What Watermelon Tattoo Edinburgh does

Watermelon Tattoo Edinburgh is a privately held, family-run tattoo studio founded in 2018 by partners Noemi Sorrentino and Sandie Tweedie, operating from a single street-level, wheelchair-accessible premises at 14-15 East Norton Place, Edinburgh EH7 5DR. The studio offers bespoke tattoo services across multiple styles — watercolour (the core specialisation, with Noemi ranked among Europe's top ten watercolour artists), traditional, Japanese, ornamental, realism, anime, fine line, and black and grey — delivered by six resident artists (Noemi, Thais, Tina, Chelsea, Marcos, Chewit) supplemented by a rotating programme of more than 100 international guest artists from New Zealand, South America, and across Europe. Pricing is bespoke per tattoo based on size, placement, intricacy, colour, and artist; bookings are secured via non-refundable deposits of £20, £40, £80, £100 or custom amounts, with walk-ins also accepted. The studio uses single-use pre-sterilised equipment and only hosts licensed artists, and holds TransFriendly certification as part of its explicit non-judgmental, inclusive positioning.

The studio's business model is dual-track: the primary revenue stream is in-studio tattoo services on a one-off, quote-based, deposit-secured basis, while a secondary e-commerce stream sells branded apparel (hoodies at £43, long-sleeve tees, pink beanies at £12, enamel pins at £4) and Easytattoo aftercare products (£10 creams, £15 aftercare kits in regular and vegan variants). Go-to-market is direct-to-consumer via the website enquiry and deposit system, supported by Instagram and Facebook organic presence, blog content, word-of-mouth referrals, and participation in tattoo conventions across Europe. The operating model uses resident artists on a percentage-of-fee basis rather than fixed booth rental, with a maximum simultaneous capacity of three artists working. The studio operates Tuesday to Saturday 10am-6pm under Edinburgh Council restrictions.

No external investors, venture capital, or parent company involvement are indicated; the business is structured as a partnership, and the founders explicitly state they are "not motivated by profit." Revenue is not publicly disclosed, and there are no announced expansion plans beyond the recent relocation to larger premises and the continued buildout of the online shop and guest artist programme. The company is not a venture-scale or PE-suitable investment target in the conventional sense; it operates as a lifestyle-oriented artisan services business with a strong brand and community positioning.

Name

Watermelon Tattoo Edinburgh

Legal name

Watermelon Tattoo

Website

https://watermelon.tattoo

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Watermelon Tattoo Edinburgh is a privately held, family-run tattoo studio founded in 2018, offering bespoke custom tattoos across multiple styles with a specialisation in watercolour. It serves individual consumers in Edinburgh through resident and rotating international guest artists, complemented by an online shop for branded merchandise and aftercare products.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tattoo Services: Bespoke tattoo services provided by resident and guest artists. Pricing based on size, placement, intricacy, colour usage, and artist. No hourly rate. Deposits required to secure booking.
2. Merchandise and Aftercare Products: Online shop selling branded merchandise including hoodies, t-shirts, hats, enamel pins, and tattoo aftercare products including vegan options.
3. Aftercare Services: Tattoo aftercare products and recommended creams sold to customers post-tattoo.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Watermelon Tattoo Edinburgh is a family-run tattoo studio that delivers bespoke custom tattoo services across multiple styles including watercolour, traditional, Japanese, fine line, realism, and anime. The studio operates from a single physical location in Edinburgh, complemented by an online shop selling branded apparel and tattoo aftercare products.

