Twellium Industrial Company

What Twellium Industrial Company does

Twellium Industrial Company Limited is a privately held Ghanaian manufacturer founded in September 2013 by brothers Hussein and Hassan Kesserwani after more than 20 years in global trade. The company produces and distributes non-alcoholic beverages — mineral water, energy drinks, carbonated soft drinks, juices, and malt drinks — alongside biscuits and confectionery under the McBerry brand. Its portfolio exceeds 60 brands and SKUs, including flagship labels Rush Energy Drink (described as Ghana's top-selling energy drink), Verna Mineral Water (pH 7.5-7.8, awarded Water of the Year 2022 and 2023), Rosa by Verna premium glass water, and the McBerry biscuit range (over 60 variants across biscuits, wafers, cookies, and cakes). A portion of the beverage portfolio is produced under franchise license from Atlanta-based Monarch Beverage Company (Planet, Bubble Up, American Cola).\n\nThe business model is asset-heavy FMCG manufacturing and distribution. Twellium operates four production facilities — three in Ghana (Accra headquarters with 15 beverage lines, Kumasi greenfield with Africa's fastest PET water line at 80,000 BPH, and Adjen Kotoku for McBerry biscuits at 84,000 MT/year) and one in Bobo-Dioulasso, Burkina Faso, with a presence in Senegal. Manufacturing uses Italian and European technology from Sidel, Krones, Tetra Pak, GEA, Tonelli, Imaforni, and SPS Italy, with a 13-stage water filtration system. All facilities are certified ISO 9001:2015, HACCP, and Halal and are registered with the Ghana FDA and Ghana Standards Authority. Distribution spans retail and wholesale across Ghana, direct bulk-purchase delivery for events and corporates, and exports to over ten West African countries, supported by marketing via celebrity endorsements (Gifty Anti, Cookie T, Sammy Flex, footballer Abdul Fatawu Issahaku), reality-show and sports sponsorships, and the Twellium Foundation's CSR program.\n\nRevenue mechanics are conventional packaged-goods unit sales at mass-market price points through multi-tiered channels. The company has not raised disclosed external funding, has no public listing, and operates as a family-controlled entity with Kesserwani-family ownership, COO Ehsanul Siddique, Marketing Director Ali Ajami, and a workforce exceeding 10,000 across operations.

Name

Twellium Industrial Company

Legal name

Twellium Industrial Company Limited

Website

https://twellium.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Twellium Industrial Company Limited is a privately held Ghanaian manufacturer founded in 2013 that produces and distributes non-alcoholic beverages (mineral water, energy drinks, CSDs, juices) and McBerry biscuits across Ghana, Burkina Faso, Senegal, and over ten West African export markets.

Ownership category

akta.pro rank

Product category

Beverages and Confectionery Manufacturing

NAICS

Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

Keywords

• Non-alcoholic beverages
• Mineral water production
• Carbonated soft drinks
• Energy drinks manufacturing
• Biscuits and confectionery

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Manufacturing and Sales: Production and sale of non-alcoholic beverages including mineral water, carbonated soft drinks, energy drinks, and juices. Products are sold through direct distribution channels across Ghana and West Africa.
2. Biscuit and Confectionery Manufacturing: Production and sale of McBerry branded biscuits, wafers, cookies, and cakes through the McBerry facility with 11 production lines and 84,000 MT annual capacity.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Twellium Industrial Company manufactures and sells non-alcoholic beverages including mineral water, carbonated soft drinks, energy drinks, juices, and malt-based drinks, plus biscuits and confectionery products under its McBerry brand. Products are produced in Accra and Kumasi (Ghana), Bobo-Dioulasso (Burkina Faso), and distributed across Ghana and West Africa. The company operates over 60 brands and produces several under license from Monarch Beverage Company.

