ownership category
- akta.pro rank
Field & Fork Network industry classification
Industry- Product category
- Food Access & Nutrition Services
- NAICS
- Community Food Services (62421)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Food & Nutrition Assistance Programs (BPAIAKAF)
- akta.pro secondary industry
- Mobile / Pop-Up Community Grocery Co-ops (CRAHALAJ)
Keywords
Where Field & Fork Network is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Field & Fork Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Government Grants and Contracts: Primary revenue from federal USDA Gus Schumacher Nutrition Incentive Program (GusNIP) grants and New York State budget allocations. The NY State investment unlocks additional federal matching funds, creating a leveraged funding model.
- Foundation and Corporate Donations: Leadership Circle giving program with Harvest Partner ($10,000), Cultivation Partner ($25,000), and Visionary Partner ($50,000) tiers. Additional support from The Wright Family Foundation and The Schenectady Foundation.
- Individual Giving - Seed Sowers: Monthly giving program where donors provide steady commitment to support food access programs. 100% of donations flow directly into programs serving families, farmers, and communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Harvest Partner annual giving level |
| Subscription | Annual | Cultivation Partner annual giving level |
| Subscription | Annual | Visionary Partner annual giving level |
| Subscription | Multi-year contract | Community Ambassador Program sponsorship |
| Other | Monthly | Digital Engagement Manager position |
| Other | Monthly | Produce Prescription Program vouchers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Field & Fork Network product offering
Product offeringCore offering
Field & Fork Network operates the Double Up Food Bucks NY statewide nutrition incentive program, providing dollar-for-dollar matching on SNAP/EBT purchases of fresh fruits and vegetables across 320+ retail and farm-direct locations in 53 of New York's 57 counties. The organization also operates the Niagara Falls City Market, a Produce Prescription (PRx) food-as-medicine pilot, youth development programs (Urban Seeds and Food Pathways), and a Community Ambassador outreach initiative. All programs are delivered free of charge to SNAP recipients and funded through federal grants, state appropriations, and private donations.
Product overview
Field & Fork Network operates as a nonprofit organization offering a portfolio of food access and nutrition programs, with Double Up Food Bucks NY as its flagship nutrition incentive program. The organization also runs the Niagara Falls City Market, a Produce Prescription pilot program, and youth development initiatives including Urban Seeds and Food Pathways. Its digital ecosystem includes a main website, the dedicated DUFBNY website (doubleupnys.com), and various social media platforms. Programs are funded through a mix of federal, state, and private support, with giving tiers ranging from individual donations to corporate partnerships at the Harvest, Cultivation, and Visionary levels.
Differentiator
Problem solved
Functional benefit
Brands
- Double Up Food Bucks NY: Flagship statewide nutrition incentive program that provides dollar-for-dollar match on SNAP purchases of fresh fruits and vegetables, operating since 2014.
- Seed Sowers
- Harvest Partner / Cultivation Partner / Visionary Partner
Products and services
- Double Up Food Bucks NY Statewide nutrition incentive program providing a dollar-for-dollar match on SNAP/EBT purchases of fresh, locally grown fruits and vegetables, helping low-income families in New York State double their purchasing power for nutritious food while supporting local farmers. Operates at 320+ locations across 53 counties.
- Niagara Falls City Market Historic 100+ year-old public farmers market operated by Field & Fork Network since 2022, serving as a community hub for fresh food access, local farmers, neighborhood economic development, mobile health clinic services, youth programs, and live entertainment in Niagara Falls, NY.
- Produce Prescription Program (PRx) Food-as-medicine initiative providing patients with chronic conditions like diabetes or hypertension with vouchers for free or subsidized fresh produce, offered in partnership with healthcare providers such as Niagara Falls Memorial Medical Center and Catholic Health.
- Youth Development Programs (Urban Seeds & Food Pathways) Multi-year youth development and training programs created through the Niagara Falls Local Food Action Plan, introducing high school students to career opportunities in the food system while providing personal and professional development workshops and scholarships.
- Community Ambassador Program Statewide outreach initiative deploying on-the-ground educators with public health backgrounds to connect directly with SNAP recipients across New York State, raising awareness of nutrition incentive programs and helping food-insecure families access Double Up Food Bucks.
Companies that use Field & Fork Network
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Field & Fork Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Field & Fork Network partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- Northeast Grocery, Inc. (Market 32/Price Chopper)coreFlagship partnership to introduce DUFBNY automated coupon technology at grocery stores. Added 48 grocery stores in 16 new rural counties, reaching 107,000+ SNAP recipients. Automated coupons distribute at register when SNAP EBT card purchases eligible produce, generating real-time Double Up match.
- Catalina MarketingcoreTechnology partnership reimagining paper coupons into automatic, register-ready benefits for SNAP shoppers. Technology activates when eligible fresh produce is purchased with EBT card, generating real-time Double Up Food Bucks coupon with no sign-up, app, or loyalty card required.
- Niagara Falls City School DistrictsecondaryPartnership to create Urban Seeds and Food Pathways youth development programs designed through the Niagara Falls Local Food Action Plan. Programs introduced students to food system career opportunities with workshops and immersive experiences.
- Niagara Falls Memorial Medical CentercoreExtended Mobile Health Clinic to Niagara Falls City Market, bringing free vital healthcare directly to lower-income residents where they shop and gather. Partnership advances goal of reducing barriers to preventive care and improving community wellness.
