Seagull Watch Company

What Seagull Watch Company does

Seagull Watch Company is the authorized international distributor of mechanical and automatic watches manufactured by Tianjin Seagull Watch Factory, operating as a privately held Hong Kong–domiciled entity. The company runs a direct-to-consumer e-commerce business through its Wix-hosted storefront seagullwatchcompany.com, supplemented by legacy Alibaba/Aliexpress presence, with global DHL shipping and tax-inclusive pricing for six markets (EU, USA, Canada, UK, Australia, Singapore). Operational footprint spans Tianjin (manufacturing campus and 1,000 sq m Seagull Museum), Shenzhen (dispatch), and Sha Tin, Hong Kong (customer support).

The product portfolio centers on Seagull's proprietary in-house movement families — ST19 column-wheel chronograph, ST2130 automatic, ST25 tourbillon, ST17 and ST18 ultra-thin, ST16 skeleton, and ST1721 jump-hour — expressed across collections including 1963 Pilot, Ocean Star dive, Retro No Signal, Star Hunter, HORIZON, Flywheel, Tourbillon, and Skeleton. Watches retail from $149 to $789 under a unit-pricing model with a tiered 1- to 3-year warranty; a secondary line of standalone movements ($39-$115) and accessories (straps, winders) targets hobbyist watchmakers. Three customer segments are served: watch enthusiasts and collectors seeking authentic factory-sourced pieces, style-conscious consumers buying pilot/dive/retro designs, and watchmaker hobbyists purchasing movements for custom builds.

The company is privately held with no institutional investors, parent company, subsidiaries, or disclosed revenue. Marketing is digital-first across Instagram, Facebook, YouTube, an educational blog, and email newsletter. No B2B channels, enterprise contracts, or wholesale agreements were disclosed; the relationship with Tianjin Seagull Watch Factory is positioned as a direct sourcing partnership rather than an equity affiliation.

Name

Seagull Watch Company

Legal name

Seagull Watch Company

Website

https://seagullwatchcompany.com

Company type

Private

Founded year

1955

Operating status

Operating

Short description

Authorized dealer Seagull Watch Company distributes Tianjin Seagull Watch Factory's mechanical and automatic watches directly to consumers globally via e-commerce, alongside standalone movements and watch accessories, targeting watch enthusiasts, style-conscious buyers, and hobbyist watchmakers.

Ownership category

akta.pro rank

Product category

Mechanical Watches

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro industry

PRIMARYCRAKADAJ

Watch Manufacturing (Movements, Cases, Dials, Assembly)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Watches & Timepieces

SECONDARYCRAKADAE

Sports/Dive/Aviation Tool Watches

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Watches & Timepieces

Keywords

• Mechanical watches
• Automatic timepieces
• Watch movements
• Pilot chronographs
• Dive watches

Headquarters

HQ city

Tianjing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Watch Sales: Primary revenue from selling Seagull brand mechanical and automatic watches directly to consumers. Watches range from entry-level models around $149 to premium limited editions up to $789, with current 20% clearance discounts applied across inventory.
2. Watch Movements: Sale of replacement and standalone mechanical movements including ST2130 ($82), ST36 ($49.90-$63), ST3621 ($89), ST1612 ($39-$48), and ST2100 ($115). Targets watch enthusiasts, collectors, and custom watch builders.
3. Accessories: Secondary revenue from watch straps, watch winders, and branded merchandise including notebooks and refrigerator magnets. Complements primary watch offerings and enhances customer lifetime value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Seagull Watch Company is an authorized dealer that sources mechanical and automatic watches directly from the Tianjin Seagull Watch Factory (Sea-Gull Watch Group) and sells them to global consumers via its own e-commerce storefront and Alibaba. Its catalog spans pilot chronographs, dive, dress, retro, skeleton, moonphase, military, and tourbillon collections, alongside proprietary Seagull ST-series movements sold as standalone components and accessories such as straps and winders.

