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Cape Finance Group

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Namestring
Cape Finance Group
Legal namestring
Cape Finance Group
Company typeenum
Private
Founded yearint
2009
Descriptiontext

Cape Finance Group is a privately held Australian mortgage and asset finance brokerage headquartered in Rozelle, NSW, founded in 2009 by director and mortgage broker Evan Christie. The firm operates with a two-person team consisting of Christie as Director/Broker and Daniela Parisi as Loans Administrator, holding Australian Credit Licence Number 387035. Its core business is intermediating between borrowers and a multi-lender panel accessed via the Connective Brokers aggregator network, using the Connective Mercury Platform for loan aggregation, management, and off-site operations.

The firm's product portfolio spans residential mortgage products (first home buyer loans, next home buyer loans, investment loans, refinancing services, standard variable and fixed rate loans, honeymoon loans, and bridging loans), commercial lending (commercial property and business loans), and asset finance covering private and commercial vehicles, plant and equipment, leases, and chattel mortgages. Customers are segmented across first home buyers (primary), next home buyers, refinancers, investors, and commercial property and business owners, with tailored advisory on First Home Owner Grant eligibility and investment loan structuring in coordination with financial planners and accountants. Distribution combines a website with educational content and mortgage calculators, monthly email newsletters including Reserve Bank of Australia updates, referral-based marketing from existing clients, and a mobile broker model enabling client visits beyond the Sydney inner-west base, evidenced by transactions in both NSW and Victoria.

Revenue is generated primarily through lender commissions paid on loans settled through the brokerage, with the option to charge separate upfront client service fees under NCCP disclosure requirements. The firm is a member of the Mortgage & Finance Association of Australia and is affiliated with C. Christie & Associates Pty Ltd, a CPA tax accounting firm founded by Christie's parents, enabling cross-referral between tax advisory and mortgage broking services. There is no evidence of external investment, acquisition activity, or institutional ownership, indicating a founder-operated lifestyle practice rather than a venture-backed growth business.

Short descriptiontext

Cape Finance Group is a privately held Australian mortgage and asset finance brokerage in Rozelle, NSW, providing residential, investment, commercial, and asset finance broking services to individuals and small businesses via the Connective Brokers lender panel, operated by a two-person team.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersRozelle, Australia
HQ citystring
Rozelle
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mortgage broking services, home loan brokerage, asset finance broking, commercial property loans, loan refinancing services
Industry2 codes
PRIMARYBPAJANAE
Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing)
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)
SECONDARYBPAHAOAD
Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit)
NAICS code1 code
  • Credit Intermediation and Related Activities522
SIC code2 codes
  • Loan Brokers6163
  • Mortgage Bankers & Loan Correspondents6162
Product category
Mortgage Broking Services
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Lender Commission
TypeTransaction Fee
Description

Mortgage brokers receive commission from lenders when clients take out loans through their brokerage. This commission does not impact the client's interest rate. Some brokers also charge separate service fees to clients which must be disclosed upfront.

capefinancegroup.com.au
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Pricing details1 tier
1Commission-based model with potential upfront fees
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Brokers receive commission from lenders for bringing new business. Some brokers charge a separate fee for their service which must be disclosed upfront. The costs of the loan are the same whether using a broker or going direct to a bank.

capefinancegroup.com.au
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Cape Finance Group is a mortgage and asset finance broking firm that arranges home, investment, commercial property, and asset finance loans on behalf of consumers and small businesses. Through access to a Connective Brokers lender network, the firm sources, compares, and structures loan products including first home buyer loans, refinancing, bridging loans, honeymoon loans, and fixed/variable rate loans. They provide personalized advisory across the loan lifecycle, including pre-approvals, First Home Owner Grant assistance, and settlement support.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Cape Finance Group is a mortgage broking and lending services company offering a comprehensive portfolio of loan products through access to multiple lenders. The core offering consists of residential mortgage products including First Home Buyer Loans, Investment Loans, Commercial Loans, Standard Variable & Fixed Rate Loans, Honeymoon Loans, Bridging Loans, and Asset Finance. The company also provides refinancing services and online mortgage calculators. As a Connective Broker, the company has access to a wide panel of lenders, enabling them to source competitive loan options tailored to individual customer needs. The products work together to serve first home buyers, next home buyers, refinancers, and investors seeking personalized mortgage solutions.

Product and service8 records
1First Home Buyer Loans
CategoryHome Loans
Description

Mortgage financing assistance for first home buyers, including help determining eligibility and applying for the First Home Owner's Grant.

