Plastics Recycling Show Middle East & Africa

What Plastics Recycling Show Middle East & Africa does

The Plastics Recycling Show Middle East & Africa (PRS ME&A) is a B2B trade exhibition and conference serving the plastics recycling value chain across the Middle East and Africa region. Founded in 2023 and co-organized by Media Fusion and Crain Communications, the event positions itself as the only dedicated plastics recycling gathering in the region, serving machinery suppliers, mechanical and chemical recyclers, compounders, packaging manufacturers, brand owners, textile/fiber converters, and policymakers. Its core product comprises a three-day exhibition alongside a high-level conference addressing circular economy, regulation, technology, and market trends, with a 2025 edition (third edition) attracting over 100 exhibitors, 50+ speakers, and 3,000+ attendees at the Dubai World Trade Centre.

The event is differentiated through several specialized feature areas: the Circular Packaging Hub (dedicated display plinths for finished recycled packaging products at $2,000 per exhibitor), the Plastics to Textile Recycled Products Zone (PET-to-rPET fiber and yarn technology showcase), and the Sustainable Compounders, Additives & Masterbatches Feature. It also runs the annual Plastics Recycling Awards ME&A program launched in 2025, with categories covering machinery innovation, sustainable packaging, and individual ambassadorship. The event is part of a global Plastics Recycling Show series alongside PRS Europe (Amsterdam), PRS Asia (Singapore), and PRS India (Mumbai), providing cross-regional synergies and shared content infrastructure.

PRS ME&A's business model is event-driven transaction revenue. Primary streams include shell scheme booths at $527/sqm plus 5% VAT, raw exhibition space at $444/sqm plus 5% VAT, Circular Packaging Hub plinths at $2,000 flat, sponsorship packages, conference registrations, and supplementary fees ($150 online media, $200 stand sharer). Distribution is handled through a direct sales team plus regional sales partners covering Europe, Italy/Turkey, Benelux/France/Scandinavia, China, and South East Asia. Marketing leverages 12 industry media supporters, LinkedIn/Facebook/Instagram channels, webinars, and association partnerships including Plastics Recyclers Europe (PRE). The fourth edition, originally scheduled for September 2026, was postponed to 21-23 September 2027 due to the security situation in the Middle East.

Name

Plastics Recycling Show Middle East & Africa

Legal name

Plastics Recycling Show Middle East & Africa

Website

https://prseventmea.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Plastics Recycling Show Middle East & Africa (PRS ME&A) is a trade exhibition and conference serving plastics recycling value chain participants — recyclers, machinery suppliers, compounders, packaging companies, and brand owners — across the Middle East and Africa region, co-organized by Media Fusion and Crain Communications.

Ownership category

akta.pro rank

Product category

Trade Show and Conference Services

akta.pro primary industry

Plastics Sorting & Recovery Facilities (PRF) (EUAIADAE)

akta.pro secondary industry

Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)

Keywords

• Plastics recycling exhibition
• Trade show services
• B2B conference services
• Circular economy events
• Industry exhibition management

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition Stand Sales: Revenue generated from selling exhibition space including shell scheme booths and raw space to exhibitors in the plastics recycling value chain including machinery suppliers, recyclers, compounders, and packaging companies.
2. Sponsorship Packages: Sponsorship opportunities offered at various levels for companies seeking prominent visibility during the event.
3. Circular Packaging Hub Display: Dedicated display plinths within the Circular Packaging Hub for finished packaging products made from recycled plastics. Priced at $2,000 per exhibitor.
4. Conference and Awards Participation: Revenue from conference registrations and awards entry fees (awards are free to enter as stated).
5. Media and Marketing Services: Online media charges for exhibitors ($150) and stand sharer charges ($200).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

PRS ME&A is a trade exhibition and conference dedicated to plastics recycling in the Middle East and Africa region. It offers three-day exhibition space (shell scheme booths at $527/sqm and raw space at $444/sqm), a high-level conference on circular economy, regulations, and technologies, and the Plastics Recycling Awards program. Specialized feature areas include the Circular Packaging Hub, Plastics to Textile Recycled Products Zone, and Sustainable Compounders, Additives & Masterbatches feature area.

