Medicina
Medicina (AO Medicina) is a 35-year-old private multi-specialty clinic in Moscow with 400+ physicians across 67 specialties, operating the Nuclear Medicine Institute in Khimki with Russia's first digital PET/CT scanner. It serves individual, corporate, and international patients via fee-for-service, insurance, and subscription models under JCI accreditation.
- Company typePrivate
- Founded1990
- HeadquartersMoscow, Russia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Medicina does
AO Medicina (Academician Roytberg Clinic) is one of Russia's oldest private multi-specialty medical institutions, founded in 1990 in Moscow and currently operating under President Grigory Roytberg, Academician of the Russian Academy of Sciences. The company delivers comprehensive outpatient, inpatient, diagnostic, surgical, and emergency medical services across 67 specialties, supported by 400 physicians (including 87 Doctors and Candidates of Medical Sciences) and a total headcount exceeding 1,000. It serves individual patients under mandatory (OMC) and voluntary (DMS) health insurance, corporate clients on annual service programs, and international patients through a Florence Healthcare / Credit Europe Life IC partnership.
The company's product platform comprises a flagship 12-floor Moscow clinic, the Nuclear Medicine Institute in Khimki (the largest oncology center in Russia and one of the largest in Europe, housing Russia's first digital PET/CT scanner GE Healthcare Discovery MI Gen2 with AI-powered ASiR-V reconstruction, plus a cyclotron-radiopharmaceutical complex), the Sofia Oncology Center, sub-brand MedicinaDent for dentistry, MedicinaDeti for pediatrics, a 24/7 ambulance and emergency service, and twelve specialized centers of excellence spanning IVF, ophthalmology, neurosurgery, and others. Technology infrastructure includes proprietary in-house Medical Information System (MIS) with patient portal (lk.medicina.ru) and a multi-platform mobile application (iOS, Android, RuStore, AppGallery, Xiaomi), an ISO 15189-certified in-house clinical laboratory with 3,500+ tests, and a telemedicine platform.
Revenue derives from fee-for-service consultations and diagnostics, inpatient and surgical care, 24/7 emergency/ambulance services, annual subscription programs, and insurance billing through OMC/DMS partnerships. The company holds JCI accreditation (first in Russia, four-time consecutive recipient over nine years through 2020), ISO 9001:2015, ISO/IEC 27001:2022, ISO 15189:2012, ISO 23592:2021 Service Excellence (88% audit score), and Roszdravnadzor certification, with EFQM 5-star recognition and Russian Government Prize in Quality (2010).
Medicina firmographics
Firmographics- Name
- Medicina
- Legal name
- Акционерное общество "Медицина" (AO "Medicina")
- Website
- https://medicina.ru
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Medicina (AO Medicina) is a 35-year-old private multi-specialty clinic in Moscow with 400+ physicians across 67 specialties, operating the Nuclear Medicine Institute in Khimki with Russia's first digital PET/CT scanner. It serves individual, corporate, and international patients via fee-for-service, insurance, and subscription models under JCI accreditation.
- Ownership category
- akta.pro rank
Medicina industry classification
Industry- Product category
- Multi-Specialty Private Hospital and Diagnostic Center
- NAICS
- Offices of Physicians (62111), Specialty (except Psychiatric and Substance Abuse) Hospitals (62231), Diagnostic Imaging Centers (621512), General Medical and Surgical Hospitals (622110)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Medical Laboratories (8071)
- akta.pro primary industry
- Oncology & Cancer Specialty Hospitals (HLAFAHAC)
- akta.pro secondary industries
- Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI), Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)
Keywords
Where Medicina is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Medicina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Outpatient Consultations and Treatment: Fee-for-service consultations across 66+ medical specialties including primary care, specialists, and subspecialists.
- Diagnostic Services: Revenue from imaging (PET/CT, MRI, CT, ultrasound, mammography), laboratory tests (3500+ analyses), and procedural diagnostics.
- Inpatient and Surgical Care: Hospitalization, surgeries, and day hospital services including chemotherapy and radiation therapy.
- Emergency and Ambulance Services: 24/7 emergency medical transport, emergency hospitalization, and event medical coverage.
