Yaba Television

What Yaba Television does

Yaba Television is a privately held, founder-owned multicultural media company operating from Long Beach, California, that produces and broadcasts Yaba TV (a weekly television talk show on KCAL-9 Los Angeles, Sundays at 4:00pm) and Yaba Radio (a weekly program on 94.7 The Wave FM, Sundays at 6:30am PST). Founded in December 1992 by Elizabeth Sia-Sia Yaba, a Sierra Leone native, the platform serves the African, Caribbean, and South American diaspora communities of Southern California, exploring pop culture, family dynamics, and current events through hosted interviews and culturally relevant programming.

The company's underlying technology is conventional broadcast television and radio production with no proprietary software, APIs, or AI components disclosed. Distribution relies on third-party broadcast slots on KCAL-9 (cable/satellite) and 94.7 The Wave FM, supplemented by Audacy internet streaming, a WordPress-based website, a community sponsors directory, social media channels (Instagram, Facebook), an email newsletter, and a Yaba TV & Yaba Radio Digital Magazine. The company also produces live events such as the annual Juneteenth Cultural Celebration and publishes founder-authored content (e.g., the book 'My American Dream').

Yaba Television generates revenue primarily through advertising across multiple streams: TV commercials (15 and 30 second spots), radio spots, paid interview programming, event sponsorship and vendor fees, ticketed event admission (Juneteenth Cultural Celebration 2025 GA at $150/ticket), and ancillary book sales via Amazon. Pricing across advertising offerings is not publicly disclosed and is negotiated on an inquiry basis via phone. The go-to-market is event-driven and relationship-based, targeting Southern California SMBs, community organizations, and international advertisers seeking access to the LA multicultural market of approximately 19 million people.

Name

Yaba Television

Legal name

Yaba Television

Website

https://yabatvlosangeles.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Yaba Television is a founder-owned multicultural media company in Long Beach, California, operating a weekly television talk show (KCAL-9) and radio program (94.7 The Wave FM) serving the African, Caribbean, and South American diaspora in Southern California through advertising-supported broadcasts and live community events.

Ownership category

akta.pro rank

Product category

Multicultural Broadcasting

NAICS

Television Broadcasting Stations (51612), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

akta.pro secondary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Television broadcasting
• Radio programming
• Multicultural media
• Advertising sales
• Event production

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Television Advertising: Yaba TV offers commercial programming during its broadcast on KCAL-9 Los Angeles, with rates for a broad range of advertising including 15 and 30 second commercials.
2. Radio Advertising: Yaba Radio offers sponsorship and commercial programming with 15 and 30 second spots during its Sunday morning broadcast on 94.7 The Wave FM.
3. Interview Programming: Yaba Television offers a platform for programmed and paid interviews, giving advertisers an opportunity to present their brand before a world audience.
4. Special Events: Yaba TV offers special event programming as well as camera services for commercial programming. Revenue generated from event tickets and vendor/sponsor fees for events like the Juneteenth Cultural Celebration.
5. Book Sales: Sia-Sia Yaba authored 'My American Dream' book, available for purchase on Amazon, representing additional revenue stream from her personal brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Yaba Television operates a multicultural media platform consisting of a weekly television talk show (Yaba TV) broadcast on KCAL-9 Los Angeles and a radio program (Yaba Radio) on 94.7 The Wave FM, targeting the African, Caribbean, and South American diaspora communities in Southern California. The company generates revenue primarily through television and radio advertising sales, paid interview programming, event sponsorships, and live community events such as the annual Juneteenth Cultural Celebration, plus book and event ticket sales.

Product overview

Yaba Television operates as a multi-media platform consisting of Yaba TV (a television talk show broadcast on KCAL-9 Los Angeles) and Yaba Radio (a radio program on 94.7 The Wave FM). The company also offers a Digital Magazine publication and publishes the book My American Dream by founder Sia-Sia Yaba. The platform serves as a cultural bridge within the African, Caribbean, and South American world community in Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Yaba TV A Los Angeles television talk show hosted by Sia-Sia that explores African and American pop culture, family dynamics, and current events. Broadcast on KCAL-9 Los Angeles every Sunday at 4:00pm, accessible through cable and satellite services, serving as a platform for connecting cultures within the African, Caribbean, and South American world community.
• Yaba Radio A radio program broadcast on 94.7 The Wave FM Los Angeles on Sunday mornings at 6:30am PST, discussing current events, local and world news, people, places, culture, and lifestyles, hosted by Sia-Sia with live calls welcomed from listeners.
• Yaba TV & Yaba Radio Digital Magazine A digital magazine publication that bridges cultural divides through stories, voices, and event highlights including coverage of the Juneteenth Cultural Celebration.
• My American Dream (Book) An autobiographical book by author Sia-Sia Yaba chronicling her journey from a small village in Sierra Leone to achieving American media dreams, overcoming adversity and circumstances. Available for purchase on Amazon and through the Yaba TV website.
• Juneteenth Cultural Celebration An annual live community event hosted by Yaba TV featuring cultural programming, vendor sponsorships, and ticketed admission. The 2025 event was held at the Golden Sails Hotel Crystal Ballroom in Long Beach with General Admission priced at $150 per ticket.

