Moose's March
Moose's March is a 501(c)(3) nonprofit founded in 2020 that funds and distributes free early detection pet cancer screening tests to pet owners and underprivileged communities, relying entirely on donations and veterinary-clinic partnerships.
- Company typePrivate
- Founded2022
- HeadquartersCape Coral, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Moose's March does
Moose's March Inc. is a US 501(c)(3) nonprofit organization founded in 2020 by Tricia Montgomery and headquartered in Cape Coral, Florida (EIN# 93-2782288). The organization is dedicated exclusively to the early detection of pet cancer and operates with the mission of 'Marching for More Memories.' Its core service is the distribution of free pre-cancer screening tests — specifically Oncotect tests and Nu.Q® Vet Cancer Tests — to pet owners and to animal shelters and veterinary clinics serving underprivileged communities at or below the federal poverty line. The underlying technology is blood-based nucleosome analysis supplied through strategic partnerships with Volition Veterinary and Antech Diagnostics, with Element i+ lab equipment provisioned to partner clinics to enable rapid in-clinic diagnostic results.
The organization's product portfolio extends beyond free testing to include the Moose Approved Badge Program (launched in 2024), a certification for pet products that prioritize wellness, safety, and comfort for dogs facing or recovering from cancer; an educational content library covering eleven warning signs of pet cancer; webinars such as 'Let's Talk About Pet Cancer' (sponsored by Volition Veterinary); a podcast series featuring founder interviews; and the annual I Would Walk FURever walk event held in Westminster and Chicago. A Memorial Program allows pet owners to share tribute stories for pets lost to cancer.
The revenue model is donation-driven: 100% of donations are directed to early detection programs, with tiered giving levels ($25 educational materials to three clinics; $50 one early detection test; $100 comprehensive cancer test with lab results; $250 extended detection reach). Donations are accepted via the organization's website, the PayPal Giving Fund, matching gift programs, and event proceeds. Distribution occurs through the website direct-to-consumer, PayPal Giving Fund marketplace, and channel partnerships with veterinary clinics and animal shelters. To date, the organization has distributed over 150 Oncotect tests and reached over 1,500 lives through education; it holds the Candid Gold Seal of Transparency 2025 and was nominated for Best Not-for-Profit at the Westminster Chamber of Commerce Gala.
Moose's March firmographics
Firmographics- Name
- Moose's March
- Legal name
- Moose's March Inc.
- Website
- https://moosesmarch.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moose's March is a 501(c)(3) nonprofit founded in 2020 that funds and distributes free early detection pet cancer screening tests to pet owners and underprivileged communities, relying entirely on donations and veterinary-clinic partnerships.
- Ownership category
- akta.pro rank
Moose's March industry classification
Industry- Product category
- Pet Cancer Early Detection Nonprofit Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology) (HLAMADAE)
- akta.pro secondary industries
- Point-of-Care & In-Clinic Diagnostics (Rapid Tests, Benchtop Analyzers) (HLAMADAI), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Animal Welfare & Advocacy Organizations (AFAEALAC)
Keywords
Where Moose's March is headquartered
LocationHeadquarters
- HQ city
- Cape Coral
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moose's March business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations and Fundraising: 100% of donations are dedicated to the early detection of pet cancer. The organization receives donations through its website, PayPal Giving Fund, and matching gift programs. Donations fund free cancer tests, educational materials, and lab equipment for partner clinics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free early detection tests (funded by donations) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Moose's March product offering
Product offeringCore offering
Moose's March is a nonprofit that funds and distributes free early detection pet cancer screening tests — including Oncotect and Nu.Q Vet Cancer Tests through partners Volition Veterinary and Antech Diagnostics — directly to pet owners and to animal shelters and veterinary clinics in underprivileged communities. It complements this core service with the Moose Approved Badge certification program for cancer-safe pet products and a broad educational program (blog, webinars, podcasts, memorial tributes) that raises awareness of the warning signs of pet cancer.
Product overview
Moose's March is a nonprofit organization offering a portfolio of services centered on early detection of pet cancer. The core offerings include free cancer screening tests (Oncotect and Nu.Q® tests) distributed to pet owners and veterinary clinics, the Moose Approved Badge certification program for cancer-safe pet products, and comprehensive educational resources including blog content, webinars, and podcasts. The organization also hosts virtual and in-person fundraising events like the annual I Would Walk FURever walk, and maintains a memorial program for pet owners to share stories. All services aim to provide access to early detection tools, education, and community support for families affected by pet cancer.
Differentiator
Problem solved
Functional benefit
Brands
- Moose Approved Badge Program: A certification program designed to spotlight pet products that prioritize wellness, safety, and comfort for dogs facing or recovering from cancer.
Products and services
- Free Pet Cancer Early Detection Tests Free pre-cancer screening tests (Oncotect and Nu.Q Vet Cancer Tests) provided to pet owners directly and via veterinary clinics and animal shelters in underprivileged communities, enabling early detection of pet cancer before clinical symptoms appear.
