What Reed Exhibitions does

Reed Exhibitions, operating under the brand RX (rebranded from Reed Exhibitions in 2022 as part of parent RELX PLC's brand evolution), is a B2B exhibitions and conferences operator headquartered in Greater China with offices in Beijing, Shanghai, and Shenzhen. The business runs approximately 80 high-caliber trade shows per year in Greater China, organized across nine industry clusters: automotive manufacturing, electronics manufacturing, smart manufacturing, medical/pharmaceutical/healthcare, beauty and cosmetics, lifestyle, printing and packaging, gift and retail, and metalworking/industrial materials. Flagship event brands include CMEF (medical equipment), NEPCON ASIA (electronics manufacturing), AMTS (automotive manufacturing), Bakery China, WEPACK (packaging), Aluminium China, PCHi (personal care ingredients), and the China Gifts Fair. RX serves a broad B2B customer base of 40,000+ exhibitors and over 2 million visitors annually, sourced from more than 180 countries and regions, with show floor space exceeding 3 million square meters.

The technology architecture combines in-person exhibitions with proprietary digital infrastructure: a mini-program called RX Connect (励展通) provides exhibitor branding, lead capture, and buyer search; the TAP (Targeted Attendee Program) verifies buyer procurement plans 12-18 months in advance to enable high-quality matchmaking; an AI-powered business matchmaking service sends personalized exhibitor recommendations; an additional nine digital tools serve individual industry verticals; and an International Sales Group (ISG) network spans 10 countries with 250+ agents in 47 nations, supporting both inbound and outbound trade. RX also operates an on-site intellectual property protection partnership with Schmitt & Orlov and is a founding signatory of the Net Zero Carbon Events pledge, committing to net-zero emissions by 2040.

Revenue is generated primarily through booth space rental, sponsorship, and advertising sales at exhibitions (one-time license model), supplemented by International Sales Group fees from facilitating Chinese companies' participation in overseas exhibitions and international companies' participation in China events (professional services). Booth pricing is tiered by event prestige, hall location, and size, typically under multi-year enterprise contracts. Distribution is omnichannel: direct enterprise sales, ISG-mediated channel sales, and self-serve digital channels via RX Connect. RX China is structured as a network of wholly-owned entities (RX China, RX Shenzhen, RX Huabai, RX HENGJIN) and joint ventures with local partners (Reed Sinopharm, RX Huabo, RX Huaqun, RX Kuozhan), all ultimately owned by RELX PLC, a London-listed global information-analytics conglomerate with 37,000+ employees. Leadership includes Global CEO Hugh Jones, Global CFO Michèle Tiley-Hill, and RX Greater China President Michael Cheng (郑智生).

Name

Reed Exhibitions

Legal name

RX (Reed Exhibitions)

Website

https://rxglobal.com.cn

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reed Exhibitions (RX) is a B2B exhibitions and conferences operator running ~80 trade shows annually across nine industry clusters in Greater China, serving 40,000+ exhibitors and 2M+ visitors with hybrid in-person and digital platforms including RX Connect and the TAP matchmaking program.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Lifestyle, Home & Garden Shows (MPAGAFAB)

Keywords

• Trade show exhibitions
• B2B event management
• Business matchmaking services
• Exhibition booth sales
• Digital event platforms

Headquarters

HQ city

Jingan

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Booth and Sponsorship Revenue: Primary revenue from selling exhibition booth space, sponsorships, and advertising opportunities at trade shows. Exhibitors pay for booth space, sponsorship packages, and promotional placements.
2. International Sales and Export Services: Revenue from facilitating Chinese companies' participation in overseas exhibitions and helping international companies participate in China events through the International Sales Group (ISG).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reed Exhibitions (RX) organizes large-scale B2B trade exhibitions, conferences, and digital engagement programs across 9 industry clusters including automotive manufacturing, electronics, medical/pharma, beauty, packaging, gifts/retail, and metalworking. The company sells exhibition booth space, sponsorships, and advertising to enterprise exhibitors, while providing business matchmaking, TAP targeted buyer programs, IPR protection, and year-round digital engagement through its proprietary RX Connect platform and 9 industry-specific digital tools.