- Catholic HealthsecondaryStrengthened Produce Prescription Program by offering hands-on cooking and nutrition education at Doris Jones Community Center. Participants received guidance from registered nurse and diabetes education specialist.
- Niagara Falls Boys & Girls ClubsecondaryPartnership creating kid-focused summer events at Niagara Falls City Market. Children meet local farmers, explore fresh fruits and vegetables, and participate in hands-on gardening, food education, and petting-zoo activities.
- TGW StudiosecondaryPurpose-driven, certified women-owned business enterprise (MWBE) design partner responsible for new website development. Provided dedication to bringing website to life with care, creativity, and follow-through.
- New York State Department of Health SPAN ProjectcoreTwo-year collaboration for comprehensive landscape assessment of Nutrition Incentive and Produce Prescription Programs in New York State. CDC-funded initiative amplifying statewide awareness to integrate nutrition incentives into broader community and health frameworks.
- Feeding New York StatesecondaryCo-host of third annual Forum on Hunger and Food Insecurity in New York State alongside Hunger Solutions New York.
- Hunger Solutions New YorksecondaryCo-host of annual Forum on Hunger and Food Insecurity in New York State alongside Feeding New York State.
Scale indicators13 records
Recent moves3 records
Expansion highlights6 records
Field & Fork Network competitors and assessment
Company assessmentDirect peers
- Feeding New York State: Statewide coalition of New York's 10 regional food banks. Comparable statewide food access mission, NY geographic focus, and government partnership structure with SNAP.
- Hunger Solutions New York: Statewide anti-hunger nonprofit in NY that co-hosts the Forum on Hunger and Food Insecurity with Field & Fork. Comparable mission (food insecurity, SNAP access), operating geography, and policy advocacy focus.
- Wholesome Wave: Nonprofit running nutrition incentive programs doubling SNAP benefits at farmers markets and grocery stores nationally. Directly comparable program model, customer base (SNAP recipients), and funding mix (federal, state, foundation).
- Project Bread: Massachusetts-based anti-hunger nonprofit running nutrition incentive and food access programs. Comparable program portfolio (SNAP incentives, advocacy, community food access) and state-level operating model.
Broad incumbents
- Food Research & Action Center (FRAC): National research and advocacy organization focused on federal nutrition programs including SNAP. Comparable policy advocacy focus and federal funding mechanism engagement.
- MAZON: National Jewish nonprofit working to end hunger, funding SNAP incentive and food access programs. Comparable donor-supported model targeting federal nutrition policy and frontline food access.
- Fair Food Network: National nonprofit that created the original Double Up Food Bucks model and operates it in multiple states including Michigan. Most direct functional peer as the originator and scaling partner of the program Field & Fork implements in NY.
- WhyHunger: National nonprofit supporting grassroots hunger and poverty organizations, including nutrition incentive work. Comparable mission focus on food justice and SNAP access advocacy.
Emerging players
- Reinvestment Fund: Community development financial institution managing the federal Healthy Food Financing Initiative and food access financing programs. Comparable adjacency in food access infrastructure and federal program administration.
Others
- Catalina Marketing: Technology partner providing the automated register-ready coupon infrastructure that powers DUFBNY at participating grocery retailers. Enabling technology vendor, not a direct competitor, but central to Field & Fork's POS automation advantage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Field & Fork Network social profiles
Digital presenceField & Fork Network compliance and trust
Trust signalCompliance1 record
Field & Fork Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Field & Fork Network leadership team
Management profileNumber of profiles
Profiles4 records
Field & Fork Network subsidiaries and ownership
Company hierarchySubsidiaries1 record
Field & Fork Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Field & Fork Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Field & Fork Network
What does Field & Fork Network do?
Field & Fork Network operates the Double Up Food Bucks NY statewide nutrition incentive program, providing dollar-for-dollar matching on SNAP/EBT purchases of fresh fruits and vegetables across 320+ retail and farm-direct locations in 53 of New York's 57 counties. The organization also operates the Niagara Falls City Market, a Produce Prescription (PRx) food-as-medicine pilot, youth development programs (Urban Seeds and Food Pathways), and a Community Ambassador outreach initiative. All programs are delivered free of charge to SNAP recipients and funded through federal grants, state appropriations, and private donations.
Is Field & Fork Network a public or private company?
Field & Fork Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Field & Fork Network founded?
Field & Fork Network was founded in 2009. It employs 11 to 50 people.
Where is Field & Fork Network based?
Field & Fork Network is headquartered in Buffalo, United States, in the North America region.
How does Field & Fork Network make money?
Three revenue lines are on record. Government Grants and Contracts are the primary driver. The others are foundation and Corporate Donations and individual Giving - Seed Sowers.
Who are Field & Fork Network's main competitors?
Direct peers on record are Feeding New York State, Hunger Solutions New York, Wholesome Wave and Project Bread. Broad incumbents are Food Research & Action Center (FRAC), MAZON, Fair Food Network and WhyHunger. Reinvestment Fund is listed as an emerging player. Catalina Marketing is listed as an others.
Does Field & Fork Network have an API?
No public API is recorded for Field & Fork Network.
What industry is Field & Fork Network in?
Field & Fork Network's product category is Food Access & Nutrition Services. Its primary akta.pro industry code is BPAIAKAF, Food & Nutrition Assistance Programs, with a secondary code of CRAHALAJ, Mobile / Pop-Up Community Grocery Co-ops. Its NAICS code is 62421 and its SIC code is 5400.