mobilezone holding
Mobilezone holding ag is a Swiss, SIX-listed independent telecom retailer and device distributor operating 125+ shops, MVNO brands (TalkTalk, Digital Republic), and B2B enterprise mobility services, serving Swiss consumers, public-sector and corporate clients following its 2025 German divestiture and 2026 AK Group acquisition.
- Company typePublic
- Founded1999
- HeadquartersRotkreuz, Switzerland
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What mobilezone holding does
Mobilezone holding ag is a Swiss publicly listed telecommunications retailer and device distributor (SIX Swiss Exchange: MOZN) founded in 1999 and headquartered in Rotkreuz. The company operates as an independent, carrier-agnostic specialist offering mobile phones, tariff plans from all major Swiss network operators, fixed-line telephony, digital TV, internet services, in-house device repair, refurbished smartphones under its own jusit brand, a Device-as-a-Service offering for enterprise customers, and mobile virtual network operator (MVNO) services through the TalkTalk, Digital Republic, and mobilezone reload brands on Sunrise's underlying network. Distribution combines 125+ proprietary retail shops, online portals, and shop-in-shop partnerships with Swisscom, Swiss Post, and SBB railway stations, alongside a dedicated B2B sales channel serving government institutions and corporate clients across multiple industries.
The business model blends three revenue streams: (1) hardware retail and accessories (including the itStyle private-label and jusit refurbished lines), (2) recurring service revenue from MVNO subscriptions, and (3) professional services including independent tariff consulting, device repair through mobiletouch, and enterprise mobility management. Customer segments are split between a primary base of private/retail consumers transacting at point-of-sale and a secondary enterprise segment covering Swiss public-sector bodies, rail operators, healthcare providers, and energy/utilities companies. In late 2025 the company divested its German operations to freenet to concentrate on the Swiss home market, and in mid-2026 it completed the CHF 180 million acquisition of AK Group AG (Apfelkiste.ch e-commerce platform and MAREIN retail branding specialist) to strengthen omnichannel reach, with EBITDA synergies expected from 2027.
mobilezone holding firmographics
Firmographics- Name
- mobilezone holding
- Legal name
- mobilezone holding ag
- Website
- https://mobilezoneholding.ch
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mobilezone holding ag is a Swiss, SIX-listed independent telecom retailer and device distributor operating 125+ shops, MVNO brands (TalkTalk, Digital Republic), and B2B enterprise mobility services, serving Swiss consumers, public-sector and corporate clients following its 2025 German divestiture and 2026 AK Group acquisition.
- Ownership category
- akta.pro rank
mobilezone holding industry classification
Industry- Product category
- Telecom Retail
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
- akta.pro secondary industry
- Enterprise & B2B Mobile Network Operators (HDAIAAAB)
Keywords
Where mobilezone holding is headquartered
LocationHeadquarters
- HQ city
- Rotkreuz
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
mobilezone holding business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (Hardware): Sale of mobile phones, accessories, and consumer electronics through retail stores and online channels
- Mobile Virtual Network Operator (MVNO) Services: Operating MVNO brands (TalkTalk, Digital Republic) on third-party network infrastructure, generating recurring service revenue
- Telecom Services and Consulting: Independent consulting for private and business customers, tariff advisory, and service offerings
- Repair Services: Device repair services through mobiletouch and in-house repair facilities
- Refurbished Device Sales (jusit): Sale of refurbished smartphones under the jusit brand
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
mobilezone holding product offering
Product offeringCore offering
mobilezone holding ag operates the leading independent Swiss telecommunications retail network with over 125 own shops and online portals, distributing mobile phones, accessories, and consumer electronics from all major Swiss providers alongside independent tariff consulting. The company also operates MVNO brands (TalkTalk, Digital Republic, mobilezone reload) on third-party network infrastructure, sells refurbished devices under the jusit brand, provides repair services, and delivers enterprise mobility solutions including Device as a Service for corporate and government clients.
