Creative PEI

What Creative PEI does

CreativePEI (legally PEI Cultural Human Resources Sector Council Inc.) is a Charlottetown-based non-profit sector council founded in 2006 that serves Prince Edward Island's artists, arts workers, and creative organizations. Operating with a four-person staff under Executive Director Jane Ledwell, the organization delivers training, well-being programs, research, information dissemination, and sector-level advocacy to improve the incomes and outcomes of PEI's creative workforce. Its service portfolio spans in-person programming (Artmobile traveling events at five PEI library branches, monthly Art Night gatherings co-presented with The Guild and City of Charlottetown, an annual Arts Access & Wellbeing Conference) and digital infrastructure (the PEI.art creator directory, Opportunities Board with 35+ listings updated weekly, Career Resources Hub, and the Creative Well-Being Initiative providing free therapy and peer support).

The organization's technology footprint is modest and conventional: a WordPress content site with calendar export integrations to Google Calendar, iCalendar, and Outlook, Google Maps venue embeds, and integration access to the national CultureBrew.art database for Indigenous and racialized artists. Research outputs include the State of the Creative Sector report and a Barriers and Access Report built around an interactive Holland College–developed dashboard. No public API, SDK, or AI/ML capabilities are referenced.

CreativePEI operates a freemium model with all services provided at no charge to individual artists and creative sector workers. Revenue is sourced entirely from government and allied-grant funding — primarily Canada/Prince Edward Island Labour Market Agreements, with additional support from the PEI Alliance for Mental Well-Being for the Creative Well-Being Initiative. No corporate sponsorship, earned revenue, or membership fees are disclosed. The organization is governed by a volunteer board representing six member organizations (MusicPEI, TheatrePEI, FilmPEI, VideogamesPEI, PEI Writers' Guild, PEI Community Museums Association) and holds quasi-governmental designation as the province's designated sector council for the creative industries.

Name

Creative PEI

Legal name

PEI Cultural Human Resources Sector Council Inc.

Website

https://creativepei.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

CreativePEI is a Charlottetown-based non-profit sector council, founded in 2006, that supports Prince Edward Island's artists and creative workers through free training, well-being programs, research, and advocacy, funded primarily by Canada/PEI Labour Market Agreements.

Ownership category

akta.pro rank

Product category

Arts and Culture Sector Support

NAICS

Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

Keywords

• Arts sector council
• Creative workforce support
• Arts community programs
• Creator directory services
• Arts wellbeing programs

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Government Funding: CreativePEI is funded in whole or in part by the Canada/Prince Edward Island Labour Market Agreements. The organization also receives funding from The PEI Alliance for Mental Well-Being for the Creative Well-Being Initiative.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CreativePEI is a non-profit sector council that supports Prince Edward Island's artists and creative sector workers by providing training programs, mental well-being services (including free therapy and peer support), an online creator directory (PEI.art), community-building events (ArtMobile, Art Night, annual conference), and sector advocacy. The organization aggregates and disseminates opportunities, conducts sector research, and convenes six member arts organizations across music, theatre, film, video games, writing, and museums.

Differentiator

Problem solved

Functional benefit

Products and services

• ArtMobile A travelling pop-up art event program that brings creative supplies and community connection to libraries and public spaces across Prince Edward Island, welcoming all skill levels and ages with emphasis on arts sector workers.
• Art Night Monthly networking and learning event series held on the first Friday of each month (October through June), bringing together PEI's creative community for presentations, workshops, and peer connections.
• Creative Well-Being Initiative Mental health and well-being support program for PEI artists and creative sector workers, including free therapy services, peer support programs, and community mental health resources.
• PEI.art Creator Directory Online directory aggregating profiles of individuals, businesses, and organizations in PEI's creative sector, enabling creators to promote their work and facilitating collaboration and opportunities.
• Opportunities Board Aggregated listing platform for learning, training, networking, funding, and employment opportunities available on PEI and beyond, updated weekly with category filters.
• Arts Accessibility & Barriers Survey Survey-based research initiative gathering insights from artists and arts workers on accessibility, participation barriers, and systemic challenges, including an interactive dashboard and detailed report guided by the Social Model for Disability.
• Arts, Access & Wellbeing Conference Annual conference bringing together artists, arts workers, and community partners to explore accessibility, mental wellbeing, and inclusive practices in the arts, featuring keynotes, panel discussions, performances, and workshops.
• Summerside Arts Hub Western PEI community initiative exploring ways to connect creatives with each other and existing arts and cultural spaces in the Summerside region, including surveys and community-building efforts.
• Career Resources Hub Information portal connecting artists to funding sources (Canada Council for the Arts, PEI Arts Grants), advocacy organizations, industry newsletters, job boards, and promotional platforms including PEI.art and CultureBrew.art.
• Organization Development Services Services provided to member arts organizations (MusicPEI, TheatrePEI, FilmPEI, VideogamesPEI, PEI Writers' Guild, PEI Community Museums Association), including shared services and collective action support.

