Kaohsiung Travel

What Kaohsiung Travel does

Kaohsiung Travel (高雄旅遊網, khh.travel) is the official government tourism portal operated by the Tourism Bureau of Kaohsiung City Government, serving as the primary digital gateway for tourism information in Kaohsiung, Taiwan. The platform consolidates 427+ registered attractions, 2,450 news articles, 616 social check-in posts, event calendars, dining and accommodation listings, transportation guides, and curated itineraries into a single multi-language interface available in seven languages (Traditional Chinese, English, Simplified Chinese, Japanese, Korean, Thai, and Vietnamese). It is funded by the Kaohsiung municipal budget and offered free to end users, with no commercial pricing applied.

The underlying technology stack centers on a multi-language web platform augmented by four notable digital capabilities: a 4K live camera system streaming real-time views from Cijin Beach, Love River, and Shoushan Observatory; a 720-degree digital twin / virtual reality platform for remote exploration of sites such as Pier-2 Art District and Lotus Pond; an AI-powered conversational chatbot branded as the Kaohsiung Bear (高雄熊) AI Tourism Service; and the gamified Kaohsiung GO mobile application. Distribution is exclusively digital — official website, mobile app, and five-plus social channels (Facebook, Instagram, YouTube, LINE, Weibo) — supplemented by international roadshows, KOL partnerships, and festival-driven event marketing.

The business model is a public-sector managed services model: the Tourism Bureau operates the platform as a statutory destination-marketing function rather than a commercial venture. Customer segments include domestic tourists, international visitors (Japan, Korea, China, Southeast Asia, Western markets), cruise passengers served through three cruise line partnerships (Star Cruises, Costa Cruises, Norwegian Spirit) and AI-enabled port facilities, and travel-trade professionals. Strategic partnerships with the Michelin Guide, Taiwan High Speed Rail, Taiwan Tourist Shuttle, AirAsia, and Malaysia Tourism Industry Partners extend the platform's reach beyond its own digital channels. The platform's revenue mechanics are rooted in annual government appropriations rather than user fees, ticket commissions, or advertising.

Name

Kaohsiung Travel

Legal name

Tourism Bureau of Kaohsiung City Government (高雄市政府觀光局)

Website

https://khh.travel

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Kaohsiung Travel (khh.travel) is the official government tourism portal of the Kaohsiung City Government Tourism Bureau, serving domestic and international visitors with a 7-language platform covering 427+ attractions, AI chatbot, 4K live cameras, and VR tours.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaohsiung

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Tourism Services: Government-funded tourism promotion platform providing free access to tourism information, attraction bookings, event calendars, and travel planning tools. Funded by Kaohsiung City Government Tourism Bureau.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Kaohsiung Travel is a free, government-operated multi-language digital tourism platform for the city of Kaohsiung, Taiwan. It provides comprehensive tourism information covering 427+ attractions, food and dining guides (including Michelin Guide integration), accommodations, transportation, events, and accessibility-focused travel services, available in 7 languages. The platform also operates the Kaohsiung Fun Pass integrated transit/attraction ticket, the Kaohsiung GO mobile app, 4K live attraction cameras, 720-degree VR tours, and an AI-powered chatbot, all delivered as a non-commercial public service funded by the Kaohsiung City Government Tourism Bureau.

Product overview

Kaohsiung Travel operates as the official government tourism platform for Kaohsiung City, Taiwan. The core offering is the multi-language website (khh.travel) providing comprehensive travel information across 7 languages. Key products include the Kaohsiung Fun Pass for integrated transport and attraction ticketing, the 高雄GO mobile app for location-based exploration with rewards, the 4K Live Camera service for real-time scenic views, and 720-degree immersive virtual tours. The platform features the AI-powered Kaohsiung Bear chatbot, curated tour itineraries organized by theme (LRT tours, coastal, historical, ecological, slow food), Michelin Guide dining recommendations, cruise vacation services with AI-enabled port facilities, and accessible travel options for Muslim, wheelchair-accessible, and pet-friendly tourism. The ecosystem also includes mascot merchandise and special sections for events, nightlife, military heritage, and indigenous tourism.

Differentiator

Problem solved

Functional benefit

Brands

• 高雄好玩卡 (Kaohsiung Fun Pass): A tourism pass combining various transportation and attraction tickets in Kaohsiung
• 高雄GO! APP
• 高雄熊AI智慧旅遊互動客服 (Kaohsiung Bear AI Smart Tourism Service)

Products and services

• Kaohsiung Fun Pass (高雄好玩卡) Integrated travel card combining multiple transport options (MRT, light rail, ferry, bus, YouBike2.0) with attraction tickets and merchant discounts. Offers various pass packages for tourists visiting Kaohsiung.
• Kaohsiung GO Mobile App (高雄GO APP) Official mobile application enabling tourists to discover nearby attractions, complete interactive quests, and earn rewards while exploring Kaohsiung. Includes gamification elements and social diary check-in feature.
• Kaohsiung Bear Merchandise (高雄熊周邊商品) Official mascot merchandise including plush toys, hats, insulated bottles (保溫瓶), towels, socks, and keychains available at the themed store near Lotus Pond. The Kaohsiung Bear serves as the official tourism brand identity and ambassador.

