Matt Hall Racing

Name

Matt Hall Racing

Legal name

Matt Hall Racing

Website

https://matthallracing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Aerobatic Aviation Services

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211), Other Nonscheduled Air Transportation (481219)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industry

Business Jet Charter (On-Demand) (THABAFAA)

Keywords

• Aerobatic flight experiences
• Air show displays
• Corporate keynote speaking
• Aerobatic pilot training
• Private aviation charter

Headquarters

HQ city

Lake Macquarie Shire

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Aerobatic Flight Experiences: Direct consumer bookings for aerobatic joy flights in two-seat aircraft, with options for customized intensity levels from gentle scenic flights to extreme aerobatics.
2. Corporate Displays and Air Shows: Contracted aerobatic displays at major events including Formula 1, V8 Supercars, Red Bull Cliff Diving, Australian International Air Show, Pacific Air Show, and corporate functions.
3. Keynote Speaking: Matt Hall provides corporate keynote speaking engagements sharing fighter pilot mindset, leadership, and high-performance methodologies to businesses.
4. Corporate Charter Flights: Luxury private charter plane flights for corporate clients.
5. Merchandise: Sale of branded merchandise including Matt Hall's book, with $15 flat rate shipping domestically and free shipping on orders over $100.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Matt Hall Racing operates a fleet of high-performance aerobatic aircraft to deliver passenger joy flights, professional corporate air show displays, corporate keynote speaking engagements on the Fighter Pilot Mindset, and luxury private charter flights. The company also runs Red Bull-branded race-style flight experiences, specialized upset recovery and aerobatic pilot training, scenic tours, and branded merchandise. All offerings are anchored by founder Matt Hall's credentials as a Red Bull Air Race World Champion and former RAAF top gun fighter pilot.

Product overview

Matt Hall Racing is a high-performance aviation racing unit founded in 2009 by World Champion pilot Matt Hall. The company operates as a single unified brand offering a portfolio of aviation experiences and services, including Aerobatic Joy Flights (passenger aerobatic experiences), Corporate Keynote Speaking (leadership and high-performance presentations), Corporate Displays and Air Shows (professional aerobatic performances), Corporate Charter Flights (luxury private aviation), Red Bull Air Race Experience (authentic race simulation), Afterburner Australia (corporate team-building training acquired in 2025), Upset Manoeuvre Training, Aerobatic Training, Scenic Tours, and Merchandise. The company also offers specialized corporate activations, gender reveal displays, and participates in air shows across Australia and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerobatic Joy Flights
• Corporate Keynote Speaking Matt Hall delivers keynote speeches on leadership, teamwork, high-performance, and the Fighter Pilot Mindset for corporate events and conferences.
• Corporate Displays and Air Shows Professional aerobatic displays for corporate functions, product launches, air shows, and private events, tailored to captivate spectators and meet business goals.
• Corporate Charter Flights Luxury private charter flights providing exclusive aviation experiences for corporate clients.
• Red Bull Air Race Experience An authentic Red Bull-branded aerobatic experience featuring the Red Bull plane, branded passenger suits, and a media pack, with race-level G-forces and aerobatic maneuvers including high G turns, rolls, spins, half Cubans, inverted flight, and tumbling at speeds up to 400 km/h.
• Afterburner Australia (Fighter Pilot Mindset Programs) Corporate team-building and leadership training programs based on the Fighter Pilot Mindset methodology, founded by elite fighter pilots and used with over 3,500 global brands to improve team performance, leadership, and decision-making.
• Upset Manoeuvre Training Specialized aviation training focused on recovery from aircraft upsets and unusual attitudes, leveraging Matt Hall's military and racing expertise.
• Aerobatic Training Professional aerobatic training for pilots, including formation flying and advanced aerobatic maneuvers.
• Scenic Tours Scenic flight experiences offering aerial views and gentle flying without extreme aerobatics, available as an alternative for customers with health conditions or those preferring a less intense experience.
• Matt Hall Racing Merchandise Branded merchandise including Matt Hall's book documenting his career and achievements, as well as apparel and other racing memorabilia available through the online shop.

