What Seiler Geospatial does

Seiler Geospatial is the geospatial division of Seiler Instrument & Mfg. Co. Inc., a family-owned firm founded in 1945 and headquartered in St. Louis, Missouri. The division operates as an authorized value-added reseller and integrator for Tier-1 geospatial vendors including Trimble, Spectra Precision, Esri, DJI, and Autodesk, offering terrestrial laser scanners, GNSS receivers, mobile mapping systems, UAVs, GIS software, and reality-capture solutions to surveying, engineering, construction, public-safety, and government customers across the Midwest and Gulf South.

The company runs twelve office locations across the central and southern United States, recently expanding into Louisiana, Arkansas, and Mississippi on top of its historical Midwest base. Revenue mechanics span hardware resale, software licensing (Trimble and Esri), instrument rentals, certified repair and calibration, and paid training programs delivered through dedicated events such as 'Connected Road Days' and vertical-focused 'Tech Days.' Seiler has cultivated a dedicated Seiler GeoDrones channel for DJI-based aerial mapping and serves as a launch partner for new Trimble products including the X9 scanner and MX60 mobile mapping system.

Seiler competes with other regional Trimble dealers, direct OEM channels, and emerging software-only GIS resellers. Its go-to-market relies on in-person demos, hosted workflow events, regional sales engineers, and post-sale service rather than transactional e-commerce, positioning the firm as an integrator and trusted advisor rather than a commodity hardware shipper.

Name

Seiler Geospatial

Legal name

Seiler Instrument & Mfg. Co. Inc.

Website

https://seilergeo.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Seiler Geospatial is the geospatial division of Seiler Instrument, a 1945-founded St. Louis firm that resells, integrates, and supports Trimble, Esri, DJI, and Autodesk surveying, mapping, and GIS solutions across 12 Midwest and Gulf South offices.

Ownership category

akta.pro rank

Product category

Geospatial Surveying Equipment Distribution

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling) (IMAKAKAA)

Keywords

• Geospatial equipment distribution
• GNSS surveying systems
• 3D laser scanning solutions
• GIS mapping software
• Construction technology solutions

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Sale of geospatial equipment including GNSS receivers, total stations, laser scanners, data collectors, mobile mapping systems, and monitoring instruments from brands like Trimble, Spectra, Nikon, and others.
2. Software Sales: Licensing and sale of field software (Trimble Access), office software (Trimble Business Center), cloud software, augmented reality solutions, and correction services.
3. Equipment Rentals: Rental program offering geospatial equipment on short-term basis for customers needing equipment for specific projects or wanting to try before purchasing.
4. Service & Repair: Maintenance, calibration, and repair services for surveying equipment including total stations, GNSS systems, and other geospatial instruments.
5. Training & Support: Expert training programs and ongoing technical support services to help customers maximize value from purchased equipment and software.
6. Accessories & Supplies: Sale of ancillary products including backpacks, cases, batteries, chargers, cables, poles, prisms, targets, grade rods, tribrachs, and tripods.
7. Protection Plans: Extended warranty and protection plans for Trimble equipment coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Seiler Geospatial is an authorized distributor of Trimble, Spectra Geospatial, Esri, and related geospatial brands, selling GNSS receivers, robotic and scanning total stations, 3D laser scanners, mobile mapping systems, monitoring instruments, rugged data collectors, and Trimble/Esri software to surveying, construction, utility, public safety, and transportation professionals across the U.S. Midwest. The company complements product sales with equipment rentals, factory-trained service and repair, training, and Trimble protection plans.

Product overview

Seiler Geospatial is a geospatial solutions distributor offering a comprehensive portfolio of hardware, software, and services for surveying, mapping, GIS, construction, utilities, monitoring, and public safety applications. The company serves as an authorized dealer for Trimble and other leading brands. Hardware offerings include GNSS systems (R980, R12i, R780-2 LE, R750, R580, R2, Alloy, SP90M, SP85, SP100), total stations (S5, S7, S9, SX12, Focus 50), 3D laser scanners (X7, X9, X12, TX8), mobile mapping systems (MX90, MX60), data collectors and controllers (TSC7, TSC5, TSC510, TSC710, T10x, T100, TDC600, TDC6), laser levels (LL300N, LL500, LL300S), grade lasers (GL612N, GL422N, GL722), pipe lasers (DG813, DG613), and specialty equipment (HyDrone ASV, GEDO CE 2.0). Software includes Trimble Access (field software), Trimble Business Center (office software), Trimble 4D Control (monitoring), Trimble Connect (collaboration), Trimble SiteVision (AR), Trimble Perspective (reality capture), Forensics Reveal (forensics CAD), and Esri's ArcGIS suite (Online, Pro, Field Maps, Dashboards, Survey123, GeoBIM, Site Scan, Indoors, Experience Builder). The company also provides equipment rentals, service and repair, training, and protection plans as part of their full-service approach.