2Investment Property Loans
CategoryHome Loans
Description

Investment property loans structured to maximize returns, with access to competitive loan options and coordination with financial planners and accountants.

3Commercial Loans
CategoryCommercial Lending
Description

Commercial property and business lending with negotiable pricing based on borrower background and security offered.

4Standard Variable & Fixed Rate Loans
CategoryHome Loans
Description

Standard variable rate loans offering flexibility and features, and fixed rate loans set at a fixed rate for a specified period (usually one to five years).

5Honeymoon Loans
CategoryHome Loans
Description

Introductory loans with lower interest rates or lower repayments for the first six to twelve months, after which they convert to standard variable rate loans.

6Bridging Loans
CategoryHome Loans
Description

Short-term finance (typically 6 months) to cover the gap when buying one property before an existing property is sold, secured against both properties.

7Asset Finance
CategoryAsset Finance
Description

Finance options for private cars, recreational vehicles, commercial vehicles, plant and equipment, and other business purposes including personal loans, car loans, leases, and chattel mortgages.

8Loan Refinancing Services
CategoryLoan Refinancing
Description

Loan refinancing services to help borrowers find better loan products suited to their current financial circumstances and needs.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Connective Mercury Platform
Strategic tierCoreTypeTechnology or Integration
Description

Software platform used for loan aggregation and management. Allows for off-site capabilities as it runs through the internet. Daily backups are conducted and stored away from office premises.

capefinancegroup.com.au
Strategic tierCoreTypeOthers
Description

Professional industry association membership. Evan Christie is a member of the MFAA.

3C. Christie & Associates Pty Ltd (CPA Tax Accountants)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Affiliated accounting firm. The company's values and ethics were instilled by learning from parents who built a successful tax accounting business.

capefinancegroup.com.au
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Digital-first Australian mortgage brokerage offering comparison and origination across a lender panel. Comparable lender-agnostic model but competing via a digital UX rather than mobile broker service.

TypeDirect peer
Description

Australian mortgage broking and wealth advisory group offering residential lending, investment loans, and financial planning. Comparable multi-product brokerage with cross-referral between lending and advisory.

TypeDirect peer
Description

Aggregator (National Mortgage Brokers) supporting independent brokers across Australia with residential and commercial lending access. Comparable as an independent broker model relying on aggregator infrastructure.

TypeDirect peer
Description

Australian online mortgage broker platform with residential and investment lending offerings. Comparable lender-agnostic brokerage competing for the same first-home-buyer segment.

TypeDirect peer
Description

Aggregator-aligned Australian mortgage broking group with franchise and broker models, offering residential, commercial, and asset finance. Directly comparable as a multi-product broker on an aggregator platform.

TypeDirect peer
Description

Australia's largest retail mortgage broker franchise network offering residential and investment lending via aggregator panels. Directly comparable business model to Cape Finance Group but operating at national scale with franchise brokers.

TypeDirect peer
Description

Australian mortgage and finance broking franchise with residential, investment, and commercial offerings through aggregator access. Closely comparable product breadth and broker-led service model.

TypeOthers
Description

Australian mortgage aggregator providing panel access, technology, and white-label broker infrastructure to independent brokers. Comparable as the aggregator/infrastructure layer Cape Finance relies on via Connective.

TypeDirect peer
Description

National mortgage broking franchise (part of MyState Limited) with residential, investment, and asset finance offerings through a lender panel. Comparable product mix and revenue model (commission-based) to Cape Finance Group.

TypeOthers
Description

Australian mortgage aggregator whose platform Cape Finance explicitly uses for lender panel access and Mercury loan management software. Directly comparable as an upstream infrastructure/aggregator counterparty.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Cape Finance Group

Mortgage Broking Servicescapefinancegroup.com.au

Cape Finance Group is a privately held Australian mortgage and asset finance brokerage in Rozelle, NSW, providing residential, investment, commercial, and asset finance broking services to individuals and small businesses via the Connective Brokers lender panel, operated by a two-person team.

What Cape Finance Group does

Cape Finance Group is a privately held Australian mortgage and asset finance brokerage headquartered in Rozelle, NSW, founded in 2009 by director and mortgage broker Evan Christie. The firm operates with a two-person team consisting of Christie as Director/Broker and Daniela Parisi as Loans Administrator, holding Australian Credit Licence Number 387035. Its core business is intermediating between borrowers and a multi-lender panel accessed via the Connective Brokers aggregator network, using the Connective Mercury Platform for loan aggregation, management, and off-site operations.