Product overview

Seagull Watch Company is an authorized dealer of Seagull watches sourced directly from the Tianjin Seagull Watch Factory in China, offering a diverse portfolio of mechanical timepieces across multiple collections. The product lineup centers on the iconic 1963 Pilot Watch series (including the 60th Anniversary Chronograph and Panda Pilot variants), the Ocean Star dive collection with moonphase complications, Retro No Signal TV-styled watches, Flywheel skeleton watches, Star Hunter astronomical watches featuring Chinese constellations, and Tourbillon high-end complications. The company also manufactures and sells proprietary movements including the ST19 chronograph, ST2130 automatic, ST17 ultra-thin, ST18 high-end, ST25 tourbillon, and ST16 skeleton series. Accessories include watch straps and winders. Products are distributed globally via their e-commerce platform, with international shipping through DHL and tax-included pricing for EU, USA, Canada, UK, Australia, and Singapore customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Seagull Limited Edition 70th Anniversary Wuxing 5 Star Automatic Watch 1955A Limited edition commemorative automatic watch celebrating Seagull's 70th anniversary, reimagining China's first wristwatch from 1955 with the ST2130 in-house automatic movement in a 38mm steel case and red dial. Targeted at collectors and horology enthusiasts.
• Seagull Retro No Signal Small TV 32mm Women's Automatic Watch 1051AL Women's retro-style automatic watch featuring a 32mm TV-shaped case design inspired by vintage television aesthetics, targeted at style-conscious female buyers.
• Seagull D304 Original Replica Men's Pilot Manual Chronograph Watch Men's pilot manual-wind chronograph reproducing the original D304 design, targeted at aviation-watch enthusiasts.
• Seagull 9mm Ultra Thin 39mm Dial Unisex Automatic Watch 1076 Unisex ultra-thin automatic dress watch with a 39mm dial and 9mm case thickness, targeted at style-conscious buyers seeking slim-profile timepieces.
• Seagull Wind Chaser Pilot Chronograph 40mm Multi Function Automatic Watch Multi-function automatic pilot chronograph in a 40mm case with wind-chaser design, targeted at aviation-style watch enthusiasts.
• Seagull 1963 40mm Mechanical Pilot Chronograph 60th Anniversary 819.87.1963 60th anniversary edition of the iconic 1963 pilot chronograph with upgraded sapphire crystal, targeted at collectors of aviation heritage timepieces.
• Seagull HORIZON Shippire Bezel Slide Ruler Pilot Men's Automatic Watch 1124 Pilot automatic watch with shippire-style bezel and integrated slide ruler for navigation calculations, targeted at aviation-style enthusiasts who want functional complications.
• Seagull 1963 Pilot Watch Flagship aviation-inspired chronograph line featuring the ST19 column-wheel movement in classic and panda dial variants, honoring Seagull's aviation heritage and targeted at collectors of military pilot watches.
• Seagull 1963 Panda Pilot Chronograph Limited edition panda-dial variant of the 1963 pilot chronograph with bi-compax subdial layout, targeted at collectors seeking distinctive dial aesthetics.
• Seagull Ocean Star Dive Series Dive watch collection with water-resistant cases (up to 300m), sapphire crystal, and automatic movements, including moonphase models, targeted at divers and water-sports enthusiasts.
• Seagull Retro No Signal Collection Retro-styled watches with distinctive TV-shaped cases in various sizes (32mm–34mm), dual calendar displays, and automatic movements, targeted at style-conscious consumers drawn to vintage television aesthetics.
• Seagull Star Hunter Series Collection featuring Big Dipper constellation designs combined with automatic movements, targeted at astronomy-themed watch collectors.
• Seagull Flywheel Collection Watches with visible flywheel (balance wheel) design and skeletonized dials showcasing the oscillating mechanism, targeted at buyers drawn to exposed mechanical aesthetics.
• Seagull 24 Solar Terms Astronomy & Astrology Automatic Men's Watch 1078 Complex men's automatic timepiece with Chinese solar terms calendar, moon calendar, 28 constellations, and Big Dipper orientation display, powered by the ST2150 automatic movement (28 jewels), targeted at collectors of astronomy-themed complications.
• Seagull Moon Phase Collection Watches featuring moonphase complications including luminous 3D moon displays, automatic calibres, and water-resistant cases, targeted at collectors of calendar/astronomical complications.
• Seagull Skeleton Collection Open-worked watches revealing internal mechanical components (gears, springs, escapement) through transparent dials and casebacks, targeted at buyers who value exposed mechanical architecture.
• Seagull Tourbillon Collection High-end timepieces featuring the tourbillon complication with wing-shaped cage design, representing one of Seagull's pinnacle watchmaking technologies and targeted at collectors seeking premium complications.
• Seagull Military Collection Rugged tactical watches inspired by military specifications, including camouflage patterns and army green colorways, designed for durability and legibility, targeted at buyers seeking utilitarian field-style timepieces.
• Seagull Mount Everest Limited Edition Pilot Automatic Watch Limited edition pilot watch with antimagnetic enhanced movement and 100m water resistance, commemorative of Mount Everest expeditions, targeted at collectors of commemorative pilot timepieces.
• Seagull Camouflage/Army Green Military Men's Automatic Watch 1072 Military-style men's automatic watch with camouflage and army green dial design, targeted at buyers seeking rugged field-style aesthetics.
• ST2130 Automatic Movement by Seagull Standalone Seagull ST2130 automatic movement operating at 28,800 vph with 39-hour power reserve, providing hour, minute, second, and calendar functions; sold at $82 to watch builders, repair specialists, and hobbyists.
• ST36 Manual Wind Mechanical Movement ST3600 TY3600 by Seagull Standalone Seagull ST36 manual-wind mechanical movement (ST3600/TY3600), priced $49.90–$63, targeted at watch builders and repair specialists for custom builds and replacements.
• ST3621 Mechanical Hand Winding Movement by Seagull Standalone Seagull ST3621 mechanical hand-winding movement, priced $89, targeted at watch builders and hobbyists for custom builds.
• ST1612 Automatic Movement by Seagull Standalone Seagull ST1612 automatic movement, priced $39–$48, targeted at watch builders and hobbyists for entry-level custom builds and replacements.
• ST2100 Date/Week Automatic Movement by Seagull Standalone Seagull ST2100 date/week automatic movement, priced $115, targeted at watch builders needing date and week complications.
• Seagull Watch Straps Watch straps in various materials and styles to complement Seagull timepieces, targeted at owners seeking customization and replacement.
• Seagull Watch Winders Watch winders designed to provide optimal care for automatic Seagull timepieces, ensuring continuous movement when not worn, targeted at owners of multiple automatic watches.