Differentiator

Problem solved

Functional benefit

Brands

• Seiler Geospatial: Geospatial solutions division of Seiler Instrument & Mfg. Co. Inc., specializing in surveying, GNSS, GIS, laser scanning, drones, and related geospatial technology sales and support.

Products and services

• GNSS Surveying Systems Integrated, modular, and reference GNSS receivers from Trimble and Spectra Geospatial (e.g., Trimble R980, R12i, R780-2 LE, R750, R580, R2, Alloy, DA2, Spectra SP90M, SP85, SP100) providing centimeter- to survey-grade positioning for land surveying, construction, and GIS professionals.
• Robotic and Mechanical Total Stations High-precision total stations from Trimble, Spectra Geospatial, and Nikon (Trimble S5, S7, S9, SX12, Spectra Focus 50, Nikon XS 5) offering robotic, scanning, mechanical, and Autolock configurations for surveying, monitoring, and tunneling applications.
• 3D Laser Scanners Trimble X7, X9, X12, and TX8 3D laser scanners for high-speed, high-accuracy reality capture, point cloud generation, and as-built documentation in surveying, building construction, and industrial environments.
• Mobile Mapping Systems Vehicle-mounted Trimble MX90 and MX60 mobile mapping systems combining LiDAR and 360-degree imaging for high-precision, large-scale corridor, roadway, and infrastructure data collection.
• Rugged Data Collectors and Field Controllers Rugged Android-based Trimble field controllers, tablets, and handheld data collectors (TSC7, TSC5, TSC510, TSC710, T10x, T100, TDC600, TDC6, T110) purpose-built for Trimble Access field software and demanding field environments.
• Construction Lasers and Levels Spectra Precision rotary lasers (LL300N, LL500, LL300S), grade lasers (GL612N, GL422N, GL722), pipe lasers (DG813), theodolites (DET-2), and Sokkia auto levels for grade, elevation, pipe laying, and general construction layout.
• Hydrographic Survey Equipment Seafloor HyDrone ASV unmanned surface vehicle and Trimble GEDO CE 2.0 rail scan system for hydrographic, bathymetric, and rail clearance surveying applications.
• Trimble Access Field Software Field software for professional surveyors enabling efficient GNSS, total station, and scanning data collection with automated workflows, run through rugged Trimble data collectors.
• Trimble Business Center (TBC) Office Software Field-to-finish survey CAD software used to process GNSS and scanning data, create 3D models, monitor project progress, and generate customized deliverables.
• Trimble 4D Control Monitoring Software Real-time monitoring and alerting software for tracking structural movement and deformation of bridges, dams, buildings, tunnels, and other infrastructure.
• Trimble SiteVision Augmented Reality Software Outdoor augmented reality system that overlays design models onto real-world site views for stakeholder communication, design verification, and risk identification.
• Esri ArcGIS Software Suite Authorized Esri GIS software including ArcGIS Online, ArcGIS Pro, ArcGIS Field Maps, ArcGIS Dashboards, ArcGIS Survey123, ArcGIS GeoBIM, ArcGIS Indoors, ArcGIS Experience Builder, and Site Scan for ArcGIS, integrated with Trimble hardware for end-to-end GIS workflows.
• Forensics Reveal CAD Software CAD software built for investigators to reconstruct and analyze crash and crime scenes and produce courtroom-ready visuals.
• Service and Repair Factory-trained maintenance, calibration, and repair services for surveying and geospatial equipment including total stations, GNSS receivers, and laser instruments, offered through regional service centers.
• Equipment Rentals Short-term rental of GNSS receivers, total stations, scanners, and related geospatial equipment for project-based needs or evaluation prior to purchase.
• Training and Support Expert training programs and ongoing technical support to help customers adopt and maximize value from Trimble hardware, Trimble Access, Trimble Business Center, and ArcGIS software.
• Trimble Protection Plans Extended warranty and protection plan subscriptions covering Trimble equipment to ensure longevity and minimize downtime.
• Geospatial Accessories and Supplies Ancillary products including backpacks and cases, batteries and chargers, cables, range poles, prisms and targets, grade rods, tribrachs, and tripods sold through the Seiler Geospatial e-commerce web store.