The firm's product portfolio spans residential mortgage products (first home buyer loans, next home buyer loans, investment loans, refinancing services, standard variable and fixed rate loans, honeymoon loans, and bridging loans), commercial lending (commercial property and business loans), and asset finance covering private and commercial vehicles, plant and equipment, leases, and chattel mortgages. Customers are segmented across first home buyers (primary), next home buyers, refinancers, investors, and commercial property and business owners, with tailored advisory on First Home Owner Grant eligibility and investment loan structuring in coordination with financial planners and accountants. Distribution combines a website with educational content and mortgage calculators, monthly email newsletters including Reserve Bank of Australia updates, referral-based marketing from existing clients, and a mobile broker model enabling client visits beyond the Sydney inner-west base, evidenced by transactions in both NSW and Victoria.

Revenue is generated primarily through lender commissions paid on loans settled through the brokerage, with the option to charge separate upfront client service fees under NCCP disclosure requirements. The firm is a member of the Mortgage & Finance Association of Australia and is affiliated with C. Christie & Associates Pty Ltd, a CPA tax accounting firm founded by Christie's parents, enabling cross-referral between tax advisory and mortgage broking services. There is no evidence of external investment, acquisition activity, or institutional ownership, indicating a founder-operated lifestyle practice rather than a venture-backed growth business.

Cape Finance Group firmographics

Firmographics
Name
Cape Finance Group
Legal name
Cape Finance Group
Website
https://capefinancegroup.com.au
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
1–10 employees
Short description
Cape Finance Group is a privately held Australian mortgage and asset finance brokerage in Rozelle, NSW, providing residential, investment, commercial, and asset finance broking services to individuals and small businesses via the Connective Brokers lender panel, operated by a two-person team.
Ownership category
akta.pro rank

Cape Finance Group industry classification

Industry
Product category
Mortgage Broking Services
NAICS
Credit Intermediation and Related Activities (522)
SIC
Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
akta.pro industry
PRIMARYBPAJANAE
Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing)
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)
SECONDARYBPAHAOAD
Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit)

Keywords

  • Mortgage broking services
  • Home loan brokerage
  • Asset finance broking
  • Commercial property loans
  • Loan refinancing services

Where Cape Finance Group is headquartered

Location

Headquarters

HQ city
Rozelle
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

Cape Finance Group business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Lender Commission: Mortgage brokers receive commission from lenders when clients take out loans through their brokerage. This commission does not impact the client's interest rate. Some brokers also charge separate service fees to clients which must be disclosed upfront.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goCommission-based model with potential upfront fees

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Cape Finance Group product offering

Product offering

Core offering

Cape Finance Group is a mortgage and asset finance broking firm that arranges home, investment, commercial property, and asset finance loans on behalf of consumers and small businesses. Through access to a Connective Brokers lender network, the firm sources, compares, and structures loan products including first home buyer loans, refinancing, bridging loans, honeymoon loans, and fixed/variable rate loans. They provide personalized advisory across the loan lifecycle, including pre-approvals, First Home Owner Grant assistance, and settlement support.

Product overview

Cape Finance Group is a mortgage broking and lending services company offering a comprehensive portfolio of loan products through access to multiple lenders. The core offering consists of residential mortgage products including First Home Buyer Loans, Investment Loans, Commercial Loans, Standard Variable & Fixed Rate Loans, Honeymoon Loans, Bridging Loans, and Asset Finance. The company also provides refinancing services and online mortgage calculators. As a Connective Broker, the company has access to a wide panel of lenders, enabling them to source competitive loan options tailored to individual customer needs. The products work together to serve first home buyers, next home buyers, refinancers, and investors seeking personalized mortgage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

  • First Home Buyer Loans Mortgage financing assistance for first home buyers, including help determining eligibility and applying for the First Home Owner's Grant.
  • Investment Property Loans Investment property loans structured to maximize returns, with access to competitive loan options and coordination with financial planners and accountants.
  • Commercial Loans Commercial property and business lending with negotiable pricing based on borrower background and security offered.
  • Standard Variable & Fixed Rate Loans Standard variable rate loans offering flexibility and features, and fixed rate loans set at a fixed rate for a specified period (usually one to five years).
  • Honeymoon Loans Introductory loans with lower interest rates or lower repayments for the first six to twelve months, after which they convert to standard variable rate loans.
  • Bridging Loans Short-term finance (typically 6 months) to cover the gap when buying one property before an existing property is sold, secured against both properties.
  • Asset Finance Finance options for private cars, recreational vehicles, commercial vehicles, plant and equipment, and other business purposes including personal loans, car loans, leases, and chattel mortgages.
  • Loan Refinancing Services Loan refinancing services to help borrowers find better loan products suited to their current financial circumstances and needs.

