Good Practice
Good Practice is a Sri Lanka-based certification body operating GP Certified, the country's first recycled-plastics certification standard, and GP Labs, a dedicated plastics testing laboratory. It serves FMCG companies seeking quality-assured recycled packaging inputs and plastic recyclers seeking certification to access premium domestic markets.
- Company typePrivate
- Founded-
- HeadquartersColombo, Sri Lanka
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Good Practice does
Good Practice (Private) Limited is a Colombo, Sri Lanka-based certification and testing services company serving the recycled plastics vertical. The company operates two integrated offerings: GP Certified, described as Sri Lanka's first certification standard for high-quality recycled plastics that sets measurable guidelines for safety, performance, and environmental criteria; and GP Labs, positioned as the country's first and only laboratory dedicated to testing both recycled and virgin plastics, including pellet/material testing (GP Test Assay), indoor air and water quality monitoring for plastic-related production facilities, and custom testing packages for novel polymer applications. The platform addresses the market context that only 4% of Sri Lanka's plastic waste is currently recycled, with the remaining stream burned, buried, or discarded.
Good Practice serves two primary customer verticals through distinct product modules. FMCG companies access a "Certification for FMCG Companies" track that enables use of certified recycled plastics in packaging to meet sustainability commitments; plastic recyclers access a "Certification for Recyclers" track that provides guidance, training, and the certification necessary to access premium domestic markets and partner with brand owners. Underlying technology is a manual, standards-based certification process backed by GP Labs' in-house scientific testing capability rather than a software or platform product; the firm has no app, no public API, no disclosed AI or machine learning components, and no disclosed patents or trademarks.
The business model combines a subscription/recurring revenue stream from certification fees with transaction-based revenue from GP Labs' fee-based testing services. Pricing is not publicly disclosed and the program is voluntary and independently verified. GTM is direct and consultative, with an online application funnel hosted at gpcertified.co and outreach to both enterprise FMCG buyers and recycling operations. The company is privately held with no disclosed funding rounds, no parent company, no M&A activity, no disclosed partnerships or alliances, and no published management team roster, suggesting a founder-operated, bootstrap posture.
Good Practice firmographics
Firmographics- Name
- Good Practice
- Legal name
- Good Practice (Private) Limited
- Website
- https://gpcertified.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Practice is a Sri Lanka-based certification body operating GP Certified, the country's first recycled-plastics certification standard, and GP Labs, a dedicated plastics testing laboratory. It serves FMCG companies seeking quality-assured recycled packaging inputs and plastic recyclers seeking certification to access premium domestic markets.
- Ownership category
- akta.pro rank
Good Practice industry classification
Industry- Product category
- Recycled Plastic Certification & Testing
- NAICS
- Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK)
Keywords
Where Good Practice is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
Good Practice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Certification Services: Good Practice generates revenue through certification fees charged to recyclers seeking GP Certified status. The certification provides market access and premium positioning for recyclers while enabling FMCG companies to demonstrate responsible sourcing commitments.
- Laboratory Testing Services: GP Labs provides fee-based testing services for plastics including virgin pellets, filler pellets, masterbatch pellets, recycled pellets, finished products, and crushed plastics. Services include GP Test Assay, environmental monitoring, and custom testing packages.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Good Practice product offering
Product offeringCore offering
Good Practice operates Sri Lanka's first and only certification standard for high-quality recycled plastics (GP Certified), setting measurable safety, performance, and environmental guidelines that allow recycled plastic to be used in FMCG packaging. The company also runs GP Labs, the country's first and only dedicated laboratory for testing recycled and virgin plastics, offering fee-based scientific testing services including full-spectrum material testing, environmental monitoring, and custom R&D testing.
Product overview
Good Practice operates a unified platform centered on GP Certified, Sri Lanka's first certification standard for high-quality recycled plastics. The portfolio includes GP Labs as the testing and compliance arm providing full-spectrum plastic testing services (GP Test Assay, Environmental Monitoring, Custom Testing), while separate certification modules serve Recyclers and FMCG companies respectively. GP Labs is positioned as the country's first and only laboratory dedicated to testing both recycled and virgin plastics, offering comprehensive scientific evaluation under one roof.
Differentiator
Problem solved
Functional benefit
Brands
- GP Labs: Sri Lanka's first and only laboratory dedicated to testing both recycled and virgin plastics. Offers full range of scientific testing services including pellet and material testing, air and water quality monitoring, and environmental monitoring for plastic-related production facilities.
- GP Certified
Products and services
- GP Certified Sri Lanka's first certification standard for high-quality recycled plastics, setting clear measurable guidelines ensuring recycled plastic meets safety, performance, and environmental criteria for use in FMCG packaging. The certification is voluntary, independently verified, and gives businesses confidence to use certified recycled materials in their packaging.