Quantifiable outcome

• Over 15,000 fans attended SailGP Perth event where MHR performed
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Afterburner AustraliacoreStrategic or Co-development Partner · 27 February 2025Global corporate team-building and leadership training company. Matt Hall took over as new owner and leader of Afterburner Australia, succeeding Christian 'Boo' Boucousis who became global CEO. Delivers Fighter Pilot Mindset programs to businesses.
• Viva Energy AustraliacoreGTM or Marketing Partner · 12 March 2024Three-year ambassador deal with Australia's large aviation fuel supplier. Focus on low and zero carbon fuel solutions. Skyfuel (MHR's long-time fuel partner since 2009) was acquired by Viva Energy in April 2023 and retained in the partnership.
• Lycoming EnginescoreTechnology or Integration · 23 January 2024World leading aircraft engine manufacturer partnership. Matt Hall has been flying Lycoming engines for over 20 years including his championship-winning Edge. Official sponsorship with Lycoming AEIO-540 engines in MXS-R, Zivko Edge 540, and Extra 300L aircraft.
• Hartzell PropellercoreTechnology or Integration · 13 October 2022Global leader in advanced aircraft propeller design and manufacturing. MHR has been flying Hartzell props for over 20 years. Partnership includes video series 'Up Above, Down Under' showcasing Australian aviation stories.
• Red BullcoreGTM or Marketing Partner · 6 April 2022World's leading energy drink brand partnership for events, aerobatic displays, and Red Bull branded experiences. MHR provides displays at major Australian motorsport and Red Bull events. Includes authentic 'Red Bull Air Race Experience' with branded planes and suits.
• Sydney Flight College (SFC)coreStrategic or Co-development Partner · 24 March 2022Australia's preeminent aviation college partnership involving endorsement, ambassador activities, student engagement, keynote speaking, and Matt Hall's input on specialized curriculum development. Extended partnership marking third year of collaboration.
• BauseleminorGTM or Marketing Partner · 6 September 2021Specialist timepiece manufacturer partnership for RAAF Centenary commemorative watches. Matt Hall partnered in support of keepsake Royal Australian Air Force watches.
• QBE Insurance AustraliaminorGTM or Marketing PartnerAirmanship program partnership and sponsorship focused on aviation safety and best practices discussions.
• Red Bull Ampol RacingcoreGTM or Marketing PartnerPartnership for 2024 season launch and livery reveal at Toowoomba Wellcamp Airport. MHR performed aerobatic displays alongside Supercars team.
• SailGP / Red Bull ItalyminorGTM or Marketing PartnerAerobatic display alongside Red Bull Italy F50 catamaran at SailGP Perth 2026, showcasing crossover between aviation and sailing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Breitling Jet Team: Civilian-sponsored jet aerobatic display team backed by Breitling performing at international airshows; comparable premium brand-sponsored aerobatic display business model with global event presence.
• Patty Wagstaff Airshows: Three-time US National Aerobatic Champion running an aerobatic display business with corporate event bookings, airshow performances and aviation safety presentations; highly comparable founder-as-brand model.
• Paul Bennett Airshows: UK-based civilian aerobatic display pilot with a comparable business model of contracted airshow displays, corporate appearances and passenger experience flights; operates at similarly premium event tier to Matt Hall Racing.
• Nigel Hopkins Aerobatics: UK civilian aerobatic display pilot offering corporate displays, airshow performances and aerobatic experiences; closely comparable in operating model, scale and event-driven revenue mix.
• Afterburner (Global): US-founded corporate training and team-building company built on the Fighter Pilot Mindset methodology; Afterburner Australia (now owned by Matt Hall) shares identical curriculum, brand, and methodology, making it the closest functional peer in the corporate training line.
• Kirby Chambliss: US Red Bull Air Race World Champion running a post-championship aerobatic display and airshow business; shares Matt Hall's exact career arc from Red Bull Air Race champion to commercial aerobatic display operator.
• Aeroshell Aerobatic Team: Long-running US civilian four-ship aerobatic display team sponsored by Aeroshell oil, performing at major North American airshows; same corporate-sponsored display team business model targeting premium aviation events.
• Yoshihide Muroya: Japanese Red Bull Air Race champion running an aerobatic display business with airshow appearances and corporate events; closely comparable career trajectory and founder-driven brand model.

Regional players

• Hawk Aerobatics: Australian civilian aerobatic display team operating in the same domestic market; competes directly with MHR for Australian event display bookings and corporate appearances.

Broad incumbents

• RAAF Roulettes: Royal Australian Air Force six-ship aerobatic display team that competes for Australian airshow slots and brand visibility; institutional counterpart offering a free (military-funded) alternative to MHR's commercial displays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/matthallracing
• Facebookfacebook.com/MattHallRacing
• LinkedInlinkedin.com/company/matt-hall-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matt Hall Racing