Tri Petch Insurance Service

What Tri Petch Insurance Service does

Tri Petch Insurance Service Co., Ltd. (TPIS) is a Thailand-based, online insurance broker operating under the Tri Petch Group (a diversified conglomerate whose holdings include Tri Petch Isuzu Sales). The company holds Thai OIC insurance broker licenses (license numbers ฌ00011/2552 and ช00003/2560) and distributes motor, life, health, travel, personal accident, credit, and pet insurance products from 18+ partner carriers — including Tokio Marine, Viriyah, MSIG, FWD, Bangkok Insurance, Muangthai, Thaivivat, Dhipaya, Chubb Samaggi, and others — through its own web platform and the Tri Petch Group's ISUZU dealer network. The website enables customers to compare and purchase insurance policies online within a roughly 3-minute flow, supported by SEO content marketing, promotional codes (up to 20% discounts on selected FWD products), and 0% installment payment options (up to 6 months) on motor insurance.

TPIS's core technology is a web-based insurance comparison and transaction portal; the company discloses no APIs, SDKs, or proprietary AI components. The business model is affiliate/referral commissions paid by insurance carriers on each policy sold; TPIS does not underwrite risk. Go-to-market combines a product-led growth direct channel (website), captive channel-partner distribution through the parent group's ISUZU dealer network and ISUZU Leasing (with bidirectional referrals for auto refinancing), and affiliate partnerships with travel platforms (Trip.com, Klook, Expedia, KKday, Centara) and retailers (Central, powerbuy, Lotus's, KTC PROUD). Customer segments are primarily Thai individual motor vehicle owners, life and health insurance seekers, credit/loan borrowers, and pet owners, served exclusively in the Thailand domestic market.

The company operates 51-100 employees from its headquarters in Min Buri, Bangkok, and is privately held under the Tri Petch Group with no external funding rounds disclosed. Recent strategic activity has centered on expanding the product surface (pet insurance, Dhipaya PA Triple Plus, FWD Big3 critical illness), introducing installment pricing, and adding affiliate channels to drive top-of-funnel traffic beyond the captive ISUZU base.

Name

Tri Petch Insurance Service

Legal name

บริษัท ตรีเพชรอินชัวรันส์เซอร์วิส จำกัด

Website

https://www.tripetchinsurance.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Tri Petch Insurance Service is a Thailand-based online insurance broker that distributes motor, life, health, travel, and specialty insurance products from 18+ carrier partners to Thai consumers via its website, the Tri Petch Group's ISUZU dealer network, and travel-platform affiliates, earning affiliate commissions on each policy sold.

Ownership category

akta.pro rank

Product category

Online Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAKAF)

akta.pro secondary industries

Pet Insurance (FSAJAKAG), Accident & Supplemental (Non-Life) Insurance (FSAJAKAA)

Keywords

• Online insurance broker
• Motor insurance
• Insurance comparison platform
• Insurance aggregator Thailand
• Personal insurance brokerage

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Brokerage Commissions: TPIS acts as an insurance broker (licensed under Thailand's insurance regulations) earning commissions from multiple insurance company partners for policies sold. The company facilitates motor insurance (Class 1, 2+, 3+), compulsory motor insurance (พ.ร.บ.), life insurance, cancer insurance, critical illness (Big3), travel insurance, accident insurance (PA), credit insurance, and pet insurance. Revenue is generated on a per-transaction basis as commissions from insurance providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tri Petch Insurance Service is a licensed Thai online insurance broker that operates a web-based comparison and purchase platform aggregating motor, life, cancer, critical illness (Big3), travel, personal accident, credit, and pet insurance from 18+ partner insurers. The platform enables Thai consumers to compare policies, check premiums, and complete purchases online in approximately three minutes, with the Tri Petch Group's ISUZU dealer network supplying a captive customer flow for motor insurance.