Quantifiable outcome

• 82 artists and arts workers engaged in accessibility survey informing sector improvements
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• The PEI Alliance for Mental Well-BeingcoreStrategic or Co-development PartnerFunded the Creative Well-Being Initiative which provides free therapy services for artists and peer support programs. The Alliance provides grants through its Community Action Grant and Community-Based Research Grant programs supporting CreativePEI's mental health programming.
• The Guild (Charlottetown)coreStrategic or Co-development PartnerCo-presenter of Art Night monthly gatherings alongside CreativePEI and The City of Charlottetown. The Guild serves as venue and partner for arts programming connecting PEI's creative community.
• The City of CharlottetowncoreStrategic or Co-development PartnerCo-presenter of Art Night monthly gatherings alongside CreativePEI and The Guild, supporting urban arts programming and community events.
• ResourceAbilitiescoreStrategic or Co-development PartnerNon-profit organization supporting Islanders living with disabilities. Partnered with CreativePEI on accessibility survey design and framing, providing expertise on social model understanding of disability and neurodiversity. ResourceAbilities offers employment support and community access programs.
• PEI Public LibrariescoreChannel Partner/ Reseller/ DistributorArtmobile events are hosted at libraries across PEI including Charlottetown Library Learning Centre, Summerside Rotary Library, Murray River Library, Mount Stewart Library, and Breadalbane Library, expanding reach into communities throughout the island.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Creative BC: British Columbia's nonprofit creative sector support organization providing programs, advocacy, and resources to BC's creative industries. Comparable as a provincial creative-sector intermediary with similar programming and advocacy functions.
• Calgary Arts Development: Municipal arts development agency in Calgary that funds, advocates for, and supports the local arts sector. Comparable as an intermediary organization providing programs, advocacy, and research to a defined creative community in a specific geography.
• Manitoba Arts Council: Provincial arts funding and support agency in Manitoba serving artists and arts organizations. Comparable as a provincial arts intermediary, but operating at significantly larger scale and as a government-funded agency.
• Newfoundland and Labrador Arts Council: Provincial arts council providing grants and services to artists in Newfoundland and Labrador. Comparable in mandate and Atlantic Canada geography, though structured as an arms-length government agency.
• Arts Nova Scotia: Nova Scotia's provincial arts funding agency providing grants and support to artists and arts organizations. Comparable as a provincial arts-support body in Atlantic Canada, though structured as a government agency rather than a nonprofit sector council.

Broad incumbents

• Canada Council for the Arts: Federal Crown corporation that funds and supports arts in Canada. Operates at significantly larger scale than CreativePEI but shares the mandate of supporting Canadian artists and arts organizations through grants and programs.

Direct peers

• Alliance for Arts + Culture (Vancouver): Nonprofit sector council for the arts in British Columbia providing advocacy, research, training, and professional development to the creative sector. Directly comparable as a provincial/regional sector intermediary serving artists and arts workers.
• Artscape (Toronto): Nonprofit organization that provides space, programs, and services to support artists and creative organizations in Toronto. Highly comparable as a nonprofit intermediary serving the creative sector with programming, training, and community-building services.
• Cultural Human Resources Council (CHRC): National arts-sector HR council in Canada that originally spawned provincial sector councils including CreativePEI. Most direct comparable: same organizational model, similar advocacy/training mandate, but operating at the federal rather than provincial level.

Emerging players

• Hill Strategies Research: Canadian arts research firm providing statistical insights on the creative sector. Comparable through CreativePEI's research products (Barriers & Access Report, State of the Creative Sector) and partnership for sector data analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/creativepei
• Instagraminstagram.com/creative.pei
• Xx.com/creative_pei
• LinkedInlinkedin.com/company/creative-pei

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative PEI