Product overview
Mobilezone holding ag is a publicly listed Swiss telecommunications retailer (MOZN, SIX Swiss Exchange) founded in 1999. The company operates a multi-brand portfolio including its core mobilezone retail operations (offering mobile plans, fixed-line, internet, and TV services from all major Swiss providers), the acquired Apfelkiste e-commerce platform, and several MVNO brands (Digital Republic, TalkTalk, mobilezone reload). The product portfolio spans consumer electronics retail through physical shops (125+ locations) and e-commerce, mobile virtual network services, refurbished device brand jusit, the customer loyalty program mobilezone Club, installment payment solution FLEXRATE, proprietary accessories brand itStyle, business device-as-a-service offerings, and repair services. In 2026, mobilezone acquired retail branding specialist MAREIN to strengthen its omnichannel capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- jusit: Brand for refurbished smartphones
- Apfelkiste.ch
- MAREIN
Products and services
- jusit Brand for refurbished smartphones sold in Switzerland, targeting sustainability-conscious consumers.
- mobilezone reload Mobile virtual network operator (MVNO) brand operated by mobilezone, offering prepaid mobile services on Swiss network infrastructure.
- TalkTalk Mobile virtual network operator brand offering prepaid mobile plans operating on the Sunrise network.
- Digital Republic Swiss MVNO brand under the mobilezone group operating as a mobile service provider on the Sunrise network.
- FLEXRATE Interest-free and commission-free installment payment solution for iPhones enabling customers to purchase devices with flexible payment options.
- Device as a Service (DaaS) Hardware-as-a-Service offering for business customers providing smartphones and mobile devices with bundled services, support, and management options for enterprise mobility needs.
- itStyle Proprietary accessories private label brand offering phone cases, chargers, and other mobile accessories under mobilezone's own brand.
- mobilezone reload Online prepaid top-up and tariff platform operated by mobilezone reload.
- Apfelkiste.ch Swiss e-commerce platform specializing in consumer electronics and telecommunications products, offering over 60,000 products, acquired by mobilezone in 2026.
- mobilezone Retail Stores Network of over 125 physical mobilezone shops across Switzerland offering mobile phones, tariff plans, and accessories from all major Swiss telecom providers, with independent consulting.
Quantifiable outcome
- Record result in Swiss market following completion of German business sale
- +1 more outcomes
Companies that use mobilezone holding
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
mobilezone holding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
mobilezone holding partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and major.
- fenacominorNew customer partnership with fenaco, a major Swiss agricultural cooperative, for mobile solutions.
- AK Group (Apfelkiste.ch, Marein AG)coreAcquisition completed June 2026 for approximately CHF 180 million. AK Group operates Swiss e-commerce platform Apfelkiste.ch and retail branding specialist Marein AG. Expected to enhance mobilezone's omnichannel retail presence and generate EBITDA synergies from 2027 onwards.
- SBBmajorPartnership extension with Swiss Federal Railways for retail presence in railway stations. Mobilezone maintains shops and shop-in-shop formats at SBB locations.
- SwisscomcoreLong-standing network operator partnership including Swisscom Shop-in-Shop format in mobilezone locations. Swisscom is the primary network provider enabling MVNO operations and represents a key strategic relationship for product distribution and network access.
- Schweizerische PostcoreExpanded partnership with Swiss Post for shop-in-shop format, providing additional retail presence across Switzerland through post office locations.
- Energie Wasser Bern (ewb)minorEnergy utility company gained as new customer partner for mobile hardware and services.
- SunrisecoreMVNO network partnership for TalkTalk and Digital Republic brands. Sunrise provides the underlying network infrastructure for these mobile virtual network operators. Partnership extended in 2024 and 2026 for continued MVNO services.
- Kantonsspital Baselland (KSBL)minorHealthcare provider partnership for mobile hardware and enterprise solutions.
- Swiss TennisminorPartnership with Swiss Tennis association for sponsorship activities.
- BLSminorLong-standing partnership with BLS railway company for mobile device procurement and services. Partnership extended multiple times.
- Schweizerischer FussballverbandminorPartnership with Swiss Football Association for sponsorship and brand visibility.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
mobilezone holding competitors and assessment
Company assessmentEmerging players
- Lyca Mobile: Lyca Mobile is an international MVNO operating in Switzerland with prepaid mobile services targeting value-conscious consumers. Comparable as a Switzerland-based MVNO business model with prepaid tariff offerings similar to mobilezone's TalkTalk and mobilezone reload brands.
Direct peers
- Sunrise: Sunrise is a major Swiss mobile network operator that competes directly with mobilezone in consumer mobile retail while simultaneously serving as mobilezone's MVNO network partner for TalkTalk and Digital Republic. Closely comparable business model across consumer mobile, fixed-line, and TV services in the same Swiss market.