- Annual Service Programs: Year-long medical service programs offering comprehensive care including outpatient visits, emergency services, diagnostics, and dental for subscription fees.
- Insurance Billing (OMC/DMS): Revenue from mandatory health insurance (OMC) and voluntary health insurance (DMS) programs for covered services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PET/CT for inflammatory diagnosis |
| Unit Pricing | Pay-as-you-go | PET/CT with PSMA for prostate cancer |
| Subscription | Annual | Annual medical service programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Medicina product offering
Product offeringCore offering
AO Medicina operates a private multi-specialty clinic delivering outpatient consultations, inpatient hospitalization, diagnostics (PET/CT, MRI, CT, ultrasound, 3,500+ lab tests), surgical care, oncology and nuclear medicine treatments, emergency ambulance services, and annual subscription care programs across 66+ medical specialties with 350+ physicians. It supplements the main Moscow clinic with the Nuclear Medicine Institute in Khimki (cyclotron-based radiopharmaceutical production, radiotherapy, brachytherapy) and serves as the clinical base for RNIMU Pirogov Medical University.
Product overview
AO Medicina (Medicina / Клиника академика Ройтберга) operates a multi-specialty private medical center founded in 1990 in Moscow, supplemented by the Nuclear Medicine Institute in Khimki. The core offering is the multidisciplinary clinic delivering services across 66+ medical specialties via 350+ physicians, functioning as a university clinic affiliated with RNIMU named after Pirogov. The portfolio is organized as a platform of interconnected services: the flagship clinic provides primary and specialized outpatient and inpatient care; the Nuclear Medicine Institute (ИЯМ) provides advanced oncological diagnostics and radiotherapy; the Sofia Oncology Center handles comprehensive cancer treatment; separate sub-brands cover dentistry (MedicinaDent), pediatrics (MedicinaDeti), and cosmetology. Key diagnostic add-ons include digital PET/CT (Discovery MI Gen2), 3T MRI, CT, ultrasound, and an ISO 15189-certified clinical laboratory performing 3,500+ tests. Patient-facing digital modules include a mobile application (iOS/Android/RuStore/AppGallery/Xiaomi) and a personal account portal for appointments, medical records, and payments. Supplementary services include 24/7 ambulance transport, telemedicine, annual subscription care programs, and corporate healthcare packages.
Differentiator
Problem solved
Functional benefit
Brands
- Oncology Center Sofia (Онкологический центр Sofia): Multidisciplinary oncology center providing chemotherapy, radiation therapy, and comprehensive cancer treatment
- Institute of Nuclear Medicine (Институт Ядерной Медицины)
- MedicinaDent (Стоматология)
- MedicinaDeti (Детская клиника)
Products and services
- Multi-Specialty Clinic (AO Medicina, Academician Roytberg Clinic) Flagship multi-specialty private clinic in central Moscow providing comprehensive diagnostic, therapeutic, and preventive medical services across 66+ medical specialties with 350+ physicians; serves as the clinical base for the Department of Therapy, General Practice, and Nuclear Medicine of Pirogov Russian National Research Medical University (RNIMU).
- Institute of Nuclear Medicine (Khimki) Separate structural division in Khimki, Moscow Oblast housing Russia's first digital PET/CT scanner (GE Healthcare Discovery MI Gen2 with AI), on-site cyclotron-radiochemical complex for in-house radiopharmaceutical production, and dedicated radiotherapy, radionuclide diagnostics, and brachytherapy departments; described as the largest oncology center in Russia.
- Sofia Oncology Center (Онкологический центр Sofia) Multidisciplinary oncology center providing comprehensive cancer care including diagnostics, chemotherapy, radiation therapy, radiopharmaceutical therapy, and post-clinical rehabilitation with psycho-oncology support; uses multidisciplinary tumor boards to review each case.
- MedicinaDent Dental Clinic (Стоматология) Full-service dental clinic of AO Medicina covering general dentistry, surgical dentistry, implantology, prosthodontics, and orthodontics; recognized among Russia's leading dental centers in the Startsmile TOP 2026 ranking with three clinic doctors named top-3 in their fields nationally.
- MedicinaDeti Pediatric Clinic (Педиатрия) Dedicated pediatric clinic of AO Medicina offering consultations, diagnostics, vaccination services, and inpatient pediatric care in a child-friendly environment designed to reduce anxiety in young patients.