Product overview

Twellium Industrial Company is a multi-category manufacturing company producing non-alcoholic beverages, mineral water, and biscuit/confectionery products. The portfolio includes mineral water brands (Verna Mineral Water, Rosa by Verna, Slemfit Purified Water); energy drinks (Rush Energy Drink, Run Energy Drink, Jwango Energy Drink); carbonated soft drinks (Bigoo, American Cola, Planet Soft Drinks, Bubble Up, Casandra Apple, Dr Malt Drink); non-carbonated drinks (Chale Classics, Chale Juice, Chale Malt Drink, Rasta Choco Malt); and McBerry biscuits and confectioneries (including Kreambis Cookies, Tigernut Biscuits, and over 60 additional biscuit, wafer, cake, and cookie products). Products are manufactured in Ghana under license from Monarch Beverage Company and distributed across West Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Verna Mineral Water: Flagship mineral water brand with optimal pH level between 7.5-7.8, awarded Water of the Year at Ghana Beverage Awards 2022 and 2023.
• Rosa by Verna
• Rush Energy Drink
• Run Energy Drink
• Bigoo
• American Cola
• Planet Soft Drinks
• Bubble Up
• Dr Malt
• McBerry
• Chale Classics
• Jwango Energy Drink
• Xplus Energy Drink
• Slemfit Purified Water
• Casandra Apple Drink

Products and services

• Verna Mineral Water Premium alkaline mineral water with a pH between 7.5 and 7.8, sourced from a mechanized borehole and municipal supply, purified through 13 filtration stages; sold in 330ml, 500ml, 750ml, 1.5L bottles and 15-litre jars to mass-market consumers across Ghana and West Africa.
• Rosa by Verna Premium Glass Water Premium still and sparkling water brand presented in elegant glass bottles for boardrooms and upscale occasions; positioned as a sophisticated hydration offering from the Verna portfolio.
• Slemfit Purified Water Purified water product in the Twellium portfolio, available in multiple pack sizes for everyday hydration.
• Rush Energy Drink Flagship energy drink containing B Vitamins, Ginseng, Taurine, and Caffeine; positioned as Ghana's number-one-selling energy drink for mass-market consumers.
• Run Energy Drink Energy drink brand in Twellium's portfolio, available in standard and Fire Edition variants.
• Jwango Energy Drink Energy drink brand in Twellium's energy portfolio.
• Bigoo Drink Carbonated soft drink produced under license from Monarch Beverage Company, marketed across Ghana in multiple sizes.
• American Cola Cola beverage produced under license from Monarch Beverage Company; one of Twellium's original 2013 launch products.
• Planet Soft Drinks Range of soft drinks produced entirely in Ghana under license from Monarch Beverage Company.
• Bubble Up Lemon-lime carbonated soft drink produced under license from Monarch Beverage Company, available in 350ml, 500ml, and 1.5L sizes.
• Casandra Apple Drink Apple-flavoured carbonated soft drink brand in Twellium's carbonated drinks portfolio.
• Dr Malt Drink Carbonated malt-based drink brand in Twellium's portfolio.
• Chale Classics Non-carbonated juice and malt drink range in the Twellium portfolio.
• Chale Juice Fruit juice brand under the Chale non-carbonated beverages line.
• Chale Malt Drink Malt-based non-carbonated drink under the Chale brand.
• Rasta Choco Malt Chocolate malt-based non-carbonated drink brand in the Twellium portfolio.
• McBerry Biscuits and Confectioneries Biscuit and confectionery brand offering over 60 products including biscuits, wafers, cakes, and cookies, manufactured at the McBerry facility in Adjen Kotoku with 11 production lines and 7,000 MT/month capacity; recognized as the largest biscuit and confectionery company in Ghana and West Africa.
• McBerry Kreambis Cookies and Tigernut Biscuits Distinct McBerry product lines including Kreambis Cookies (Ghana's first locally produced cookies, in Marble and Retro Marble variants) and Tigernut Biscuits made from wheat flour, tiger nut powder, vegetable oil, and milk powder to promote local Ghanaian agricultural produce.
• McBerry Wafers and Flavour Biscuits Range Expanded McBerry biscuit, wafer, and cookie range including Fruity Cookies, Gem Biscuits, Nutt Choco Wafer, Nutt Milk Wafer, Epico Choco Wafer, Twist Cream Sandwich Biscuits (Chocolate and Vanilla), Bourbon Milk Cream, Bourbon Orange, Dexter Strawberry, and Tiger Energy Malt n Milk.