Product overview

Plastics Recycling Show Middle East & Africa (PRS ME&A) is a trade exhibition and conference event organised by Media Fusion and Crain Communications. The event consists of three core components: the Exhibition showcasing plastics recycling machinery, technology, and services; the Conference addressing market trends, regulations, and innovations; and the Plastics Recycling Awards celebrating industry achievements. Supporting these are specialised feature areas including the Circular Packaging Hub for finished recycled packaging products, the Plastics to Textile Recycled Products Zone for PET-to-textile conversion technologies, and the new Sustainable Compounders, Additives & Masterbatches Feature addressing material enhancement technologies. The event serves the entire circular plastics value chain including recyclers, compounders, converters, brand owners, and policymakers.

Differentiator

Problem solved

Functional benefit

Brands

• Plastics Recycling Awards Middle East & Africa: Awards program recognizing achievement in plastics recycling industry including Recycling Machinery Innovation, Sustainable Plastic Packaging Company, and Ambassador Award categories

Products and services

• PRS ME&A Exhibition Three-day trade exhibition showcasing the latest plastics recycling machinery, sorting and washing systems, raw materials, additives, and services from across the plastics recycling value chain. Shell scheme booths priced at $527 per sqm and raw space at $444 per sqm, both with 5% admin fee/VAT.
• PRS ME&A Conference Three-day high-level conference addressing market trends, regulations, circular economy challenges, opportunities, innovations, and technologies shaping the plastics recycling sector, with contributions from policymakers, recyclers, brand owners, and technology providers.
• Plastics Recycling Awards Middle East & Africa Annual awards programme recognizing and celebrating outstanding achievements in plastics recycling across the Middle East and Africa region, spotlighting innovation in recycling machinery, sustainable packaging, and individual leadership through categories such as Plastics Recycling Ambassador of the Year and Sustainable Plastic Packaging Company of the Year.
• Circular Packaging Hub Dedicated showcase within the exhibition featuring finished packaging products made from recycled plastics, with exhibitor display plinths (0.5m x 0.5m) highlighting recycled content percentage, material source, and end-use applications. Priced at $2,000 flat rate per exhibitor.
• PRS ME&A Sponsorship Packages Tiered sponsorship opportunities offered to companies seeking prominent visibility and brand presence during the PRS ME&A event, including various levels of exposure across the exhibition, conference, and marketing channels.

Quantifiable outcome

• Over 100 exhibitors, 50+ speakers, 3,000+ attendees at 2025 edition
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, supporting and minor.