Companies that use Cape Finance Group

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Cape Finance Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Cape Finance Group partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

  • Connective Mercury PlatformcoreTechnology or IntegrationSoftware platform used for loan aggregation and management. Allows for off-site capabilities as it runs through the internet. Daily backups are conducted and stored away from office premises.
  • MFAA (Mortgage & Finance Association of Australia)coreOthersProfessional industry association membership. Evan Christie is a member of the MFAA.
  • C. Christie & Associates Pty Ltd (CPA Tax Accountants)minorStrategic or Co-development PartnerAffiliated accounting firm. The company's values and ethics were instilled by learning from parents who built a successful tax accounting business.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Cape Finance Group competitors and assessment

Company assessment

Direct peers

  • Lendi: Digital-first Australian mortgage brokerage offering comparison and origination across a lender panel. Comparable lender-agnostic model but competing via a digital UX rather than mobile broker service.
  • Yellow Brick Road: Australian mortgage broking and wealth advisory group offering residential lending, investment loans, and financial planning. Comparable multi-product brokerage with cross-referral between lending and advisory.
  • nMB (National Mortgage Brokers): Aggregator (National Mortgage Brokers) supporting independent brokers across Australia with residential and commercial lending access. Comparable as an independent broker model relying on aggregator infrastructure.
  • HashChing: Australian online mortgage broker platform with residential and investment lending offerings. Comparable lender-agnostic brokerage competing for the same first-home-buyer segment.
  • Loan Market Group: Aggregator-aligned Australian mortgage broking group with franchise and broker models, offering residential, commercial, and asset finance. Directly comparable as a multi-product broker on an aggregator platform.
  • Aussie Home Loans: Australia's largest retail mortgage broker franchise network offering residential and investment lending via aggregator panels. Directly comparable business model to Cape Finance Group but operating at national scale with franchise brokers.
  • Astute Financial Planning: Australian mortgage and finance broking franchise with residential, investment, and commercial offerings through aggregator access. Closely comparable product breadth and broker-led service model.
  • Mortgage Choice: National mortgage broking franchise (part of MyState Limited) with residential, investment, and asset finance offerings through a lender panel. Comparable product mix and revenue model (commission-based) to Cape Finance Group.

Others

  • AFG (Australian Finance Group): Australian mortgage aggregator providing panel access, technology, and white-label broker infrastructure to independent brokers. Comparable as the aggregator/infrastructure layer Cape Finance relies on via Connective.
  • Connective (Connective Brokers): Australian mortgage aggregator whose platform Cape Finance explicitly uses for lender panel access and Mercury loan management software. Directly comparable as an upstream infrastructure/aggregator counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Cape Finance Group social profiles

Digital presence

Cape Finance Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cape Finance Group leadership team

Management profile

Number of profiles

Profiles2 records

Cape Finance Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cape Finance Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape Finance Group

What does Cape Finance Group do?

Cape Finance Group is a mortgage and asset finance broking firm that arranges home, investment, commercial property, and asset finance loans on behalf of consumers and small businesses. Through access to a Connective Brokers lender network, the firm sources, compares, and structures loan products including first home buyer loans, refinancing, bridging loans, honeymoon loans, and fixed/variable rate loans. They provide personalized advisory across the loan lifecycle, including pre-approvals, First Home Owner Grant assistance, and settlement support.

Is Cape Finance Group a public or private company?

Cape Finance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Cape Finance Group founded?

Cape Finance Group was founded in 2009. It employs 1 to 10 people.

Where is Cape Finance Group based?

Cape Finance Group is headquartered in Rozelle, Australia, in the Oceania region.

How does Cape Finance Group make money?

One revenue line is on record: lender Commission.

Who are Cape Finance Group's main competitors?

Direct peers on record are Lendi, Yellow Brick Road, nMB (National Mortgage Brokers), HashChing, Loan Market Group, Aussie Home Loans, Astute Financial Planning and Mortgage Choice. Others are AFG (Australian Finance Group) and Connective (Connective Brokers).

Does Cape Finance Group have an API?

No public API is recorded for Cape Finance Group.

What industry is Cape Finance Group in?

Cape Finance Group's product category is Mortgage Broking Services. Its primary akta.pro industry code is BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing), with a secondary code of BPAHAOAD, Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit). Its NAICS code is 522 and its SIC code is 6163.

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