Mint Professional Tools

What Mint Professional Tools does

Mint Professional Tools is a Vancouver, British Columbia–based, founder-owned, bootstrapped manufacturer of professional-grade hair styling tools. The company's product portfolio spans curling irons and wands (including the extra-long X-Long series in 1", 1.25", and 1.5" barrel sizes), flat irons (Stellar, Cosmo, and Mira models), ionic blow dryers (Blackbird and Dragonfly), specialty tools (S-Waver double-barrel waver, crimper, curling brushes, blow dryer brush), and hair brushes (KAZE and MIZU lines) plus a hydrating smoothing cream. Underlying product technology centers on ceramic heating elements, tourmaline-infused barrels and plates, negative ion generators, far infrared heat, BDLC brushless DC motors in dryers, and ergonomic handle engineering intended to reduce repetitive strain for stylists performing up to 2,000 hand movements per day. Every product undergoes more than a year of real-world salon testing before launch.

The business model is direct-to-consumer hardware sales with no subscription or recurring revenue component. Products are priced as one-time purchases ranging from approximately $32 to $109.99 USD, backed by a one-year warranty and a 30-day money-back guarantee, with free shipping on orders over $40 across North America (Canada and United States). Distribution is dual-channel: the company's own e-commerce storefront at mintprotools.com (supporting both USD and CAD) and the Amazon marketplace, with plans to expand into professional beauty suppliers for salon-channel procurement. Marketing relies on earned media, editorial press features, gift guide placements, and an in-house blog with styling tutorials and ergonomic wellness content rather than paid performance advertising.

Mint serves two primary customer segments: professional hairstylists and salon owners (primary), who value ergonomic, salon-durable tools that reduce repetitive strain injuries and accelerate styling; and at-home beauty enthusiasts and entrepreneur moms (secondary), who seek salon-quality results efficiently without professional appointments. The company is co-founded and run by Kelly Wong and Van Hong, who together bring over 40 years of combined beauty industry and electrical engineering experience. The operation remains small (1–10 employees per firmographic data) with no external institutional funding, and revenue figures are not publicly disclosed.

Name

Mint Professional Tools

Legal name

Mint Professional Tools

Website

https://mintprotools.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mint Professional Tools is a bootstrapped, Vancouver-based DTC brand that designs and sells professional-grade hair styling tools—including curling irons, flat irons, blow dryers, wavers, and brushes—for professional salon stylists and at-home beauty enthusiasts across North America.

Ownership category

akta.pro rank

Product category

Professional Hair Styling Tools

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Styling & Finishing (CRABALAC)

akta.pro secondary industries

Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Hair Brushes, Combs & Detangling Tools (CRABAKAG), Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG)

Keywords

• Professional hair tools
• Hair styling tools
• Curling irons
• Ionic hair dryers
• Salon equipment

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Hair Tool Hardware Sales: One-time purchase of professional-grade hair styling tools and brushes sold directly through the brand's e-commerce site and Amazon marketplace. Revenue is generated from individual product sales with no recurring subscription component.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mint Professional Tools designs, manufactures, and sells professional-grade hair styling tools including curling irons and wands, flat irons, ionic blow dryers, specialty tools (S-Waver, crimper, curling and blow dryer brushes), premium hair brushes (KAZE and MIZU paddle and round brushes), hair cutting scissors, and supporting hair care products such as hydrating smoothing cream. Products incorporate proprietary 4X heating, ionic, tourmaline ceramic, far infrared, and ergonomic technologies, and are sold direct-to-consumer via the company's website and Amazon across North America.

Product overview

Mint Professional Tools is a Canadian-founded brand specializing in high-quality, professional-grade hair styling tools. The product portfolio is organized into several core categories: curling irons and wands (X-Long series in 1", 1.25", and 1.5" sizes), flat irons (Stellar, Cosmo, and Mira models), blow dryers (Blackbird and Dragonfly ionic dryers), specialty tools including the S-Waver double-barrel waver for beach waves, crimper, and curling brushes, hair brushes (KAZE and MIZU paddle and round brushes featuring boar bristles and ash wood construction), and hair care products including hydrating smoothing cream. All tools incorporate technologies such as ionic, ceramic, tourmaline, and far infrared for hair health, and are designed with ergonomics as a primary focus. Products are backed by a 1-year warranty and are sold through the company's website and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• X-Long Curling Iron (1", 1.25", 1.5") Professional-grade curling iron with extra-long barrels in 1", 1.25", and 1.5" sizes designed for long or thick hair. Features 4X heating technology (four heaters), ceramic + ionic + tourmaline barrel, adjustable temperature (270–430°F), quick ~30-second heat-up, ergonomic design, dual voltage, and auto shut-off. Targets professional hairstylists and at-home beauty enthusiasts.
• X-Long Curling Wands (3/8", 3/4", 1", 1.25")

Quantifiable outcome

• 4X heating technology reduces styling time by up to 50%
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dyson: Dyson's beauty division sells the Supersonic hair dryer and Airwrap multi-styler, dominating the premium hair tools category with massive marketing budgets and broad retail presence — an incumbent whose pricing and technology shape consumer expectations across the category.
• Revlon (Hair Tools): Revlon's hair tools division (including the popular One-Step Volumizer) competes with Mint in the consumer flat iron, dryer, and brush category through mass retail distribution and aggressive promotional pricing.

Emerging players

• Olaplex: Olaplex is a professional-grade hair care brand sold through salons and DTC, with adjacent positioning in stylist health and hair integrity that overlaps thematically with Mint's wellness-focused and salon-channel value proposition.
• Amika: Amika is a professional hair care and styling tools brand sold through salons, Sephora, and DTC channels, with an emerging presence in curling wands and dryers that partially overlaps Mint's professional-grade positioning.

Direct peers

• T3 Micro: T3 Micro designs and sells premium hair styling tools (curling irons, flat irons, hair dryers) with proprietary technologies like tourmaline and ionic, targeting both professional stylists and at-home consumers in a similar price tier and DTC-plus-retail model as Mint.
• BaByliss Pro: BaByliss Pro is a leading manufacturer of professional hair styling tools including curling irons, flat irons, and dryers, sold through beauty supply distributors and salon channels — a direct competitor in the professional salon tool market Mint targets.
• Hot Tools: Hot Tools produces professional-grade curling irons, flat irons, and hair dryers widely distributed through beauty supply stores and Amazon, competing directly with Mint in the professional salon and at-home consumer segments.
• CHI (Farouk Systems): CHI by Farouk Systems manufactures professional hair styling tools (flat irons, curling irons) and hair care products, with strong salon-channel distribution and ceramic/ionic technology comparable to Mint's product platform.
• Harry Josh Pro Tools: Harry Josh Pro Tools is a premium professional hair tools brand founded by celebrity stylist Harry Josh, offering dryers, curling irons, and brushes marketed to stylists and beauty enthusiasts at comparable premium price points.
• Bio Ionic: Bio Ionic designs professional hair styling tools featuring ionic and infrared technologies with a salon-first distribution strategy, comparable to Mint's ionic/ceramic/tourmaline product platform and professional stylist positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mint Professional Tools