- Emergency Ambulance Service (Скорая медицинская помощь) 24/7 private ambulance and emergency medical service providing emergency hospitalization, event medical coverage, and patient transport with professional medical escort throughout Moscow and Moscow Oblast.
- Annual Patient Care Programs (Программы годового обслуживания) Subscription-based annual healthcare programs providing comprehensive outpatient care, dental services, emergency home visits, diagnostics (including CT and MRI), specialist consultations, physiotherapy, and unlimited emergency calls within the Moscow Ring Road; modular packages allow personal physician selection and personalized service bundling via an online program configurator.
- Corporate Healthcare Services (Корпоративным клиентам) B2B healthcare programs for corporate clients including employee medical examinations, health check-ups (checkup programs), mandatory medical examinations, and on-site medical services; sold as annual service contracts covering employee healthcare needs.
- Specialized Centers of Excellence (12 centers) Twelve specialty centers grouped under one program: Cardiology Rehabilitation Center, Urology Center, Reproduction and IVF Center (since 2001, 48-60% pregnancy success rate), Ophthalmic Surgery Center, Pain Management Center, Memory Clinic, Neurosurgery Center, Cardiosurgery Center, Mammology Center, Gynecology Center, Neuro-rehabilitation Center, and Joint Replacement Center.
- Clinical Diagnostic Laboratory (Клинико-диагностическая лаборатория) In-house ISO 15189:2012-certified clinical and diagnostic laboratory providing over 3,500 laboratory tests with results delivered within 24 working hours.
- Inpatient Hospital (Стационар) Round-the-clock multidisciplinary inpatient department with surgical suites, intensive care, and same-day (ambulatory) hospitalization options across multiple specialties including cardiology, oncology, orthopedics, and neurology.
Quantifiable outcome
- PET/CT diagnostic accuracy exceeds 93% for oncology detection
- +4 more outcomes
Companies that use Medicina
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Medicina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Medicina partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Florence HealthcarecoreJoint development of comprehensive medical monitoring services for patients. Partnership enables Medicina to serve patients from Turkey, Azerbaijan, and other foreign countries through combined expertise in international healthcare services.
- Credit Europe Life ICcoreTripartite partnership with Medicina and Florence Healthcare to provide international patients with comprehensive medical services including monitoring, treatment coordination, and insurance services.
- Russian National Research Medical University named after N.I. Pirogov (RNIMU)coreMedicina serves as clinical base for Department of Therapy, General Medical Practice, and Nuclear Medicine of RNIMU. The university training and laboratory facilities are located in the clinic building. Joint research and clinical development across various medical fields.
- Insurance Companies (OMC/DMS)corePartnerships with insurance companies for mandatory health insurance (OMC) and voluntary health insurance (DMS) coverage. Includes dedicated expert portal for insurance company access to patient records and coordination.
- Swiss Leading Hospitals AssociationminorFirst foreign associated member of the Swiss Leading Hospitals association, facilitating international standards and exchange of medical expertise.
- International Atomic Energy Agency (IAEA)minorRadiotherapy department of the Institute of Nuclear Medicine in Khimki underwent IAEA audit and received high agency evaluation.
Scale indicators11 records
Recent moves10 records
Expansion highlights5 records
Medicina competitors and assessment
Company assessmentDirect peers
- European Medical Center (EMC): EMC is the closest direct competitor — a premium multi-specialty private hospital in Moscow with JCI accreditation, English-speaking staff, and a strong focus on oncology, cardiology, and complex diagnostics. Like Medicina, it serves international patients, corporate accounts, and high-net-worth individuals in the same Moscow premium segment.
- Medsi: Medsi is Russia's largest private healthcare network (owned by Sistema), operating multi-specialty clinics, hospitals, and diagnostics across Moscow and the regions. It competes with Medicina across corporate accounts, OMC/DMS insurance billing, and outpatient specialty care, but with materially larger geographic scale.
- K+31: K+31 is a premium Moscow multi-specialty private clinic with strong diagnostics, surgery, and oncology offerings. It targets the same high-income, insurance-covered, and corporate patient segments as Medicina, and competes directly on advanced imaging and tertiary specialty care.