Quantifiable outcome

• 427 registered attractions and counting on the platform
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Malaysia Tourism Industry PartnerscoreGTM or Marketing Partner · 24 June 2026B2B partnerships with Malaysian travel agencies, tour operators, and hospitality businesses for the Kaohsiung Syok marketing campaign targeting Malaysian tourists.
• Michelin GuidecoreGTM or Marketing PartnerMichelin Guide features Kaohsiung restaurants, providing international credibility and visibility for Kaohsiung's culinary scene. The partnership promotes Kaohsiung as a gourmet destination through the Michelin brand recognition.
• Star Cruises (麗星郵輪)coreGTM or Marketing PartnerMajor cruise line operating out of Kaohsiung port, bringing international tourists to the city. Partnership includes port services, destination promotion, and cruise passenger itineraries.
• Costa CruisescoreGTM or Marketing PartnerInternational cruise line serving Kaohsiung as a port destination, contributing to cruise tourism development in southern Taiwan.
• Norwegian Spirit (挪威奮進號)coreGTM or Marketing PartnerMajor cruise vessel calling at Kaohsiung port, part of the city's cruise tourism ecosystem.
• Taiwan High Speed Rail (台灣高鐵)coreGTM or Marketing PartnerStrategic transportation partner enabling 1.5-hour connectivity from Taipei to Kaohsiung, supporting domestic tourism access.
• Taiwan Tourist Shuttle (台灣好行)coreGTM or Marketing PartnerTourist bus service connecting major attractions, integrated with Kaohsiung tourism platform for visitor convenience.
• AirAsiaminorGTM or Marketing PartnerLow-cost airline operating Kaohsiung-Osaka routes, promoting international air connectivity for Kaohsiung tourism.
• Local Tourism Businesses (住宿、餐飲、景點)coreChannel Partner/ Reseller/ DistributorPartnerships with local hotels, restaurants, attractions, and merchants offering exclusive discounts and promotions through the platform for cruise passengers and tourists.
• Kaohsiung City Government DepartmentscoreStrategic or Co-development PartnerCross-departmental collaboration including Transportation Bureau, Cultural Affairs Bureau, and Agriculture Bureau for integrated tourism promotion.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KKday: Taiwan-headquartered travel experience booking platform offering tours, attractions, and transportation across Asia. Comparable as a regional player that monetizes destination content via transactions and partners with DMOs like Kaohsiung for inventory distribution.
• Agoda: Major Asia-based online travel platform. Has awarded Kaohsiung 'Asia's Top Value Destination' status (2024) and 'Top Summer Value Destination' (2025). Comparable as a discovery-to-booking platform with overlapping destination content and partnership economics.
• Klook: Leading Asia-Pacific travel activities and attractions booking platform. Listed Kaohsiung Travel as Taiwan's sole globally emerging destination in 2025. Comparable as a discovery-and-booking ecosystem that intersects with and partially competes against the official DMO platform.

Direct peers

• Visit Tokyo: Official tourism portal for Tokyo operated by the Tokyo Metropolitan Government's tourism organization. Comparable as a multilingual city-level DMO with curated itineraries, attractions, events, and integrated transport/practical information for inbound visitors.
• Tainan Tourism (Travel Tainan): Official tourism portal for Tainan, Kaohsiung's neighboring city in southern Taiwan. Directly comparable as a sub-national Taiwanese city DMO operating a multilingual tourism information platform with cultural, historical, and culinary content.
• Visit Seoul: Seoul Metropolitan Government's official tourism platform providing multilingual visitor information, attractions, events, and themed itineraries. Closely comparable as a city-government-operated tourism portal targeting both domestic and international visitors.
• Visit Singapore (Singapore Tourism Board): Government-backed destination marketing organization for a major Asian city, operating a multilingual portal with attraction databases, event calendars, and curated itineraries. Directly comparable in structure, mission, and content scope to Kaohsiung Travel's official portal.
• Visit Japan (Japan National Tourism Organization): National DMO for Japan, operating a multilingual portal with regional content, attractions, events, and themed itineraries. Comparable as a government-backed tourism platform targeting international visitors with structured regional/destination marketing.
• Taiwan Tourism Bureau: National-level DMO operating Taiwan's primary tourism portal (taiwan.net.tw). Directly comparable as a government tourism bureau with multilingual content, regional itineraries, and event-driven marketing — Kaohsiung Travel operates as a sub-national counterpart within the same national tourism architecture.
• Visit Hong Kong: Hong Kong Tourism Board's official consumer portal offering multilingual destination content, attractions, events, and itineraries. Comparable as a major Asian DMO with strong emphasis on cruise tourism and event-driven GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2lamMZjjT-Qcq-zIx6NrCw
• Facebookfacebook.com/khh.travel
• Instagraminstagram.com/kaohsiung.bravo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaohsiung Travel