Product overview

Tri Petch Insurance Service operates as an online insurance broker platform under the Tri Petch Group, offering a comprehensive portfolio of insurance products. The core offering centers on voluntary and compulsory motor insurance (car insurance Classes 1, 2+, and 3+), supplemented by credit-related insurance products including credit protection and loan protection for auto financing. Additional insurance lines include travel insurance, personal accident (PA) insurance, life insurance, cancer insurance, critical illness (Big3) insurance, and pet insurance. The platform provides comparison and purchase capabilities allowing customers to compare plans and purchase coverage within approximately 3 minutes. Additional engagement features include a daily tarot card reading service. The company also offers ancillary financial services such as personal loans and credit cards, as well as travel booking through partner platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Voluntary Motor Insurance Type 1 (ประกันรถยนต์ชั้น 1) Comprehensive voluntary car insurance for Thai vehicle owners providing full coverage including third-party liability, own-damage, theft, fire, and natural disaster protection, representing the highest coverage tier among voluntary motor insurance classes.
• Voluntary Motor Insurance Type 2+ (ประกันรถยนต์ชั้น 2+) Mid-tier voluntary car insurance covering third-party liability, own-damage, theft, and fire with moderate deductibles, providing comprehensive protection for the insured vehicle.
• Voluntary Motor Insurance Type 3+ (ประกันรถยนต์ชั้น 3+) Entry-level voluntary car insurance covering third-party liability and selected risks, providing essential vehicle protection at competitive premium rates.
• Compulsory Motor Insurance (พ.ร.บ.) Legally mandatory motor insurance required for all registered vehicles in Thailand, covering bodily injury to third parties with coverage of 100,000 to 500,000 baht per person.
• Credit Insurance (ประกันคุ้มครองสินเชื่อ) Insurance product that protects borrowers and lenders in credit transactions, covering outstanding loan balances in the event of death, disability, or critical illness.
• Loan Protection Insurance for Auto Lease (ประกันภัยสินเชื่อเพื่อการเช่าซื้อรถยนต์) Specialized credit insurance designed for auto lease financing arrangements, protecting against borrower default due to covered events.
• Long-term Personal Accident Insurance (ประกัน พีเอ ระยะยาว) Personal accident insurance offering extended coverage periods with protection against accidental death, dismemberment, and medical expenses from accidents.
• Travel Insurance (ประกันการเดินทาง) Insurance coverage for domestic and international travelers, including medical expenses, trip cancellation, lost baggage, and travel delay protection.
• Personal Accident Insurance - Dhipaya PA Triple Plus (ประกันภัยอุบัติเหตุ) Personal accident insurance providing compensation for accidental death, permanent disability, and medical treatment costs resulting from accidents, distributed in partnership with Dhipaya Insurance.
• TIP Pet Lover Insurance (ประกันภัยสัตว์เลี้ยง) Specialized insurance coverage for cats and dogs, typically covering veterinary expenses, illness treatment, and accidental injury for pets.
• Life Insurance - Easy E-Life (ประกันชีวิต) Life insurance product distributed with FWD Thailand providing death benefit coverage and financial protection for policyholders' families, with various term and whole life options.
• Cancer Insurance - Easy E-Cancer (ประกันมะเร็ง) Specialized health insurance covering cancer diagnosis and treatment expenses, providing lump-sum payouts upon diagnosis and coverage for treatment costs, distributed with FWD Thailand.
• Critical Illness Insurance - Big3 (ประกันโรคร้ายแรง) Critical illness insurance covering three major disease groups (cancer, cardiovascular diseases, and brain/nervous system diseases) with lump-sum payment upon diagnosis, distributed with FWD Thailand.