- INVITRO: INVITRO is Russia's largest private medical laboratory and diagnostics network. It competes with Medicina's in-house clinical laboratory (3,500+ tests, ISO 15189-certified) on diagnostic services, and is a peer on the diagnostics/ambulatory side even though it lacks an inpatient hospital business.
- SM-Clinic: SM-Clinic is a large Moscow-based multi-specialty private clinic chain with strong outpatient and diagnostic services. It competes with Medicina on breadth of specialties, insurance partnerships, and corporate programs, though at a slightly lower premium positioning.
- Hadassah Medical Moscow: Hadassah Medical Moscow is a joint Russian-Israeli multi-specialty clinic in Moscow offering tertiary care, oncology, and diagnostics with an international standard positioning. It competes with Medicina in the premium international-patient and complex-care segment, with comparable JCI-style quality credentials.
- Mother and Child Group: Mother and Child is a publicly listed Russian private healthcare group with leading positions in IVF, women's health, and pediatrics. It overlaps with Medicina's IVF Center (48-60% success rate) and pediatric clinic (MedicinaDeti), and competes for the same premium family-segment patients.
- Helix Laboratory: Helix is one of Russia's largest private laboratory and diagnostic networks, providing a broad menu of clinical tests and direct-to-patient services. It is comparable to Medicina's laboratory operations and outpatient diagnostics business in terms of scale, test menu, and insurance billing.
Regional players
- Bumrungrad International Hospital: Bumrungrad is Southeast Asia's leading medical tourism hospital, internationally JCI-accredited and serving cross-border patients. It is a useful peer for Medicina's international patient and complex-care positioning, although it operates in a different geography and does not directly compete for Russian patients.
Broad incumbents
- N.N. Blokhin National Medical Research Center of Oncology: Blokhin is Russia's largest public oncology research and treatment center. It is a broad incumbent in the same oncology and nuclear medicine category as Medicina's Sofia Oncology Center and Khimki Nuclear Medicine Institute, but operates as a state-funded institution rather than a private provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Medicina social profiles
Digital presenceMedicina compliance and trust
Trust signalCompliance10 records
Medicina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicina leadership team
Management profileNumber of profiles
Profiles6 records
Medicina subsidiaries and ownership
Company hierarchySubsidiaries4 records
Medicina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicina
What does Medicina do?
AO Medicina operates a private multi-specialty clinic delivering outpatient consultations, inpatient hospitalization, diagnostics (PET/CT, MRI, CT, ultrasound, 3,500+ lab tests), surgical care, oncology and nuclear medicine treatments, emergency ambulance services, and annual subscription care programs across 66+ medical specialties with 350+ physicians. It supplements the main Moscow clinic with the Nuclear Medicine Institute in Khimki (cyclotron-based radiopharmaceutical production, radiotherapy, brachytherapy) and serves as the clinical base for RNIMU Pirogov Medical University.
Is Medicina a public or private company?
Medicina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medicina founded?
Medicina was founded in 1990. It employs 251 to 500 people.
Where is Medicina based?
Medicina is headquartered in Moscow, Russia, in the Europe region.
How does Medicina make money?
Six revenue lines are on record. Outpatient Consultations and Treatment is the primary driver. The others are diagnostic Services, inpatient and Surgical Care, emergency and Ambulance Services, annual Service Programs and insurance Billing (OMC/DMS).
Who are Medicina's main competitors?
Direct peers on record are European Medical Center (EMC), Medsi, K+31, INVITRO, SM-Clinic, Hadassah Medical Moscow, Mother and Child Group and Helix Laboratory. Bumrungrad International Hospital is listed as a regional player. N.N. Blokhin National Medical Research Center of Oncology is listed as a broad incumbent.
Does Medicina have an API?
No public API is recorded for Medicina.
What industry is Medicina in?
Medicina's product category is Multi-Specialty Private Hospital and Diagnostic Center. Its primary akta.pro industry code is HLAFAHAC, Oncology & Cancer Specialty Hospitals, with a secondary code of HLAIAGAI, Nuclear Medicine Clinical Services & Therapy Centers. Its NAICS code is 62111 and its SIC code is 8093.