Quantifiable outcome

• Over 5 million viewers and radio listeners reached
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Minister Betty Decruz – Active Senior MinistryminorGTM or Marketing PartnerCommunity sponsor offering services through The Cause Church, hosting the Roaring Lion Prayer Line for weekly spiritual encouragement and community connection. Yaba TV provides platform to promote their ministry services.
• Designs by Ardena, LLCminorGTM or Marketing PartnerProfessional photo restoration business led by CEO Ardena L. Brooks, featured in Yaba TV's community business directory to reach multicultural audience.
• The Men's Cancer Network, Inc.minorGTM or Marketing PartnerOrganization founded by Freddie Muse Jr., dedicated to men's health awareness and prostate cancer prevention. Featured as community sponsor on Yaba TV platform.
• Black Panther Strong BeautyminorGTM or Marketing PartnerBold lifestyle and beauty brand empowering confidence and self-expression, promoted through Yaba TV's community sponsors directory.
• Leeza Lee Barr – AuthorminorGTM or Marketing PartnerAuthor of 'Love, Peace & Sweet Tea' featured in community sponsors section, promoted to Yaba TV's multicultural audience.
• Law Office of Margo BouchetminorGTM or Marketing PartnerLegal services firm specializing in divorce, child support, and collections, featured as community sponsor offering services to Yaba TV viewers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Taste of Soul LA: Annual large-scale community event in Los Angeles celebrating Black culture with vendor booths, live entertainment, and sponsor activations. Comparable event-based monetization and community engagement model to Yaba's Juneteenth Cultural Celebration, though not a broadcast/media operator.

Broad incumbents

• TV One: Cable television network targeting African-American adults with original programming, films, and culturally-relevant content. Comparable in audience demographic and advertiser-supported cultural content positioning to Yaba TV, though at national cable scale.
• KVEA Telemundo 52 Los Angeles: Telemundo's Los Angeles-owned Spanish-language TV station, offering local news, entertainment, and paid advertising slots to multicultural LA audiences. Comparable broadcast model and advertiser relationship structure to Yaba TV's KCAL-9 slot, but at significantly larger scale and different language demographic.
• BET (Black Entertainment Television): National cable network and digital media brand dedicated to Black and multicultural audiences, producing original programming, special events, and editorial features. Comparable in audience focus (Black/multicultural) and advertiser-supported programming, but operates as a national multi-channel incumbent vs. Yaba's single-market local focus.
• KMEX Univision 34 Los Angeles: Flagship Spanish-language television broadcaster for the Los Angeles market, operating as a Univision affiliate. Comparable as a regional multicultural TV broadcaster selling advertising to a specific LA ethnic demographic, but at vastly larger scale and with a different (Spanish-language) audience.

Direct peers

• KJLH 102.3 FM (Los Angeles): Long-running African-American-focused FM radio station in the Los Angeles market, broadcasting music, talk, and community programming. Directly comparable to Yaba Radio as a multicultural/Black-audience terrestrial radio operator serving Southern California on a major FM frequency.
• Our Weekly (LA): African-American community newspaper serving the Los Angeles metropolitan area with local news, cultural coverage, and community events. Comparable positioning to Yaba's multicultural LA audience coverage and advertiser-supported media model.
• KPWR Power 106 Los Angeles: Major urban-contemporary FM radio station in Los Angeles targeting multicultural and African-American listeners. Comparable advertising model (spot sales to multicultural audiences on a major LA FM frequency) and direct overlap with Yaba Radio's advertiser base.
• Los Angeles Sentinel: Historic African-American newspaper serving Los Angeles' Black community with news, opinion, and event coverage. Highly comparable to Yaba TV's content and audience focus (multicultural LA community, advertiser-supported model covering local news, culture, and civic figures).

Emerging players

• African Diaspora Magazine: Independent digital and print publication serving the African diaspora in the United States, including local LA coverage. Compares to Yaba TV's digital magazine as a multicultural content platform reaching African-descent audiences with cultural and community stories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tv_yaba
• Facebookfacebook.com/YabaTVLosAngeles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaba Television