The Etiquette Academy
The Etiquette Academy is a private, India-based etiquette and image consulting training provider delivering instructor-led programs in business, dining, social, children, youth, and image-building etiquette across Mumbai, Ahmedabad, and Chennai.
- Company typePrivate
- Founded2013
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Etiquette Academy does
The Etiquette Academy is a private, founder-owned, India-based service business that delivers instructor-led etiquette and image consulting training. Co-founded by Karan Shah and Alisha Sachdev, it offers a portfolio of eight structured programs spanning Business Etiquette & Networking Skills, Dining Etiquette (covering Indian, British, Continental, American, and Oriental table manners), Social Etiquette, Children Etiquette (ages 6-12), Youth Etiquette, and Image Building & Personality Development programs for both men and women. The academy's lead trainer, Alisha Sachdev, is certified by the London Image Institute and the International Etiquette and Protocol Academy of London and brings 8+ years of dedicated experience across clients in 9 countries. Course delivery is in-person, anchored at the company's Mumbai headquarters and a regional office in Ahmedabad, with seasonal summer camp programming (Project Transformation) extended to Mumbai, Ahmedabad, and Chennai.
The business makes money primarily through one-time course fees paid by individual adult learners and corporate clients, supplemented by per-child summer camp registrations priced at INR 5,999 (INR 4,999 early bird) and bespoke corporate and private seminars at external venues such as Lithosphere Banquet in Ahmedabad and Bombay Presidency Golf Club in Mumbai. Pricing for non-camp courses is not publicly disclosed; enrollment is handled through direct inquiry via phone (+91 77188-56789), email, and an on-site contact form. Marketing relies on a content-rich website and blog, organic social on Instagram and Facebook, SEO, and a calendar of in-person seminars and seasonal camps used as both training delivery and lead-generation vehicles. The company is bootstrapped with no disclosed external funding, no proprietary technology platform, and no AI/ML capability — its competitive position rests entirely on instructor credentials, curriculum depth, and accumulated brand trust from published testimonials across healthcare, wellness, hospitality, and consumer segments.
The Etiquette Academy firmographics
Firmographics- Name
- The Etiquette Academy
- Legal name
- The Etiquette Academy
- Website
- https://theetiquetteacademy.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Etiquette Academy is a private, India-based etiquette and image consulting training provider delivering instructor-led programs in business, dining, social, children, youth, and image-building etiquette across Mumbai, Ahmedabad, and Chennai.
- Ownership category
- akta.pro rank
The Etiquette Academy industry classification
Industry- Product category
- Etiquette and Soft Skills Training
- NAICS
- Professional and Management Development Training (611430), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Workplace Communication & Professional Etiquette (EDAAAKAE)
- akta.pro secondary industry
- Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)
Keywords
Where The Etiquette Academy is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The Etiquette Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Etiquette and Image Consulting Courses: The academy generates revenue primarily through structured etiquette and image consulting programs delivered as in-person training courses. Programs cover Business Etiquette & Networking Skills, Dining Etiquette, Social Etiquette, Children & Youth Etiquette, and Image Building & Personality Development for Men and Women. Revenue is earned through course fees paid by individual participants and corporate clients.
- Summer Camps (Project Transformation): The academy runs seasonal summer camp programs for children aged 7–12 years under the ‘Project Transformation’ brand. These multi-day camps are conducted in multiple cities (Mumbai, Ahmedabad, Chennai) and generate revenue through per-child registration fees.
- Corporate Seminars and Private Workshops: The academy conducts private and corporate seminars on etiquette topics (e.g., Business Etiquette, Dining Etiquette, Grooming & Image), often hosted at external venues such as Lithosphere Banquet in Ahmedabad or corporate offices. These engagements serve as both brand-building events and paid program offerings targeting professionals and entrepreneurs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Project Transformation Summer Camp (Age 7–12 years) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Etiquette Academy product offering
Product offeringCore offering
The Etiquette Academy delivers instructor-led etiquette, image consulting, and personality development training programs in-person across India. Core offerings include Business Etiquette & Networking Skills, Dining Etiquette (The Art of the Table), Social Etiquette, Children & Youth Etiquette, and Image Building & Personality Development for men and women, complemented by seasonal Project Transformation summer camps for children aged 7-12 and bespoke corporate seminars and private workshops.