- Drillisch: Drillisch is a German mobile service reseller and MVNO within the United Internet group, offering discounted mobile tariffs to consumers. Comparable as a multi-brand mobile reseller business model, with operational parallels to mobilezone's TalkTalk and Digital Republic MVNO brands.
- freenet: freenet is a leading German mobile services and digital lifestyle retailer/reseller that acquired mobilezone's German business in October 2025. Closely comparable in MVNO/reseller business model, multi-carrier retail, and consumer electronics distribution, though focused on the German market.
- 1&1 (United Internet): 1&1 is a major German mobile virtual network operator and broadband provider within the United Internet group, serving consumers and SMEs with mobile and fixed-line tariffs. Comparable to mobilezone's MVNO-plus-retail combination, particularly relevant given mobilezone's prior German operations.
- Interdiscount: Interdiscount is a major Swiss consumer electronics and household appliance retailer that sells mobile phones and related telecom services. Directly comparable to mobilezone's physical retail model in Switzerland, competing for the same consumer electronics wallet share.
- Salt Mobile: Salt is the third Swiss mobile network operator (now part of the Iliad/NJJ Capital group) competing directly with mobilezone in consumer mobile, prepaid, and postpaid tariffs. Highly comparable as a Swiss-market mobile service provider with overlapping customer segments.
Regional players
- Fust: Fust is a Swiss retail chain offering consumer electronics, household appliances, and mobile telecommunications products with associated service plans. Comparable as a Swiss regional retail competitor in mobile device and accessory distribution, though smaller and more appliance-focused than mobilezone.
Broad incumbents
- Swisscom: Swisscom is Switzerland's incumbent telecommunications operator, the largest player in mobile, fixed-line, and broadband. It is both a strategic partner (Shop-in-Shop in mobilezone locations) and a direct competitor, operating its own retail footprint and offering overlapping mobile, internet, and TV services.
- MediaMarkt Switzerland: MediaMarkt is Europe's largest consumer electronics retailer with a Swiss subsidiary, selling mobile phones, accessories, and related services. Comparable to mobilezone's physical retail distribution of mobile devices and accessories, though broader in consumer electronics scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
mobilezone holding social profiles
Digital presencemobilezone holding compliance and trust
Trust signalCompliance2 records
mobilezone holding financial estimates
Financial estimateRevenue estimate
Valuation estimate
mobilezone holding leadership team
Management profileNumber of profiles
Profiles7 records
mobilezone holding subsidiaries and ownership
Company hierarchySubsidiaries8 records
mobilezone holding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mobilezone holding M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mobilezone holding
What does mobilezone holding do?
mobilezone holding ag operates the leading independent Swiss telecommunications retail network with over 125 own shops and online portals, distributing mobile phones, accessories, and consumer electronics from all major Swiss providers alongside independent tariff consulting. The company also operates MVNO brands (TalkTalk, Digital Republic, mobilezone reload) on third-party network infrastructure, sells refurbished devices under the jusit brand, provides repair services, and delivers enterprise mobility solutions including Device as a Service for corporate and government clients.
Is mobilezone holding a public or private company?
mobilezone holding is a public company. It is classified as public and is currently operating.
When was mobilezone holding founded?
mobilezone holding was founded in 1999. It employs 501 to 1,000 people.
Where is mobilezone holding based?
mobilezone holding is headquartered in Rotkreuz, Switzerland, in the Europe region.
How does mobilezone holding make money?
Five revenue lines are on record. Product Sales (Hardware) is the primary driver. The others are mobile Virtual Network Operator (MVNO) Services, telecom Services and Consulting, repair Services and refurbished Device Sales (jusit).
Who are mobilezone holding's main competitors?
Lyca Mobile is listed as an emerging player. Direct peers are Sunrise, Drillisch, freenet, 1&1 (United Internet), Interdiscount and Salt Mobile. Fust is listed as a regional player. Broad incumbents are Swisscom and MediaMarkt Switzerland.
Does mobilezone holding have an API?
No public API is recorded for mobilezone holding.
What industry is mobilezone holding in?
mobilezone holding's product category is Telecom Retail. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs), with a secondary code of HDAIAAAB, Enterprise & B2B Mobile Network Operators. Its NAICS code is 51712 and its SIC code is 4812.