• Media FusioncoreStrategic or Co-development Partner · 1 January 2018Co-organizer of the Plastics Recycling Show Middle East & Africa. Provides event management, marketing, and operations expertise. Taher Patrawala serves as Managing Director and manages regional sales for India and Middle East & Africa.
• Crain Communications (Global Polymer Group)coreStrategic or Co-development Partner · 1 January 2018Co-organizer providing global trade show expertise. Matt Barber serves as Global Events Director handling global sales. Part of the global PRS event series (Europe, Asia, India, ME&A).
• PRE (Plastics Recyclers Europe)supportingOthersAssociation partner for PRS ME&A, bringing industry expertise and credibility from European plastics recycling industry.
• Circular Economy NewsminorGTM or Marketing PartnerMedia supporter covering circular economy news. Provides editorial coverage and audience reach for PRS ME&A.
• Eye of DubaiminorGTM or Marketing PartnerRegional media outlet based in Dubai, providing local press coverage and audience reach.
• Eye of RiyadhminorGTM or Marketing PartnerRegional media outlet based in Riyadh, Saudi Arabia, providing local press coverage for the region.
• Packtech MEAminorGTM or Marketing PartnerPackaging technology media covering Middle East & Africa region.
• PETplanet InsiderminorGTM or Marketing PartnerPET industry trade media providing specialized coverage for PET recycling sector.
• Plastech MEAminorGTM or Marketing PartnerPlastics technology media for Middle East & Africa region.
• Plastics TechnologyminorGTM or Marketing PartnerGlobal plastics technology trade media providing industry coverage.
• SA Polymer TechnologyminorGTM or Marketing PartnerSouth African polymer technology industry publication.
• Sustainable PlasticsminorGTM or Marketing PartnerCrain Communications publication focused on sustainable plastics industry.
• TecnAminorGTM or Marketing PartnerPlastics industry trade media.
• Waste & RecyclingminorGTM or Marketing PartnerWaste management and recycling industry publication.
• PRS EuropesupportingOthersPart of global PRS event series. PRS Europe held at RAI Amsterdam (5-6 May 2026). Cross-promotional partnership between regional events.
• PRS AsiasupportingOthersPart of global PRS event series. PRS Asia held at Marina Bay Sands, Singapore (17-18 March 2026). Cross-promotional partnership.
• PRS IndiasupportingOthersPart of global PRS event series. PRS India held at NESCO Bombay Exhibition Center, Mumbai (13-15 November 2025). Cross-promotional partnership.
• Dubai World Trade CentrecoreOthersVenue provider for PRS ME&A. Premium event venue in Dubai's business district with over 1 million square feet of space.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fakuma: Annual European plastics processing trade fair in Friedrichshafen, Germany. Comparable global incumbent in the plastics value chain with overlapping machinery supplier exhibitor base to PRS ME&A.
• NPE (Plastics Industry Association): Major US-based plastics industry trade show run by the Plastics Industry Association. Comparable global incumbent spanning the broader plastics value chain rather than the recycling sub-vertical.
• Chinaplas: Asia's largest plastics and rubber trade show. Comparable global incumbent in the broader plastics value chain; useful benchmark for sponsor pricing and exhibitor economics in Asia-adjacent markets.
• K Fair: The world's leading plastics and rubber trade fair (Messe Düsseldorf, triennial). Broad incumbent that sets global benchmark pricing and exhibitor expectations against which regional plastics/recycling events like PRS ME&A are evaluated.
• ArabPlast: Major plastics industry trade show held in Dubai, overlapping in venue and broader plastics value chain audience but not specialized in recycling — a potential competitor for exhibitor share and sponsor attention in MEA.

Regional players

• Saudi Plastics & Petrochem: Regional plastics and petrochemicals trade exhibition in Saudi Arabia. Overlaps with PRS ME&A's downstream packaging and polymer audiences and represents a regional competitor for sponsor and exhibitor dollars.
• Plast Eurasia Istanbul: Long-running regional plastics trade exhibition in Turkey covering the broader plastics industry. Comparable in scale and regional positioning, though not dedicated to recycling; competes for plastics-industry exhibitor mindshare.

Direct peers

• Plastics Recycling Show Asia: Sister event in the global PRS series at Marina Bay Sands, Singapore. Same vertical and model; provides direct comparability for exhibitor pricing, sponsor tiers, and attendance scaling in Asia.
• Plastics Recycling Show India: Sister event in the global PRS series at NESCO Bombay Exhibition Center, Mumbai. Same organizer, same vertical, same model; comparable for understanding regional event economics across emerging markets.
• Plastics Recycling Show Europe: Sister event in the global PRS series, also organized by Crain Communications. Runs at RAI Amsterdam; same plastics recycling vertical, same exhibitor base, same business model — direct comparability for valuation and operational benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PRS.Middle.East.Africa
• LinkedInlinkedin.com/company/plastics-recycling-show-middle-east-africa
• Instagraminstagram.com/prs.mea
• Xx.com/PRS_MEA

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plastics Recycling Show Middle East & Africa