Product overview

RX (Reed Exhibitions) operates as a diversified exhibition and events platform with approximately 350 events across 41 industry sectors in 25 countries. The core offering consists of flagship exhibitions organized under distinct brands (NEPCON ASIA, Bakery China, CMEF, WEPACK, AMTS, Aluminium China, PCHi, China Gifts Fair, China Daily-use Articles Trade Fair) serving nine industry clusters: Automotive, Electronics, Smart Manufacturing, Medical/Pharma/Healthcare, Beauty/Cosmetics, Lifestyle, Printing/Packaging, Gift/Retail, and Metalworking/Industrial Materials. Supplementary services include the TAP Targeted Attendee Program for buyer matching, Business Matchmaking Services, IPR protection, and the proprietary RX Connect digital mini-program enabling exhibitor-lead connections. Nine digital tools (励展通, 礼贸通, iCMEF, 铝贸通, 立春网, 烘焙商贸云, 全球瓦楞网, 包装黄页, 百货汇) extend engagement beyond physical events to year-round online platforms. The 2026 portfolio expansion includes Sensoria (B2F plant exhibition), new Southeast Asia events (ITWA Vietnam, Bakery ASEAN, WEPSEA), and the RX Sustainability Scorecard for environmental tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• RX Connect (励展通)
• TAP (Targeted Attendee Program)
• Business Matchmaking Service
• IPR Protection Services
• NEPCON ASIA
• Bakery China
• CMEF (China International Medical Equipment Fair)
• WEPACK (World Expo of Packaging Industry)
• AMTS (Shanghai International Auto Manufacturing Technology & Materials Exhibition)
• Aluminium China
• PCHi (Personal Care and Homecare Ingredients)
• China (Shenzhen) International Gifts Fair
• China Daily-use Articles Trade Fair
• BIOHK (Hong Kong International Biotech Forum & Exhibition)
• Sensoria Asia Tropical Plant Trends & Aesthetics Exhibition
• International Sales Group (ISG) Services
• RX Sustainability Scorecard

Quantifiable outcome

• 61% buyers place value in matchmaking programs
• +1 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and support.

• Hong Kong Biotechnology Organization (HKBIO)coreStrategic or Co-development Partner · 9 April 2026国药励展 (Reed Sinopharm) and HKBIO signed strategic cooperation agreement to jointly host BIOHK2026 (Hong Kong International Biotech Forum & Exhibition) from September 9-12, 2026 at Hong Kong Convention and Exhibition Center. This partnership aims to deepen integration between mainland and international biotech industries.
• Schmitt & Orlov Intellectual PropertysupportImplementation/ SI/ Consulting Partner · 1 January 2007Provides IPR consulting services at RX Greater China events since 2007. Offers on-site intellectual property advice and complaint handling support during exhibitions.
• RELX (励讯集团)coreOthersParent company providing data analytics and digital technology capabilities. RELX is a global provider of information-based analytics and decision tools serving customers in 180+ countries with 37,000+ employees.
• Vietnam Electronics Industries Association (VEIA)coreStrategic or Co-development PartnerNEPCON ASIA @ Vietnam partners with VEIA to co-organize China-Vietnam Electronics Manufacturing Technology Forum, helping exhibitors move from 'entering Vietnam' to 'deepening in Vietnam'.
• UK Department for Business and TradesupportStrategic or Co-development PartnerJointly hosted roundtable forum 'Nature, Technology and Sustainability: UK-China Enterprises Shaping the Future of the Personal Care Industry' at PCHi 2026 with British Chamber of Commerce Shanghai.
• 寻材问料supportTechnology or IntegrationShanghai RX KUOZHAN partnered with XuncaiLiao to upgrade International New Materials, New Technology and Color Exhibition (C-TSHOW), enhancing digital integration for material innovation events.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Tarsus Group: UK-headquartered events group focused on B2B exhibitions with strong emerging-markets and Asia exposure (including the China-based Labelexpo partnership), overlapping with RX's industrial, medical, and packaging verticals.
• Hyve Group: UK-based international exhibition organizer with deep portfolios in fashion, food, energy, and technology — comparable to RX in operating multi-vertical B2B event brands for global audiences.
• Messe München: Major German trade fair company running flagship industrial and consumer events (Bauma, IFAT, ISPO) that overlap with RX's manufacturing, lifestyle, and sporting/lifestyle event verticals.
• GL Events: French-headquartered global exhibitions and events group operating venues and trade shows worldwide, including significant presence in Asia through its subsidiary GLEI — competes with RX on both industrial and consumer-facing events.
• Messe Frankfurt: One of the world's leading trade fair organizers hosting 150+ events globally, with strong consumer goods and industrial portfolios that overlap with RX's vertical clusters (Beauty, Lifestyle, Automotive, Manufacturing).
• Koelnmesse: Major German trade fair organizer hosting events in food, furniture, leisure, and digital media, with international operations that mirror RX's strategy of multi-vertical B2B shows.
• Informa Markets: The world's largest exhibitions organizer operating 400+ B2B trade shows across multiple industries, including a major presence in Asia. Directly competes with RX across medical, beauty, automotive, and technology verticals globally.
• Hannover Messe (Deutsche Messe): World-leading industrial trade fair operator (HANNOVER MESSE, DOMOTEX, LIGNA) whose factory automation and industrial portfolio directly parallels RX's smart manufacturing and metalworking event clusters.
• dmg events: International trade show organizer running 80+ events across energy, construction, hospitality, and design — a comparable B2B events operator with multi-vertical industry coverage similar to RX.
• Clarion Events: Global events company running 180+ B2B exhibitions across energy, gaming, retail, defense, and lifestyle — a comparable multi-vertical organizer pursuing both Western and emerging-market expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rxchina
• Facebookfacebook.com/RXGreaterChina

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed Exhibitions