Quantifiable outcome

• pH level of 7.5-7.8
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Monarch Beverage CompanycoreOEM/ Whitelabel/ Licensing PartnerMonarch Beverage Company, based in Atlanta, Georgia, grants Twellium franchise license to produce and distribute Planet, Bubble Up, and American Cola brands under license. Monarch operates in over 50 countries with more than 200 products.
• SidelcoreTechnology or IntegrationSidel provided ultra-modern PET packaging lines including Combi solutions for the Kumasi facility. Installed Africa's fastest complete PET water line (80,000 BPH) and CSD line (65,000 BPH) with QR code traceability system.
• KronescoreTechnology or IntegrationKrones supplies beverage production lines as part of Twellium's 15 ultra-modern production lines for the Accra facility.
• Tetra PakcoreTechnology or IntegrationTetra Pak supplies beverage production technology as part of Twellium's production infrastructure.
• GEAcoreTechnology or IntegrationGEA provides production machinery for McBerry biscuit and confectionery facility with 11 production lines.
• TonellicoreTechnology or IntegrationTonelli supplies machinery for McBerry biscuit and confectionery production.
• ImafornicoreTechnology or IntegrationImaforni provides production equipment for McBerry confectionery manufacturing.
• SPS ItalycoreTechnology or IntegrationSPS Italy provides packaging machines for McBerry biscuit and confectionery products.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Coca-Cola Beverages Africa: CCBA is the largest bottler of Coca-Cola products in Africa with operations across more than a dozen markets, directly competing with Twellium in carbonated soft drinks, water, and juices from a much larger capital and marketing base.
• AB InBev (Anheuser-Busch InBev) Africa: AB InBev is the dominant African brewer (Stella, Budweiser, Hero, Trophy) with deep West African distribution; while primarily alcoholic, its route-to-market scale and trade leverage are a competitive reference for any African beverage operator.
• Nestlé Central and West Africa: Nestlé operates large beverage and confectionery businesses in West Africa (Milo, Carnation, Maggi) and competes with both Twellium's beverage and McBerry biscuit categories from a global, well-capitalized position.
• BUA Group: BUA Group is a Nigerian conglomerate with food, sugar, and beverage operations (including bottling), sharing Twellium's vertically integrated approach to West African consumer staples and its multi-country ambition.
• PZ Cussons Nigeria PLC: PZ Cussons operates in Nigerian and West African personal care and food/consumer categories with a similarly broad multi-brand CPG model and West African distribution overlap with Twellium.

Regional players

• Paterson Simons Group: Paterson Simons is a West African-focused distributor and brand operator handling food, beverage, and consumer brands across Ghana and neighboring markets, providing a comparable route-to-market and export reference for Twellium.

Direct peers

• Voltic (Ghana) Limited: Voltic Ghana (a Coca-Cola Hellenic Bottling Company subsidiary) produces mineral water in Ghana and is the most direct domestic competitor to Verna Mineral Water across both retail and HoReCa channels.
• Fan Milk PLC (Danone): Fan Milk is a West African dairy, ice cream, and frozen-goods producer (acquired by Danone) that shares Twellium's Ghana-and-neighbors footprint, route-to-market model, and mass-market CPG positioning.
• Promasidor: Promasidor is a pan-African food and beverage company (Cowbell milk, Top Tea, Loya milk) operating across multiple West and East African markets with a similar multi-brand CPG model and broad distribution footprint to Twellium.
• Big Tree Beverages: Big Tree is a Ghanaian beverage manufacturer producing soft drinks, energy drinks, and water, competing head-to-head with Twellium's CSD and energy drink portfolio in domestic retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/twellium_ghana
• Facebookfacebook.com/Twelliumproducts
• LinkedInlinkedin.com/company/twellium

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twellium Industrial Company