Eastron Electronic
Eastron Electronic is a Jiaxing, China-based B2B manufacturer of certified AC and DC energy meters, current transformers, and IoT smart metering solutions serving EV charging, solar PV, data center, and building energy management customers globally.
- Company typePrivate
- Founded2012
- HeadquartersJiaxing, China
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eastron Electronic does
Eastron Electronic Co., Ltd. is a Chinese metering technology company founded in 2012 and headquartered in Jiaxing, Zhejiang. The company designs and manufactures electronic energy meters, multi-function power meters, current transformers, power quality analyzers, and supporting communication gateways for global B2B customers. Its product portfolio spans single-phase and three-phase AC meters, DC meters rated up to 1000V, MID/Eichrecht-certified meters for EU legal billing, UL/ETL-certified meters for North America, and LoRaWAN/Wi-Fi-enabled IoT smart meters. Communication protocol support is unusually broad — Modbus RTU/TCP, M-bus, BACnet, LoRaWAN, Wi-Fi, MQTT/REST, IEC 61850, PROFIBUS, DNP3, and OCPP — enabling integration with BMS, SCADA, EV charging backends, and cloud energy management platforms.
The company's go-to-market is a hybrid B2B manufacturer model: it sells through an Alibaba international storefront, engages distributors and system integrators cultivated at major exhibitions (The Smarter E Europe in Munich, SNEC PV+ in Shanghai), and runs direct sales supported by localized websites in English, Spanish, German, and Simplified Chinese. Target verticals are EV charging infrastructure, solar PV and zero-export metering, data centers, commercial buildings, industrial manufacturing, and residential applications — with EV charging, solar, and data center positioned as primary segments. Revenue is generated primarily through hardware sales on a quote-based B2B model; no public pricing is listed and no revenue figures are disclosed.
Eastron holds utility model patents, design patents, and embedded software copyrights. Certifications form a central part of its value proposition: MID/PTB/Eichrecht for the EU, UL/ETL for North America, plus references to OIML R46, NIST Handbook 44, and the UK Weights and Measures Act. The company employs 101-250 people, operates as a privately-held entity with no disclosed institutional investors, and has no subsidiaries, M&A activity, or funding rounds recorded in the source data.
Eastron Electronic firmographics
Firmographics- Name
- Eastron Electronic
- Legal name
- Eastron Electronic Co., Ltd.
- Website
- https://eastrongroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eastron Electronic is a Jiaxing, China-based B2B manufacturer of certified AC and DC energy meters, current transformers, and IoT smart metering solutions serving EV charging, solar PV, data center, and building energy management customers globally.
- Ownership category
- akta.pro rank
Eastron Electronic industry classification
Industry- Product category
- Smart Energy Meters
- NAICS
- Electrical Equipment Manufacturing (3353), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Electronic Coils, Transformers & Other Inductors (3677)
- akta.pro primary industry
- Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
Keywords
Where Eastron Electronic is headquartered
LocationHeadquarters
- HQ city
- Jiaxing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Eastron Electronic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Energy Meters: Single and three-phase electronic kWh meters, multi-function energy meters, MID/UL/ETL certified meters for billing applications
- DC Energy Meters: DC energy meters for EV charging stations, solar PV systems, up to 1000V DC and 650A
- Current Transformers & Sensors: Split core, solid core, Rogowski coils, integrators, and leakage current sensors
- Power Analyzers: Multi-function power analyzers for detailed power quality monitoring and analysis
- Communication Modules & Gateways: RS485, LoRaWAN, Wi-Fi communication modules and IoT gateways
- Energy Management Systems: EEM System and IoT metering solutions for building and facility energy management
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Eastron Electronic product offering
Product offeringCore offering
Eastron Electronic manufactures smart electricity meters (single-phase and three-phase DIN-rail), current transformers, power analyzers, and multi-circuit energy monitoring systems. The products are sold primarily to system integrators, OEMs, and distributors serving the EV charging, solar PV, data center, and commercial building markets.
Product overview
Eastron Electronic is a manufacturer and supplier of electricity meters and energy measurement solutions headquartered in Jiaxing, China. The company offers a comprehensive portfolio of energy metering products organized across multiple product lines: Electronic kWh Meters (single-phase and three-phase for basic energy measurement), Multi-Function Energy Meters (advanced meters measuring comprehensive electrical parameters including voltage, current, power factor, harmonics, and demand), MID Energy Meters (EU Measuring Instruments Directive certified for legally compliant billing), UL/ETL Energy Meters (North American safety certified), DC Energy Meters (for EV charging, solar PV, and battery storage), PTB/Eichrecht Energy Meters (German legal metrology certified), Power Analyzers (high-specification instruments for power quality analysis), and Current Transformers/Sensors (split-core, solid core, Rogowski coils, leakage sensors). The portfolio also includes Systems & Solutions products including IoT-enabled meters with Wi-Fi/LoRaWAN connectivity, Multi Circuit Metering systems, Prepay Meters, EEM Energy Management System, and Gateways. Supporting products include Relays & Switches (time switches, time relays, temperature regulators). Communication options span Modbus RTU/TCP, M-bus, LoRaWAN, Wi-Fi, BACnet, and MQTT/REST API for integration with energy management systems, building automation, and cloud platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Electricity Meters (DIN-rail) Single-phase and three-phase DIN-rail mounted smart electricity meters for energy monitoring in EV charging, solar PV, and commercial/industrial applications. Designed for OEM and system integrator integration with multi-protocol communication.
- Current Transformers Split-core and solid-core current transformers (CTs) used alongside meters and analyzers for AC current measurement in energy metering and power monitoring applications.
