Planet Hollywood Hotels

What Planet Hollywood Hotels does

Planet Hollywood Hotels & Resorts by Royalton is an all-inclusive resort brand operating in Mexico and Costa Rica, serving leisure travelers across families, couples, and groups. The brand operates three properties: Planet Hollywood Cancun (648 suites, family-friendly), Planet Hollywood Adult Scene Cancun (380 suites, adults-only), and Planet Hollywood Costa Rica (292 suites, all-ages), totaling 1,320 suites, with a fourth property announced in Puerto Plata, Dominican Republic for late 2024. Its core product is the "Vacation Like a Star" all-inclusive experience, bundling accommodations, dining across 7-13 restaurants per property, beverages, entertainment, kids club, fitness, and attractions (FlowRider surf simulator, Hollywood Fast Drivers racing) into a single per-person-per-night price starting at $279-$400+ USD.

The underlying technology stack centers on guest-facing operational systems including the proprietary Plugged In platform (resort-wide WiFi, RFID wristbands for cashless charges and room access, PHTV in-room entertainment), a mobile app for booking and check-in, and integration with Marriott International's Autograph Collection booking infrastructure and Bonvoy loyalty program. Distribution runs through direct website booking, Marriott channels, a toll-free reservations line, travel agent portals, online travel agencies, and a dedicated group sales team for MICE and weddings.

The business model is consumer-facing all-inclusive resort revenue, supplemented by the Star Class VIP upgrade tier (personal butler, exclusive lounges, private pool/beach), PH Spa, paid excursions via NexusTours, premium experiences, and event/wedding packages. The brand is privately held under the Blue Diamond Resorts portfolio of Sunwing Travel Group, with Marriott Bonvoy integration providing its primary global distribution leverage.

Name

Planet Hollywood Hotels

Legal name

Planet Hollywood Hotels & Resorts by Royalton

Website

https://planethollywoodhotels.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Planet Hollywood Hotels is an all-inclusive, film-themed resort brand operating four properties across Mexico, Costa Rica, and the Dominican Republic, serving families, couples, and groups with bundled dining, entertainment, and lodging distributed through Marriott Bonvoy and direct channels.

Ownership category

akta.pro rank

Product category

All-Inclusive Resorts

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

akta.pro secondary industries

Beach & Island All-Inclusive Resorts (THAGAKAG), Luxury All-Inclusive Resorts (THAGACAI), Eco & Sustainable All-Inclusive Resorts (THAGAKAF)

Keywords

• All-inclusive resorts
• Hospitality accommodations
• Vacation packages
• Wedding venues
• Entertainment resorts

Headquarters

HQ city

Salinas

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. All-Inclusive Room Packages: Primary revenue stream from all-inclusive vacation packages priced per person per night, including accommodations, dining at multiple restaurants, beverages, entertainment, activities, WiFi, and resort amenities. Pricing varies by property, room category, and seasonality ($279-$400+ USD per night).
2. Star Class™ Upgrades: Premium upgrade tier offering enhanced services including personal agent/butler, exclusive lounges, private beach/pool areas, and priority reservations at additional cost above base package.
3. Spa Services: PH Spa services including massages, facials, hydrotherapy, and beauty treatments available at additional charge.
4. Excursions and Tours: On-site excursion booking through Planet Hollywood Excursions (NexusTours) for local tours and activities at preferred pricing.
5. Premium Experiences: Additional-cost attractions including Hollywood Fast Drivers racing experience, FlowRider surf simulator, cabana rentals, and specialty dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Planet Hollywood Hotels & Resorts by Royalton operates all-inclusive, Hollywood-themed beachfront resorts in Mexico and Costa Rica, selling bundled vacation stays that include accommodations, dining at multiple themed restaurants, beverages, entertainment, kids club, fitness facilities, and resort activities at a per-person nightly rate. The brand offers three properties — Planet Hollywood Cancun (family), Planet Hollywood Adult Scene Cancun (adults-only), and Planet Hollywood Costa Rica (all-ages) — with optional Star Class VIP upgrades, spa services, excursions, and wedding/event planning as additional paid offerings.