Product overview

Watermelon Tattoo Edinburgh operates as a family-run tattoo studio offering bespoke tattoo services alongside an e-commerce shop selling branded merchandise and aftercare products. The core offering is custom tattoo services delivered by resident artists (Noemi, Thais, Tina, Chelsea, Marcos, Chewit) and international guest artists, specializing in watercolour style but catering to all tattoo styles. The online shop complements the service business with branded apparel (hoodies, t-shirts, hats) and tattoo aftercare products (creams, kits). The studio is open Tuesday to Saturday from 10am to 6pm, located at East Norton Place in Edinburgh.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Tattoo Services Custom tattoo design and application services provided by resident and rotating international guest artists for individual clients seeking personal body art expression.
• Aftercare Kit Combined aftercare package for tattoo healing, sold to clients post-tattoo with both regular and vegan formulations.
• Easytattoo Regular Aftercare Cream Panthenol-based tattoo healing cream in 100-gram vacuum-sealed packaging, designed for new tattoo aftercare.
• Easytattoo Vegan Aftercare Cream Vegan, paraben-free tattoo aftercare wax in 28-gram packaging with a waterless formula to prevent cross-contamination.
• Enamel Pin Badge 25mm branded enamel pin badge for apparel, hats, bags, or jackets, used as a discreet way to show support for the studio and community.
• Watermelon Tattoo Black Hoody Heavy blended black hoody with embroidered studio logo and printed name on back, available in sizes XS to XXL with full zip front and headphone hole.
• Watermelon Tattoo Pink Hoody Medium weight pink hoody with embroidered studio logo and printed studio name, full zip design with brushed interior, available in S to XXL.
• Watermelon Tattoo Long Sleeve Tee Black long-sleeved t-shirt with embroidered studio logo at front and printed name at back, suitable for covering fresh tattoos, available in S to XXL.
• Watermelon Tattoo Pink Beanie Hat Pink one-size-fits-all beanie hat with embroidered Watermelon Tattoo logo.

Quantifiable outcome

• Top 10 watercolour tattoo artist in Europe (Noemi)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TransFriendlyminorOthersTransFriendly certification supporting and welcoming transgender and non-binary customers online and in-store. Demonstrates studio's commitment to inclusive, welcoming environment.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• East Side Tattoo: Well-known London studio operating a similar bespoke custom-tattoo model with resident artists across diverse styles. Comparable on artist reputation-driven demand, custom pricing and an inclusive, walk-in friendly environment.
• Cloak and Dagger Tattoo: London-based boutique tattoo studio with a strong design-led custom offering and resident artist roster. Comparable to Watermelon Tattoo on bespoke custom work, diverse style coverage and a reputation-driven, single-studio operating model.
• Triple Six Tattoo: Established UK tattoo studio with a multi-artist setup and recognised convention-circuit presence. Comparable on multi-style, multi-artist studio operations and brand visibility through tattoo conventions, similar to Watermelon's Brighton Convention recognition.
• Frith Street Tattoo: Long-established boutique tattoo studio in central London with a roster of resident and guest artists offering bespoke custom work across multiple styles. Operates on a similar bespoke, non-hourly pricing model and serves a stylistically driven collector base, making it directly comparable to Watermelon Tattoo's boutique, artist-led approach.
• Good Times Tattoo: UK tattoo brand known for custom flash, walk-in availability and a multi-artist studio model. Closely comparable to Watermelon Tattoo on the walk-in-plus-appointment, multi-artist, multi-style offering within a single UK city footprint.
• Diamond Jacks Tattoo: Edinburgh-based tattoo studio offering custom work across multiple styles with a resident artist team. The most direct local peer to Watermelon, operating in the same city with a comparable bespoke, multi-style offering and shared customer pool.
• Into You Tattoo: Respected London tattoo studio offering custom work in multiple styles with a reputation for high-quality resident artists. Comparable to Watermelon on its city-centre bespoke studio model and reputation-led client acquisition.

Regional players

• The Church Tattoo: Glasgow-based Scottish tattoo studio operating a multi-artist bespoke model. Directly comparable to Watermelon as a fellow Scottish single-location studio with a similar custom-tattoo, multi-artist approach and overlapping national customer pool.

Others

• TransFriendly: UK-based certification scheme that rates businesses on inclusivity for transgender and non-binary customers. Watermelon's listed TransFriendly certification makes this an ecosystem partner relevant to its inclusive brand positioning.
• Semana da Arte Tattoo Convention: Tattoo convention circuit through which studios like Watermelon drive international guest artist bookings, brand visibility and travelling-client acquisition. Relevant as the channel through which Watermelon sources its guest artists and competes for artist mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/watermelontattooedinburgh
• Instagraminstagram.com/watermelon_tattoo
• LinkedInlinkedin.com/company/watermelon-tattoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watermelon Tattoo Edinburgh