- Power Quality Analyzers Multi-function power analyzers that measure voltage, current, power, energy, and power quality parameters (harmonics, voltage events) for commercial, industrial, and data center applications.
- Energy Monitoring Systems (Multi-Circuit) Multi-circuit energy monitoring solutions for data centers, commercial buildings, and industrial facilities, including monitoring software and communication gateways for centralized energy management.
Quantifiable outcome
- Measurement accuracy meets IEC 62053-21 Class 0.5/1 and EN50470-3 Class B/C standards
- +3 more outcomes
Companies that use Eastron Electronic
Customer profileSegments6 records
Ideal customer profiles4 records
Eastron Electronic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
Eastron Electronic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alibaba GroupcoreAlibaba B2B marketplace storefront (eastrongroup.en.alibaba.com) serves as primary international distribution channel for Eastron products, enabling global reach to buyers and small distributors worldwide
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Eastron Electronic competitors and assessment
Company assessmentEmerging players
- Selec Controls: Selec Controls is an Indian manufacturer of energy meters, power quality analyzers, and process control instruments. Comparable product range to Eastron in basic kWh meters and multi-function meters, with growing presence in Middle East, Africa, and Southeast Asia markets where Eastron's distribution is also developing.
Broad incumbents
- Schneider Electric (PowerLogic / Acti9): Schneider Electric offers the PowerLogic and Acti9 metering lines as part of its broader energy management and low-voltage distribution portfolio. While competing with Eastron in DIN-rail meters and power quality analyzers, Schneider bundles hardware with EcoStruxure software and services — operating at a higher price tier and serving enterprise customers Eastron typically does not reach.
- Siemens (SENTRON): Siemens' SENTRON portfolio includes PAC multi-function measuring devices and 7KM power analyzers for low-voltage power distribution. Comparable meter specifications and DIN-rail form factor to Eastron, but bundled with Siemens' broader building technologies and industrial automation ecosystem.
- ABB: ABB provides M4M and EQ meters as part of its electrification portfolio, alongside substation automation and protection relays. Direct product overlap with Eastron in DIN-rail multi-function meters, particularly for industrial and utility applications, but ABB competes with broader ABB Ability digital platform integration.
- Hager: Hager is a German/French manufacturer focused on residential and commercial electrical installations, with energy meters (HTG, HTI series) sold through electrical wholesale channels. Direct overlap with Eastron in building sub-metering and EV charging applications, particularly in European markets where Hager's installer relationships are strong.
Direct peers
- Acrel Electric: Acrel Electric is a Chinese manufacturer of energy meters, power sensors, and energy management systems headquartered in Jiangsu. It is the closest direct peer to Eastron, competing across similar product lines (kWh meters, multi-function meters, CTs) and overlapping customer segments (EV charging, solar, building energy). Both target global B2B customers via Alibaba and export channels.
- Carlo Gavazzi: Carlo Gavazzi is a Swiss-headquartered industrial automation company with a strong energy metering portfolio (EM, ET, WM series). Direct competitor to Eastron in multi-function power analyzers and DIN-rail meters for building automation and industrial applications, with similar Modbus/BACnet communication offerings.
- Holley Technology: Holley Technology is a major Chinese smart meter manufacturer (also publicly listed) serving utilities worldwide with AMI/smart metering solutions. Adjacent rather than direct competitor — Holley focuses on utility-scale AMI deployments while Eastron targets sub-metering, EV charging, and behind-the-meter applications — but significant overlap in energy meter manufacturing.
- Phoenix Contact (EMpro): Phoenix Contact's EMpro energy measuring devices target industrial and process automation customers with DIN-rail meters supporting Modbus, PROFINET, and Ethernet/IP. Direct product overlap with Eastron's industrial and data center metering offerings, particularly for control cabinet integration in machine building applications.
- Socomec: Socomec is a French manufacturer specializing in power metering, power quality, and energy management (DIRIS, COUNTIS product lines). Direct peer to Eastron in DIN-rail multi-function meters and power analyzers, with strong presence in European data center, healthcare, and industrial markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eastron Electronic social profiles
Digital presenceEastron Electronic compliance and trust
Trust signalCompliance10 records
Eastron Electronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eastron Electronic leadership team
Management profileNumber of profiles
Eastron Electronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eastron Electronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eastron Electronic
What does Eastron Electronic do?
Eastron Electronic manufactures smart electricity meters (single-phase and three-phase DIN-rail), current transformers, power analyzers, and multi-circuit energy monitoring systems. The products are sold primarily to system integrators, OEMs, and distributors serving the EV charging, solar PV, data center, and commercial building markets.
Is Eastron Electronic a public or private company?
Eastron Electronic is a private company. It is classified as unknown and is currently operating.
When was Eastron Electronic founded?
Eastron Electronic was founded in 2012. It employs 101 to 250 people.
Where is Eastron Electronic based?
Eastron Electronic is headquartered in Jiaxing, China, in the Asia region.
How does Eastron Electronic make money?
Six revenue lines are on record. Energy Meters are the primary driver. The others are DC Energy Meters, current Transformers & Sensors, power Analyzers, communication Modules & Gateways and energy Management Systems.
Who are Eastron Electronic's main competitors?
Selec Controls is listed as an emerging player. Broad incumbents are Schneider Electric (PowerLogic / Acti9), Siemens (SENTRON), ABB and Hager. Direct peers are Acrel Electric, Carlo Gavazzi, Holley Technology, Phoenix Contact (EMpro) and Socomec.
Does Eastron Electronic have an API?
No public API is recorded for Eastron Electronic.
What industry is Eastron Electronic in?
Eastron Electronic's product category is Smart Energy Meters. Its primary akta.pro industry code is CRACAGAI, Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail. Its NAICS code is 3353 and its SIC code is 3600.