Ozama Rum

What Ozama Rum does

Ozama Rum is a privately held, founder-owned craft spirits company headquartered in Miami, Florida, that produces a portfolio of aged rums entirely from 100% Dominican sugarcane and distilled in the Dominican Republic. The brand was founded in 2016 by David Ortiz, a first-ballot Baseball Hall of Famer, and the company sells a three-SKU line (Blanco, Añejo, and Gran Añejo at $30, $30, and $45 respectively) plus two bundle offerings ($100 Sampler and $120 Sipper). The core technology is artisanal rum distillation with oak barrel aging, including a five-year aging process for the flagship Gran Añejo expression. The brand has received multiple industry awards, including Double Gold medals from the Chilled100 Awards (Añejo 93, Gran Añejo 90), Gold at the Craft Spirits Packaging Awards (Gran Añejo), and Silver at the Ultimate Awards Favorite Sipping Rum Competition.

The company operates a dual-channel go-to-market model: direct-to-consumer sales via its Shopify-powered e-commerce website at drinkozama.com, with orders fulfilled by licensed third-party retailers, and a wholesale trade program offering branded assets, sell sheets, and POS materials to distributors and bar/restaurant partners. Customer segments split between premium rum enthusiasts and cocktail hobbyists (using social media channels Facebook, Instagram, and TikTok plus cocktail recipe content) and wholesale/trade partners seeking differentiated premium spirits with celebrity backing. The brand narrative is rooted in Dominican heritage, with the Ozama River and Ortiz's childhood serving as the emotional anchor, and the operation is supported by a small management team with Ortiz as the sole identified executive. No institutional funding, headcount, or revenue figures are disclosed.

Name

Ozama Rum

Legal name

Ozama Rum

Website

https://drinkozama.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Ozama Rum is a Miami-based, founder-owned craft spirits brand founded by David Ortiz that produces 100% Dominican sugarcane rums (Blanco, Añejo, Gran Añejo) for premium sipping and cocktail enthusiasts, sold DTC via Shopify and through wholesale trade partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Direct Product Sales: Ozama Rum generates revenue through direct-to-consumer sales of their rum products via their e-commerce website. They offer individual bottles (Blanco, Añejo, Gran Añejo) as well as bundled packages (Sampler Bundle, Sipper Bundle) at set price points. All orders are fulfilled by licensed retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ozama Rum produces and sells premium aged rum expressions (Blanco, Añejo, and Gran Añejo) crafted from 100% Dominican sugarcane and aged in oak barrels at the company's distillery in the Dominican Republic. The brand markets a three-expression rum line plus bundle packages to consumers via a Shopify e-commerce site (with fulfillment through licensed retailers) and to trade partners through a wholesale program supported by branded sales assets.

Product overview

Ozama Rum is a Dominican rum brand founded by baseball legend David Ortiz, offering a portfolio of aged rums crafted entirely from 100% Dominican sugarcane. The product line consists of three core rum expressions: Ozama Blanco (unaged white rum with citrus notes), Ozama Añejo (medium-aged rum with vanilla and honey), and Ozama Gran Añejo (premium rum aged five years with chocolate and toffee notes). The portfolio is complemented by two bundle offerings—the Sampler Bundle (all three expressions) and the Sipper Bundle (three bottles of Gran Añejo)—designed for home bar enthusiasts. The rums have received multiple industry awards including Double Gold at the Chilled100 Awards and Gold at the Craft Spirits Packaging Awards. All products are distilled and bottled in the Dominican Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• Ozama Blanco Unaged white rum with platinum hues, aromas of fresh citrus and white pepper, balanced acidity, and a long elegant vanilla finish; crafted from 100% Dominican sugarcane and intended for cocktails and mixed drinks.
• Ozama Añejo Medium-aged rum with clean amber tones, layered aromas of fine wood, vanilla, honey, and candied fruits, silky on the palate with notes of dates and raisins, finishing cleanly with balanced acidity; priced at $30 USD per bottle and suited for versatile use.
• Ozama Gran Añejo Premium rum aged five years with rich copper hue and complex aromas of wood, vanilla, coconut, and dried fruit accented by hints of chocolate; smooth and refined with layers of toffee, spice, and vanilla; 40% ABV at 700ml, priced at $45 USD per bottle.
• Ozama "Sampler" Bundle Bundle containing all three Ozama Rum expressions (Blanco, Añejo, Gran Añejo) priced at $100 USD, designed to let customers sample the full 100% Dominican rum range with savings and included shipping.
• Ozama "Sipper" Bundle Bundle of three bottles of Ozama Gran Añejo (five-year-aged rum) priced at $120 USD, intended to complete a home bar with the brand's premium sipping expression and bundled savings plus included shipping.