Product overview

Planet Hollywood Hotels & Resorts by Royalton is an all-inclusive resort brand operating as part of Marriott International's Autograph Collection. The brand encompasses three resort properties: Planet Hollywood Cancun (family-friendly, 648 suites), Planet Hollywood Adult Scene Cancun (adults-only, 380 suites), and Planet Hollywood Costa Rica (all-ages, 292 suites). The portfolio centers on the Vacation Like a Star concept, combining Hollywood-inspired entertainment with tropical resort experiences. Core products include diverse dining venues (up to 13 restaurants), multiple bars and lounges, pool complexes with lazy rivers, and extensive entertainment. Add-on offerings include the Star Class VIP upgrade tier (butler service, exclusive lounges, private beach/pool areas), PH Spa wellness services, PUMPED fitness centers, FlowRider surf simulator, Hollywood Fast Drivers racing attraction, Planet Play indoor entertainment, Overtime Sports Bar, STARS Kids Club, and PH Experiences tour program. The brand integrates with Marriott Bonvoy loyalty program and partners with NexusTours for transportation and excursions.

Differentiator

Problem solved

Functional benefit

Brands

• Star Class: Premium VIP experience offering personalized butler service, exclusive lounge access, private pool and beach areas, preferred room locations, priority restaurant reservations, and upgraded amenities for guests seeking luxury tier service
• PH Spa
• PHabulous Bed
• Plugged In
• PUMPED Fitness Center
• FlowRider

Products and services

• Planet Hollywood Cancun by Royalton Family-friendly all-inclusive resort in Costa Mujeres, Mexico featuring 648 suites, 11 restaurants, 11 bars, FlowRider surf simulator, lazy river, water park, movie theater, STARS Kids Club, PH Spa, and Hollywood-themed entertainment, priced from $279 USD per person per night.
• Planet Hollywood Adult Scene Cancun by Royalton Adults-only (18+) all-inclusive resort adjacent to Planet Hollywood Cancun with 380 suites, 13 restaurants, 14 bars, private beach, lazy river, weekly foam pool parties, and access to all parent resort amenities, priced from $400 USD per person per night.
• Planet Hollywood Costa Rica by Royalton All-ages all-inclusive resort on Peninsula Papagayo in Guanacaste, Costa Rica with 292 suites, eight restaurants, PUMPED Fitness Center, PH Spa, two swimming pools, water sports on the Pacific coast, and proximity to rainforests and volcanoes, priced from $299 USD per person per night.
• Groups & Weddings Event planning services including group check-in, welcome amenities, meeting and conference facilities, wedding planning with multiple venue options (beach, rooftop, overwater pavilion), personal planners, and on-site coordinators for group bookings of 10+ rooms.

Quantifiable outcome

• Travelers' Choice Award Winner (TripAdvisor) - multiple years across properties
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Marriott InternationalcoreStrategic or Co-development Partner · 5 October 2021Strategic partnership integrating 20 Blue Diamond Resorts properties including Planet Hollywood into Marriott International's Autograph Collection and Marriott Bonvoy loyalty program. Enables point earning/redemption across Marriott's global network of 150+ countries and 30+ brands. Provides distribution reach and loyalty program infrastructure.
• NexusTourscoreStrategic or Co-development PartnerPremier Destination Management Company providing transportation services from airports and excursion booking through Planet Hollywood Excursions brand. Offers 1,050+ options for shared, private, and luxury transportation across Caribbean, Central, and North America. Provides complimentary round-trip airport transfers for direct bookings.
• Make-A-Wish CanadaminorOthersCharitable partnership hosting first-ever all-inclusive Wish Trip at Planet Hollywood Cancun in collaboration with Sunwing Vacations, fulfilling vacation wishes for children.
• Sunwing VacationsminorGTM or Marketing PartnerTour operator partner for Make-A-Wish Canada Wish Trip, providing travel arrangements for wish recipients.
• TravelifecoreOthersSustainability certification organization providing training, management, and certification for tourism companies on path to sustainability, endorsed by Global Sustainable Tourism Council (GSTC).

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Market position

Strengths7 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PHHotelsResorts
• YouTubeyoutube.com/channel/UCx5tLNw6KQtEjE_oDU0M4Xw
• Facebookfacebook.com/planethollywoodbeachresorts
• Instagraminstagram.com/planethollywoodbeachresorts
• TikToktiktok.com/@planethollywoodresorts?lang=en
• LinkedInlinkedin.com/company/reclutamiento-planet-hollywood-cr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Hollywood Hotels