expert Handels
expert Handels GmbH operates the "expert Technikmarkt" brand, a German brick-and-mortar consumer electronics retailer with 17 neighborhood stores offering expert consultation, financing, repair, assembly, delivery, and disposal services to individual German consumers.
- Company typePrivate
- Founded2001
- HeadquartersWunstorf, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What expert Handels does
expert Handels GmbH is a privately held German retail company operating under the "expert Technikmarkt" brand. The company runs a multi-location brick-and-mortar consumer electronics retail network, with 17 store locations spread across German cities including Brandenburg, Garbsen, Holzminden, Laatzen, Lutherstadt Wittenberg, Nienburg, Schwerin, Stadthagen, Flensburg, Hildesheim, Höxter, Langenhagen, Neustadt am Rübenberge, Rinteln, Springe, Wachau, and Wunstorf. Stores are positioned under the tagline "Deine Technik-Nachbarn" (Your Technology Neighbors), targeting local individual consumers seeking technology products and electronics with in-person expert consultation.
The core offering combines product retail with a bundled service ecosystem that includes financing, repair, assembly, delivery and pickup, and old-device disposal. Distribution is multi-channel: physical retail stores serve as the primary touchpoint, supplemented by a branded mobile application ("expert Deutschland") available on Google Play and Apple App Store, and an active social media presence on Facebook, Instagram, and TikTok. The underlying technology stack, pricing model, and revenue mechanics are not publicly disclosed.
Revenue is generated through consumer electronics and appliance sales plus ancillary service fees across the 17-store footprint, serving exclusively individual consumers in Germany. No B2B segment, named accounts, or enterprise contracts are disclosed. The company operates as an independent German private limited company (GmbH) with no disclosed parent, subsidiaries, funding rounds, or M&A activity in the source data.
expert Handels firmographics
Firmographics- Name
- expert Handels
- Legal name
- expert Handels GmbH
- Website
- https://expert-technikmarkt.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- expert Handels GmbH operates the "expert Technikmarkt" brand, a German brick-and-mortar consumer electronics retailer with 17 neighborhood stores offering expert consultation, financing, repair, assembly, delivery, and disposal services to individual German consumers.
- Ownership category
- akta.pro rank
expert Handels industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Consumer Electronics & Appliances Omnichannel (CRAFAEAC)
Keywords
Where expert Handels is headquartered
LocationHeadquarters
- HQ city
- Wunstorf
- HQ country
- Germany
- HQ region
- Europe
Offices17 records
Markets served
expert Handels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels4 records
expert Handels product offering
Product offeringCore offering
expert Handels GmbH operates brick-and-mortar consumer electronics and home appliance retail stores under the 'expert Technikmarkt' brand, with 17 locations across German cities. The company sells consumer electronics and household appliances, and complements those sales with value-added services: expert consultation, consumer financing, repair, on-site assembly, home delivery and pickup, and environmentally-responsible disposal of old devices. Customers can also browse and transact via the expert Deutschland mobile app available on Google Play and Apple App Store.
Product overview
expert Handels GmbH operates expert Technikmarkt, a network of brick-and-mortar electronics retail stores across Germany. The offering consists of physical retail locations (expert Technikmarkt Retail Stores) complemented by a mobile application (expert Deutschland App) available on Google Play and Apple App Store. The stores provide in-person technology consultation, financing options, repair services, old device disposal, assembly services, and delivery/pickup options to customers across multiple German cities including Brandenburg, Garbsen, Holzminden, Laatzen, Hildesheim, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- expert Technikmarkt Retail Stores Network of 17 brick-and-mortar consumer electronics and home appliance retail locations operating across German cities under the 'expert Technikmarkt' brand. Stores sell consumer electronics, household appliances, and related technology products directly to individual consumers, supported by in-store expert consultation.
- expert Deutschland Mobile App Mobile shopping application published on Google Play and Apple App Store that allows consumers to browse and purchase expert's consumer electronics and appliance offerings. Extends the retail proposition to mobile devices beyond the physical store footprint.
- Expert Consultation Service In-store expert consultation provided to consumers selecting consumer electronics and home appliances, supporting informed purchase decisions. Tied to the 'expert' brand promise of knowledgeable staff advice.
