Keruen

What Keruen does

Keruen LLP is a privately held Kazakhstani diversified holding company, founded in 1999 and headquartered in Almaty, operating across six principal business lines under a unified corporate umbrella. Through Keruen Business Centers, it owns and operates more than 55,000 square meters of Class A commercial office space, with an additional 4,000-square-meter, four-level center planned for 2026. Through Keruen-Medicus, it runs a chain of multidisciplinary clinics plus the Sәbi Әlemi maternity hospital (opened April 2023, 4,000 sq.m.), with clinical partnerships referencing Charité (Berlin), Sidra Medicine (Qatar), and Max Grundig Clinic.

Its second major cluster is agriculture-to-consumer food. Agrofirm Keruen cultivates 155 hectares of orchards and operates a 2,500-ton controlled-atmosphere storage facility using German equipment, complemented by Austrian juice extraction, Israeli drip irrigation, and Dutch optical sorting. Keruen Food provides catering serving 1,500+ meals daily, partially supplied through this internal agricultural chain. Keruen Products, the most recent addition, completed a 3.0 billion KZT pasta and instant-noodle manufacturing project in 2025, with stated capacities of 7,000 tons of pasta per year and 36 million noodle packages per year, financed through approximately 1.3 billion KZT of owner equity and DAMU state development financing.

The revenue model combines Class A office rents, fee-for-service healthcare across the Keruen-Medicus chain, agricultural product sales (fresh fruit, juice, processed goods), catering contracts, manufacturing of pasta and noodles (ECO-labeled), and digital legal-service fees via the Need Help mobile app launched in February 2023. Customer segments span corporate office tenants (B2B), healthcare patients (B2C), food consumers via retail channels, and legal-service app users. The holding employs 101–250 people and operates primarily inside Kazakhstan, with international activity limited to clinical knowledge partnerships and, per the input, ongoing negotiations with Chinese production partners.

Name

Keruen

Legal name

Keruen LLP

Website

https://keruen.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Keruen is a privately held Almaty-based diversified holding founded in 1999, operating Class A office space, a chain of medical clinics and a maternity hospital, apple orchards and juice production, catering, a pasta and instant-noodle manufacturer, and a mobile legal-services app, serving corporate tenants, patients, and Kazakhstan consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services: Multi-functional medical centers providing diagnostic and treatment services. Revenue from patient consultations, procedures, maternity services, dentistry, and medical treatments.
2. Real Estate Development and Leasing: Class A business centers in Almaty and Shymkent (55,000+ sq.m.) generating rental income from office spaces, retail, and commercial tenants.
3. Agricultural Production and Processing: Apple cultivation (155 hectares), fruit storage (2,500 tons), production of Vitamina direct-press juices, jams, and preserves. Products sold under Vitamina and ECO brands.
4. Catering Services: Keruen Food provides daily meals to 1,500+ people in Almaty, primarily serving medical center patients and employees, with expansion potential.
5. Legal Services via Mobile App: Need Help app provides 24/7 legal consultations through subscription or pay-per-consultation model for citizens and foreigners in Kazakhstan.
6. Manufacturing (Keruen Products): New pasta production line (7,000+ tons annually) and instant noodles line (36 million packages annually) at Turkestan region facility. Total investment 3.0 billion KZT.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Keruen is a diversified Kazakhstani holding company operating across multiple sectors: Class A commercial real estate development and leasing (55,000+ sq.m.), multi-functional medical centers (Keruen-Medicus with maternity hospital), agricultural production and processing (155 hectares of apple orchards, fruit storage, juice and preserve production under Vitamina and ECO brands), catering services (Keruen Food serving 1,500+ people daily), 24/7 legal consultation via mobile app (NEED HELP), and food manufacturing (Keruen Products with pasta and instant noodles production in Turkestan region).

Product overview

Keruen is a diversified Kazakh holding company operating multiple business segments. The portfolio includes: Keruen-Medicus (multifunctional medical centers with Сәби Әлемі maternity hospital), Agrofirm Keruen (agriculture with Vitamina/EcoJuice branded juices and preserves), Keruen Food (catering services), NEED HELP (24/7 legal consultation mobile app), Keruen Products (food manufacturing with pasta and instant noodles production), and Keruen Business Centers (Class A real estate). The company also operates Keruen Pharma pharmacy. These divisions operate independently while sharing the unified Keruen brand identity.

Differentiator

Problem solved

Functional benefit

Brands

• Vitamina: Natural juices made by direct extraction without added sugar and water, produced from apples grown in Agrofirm Keruen's own orchards, including jams and preserves
• EcoJuice
• Сәби Әлемі
• NEED HELP