Product overview
The Etiquette Academy offers a portfolio of etiquette training programs delivered through in-person workshops and seminars. The core offerings include Business Etiquette & Networking Skills, Dining Etiquette (The Art of the Table), Social Etiquette, and Image Building & Personality Development programs for both men and women. Specialized youth programs cover Children Etiquette and Youth Etiquette coaching. Additionally, the academy runs Project Transformation, a 5-day summer camp for children. Programs are taught by expert instructors including founders Karan Shah and Alisha Sachdev, with training conducted in Mumbai and Ahmedabad locations.
Differentiator
Problem solved
Functional benefit
Brands
- Project Transformation: A summer camp program for children aged 7-12 years designed to build confidence, instill manners, and equip children with social skills. Hosted by Alisha and Shantani, the 5-day experience includes etiquette training, communication skills, and personality development.
Products and services
- Business Etiquette & Networking Skills A core etiquette training program that helps professionals master professional presence, communication, and business etiquette. Covers diplomatic communication, virtual meeting skills, cross-cultural awareness, confident posture, public speaking, networking, and business entertaining. Targeted at working professionals and corporate employees seeking to advance in the corporate world and improve interpersonal skills.
- Dining Etiquette / The Art of the Table
- Social Etiquette
- Children Etiquette
- Youth Etiquette
- Women Image Building & Personality Development
- Men Image Building & Personality Development
- Project Transformation Summer Camp A 5-day summer camp for children aged 7-12 years designed to build confidence, instill manners, and equip children with social skills. Hosted by etiquette experts Alisha and Shantani across multiple cities, with two daily time slots (10:00 AM-1:00 PM and 4:00 PM-7:00 PM) and per-child registration fees of INR 5,999 standard / INR 4,999 early-bird.
Quantifiable outcome
- Strong testimonial outcomes reported: transformed confidence in children after youth etiquette programs; positive professional impact reported by corporate workshop clients; enhanced personal image reported across individual clients.
Companies that use The Etiquette Academy
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
The Etiquette Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Etiquette Academy partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
The Etiquette Academy competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Etiquette Academy social profiles
Digital presenceThe Etiquette Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Etiquette Academy leadership team
Management profileNumber of profiles
Profiles3 records
The Etiquette Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Etiquette Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Etiquette Academy
What does The Etiquette Academy do?
The Etiquette Academy delivers instructor-led etiquette, image consulting, and personality development training programs in-person across India. Core offerings include Business Etiquette & Networking Skills, Dining Etiquette (The Art of the Table), Social Etiquette, Children & Youth Etiquette, and Image Building & Personality Development for men and women, complemented by seasonal Project Transformation summer camps for children aged 7-12 and bespoke corporate seminars and private workshops.
Is The Etiquette Academy a public or private company?
The Etiquette Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Etiquette Academy founded?
The Etiquette Academy was founded in 2013. It employs 1 to 10 people.
Where is The Etiquette Academy based?
The Etiquette Academy is headquartered in Mumbai, India, in the Asia region.
How does The Etiquette Academy make money?
Three revenue lines are on record. Etiquette and Image Consulting Courses are the primary driver. The others are summer Camps (Project Transformation) and corporate Seminars and Private Workshops.
Does The Etiquette Academy have an API?
No public API is recorded for The Etiquette Academy.
What industry is The Etiquette Academy in?
The Etiquette Academy's product category is Etiquette and Soft Skills Training. Its primary akta.pro industry code is EDAAAKAE, Workplace Communication & Professional Etiquette, with a secondary code of EDAMALAO, Life Skills & SEL Camps (Confidence, Executive Function, Social Skills). Its NAICS code is 611430 and its SIC code is 8200.