- Consumer Financing Financing options offered at point of sale so consumers can spread payment for higher-ticket electronics and appliance purchases. Functions as a value-added retail service supporting conversion on larger baskets.
- Repair Service After-sales repair service for consumer electronics and appliances purchased from expert Handels, providing ongoing support beyond the initial sale.
- Delivery and Pickup Service Home delivery and pickup service for purchased products, supporting convenience for consumers buying larger or heavier electronics and appliances.
- On-Site Assembly Service On-site assembly of purchased products provided to consumers as a value-added service, removing setup burden for items such as home appliances or home entertainment systems.
- Old Device Disposal Service Environmentally-responsible disposal service for old electronic devices replaced through new purchases, supporting consumer compliance with electronics recycling expectations.
Companies that use expert Handels
Customer profileSegments1 record
Ideal customer profiles1 record
expert Handels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
expert Handels partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
expert Handels competitors and assessment
Company assessmentDirect peers
- Saturn: German consumer electronics and appliance retailer owned alongside MediaMarkt by MediaMarktSaturn. Competes head-to-head with expert Handels in-store and online across CE and major appliances.
- Conrad Electronic: German specialist retailer of consumer electronics, appliances and technical components. Comparable on CE/appliance assortment and on serving German consumers across retail and e-commerce channels.
- MediaMarkt: Germany's largest consumer electronics and appliance retail chain. Directly competes with expert Handels in the same product categories, customer segments and physical-store-plus-online model.
- Notebooksbilliger.de: German consumer electronics retailer focused on computing, multimedia and home appliances. Comparable on German end-customer base and CE/appliance assortment.
- Cyberport: Germany-focused online consumer electronics and appliance retailer. Comparable on assortment (CE, small and major appliances) and on German consumer end-market, though with an online-only model versus expert Handels' physical stores.
- Mindfactory: German online specialist retailer for IT, consumer electronics and home appliances. Comparable on German end-market and on the CE/appliance product category.
- Euronics Deutschland: Cooperative-style German CE and appliance retail network. Highly comparable to expert Handels because both operate as multi-store member networks under a shared national brand across Germany.
Broad incumbents
- Otto: Large German omnichannel general merchandise retailer with a strong electronics and appliance category. Overlaps with expert Handels on CE/appliance retail but operates a much broader portfolio (fashion, home, etc.).
- Amazon Germany: Dominant German e-commerce marketplace that competes with expert Handels across consumer electronics and appliances. Does not operate expert's physical retail/service model but exerts outsized pricing and assortment pressure on it.
Regional players
- Coolblue: Benelux-origin omnichannel electronics retailer that has expanded into Germany. Comparable on CE/appliance assortment and on integrated physical-plus-online service model, though primarily operating outside expert Handels' core northern Germany footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
expert Handels social profiles
Digital presenceexpert Handels financial estimates
Financial estimateRevenue estimate
Valuation estimate
expert Handels leadership team
Management profileNumber of profiles
expert Handels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
expert Handels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about expert Handels
What does expert Handels do?
expert Handels GmbH operates brick-and-mortar consumer electronics and home appliance retail stores under the 'expert Technikmarkt' brand, with 17 locations across German cities. The company sells consumer electronics and household appliances, and complements those sales with value-added services: expert consultation, consumer financing, repair, on-site assembly, home delivery and pickup, and environmentally-responsible disposal of old devices. Customers can also browse and transact via the expert Deutschland mobile app available on Google Play and Apple App Store.
Is expert Handels a public or private company?
expert Handels is a private company. It is classified as unknown and is currently operating.
When was expert Handels founded?
expert Handels was founded in 2001. It employs 251 to 500 people.
Where is expert Handels based?
expert Handels is headquartered in Wunstorf, Germany, in the Europe region.
Who are expert Handels's main competitors?
Direct peers on record are Saturn, Conrad Electronic, MediaMarkt, Notebooksbilliger.de, Cyberport, Mindfactory and Euronics Deutschland. Broad incumbents are Otto and Amazon Germany. Coolblue is listed as a regional player.
Does expert Handels have an API?
No public API is recorded for expert Handels.
What industry is expert Handels in?
expert Handels's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFAEAC, Consumer Electronics & Appliances Omnichannel. Its NAICS code is 44921 and its SIC code is 5734.