Quantifiable outcome

• Power reserve ranging 37-45 hours depending on movement type
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Tianjin Seagull Watch FactorycoreStrategic or Co-development PartnerSeagull Watch Company operates as an authorized dealer sourcing all watches directly from the Tianjin Seagull Watch Factory. This direct relationship ensures 100% authenticity, access to latest collections, and authentic Seagull warranty with every purchase. The partnership provides competitive pricing while maintaining factory authenticity guarantees.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pagani Design: China-based DTC microbrand selling affordable automatic mechanical watches (homages to luxury designs) globally via e-commerce. Direct competitor in the sub-$500 mechanical segment with overlapping customer demographics of enthusiast/entry-level collectors.
• Phoibos Watches: Chinese direct-to-consumer microbrand specializing in affordable automatic dive watches. Closely comparable product category (dive-oriented mechanical watches) and price band ($200–$600), targeting enthusiast buyers on social and watch forums.
• San Martin: Chinese microbrand producing mechanical dive, pilot, and dress watches in the $200–$600 range via direct e-commerce. Competes for the same value-conscious mechanical watch buyer as Seagull, often with modern design language versus Seagull's heritage positioning.
• Steeldive: Chinese mechanical watch maker selling via AliExpress and own site, focused on dive and vintage-military designs at $150–$500. Direct competitor with similar Asian-manufactured, e-commerce-led GTM.
• Orient Watch: Japanese in-house mechanical watch manufacturer (Seiko Epson group) with heritage dating to 1950, selling automatic watches predominantly in the $150–$700 range. Closest comparable non-Chinese brand in price band and product mix; competes head-to-head for the entry-mechanical buyer.
• Heimdallr: Chinese microbrand producing affordable mechanical dive and GMT watches via direct e-commerce. Overlapping enthusiast segment, sub-$500 price points, and dive-watch product focus.

Broad incumbents

• Hamilton: American-legacy Swiss-made mechanical watchmaker with strong pilot (Khaki Aviation) and field watch lines at $400–$1,500. Overlaps directly with Seagull's pilot/military positioning but with much higher brand cachet and price ceiling.
• Tissot: Swiss watchmaker (Swatch Group) with PRX, PR 100, and Heritage lines at $300–$800. Competes in the same accessible-mechanical segment but with Swiss-made positioning and significantly stronger Western brand equity.
• Citizen: Japanese watchmaker offering mechanical (NB line) and Eco-Drive watches spanning $150–$1,000+. Competes with Seagull's mid-range automatic watches and benefits from broader global brand recognition and retail distribution.
• Seiko: Japanese watchmaking giant offering mechanical watches across a wide price range, including entry-level Seiko 5 line at $200–$500 that competes directly with Seagull's Star Hunter and dress-watch lines. Broader portfolio and stronger global brand recognition, but overlapping product/price footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCG2dgg-2av9LBwSTNsU9-IA
• Facebookfacebook.com/seagullwatchco
• Instagraminstagram.com/chinawatchco
• Xx.com/seagull_watches

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seagull Watch Company