Image Gently

What Image Gently does

Image Gently Alliance is a non-profit advocacy and education coalition founded in 2007 to promote radiation safety in pediatric medical imaging. The organization operates under the umbrella of the Society for Pediatric Radiology (SPR) with founding support from the American College of Radiology (ACR), American Society for Radiologic Technologists (ASRT), and American Association of Physicists in Medicine (AAPM). Its core offering is a global campaign that develops and disseminates free educational materials, evidence-based protocols, posters, and toolkits addressing dose optimization across CT, MRI, fluoroscopy, digital radiography, interventional radiology, nuclear medicine, ultrasound, and dental imaging. The coalition is supported by 50+ international alliance organizations (AfroSafe, LatinSAFE, ArabSafe, Euro Safe Imaging, Asia Safe, Canada Safe, and others) that translate and distribute resources in more than 20 languages.

The organization extends its brand into multiple sub-initiatives: Image Wisely (adult radiation safety, partnered), Image IntelliGently (informed use of AI-enabled devices in pediatric imaging, launched 2023), the Family-Friendly Campaign (educational modules for medical students and young physicians, launched 2025), the annual renewal Pledge program (introduced 2026 in partnership with Image Wisely), Butterfly Awards (annual recognition program), and the quarterly Butterfly Effect newsletter. All educational resources are provided at no cost, with the organization accepting only non-commercial donations processed through SPR. Distribution occurs primarily through self-serve downloads from imagegently.org, direct engagement with healthcare facilities, and channel partnerships with founding and alliance professional societies globally.

Commercially, Image Gently is not a revenue-generating enterprise. It does not accept commercial financial donations and operates as a coalition-supported advocacy body funded through its founding organizations, alliance members, and individual contributions. Its products are free public-good resources rather than paid services, and its "go-to-market" is stakeholder awareness rather than sales. The organization has expanded its footprint across the Americas, Europe, Asia Pacific, the Middle East, and Africa, and continues to add modalities and audiences (e.g., AI imaging, family decision-making) to its campaign portfolio.

Name

Image Gently

Legal name

Image Gently Alliance

Website

https://imagegently.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Image Gently is a non-profit advocacy coalition that develops free educational materials, protocols, and toolkits promoting radiation safety in pediatric medical imaging, serving radiologists, technologists, parents, and 50+ international alliance organizations globally since 2007.

Ownership category

akta.pro rank

Product category

Pediatric Radiology Advocacy & Radiation Safety Education

akta.pro primary industry

Quality, Peer Review & Compliance Tools (MQSA/ACR/QA) (HLACALAL)

Keywords

• Pediatric radiation safety
• Medical imaging education
• Radiology advocacy coalition
• Imaging protocol guidelines
• Radiation dose optimization

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels4 records

Marketing channels6 records

Core offering

Image Gently Alliance operates a global advocacy and education coalition that promotes radiation safety in pediatric medical imaging. It develops and disseminates free educational materials, evidence-based imaging protocols, clinical guidelines, posters, brochures, and pledge campaigns targeting healthcare providers and families. The organization's offerings cover all major pediatric imaging modalities including CT, MRI, nuclear medicine, ultrasound, fluoroscopy, interventional radiology, digital radiography, and dental imaging.

Product overview

Image Gently is a global advocacy campaign and educational resource focused on improving safe and effective imaging care of children worldwide. The core Image Gently Campaign serves as the primary initiative, supported by the Image Gently Pledge program for annual commitment from healthcare providers. Additional products include the Family Friendly Campaign with educational modules for medical students, the Butterfly Awards recognition program, The Butterfly Effect Newsletter, and comprehensive educational posters and imaging procedure protocols covering CT, MRI, Nuclear Medicine, Ultrasound, Fluoroscopy, Digital Radiography, Interventional Radiology, and Dental imaging. The organization also maintains an International Alliance providing translated resources across multiple languages. All resources are freely available to healthcare professionals and families.