- Certification for Recyclers A certification program for plastic recyclers helping them meet high standards for quality, safety, and sustainability, providing guidance, training, and support to improve processes and gain access to partnerships with FMCG brands.
- Certification for FMCG Companies A certification program enabling Fast-Moving Consumer Goods companies to use certified recycled plastics in their packaging, meeting strict safety, quality, and environmental standards.
- GP Labs Sri Lanka's first and only laboratory dedicated to testing both recycled and virgin plastics, offering a full range of scientific testing services to ensure quality, safety, and sustainability across plastic products and processes.
- GP Test Assay Full-spectrum testing service for recycled plastics offered through GP Labs, providing comprehensive scientific evaluation including virgin pellets, filler pellets, masterbatch pellets, recycled pellets, finished products, and crushed plastics.
- Environmental Monitoring Indoor air and water quality testing for plastic-related production facilities, supporting recyclers, manufacturers, and brands with environmental compliance monitoring.
- Custom Testing Services Tailored testing services for innovative plastic and polymer materials and applications, supporting R&D and new product development.
Quantifiable outcome
- Enables reduction of reliance on virgin plastics through quality-assured recycled alternatives
- +2 more outcomes
Companies that use Good Practice
Customer profileSegments2 records
Ideal customer profiles2 records
Good Practice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Good Practice partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Good Practice competitors and assessment
Company assessmentBroad incumbents
- Bureau Veritas: International TIC firm offering laboratory testing and sustainability certification across industries including recycled materials. Comparable to Good Practice's combined certification + lab testing offering but with global geographic reach.
- TÜV Rheinland: International testing and certification organization offering plastics testing and sustainability certification services. Comparable in offering mix, with broader geographic and industrial coverage than Good Practice.
- SGS: Global testing, inspection, and certification giant with extensive plastics and sustainability testing services. Directly comparable to GP Labs' testing arm and competes with GP Certified on the certification side, though at far broader scale and international scope.
- Intertek: Global quality assurance provider with plastics testing and product certification capabilities. Comparable to GP Labs on testing methodology and to GP Certified as a competing sustainability certification program.
- Control Union: Global certification body with strong presence in sustainable materials, recycled content, and circular economy certifications. Competes with GP Certified internationally while operating in adjacent emerging markets.
- UL Solutions: Major certification and testing organization with sustainability and recycled content programs. Directly comparable on the certification side, with established credibility among FMCG buyers.
Direct peers
- SCS Global Services: Specialist third-party certifier focused on sustainability claims including recycled content. Closely comparable to GP Certified as a focused, independent certification body serving FMCG and recyclers.
- ISCC (International Sustainability and Carbon Certification): Globally recognized certification system for recycled and bio-based materials used in packaging. The most direct competing standard for GP Certified in the recycled plastics space.
Emerging players
- Textile Exchange (GRS): Operates the Global Recycled Standard (GRS), widely used by FMCG brands for recycled content verification. While primarily textiles-focused, GRS is increasingly adopted for plastics packaging — directly competing with GP Certified.
Regional players
- Sri Lanka Standards Institution (SLSI): National standards body of Sri Lanka. Comparable as a domestic standards and certification entity, and a potential regulator or competitor depending on whether the government adopts parallel or complementary plastic recycling standards.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Good Practice social profiles
Digital presenceGood Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Practice leadership team
Management profileNumber of profiles
Good Practice subsidiaries and ownership
Company hierarchySubsidiaries1 record
Good Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Practice
What does Good Practice do?
Good Practice operates Sri Lanka's first and only certification standard for high-quality recycled plastics (GP Certified), setting measurable safety, performance, and environmental guidelines that allow recycled plastic to be used in FMCG packaging. The company also runs GP Labs, the country's first and only dedicated laboratory for testing recycled and virgin plastics, offering fee-based scientific testing services including full-spectrum material testing, environmental monitoring, and custom R&D testing.
Is Good Practice a public or private company?
Good Practice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Practice founded?
Good Practice was founded in -1. It employs 11 to 50 people.
Where is Good Practice based?
Good Practice is headquartered in Colombo, Sri Lanka, in the Asia region.
How does Good Practice make money?
Two revenue lines are on record. Certification Services are the primary driver. The others are laboratory Testing Services.
Who are Good Practice's main competitors?
Broad incumbents on record are Bureau Veritas, TÜV Rheinland, SGS, Intertek, Control Union and UL Solutions. Direct peers are SCS Global Services and ISCC (International Sustainability and Carbon Certification). Textile Exchange (GRS) is listed as an emerging player. Sri Lanka Standards Institution (SLSI) is listed as a regional player.
Does Good Practice have an API?
No public API is recorded for Good Practice.
What industry is Good Practice in?
Good Practice's product category is Recycled Plastic Certification & Testing. Its primary akta.pro industry code is IMALAMAK, Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC). Its NAICS code is 541380 and its SIC code is 8734.