Quantifiable outcome

• Insurance purchase process completed in under 3 minutes
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Tokio Marine Thailand (คุ้มภัยโตเกียวมารีนประกันภัย)coreOthersTokio Marine Thailand is one of the leading non-life insurance providers featured on TPIS's platform. TPIS acts as a broker distributing Tokio Marine motor and non-life insurance products to customers seeking comprehensive coverage through the online comparison platform.
• Viriyah Insurance (วิริยะประกันภัย)coreOthersViriyah Insurance is a major non-life insurer prominently featured as a TPIS partner. The partnership enables TPIS customers to compare and purchase Viriyah motor insurance policies through the TPIS platform, with regular promotional campaigns (e.g., Viriyah campaign banners) jointly promoted.
• MSIG ThailandcoreOthersMSIG Thailand provides travel insurance products distributed through TPIS's platform. TPIS features MSIG international travel insurance on its website, with direct booking links to MSIG's digital platform for travel insurance purchases.
• FWD Thailand (เอฟดับบลิวดี ประกันชีวิต)coreOthersFWD Thailand is a key life and health insurance partner, with TPIS promoting FWD cancer insurance (Easy E-Cancer), critical illness insurance (Big3), and life insurance (Easy E-Life) products. TPIS offers exclusive promotional codes providing up to 20% discounts on FWD insurance products purchased through its platform.
• SOMPO Insurance ThailandminorOthersSOMPO Insurance Thailand provides travel insurance products featured on the TPIS platform for international travel coverage, complementing MSIG travel insurance offerings.
• TUNE ProtectminorOthersTUNE Protect provides travel insurance products distributed through TPIS's platform, with direct booking links to TUNE Protect's online system for travel insurance purchases.
• Thaivivat Insurance (ประกันภัยไทยวิวัฒน์)coreOthersThaivivat Insurance is a non-life insurer featured on TPIS's platform as a partner, offering motor and non-life insurance products distributed through TPIS's online broker channel.
• Deves Insurance (เทเวศประกันภัย)minorOthersDeves Insurance is listed as a TPIS partner insurer, offering non-life insurance products through the TPIS broker platform.
• Bangkok Insurance (กรุงเทพประกันภัย)coreOthersBangkok Insurance (BKI) is a leading non-life insurer in Thailand, featured as a TPIS partner. BKI offers comprehensive motor and non-life coverage through TPIS's platform.
• Muangthai Insurance (เมืองไทยประกันภัย)coreOthersMuangthai Insurance is a major non-life insurance company listed as a TPIS partner, offering motor and other non-life insurance products distributed through the TPIS platform.
• Navakij Insurance (นวกิจประกันภัย)minorOthersNavakij Insurance is featured as a TPIS partner insurer offering non-life insurance products through the TPIS platform.
• Ocean Life Insurance (ไทยสมุทรประกันชีวิต)minorOthersOcean Life Insurance is a life insurer listed as a TPIS partner, offering life insurance products through the TPIS platform.
• Chubb Samaggi Insurance (ชับบ์สามัคคีประกันภัย)minorOthersChubb Samaggi Insurance is a major international insurer featured as a TPIS partner, offering non-life insurance products through the platform.
• ERGO Insurance (เออร์โกประกันภัย)minorOthersERGO Insurance is an international insurer listed as a TPIS partner, offering non-life insurance products through the TPIS platform.
• Dhipaya Insurance / Tip (ทิพยประกันภัย)coreOthersDhipaya Insurance (also known as Tip) is a key TPIS partner, providing accident (PA) insurance products including the Dhipaya PA Triple Plus plan featured on TPIS's website.
• Thaiamram Insurance (ไทยประกันชีวิต)minorOthersThaiamram Insurance (Thanachart Insurance) is listed as a TPIS partner insurer, offering life and health insurance products through the platform.
• Tokio Marine Life (โตเกียวมารีนประกันชีวิต)minorOthersTokio Marine Life Insurance is a life insurance company listed as a TPIS partner, offering life insurance products through the platform.
• Bangkok Life Assurance (กรุงเทพประกันชีวิต)minorOthersBangkok Life Assurance is a life insurer listed as a TPIS partner, offering life insurance products distributed through the TPIS broker platform.
• ISUZU Leasing (ตรีเพชรอีซูซุลิสซิ่ง)coreGTM or Marketing PartnerTPIS has a strategic referral relationship with ISUZU Leasing (Tri Petch Isuzu Leasing) for auto refinancing services. TPIS promotes ISUZU leasing refinancing on its website and refers customers seeking refinancing to ISUZU Leasing. Conversely, ISUZU Leasing customers are referred to TPIS for motor insurance during the refinancing process. Interest rates start from 0.25% per month for ISUZU refinancing.
• Trip.com, Klook, Expedia, KKday, Centara Hotels & ResortsminorGTM or Marketing PartnerTravel booking platforms including Trip.com, Klook, Expedia, KKday, and Centara Hotels & Resorts engage in cross-promotional activities with TPIS, featuring promotional banners on the TPIS website to drive travel insurance sales through the TPIS platform.
• Tri Petch Group (กลุ่มตรีเพชร)coreOthersTPIS operates as an insurance brokerage subsidiary under the Tri Petch Group, which includes Tri Petch Isuzu Sales Co., Ltd. and Tri Petch Holding Co., Ltd. The parent group provides TPIS with access to the ISUZU dealer network and automotive customer base, which is the primary driver of motor insurance sales for TPIS.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roojai: Roojai is a Thai online insurance broker and direct insurer, originally focused on motor insurance and expanding into health and life. It directly competes with TPIS for the same Thai consumer motor insurance customer via a digital-first purchase experience.
• Sunday Insurance (Sunday Thailand): Sunday is a Thai insurtech offering fully digital motor and health insurance, both as a broker and licensed carrier. It competes directly with TPIS's online motor insurance comparison and 3-minute purchase value proposition for Thai consumers.
• Direct Asia Thailand: Direct Asia is a Thai online motor insurance provider that sells direct-to-consumer, competing with TPIS's broker-led digital purchase of voluntary motor insurance (Class 1, 2+, 3+).
• Safety Insurance (Thailand): Safety Insurance is a Thai online motor insurance broker focused on Class 1, 2+, and 3+ policies with comparison and instant purchase. It is a near-substitute for TPIS's core motor insurance offering and customer segment.

Emerging players

• MSIG Thailand (Direct): MSIG Thailand is both a TPIS partner for travel insurance and a direct carrier with growing online sales. Its direct channel competes with TPIS for travel insurance transactions and represents a partner-turned-rival dynamic.
• Tokio Marine Thailand (Direct): Tokio Marine Thailand is a leading TPIS partner for motor and non-life coverage but also operates its own digital direct channels. It represents the same dual relationship MSIG has and is a comparable Asian P&C carrier expanding online.
• CompareAsia / MoneyHero: MoneyHero (formerly CompareAsia) is an Asian financial product comparison platform covering insurance, credit cards, and loans. It is a regional aggregator comparable to TPIS for cross-product financial comparison, though it does not currently focus on Thailand motor insurance.
• GoBear (now part of HTCR / Big Data Exchange): GoBear was a regional insurance and financial product comparison platform operating across Southeast Asia. It is comparable to TPIS as an aggregator model that has tested (and exited) Thai consumer insurance comparison, providing a strategic benchmark.

Broad incumbents

• Bolttech: Bolttech is a Singapore-headquartered global insurance technology and brokerage platform operating across Asia. It is comparable to TPIS as a multi-carrier digital broker with motor and embedded insurance products, though at vastly larger geographic scale.
• PolicyBazaar (Paisabazaar): PolicyBazaar is Asia's largest insurance aggregator and comparison platform, based in India. It is a comparable multi-product, multi-carrier digital brokerage with strong organic SEO, similar in business model to TPIS though at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tripetchinsuranceservice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tri Petch Insurance Service