Quantifiable outcome

• Save over 20% on used equipment purchases
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered primary, core and minor.

• TrimbleprimaryTechnology or IntegrationPrimary technology partner and authorized distributor for Trimble geospatial products including GNSS systems, total stations, laser scanners, mobile mapping, monitoring solutions, and Trimble Access/ Business Center software. Relationship involves product distribution, training certification, and co-developed connected workflows.
• EsriprimaryTechnology or IntegrationAuthorized partner for Esri GIS software including ArcGIS Online, ArcGIS Pro, ArcGIS Field Maps, ArcGIS Dashboards, ArcGIS Survey123, ArcGIS GeoBIM, Site Scan for ArcGIS, and ArcGIS Indoors. Seiler builds databases and apps for clients using Esri's cloud environment.
• Spectra (Spectra Precision)coreTechnology or IntegrationAuthorized dealer for Spectra Geospatial products including GNSS receivers (SP85, SP90M), Focus 50 total station, and Spectra Precision laser level products (LL300N, LL500, LL300S), grade lasers (GL series), pipe lasers (DG series), and construction theodolites.
• Seafloor SystemscoreTechnology or IntegrationPartner for hydrographic survey solutions including HyDrone ASV (unmanned surface vehicles) designed for professional hydrographic survey applications.
• Laser TechcoreTechnology or IntegrationTechnology partner for laser-based measurement and monitoring solutions complementing the geospatial product portfolio.
• Seiler GeoDronescoreTechnology or IntegrationRelated entity providing drone-based geospatial solutions and UAV mapping services for aerial data collection in surveying and mapping applications.
• BuildingPoint Mid-AmericaminorChannel Partner/ Reseller/ DistributorChannel partner operating within the BuildingPoint distribution network for Trimble construction technology products in the Mid-America region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GeoShack: Authorized Trimble and Topcon construction and surveying equipment dealer serving the South-Central US. Comparable as a regional geospatial distributor with similar product portfolio (GNSS, total stations, lasers) and emphasis on construction and surveying customers.
• CompassTools: Trimble and Spectra Precision geospatial dealer serving the Western US (California, Nevada, Arizona). Comparable as a regional Trimble distributor offering GNSS, total stations, scanners, and software with service and training.
• SITECH (Trimble dealer network): Trimble-owned global distribution channel for construction technology solutions (machine control, site positioning). Comparable as a sister Trimble distributor focused on construction-grade positioning and connected workflows.
• Duncan-Parnell: Long-standing Trimble-aligned geospatial equipment distributor covering the Southeast and Mid-Atlantic US. Directly comparable as an authorized Trimble dealer offering GNSS, total stations, scanners, software, and services to surveying, construction, and mapping customers.
• Allen Instruments & Supplies: Authorized Trimble and Spectra Precision surveying equipment distributor serving the Southwest US. Comparable as a regional geospatial dealer with a similar mix of hardware sales, service, rentals, and supplies.
• Frontier Precision: Trimble, Esri, and Nikon geospatial distributor covering the Upper Midwest, Plains, and Pacific Northwest. Comparable as a multi-principal surveying, mapping, and construction equipment dealer with services, training, and rentals.
• Mitchell Equipment Corporation: Midwest-based Trimble and Spectra Precision surveying and construction equipment dealer. Comparable as a regional geospatial distributor with overlapping geography (Ohio, Indiana, Michigan, Kentucky) and similar Trimble-centric product portfolio.
• BuildingPoint (Trimble construction distribution): Trimble's construction-focused distribution network offering Trimble Building Construction solutions. Comparable as a channel partner in the same Trimble ecosystem, focused on layout, BIM, and reality capture for contractors.

Regional players

• Position Partners: Trimble distribution and geospatial solutions partner serving Australia and Southeast Asia. Comparable as a Trimble-aligned distributor offering GNSS, total stations, scanners, monitoring, and software across surveying, construction, mining, and utilities.

Broad incumbents

• RDO Equipment Co. Large diversified equipment dealer (John Deere, Vermeer, Topcon, Trimble) with a significant geospatial/construction technology division. Comparable as a broader equipment distributor carrying surveying, GNSS, and machine-control solutions across construction, agriculture, and infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/SeilerInst
• YouTubeyoutube.com/channel/UCfCLNS4LgMgUY_pOEgu20iw
• Facebookfacebook.com/SeilerGeospatial
• LinkedInlinkedin.com/company/seilergeospatial
• Instagraminstagram.com/seilergeospatial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seiler Geospatial