Products and services

• Keruen-Medicus Medical Centers Multi-functional medical centers in Almaty providing diagnostic and treatment services meeting international standards, including conservative and surgical procedures, with modern high-tech equipment. Two locations: main center at Bukhar Zhyrau 45/1 and branch at Adi Sharipova 62.
• Сәби Әлемі Maternity Hospital Modern maternity hospital within the Keruen-Medicus clinic equipped with high-tech obstetric equipment, providing women's consultation, maternity and postpartum care, neonatal intensive care, and pathology services for expectant mothers in Almaty.
• Keruen Food Catering Catering services division providing daily food services for over 1,500 people in Almaty, serving patients and employees of medical centers with fresh breakfasts, lunches, pastries, and ECO products.
• Agrofirm Keruen Agricultural division operating since 2009, growing apples on 155 hectares with over 250,000 fruit trees, including fruit storage facility with 2,500 ton capacity using controlled atmosphere technology and production of natural juices and preserves.
• Vitamina Natural Juices and Preserves Brand of natural juices made by direct extraction without added sugar or water, produced from apples grown in Agrofirm Keruen's own orchards, including jams and preserves packaged in Bag in Box and glass containers.
• NEED HELP Legal Consultation Mobile App Mobile application for 24/7 legal consultation services in Kazakh, Russian, and English languages. Users can ask legal questions and receive answers within 30-60 minutes from a team of 30 professional lawyers via subscription or pay-per-consultation model.
• Keruen Products Manufacturing Production, storage and processing facility in Turkestan region on 5.5123 ha land with over 10,000 sq.m. of warehouse and production space, own railway siding and overpass. Includes pasta production line (7,000+ tons/year) and instant noodles line (36 million packages/year). Total project cost 3.0 billion KZT with 1.3 billion KZT of own funds invested.
• Keruen Business Centers Class A business centers in Almaty and Shymkent with total area over 55,000 sq.m., including properties on Lugansky street 137, 139, and 96. Provides office leasing, retail space, and commercial real estate for corporate tenants with developed infrastructure, parking, and professional property management.
• Keruen Pharma Pharmacy Modern format pharmacy located within the office cluster at Lugansky street, with total area over 5,000 sq.m., providing pharmaceutical retail services.
• EcoJuice Natural Juices Natural juices produced in ecologically clean area using Austrian Kreuzmayr direct-press technology, packaged in Bag in Box format under the ECO product line.

Quantifiable outcome

• Fruit storage capacity of 2,500 tons with controlled atmosphere technology
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Charite University Hospital BerlinflagshipStrategic or Co-development PartnerInternational medical partnership including doctor training programs, seminar delivery by Professor Wolfgang Heinrich (MD, Director of Obstetrics and Head of Ultrasound Diagnostics), exchange of best practices for patient treatment.
• Max Grundig Clinic (Baden Baden, Germany)coreStrategic or Co-development PartnerMedical partnership for exchange of experience and best practices. German partners expressed desire to provide practical assistance in complex operations and training programs for specialists.
• Sidra Medicine (Qatar)coreStrategic or Co-development PartnerCooperation agreement for practice opportunities for Keruen doctors in various specialties, referral of patients with complex cases, and experience exchange. Clinic built at cost of nearly $8 billion.
• Kreuzmayr Maschinenbau GmbH (Austria)coreTechnology or IntegrationEquipment supplier for direct-press juice production. Leader in production of machines for direct juice extraction. Equipment used for processing apples from own orchards into Natura juices.
• Plattenhardt & Wirth GmbH (Germany)coreTechnology or IntegrationRefrigeration equipment supplier for 11-chamber cold storage facility with controlled atmosphere technology. Enables fruit storage up to one year without loss of taste or quality.
• Greefa (Netherlands)coreTechnology or IntegrationSorting equipment supplier for fruit and vegetable products. Sorting line capacity of 2 tons per hour for processing agricultural products.
• Akimat of Almaty CityminorOthersCity government administration that provided содействие (assistance) for maternity hospital project implementation.
• State Medical University named after S.Zh. AsfendiyarovcoreStrategic or Co-development PartnerKeruen-Medicus serves as clinical base for the university. Hosts seminars for residents, doctoral students, and practicing obstetrician-gynecologists.

Scale indicators14 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Eurasian Foods Corporation: Kazakh food holding with flour, pasta, and confectionery production; comparable to Keruen Products' new pasta line (7,000+ tons/year) at the Turkestan plant and represents the in-market competitor Keruen must displace.
• BI Group: Kazakhstan's largest diversified construction and development holding, operating across real estate development, construction materials, and infrastructure; comparable to Keruen as a domestically diversified conglomerate built on real estate/construction roots that has expanded into adjacent sectors.
• RG Brands: Leading Central Asian beverage producer (juices, water, dairy) operating production facilities in Kazakhstan; directly comparable to Agrofirm Keruen's apple-orchard-to-bottle juice model under brands such as Natura and ECO.

Regional players

• INVITRO: Largest private clinical-diagnostics network in the CIS, operating medical centers across Russia and Kazakhstan; comparable to Keruen-Medicus as a multi-functional private medical chain pursuing lab/diagnostic scale economics.
• Makfa: One of the largest pasta producers in the CIS, with a multi-ton pasta brand; comparable to Keruen Products on product category and packaging-food format, though it leads the segment and sets the price benchmark Keruen must match.
• Mivina: Ukraine-focused instant-noodles brand (now under Yukiteru / Masan), a category-creator in CIS instant noodles; comparable to Keruen Products' newly launched 36 million packages/year instant noodles line at the Turkestan complex.
• Multon: CIS juice and nectars producer (brands include J7, Favorite Garden), now owned by PepsiCo; comparable to Agrofirm Keruen's Vitamina/EcoJuice direct-press apple juice line on product and category, though at materially larger scale and with multinational distribution.

Broad incumbents

• Forte (ForteBank Group): Kazakhstani financial/industrial group combining ForteBank with adjacent retail, real estate, and trading assets; loosely comparable to Keruen as another private Kazakh multi-sector holding with overlapping banking partnerships (Keruen works with JSC Bank Centercredit and Nurbank).
• Halyk Group: Largest Kazakhstani diversified financial-industrial group anchored by Halyk Bank with non-bank assets including mining, real estate, and media; comparable to Keruen at the conglomerate level as another privately rooted Kazakh multi-sector platform.

Emerging players

• Chulpan Medical Network: Multi-profile private medical chain in Russia offering diagnostics, obstetrics, and in-patient care comparable to Keruen-Medicus plus Səbi Əlemi maternity hospital; useful peer for premium-tier, multi-specialty private clinic economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keruen