- Moose Approved Badge Program Certification program that allows pet product brands to earn a 'Moose Approved' badge verifying that their products meet cancer-safe and comfort standards for dogs facing or recovering from cancer, enabling consumers to identify wellness-focused products.
Quantifiable outcome
- Over 150 Oncotect tests distributed directly to consumers, enabling early detection and veterinary engagement
- +2 more outcomes
Companies that use Moose's March
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Moose's March technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moose's March partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Volition VeterinarycoreStrategic partnership where Volition Veterinary sponsors Moose's March events and webinars (e.g., 'Let's Talk About Pet Cancer'). Through this B2B collaboration, Moose's March distributes Nu-Q Vet Cancer Tests and provisions Element i+ lab equipment to veterinary clinics, enabling rapid and accurate diagnostic results for early detection.
- Antech DiagnosticscorePartnership through Volition Veterinary collaboration enables distribution of Nu-Q tests and lab equipment to veterinary clinics, enhancing professionals' ability to obtain rapid and accurate diagnostic results for pet cancer detection.
- Pets Are FamilyminorCo-inviting supporters to proactive pet health webinars and educational events, amplifying reach in the pet wellness community.
- BISSELL Pet FoundationminorHistorical connection: Moose was rescued during a BISSELL Pet Foundation 'Empty the Shelters' event at Paws Humane Society, making the foundation part of Moose's origin story.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Moose's March competitors and assessment
Company assessmentEmerging players
- Volition Veterinary: Developer of the Nu.Q Vet Cancer Test (nucleosome-based cancer screening) and Moose's March's core diagnostic technology partner; comparable as a pet cancer diagnostics player and ecosystem partner.
Broad incumbents
- Antech Diagnostics: Large veterinary diagnostics laboratory partnering with Moose's March to distribute Nu.Q tests and lab equipment; comparable as a commercial pet cancer diagnostics provider and a key ecosystem participant.
- Best Friends Animal Society: Major national animal welfare nonprofit with significantly larger fundraising scale; comparable as a competing destination for pet welfare donor dollars.
- Morris Animal Foundation: Established animal health research nonprofit funding studies on cancer and other diseases in companion animals; directly comparable as a pet-health-focused nonprofit with overlapping donor base and cancer research mission.
Direct peers
- Perseus Foundation: Pet cancer-focused nonprofit supporting research, awareness, and treatment; directly comparable niche mission around cancer in companion animals and overlapping donor audience.
- Animal Cancer Foundation: Nonprofit dedicated specifically to funding pet cancer research and awareness; the closest mission-aligned competitor for donor dollars in the pet cancer early detection and awareness space.
Regional players
- Paws Humane Society: Animal shelter where Moose was originally adopted; comparable as an animal welfare nonprofit operating at the shelter level and a model for shelter-based test distribution partnerships.
Others
- BISSELL Pet Foundation: Animal welfare nonprofit behind the Empty the Shelters events that rescued Moose; comparable as a large pet welfare donor/partner ecosystem player and a credible collaborator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Customer concentration
Moose's March social profiles
Digital presenceMoose's March financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moose's March leadership team
Management profileNumber of profiles
Profiles1 record
Moose's March funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moose's March M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moose's March
What does Moose's March do?
Moose's March is a nonprofit that funds and distributes free early detection pet cancer screening tests — including Oncotect and Nu.Q Vet Cancer Tests through partners Volition Veterinary and Antech Diagnostics — directly to pet owners and to animal shelters and veterinary clinics in underprivileged communities. It complements this core service with the Moose Approved Badge certification program for cancer-safe pet products and a broad educational program (blog, webinars, podcasts, memorial tributes) that raises awareness of the warning signs of pet cancer.
Is Moose's March a public or private company?
Moose's March is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Moose's March founded?
Moose's March was founded in 2022. It employs 1 to 10 people.
Where is Moose's March based?
Moose's March is headquartered in Cape Coral, United States, in the North America region.
How does Moose's March make money?
One revenue line is on record: donations and Fundraising.
Who are Moose's March's main competitors?
Volition Veterinary is listed as an emerging player. Broad incumbents are Antech Diagnostics, Best Friends Animal Society and Morris Animal Foundation. Direct peers are Perseus Foundation and Animal Cancer Foundation. Paws Humane Society is listed as a regional player. BISSELL Pet Foundation is listed as an others.
Does Moose's March have an API?
No public API is recorded for Moose's March.
What industry is Moose's March in?
Moose's March's product category is Pet Cancer Early Detection Nonprofit Services. Its primary akta.pro industry code is HLAMADAE, Molecular & Genetic Testing (Breed, Hereditary Disease, Oncology), with a secondary code of HLAMADAI, Point-of-Care & In-Clinic Diagnostics (Rapid Tests, Benchtop Analyzers). Its NAICS code is 54194 and its SIC code is 8734.