Quantifiable outcome

• Añejo received 93 score (Double Gold) at Chilled100 Awards
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Licensed Liquor RetailerscoreChannel Partner/ Reseller/ DistributorOrders placed on the Ozama Rum website are fulfilled by licensed retailers in their network. These third-party retailers sell alcoholic beverages and handle the actual sale, shipping, and delivery of products to consumers. The liquor store may refuse to accept or fulfill orders based on applicable laws and regulations.
• Third-Party Fulfillment RetailerscoreChannel Partner/ Reseller/ DistributorOrder payment processing and fulfillment are facilitated through compliant third-party retailers. All shipments containing alcohol require adult (21+) signature upon delivery and are subject to US state laws governing alcohol shipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Diplomático Rum: Venezuelan premium aged rum positioned in the super-premium sipping and cocktail segment with multiple expressions (e.g., Reserva Exclusiva, Planas). Directly comparable to Ozama as a single-origin Latin American aged rum brand competing for the same on-premise and off-premise shelf space and consumer occasion.
• Clément Rum: Premium French Caribbean (Martinique) aged agricultural rum brand with heritage positioning and multiple aged expressions. Comparable to Ozama as a terroir-driven, premium-priced aged rum brand.
• Ron Zacapa: Guatemalan ultra-premium aged rum (Zacapa 23) marketed on heritage, terroir, and lengthy solera-style aging. Mirrors Ozama's premium aged-rum positioning, storytelling-driven branding, and triple-digit-shelf-price strategy.
• Papa's Pilar Rum: Celebrity-founded (Ernest Hemingway estate) premium aged rum brand with multiple expressions including a dark and blonde rum. Closely comparable to Ozama as a story-led, founder-anchored premium rum with similar DTC-led distribution.
• Flor de Caña: Nicaraguan premium aged rum brand sold globally with a portfolio spanning white to ultra-aged expressions. Comparable to Ozama as a single-origin Latin American rum brand with multi-tier expressions and a heritage narrative.
• Plantation Rum: Premium Caribbean aged rum portfolio with multiple expressions and strong cocktail/sipping dual positioning. Comparable to Ozama as a multi-tier premium rum competing for the same consumer occasions and trade channels.

Broad incumbents

• Brugal Rum: Major Dominican rum producer (also 100% Dominican-made) with broad global distribution across premium and mainstream tiers. Comparable as a Dominican-origin rum competitor, though at much larger scale and broader portfolio than Ozama.
• Captain Morgan: Mass-market spiced and aged rum brand with deep US distribution and marketing spend. Comparable as the broader-tier rum competitor whose shelf and trade attention Ozama must fight for at retail.
• Barceló Rum: Dominican Republic-based rum producer with both premium añejo/gran añejo expressions and broader mainstream offerings. Comparable as a Dominican-origin rum rival across the same product ladder Ozama operates in.
• Bacardi: Global rum incumbent with broad portfolio including aged expressions. Overlaps with Ozama in retail rum category presence and competing for the same aged-rum occasions, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinkozama
• Instagraminstagram.com/drinkozama
• TikToktiktok.com/@drinkozama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozama Rum