Differentiator

Problem solved

Functional benefit

Brands

• Image Wisely: A companion campaign focused on informed radiation use for adult imaging, offered in partnership with Image Gently.
• Image IntelliGently
• Family-Friendly Campaign

Products and services

• Image Gently Campaign A global advocacy campaign promoting safe and effective imaging care of children worldwide through education, awareness, and radiation dose optimization resources for medical professionals and families.
• Image Gently Pledge Annual commitment program for healthcare providers to demonstrate dedication to informed radiation use for children in medical imaging, offered in partnership with Image Wisely.
• Family Friendly Module for Medical Students and Young Physicians Free plug-and-play educational module for medical students and young physicians focused on pediatric imaging radiation safety, dose optimization, and shared decision-making practices.
• Butterfly Awards Annual award program recognizing individuals and organizations for exceptional impact on pediatric imaging radiation safety and the Image Gently mission.
• Educational Posters Free downloadable posters covering various imaging modalities including CT, MRI, Nuclear Medicine, Fluoroscopy, Digital Radiography, Interventional Radiology, Dental, and Ultrasound for radiation safety education.
• Imaging Procedure Protocols Evidence-based protocols and guidelines for various pediatric imaging procedures including CT, MRI, Nuclear Medicine, Ultrasound, Fluoroscopy, and Interventional Radiology.
• International Alliance Resources Global network of international organizations and translated resources promoting pediatric radiation safety, with translations available in 20+ languages.
• Nuclear Medicine Guidelines Pediatric administered radiopharmaceutical activity guidelines including recommendations for 99mTc-HMPAO, 99mTc-sestamibi, 123I-NaI, 99mTc-red blood cells, 99mTc-white blood cells, and 68Ga-DOTATOC, along with dose optimization tools.
• Ultrasound Protocols Ultrasound imaging protocols for pediatric conditions including appendicitis diagnosis, intussusception screening, and empyema evaluation.
• The Butterfly Effect Newsletter Quarterly newsletter providing updates on radiation protection practices and pediatric imaging to healthcare professionals.
• Image IntelliGently Campaign Campaign focused on the informed use of AI-enabled devices in pediatric imaging.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Others

• International Commission on Radiological Protection (ICRP): Independent international body setting the underlying radiation protection standards that Image Gently's pediatric protocols align with. Enabling policy influence rather than direct competitor; provides scientific backbone to Image Gently's recommendations.
• Society for Pediatric Radiology (SPR): Parent organization of Image Gently, providing governance, infrastructure, copyright ownership, and donation processing. Ecosystem participant rather than competitor; SPR hosts the IPR Congress and channels distribution for Image Gently programs.

Peers

• Conference of Radiation Control Program Directors (CRCPD): US professional association of state radiation control program directors with overlapping medical radiation safety mission. Enabling ecosystem participant that complements rather than competes with Image Gently in advancing pediatric imaging standards.

Broad incumbents

• American College of Radiology (ACR): One of Image Gently's four founding organizations and the dominant US radiology professional body. Larger scope and formal accreditation authority, but overlapping safety/quality mission in medical imaging.
• Radiological Society of North America (RSNA): Major international radiology society publishing Pediatric Radiology, the journal that featured Image Gently's anniversary article. Overlapping imaging safety and education mandate with significantly larger institutional scale.
• International Atomic Energy Agency (IAEA) Radiation Protection: UN agency operating international campaigns (e.g., 'Radiation Protection of Patients') with comparable global awareness and protocol-development objectives in medical radiation safety, though as a governmental body rather than non-profit coalition.

Direct peers

• Image Wisely: Companion campaign for informed radiation use in adult imaging, jointly operated with Image Gently through a unified 2026 annual pledge. Same advocacy model, same coalition structure, and overlapping distribution; the closest direct peer in mission and format.
• EuroSafe Imaging: European Society of Radiology initiative promoting radiation protection in medical imaging with similar alliance model and educational mission. Most directly comparable regional peer, sharing Image Gently's campaign-based approach but operating in Europe.
• World Federation of Pediatric Imaging (WFPI): Global federation dedicated to pediatric radiology practice and education worldwide. Comparable as a non-profit coalition operating across borders with mission focused on pediatric imaging quality and access — overlapping global pediatric imaging agenda.

Regional players

• Canadian Association of Radiologists: Canadian radiology professional association aligned with the Canada Safe initiative under Image Gently's umbrella; comparable regional mission in imaging safety and quality but focused on Canadian practice environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/imagegently
• Facebookfacebook.com/imagegently
• LinkedInlinkedin.com/company/imagu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Gently