Make Music Alliance
Make Music Alliance is a US-based non-profit that coordinates Make Music Day and Make Music Winter, providing tools, platform, and guidance to musicians, venues, and local organizers hosting free, open music events. Founded in 1982 and based in South Orange, NJ.
- Company typePrivate
- Founded1982
- HeadquartersSouth Orange, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Make Music Alliance does
Make Music Alliance is a United States-based non-profit organization headquartered in South Orange, New Jersey, that coordinates two flagship programs — Make Music Day and Make Music Winter — both designed as open, free music events accessible to the public. The organization operates with a small staff of 11-50 employees and has been in operation since 1982, indicating long-standing continuity in its programmatic focus. Its functional role is that of an event coordinator and platform provider: it supplies tools, platform infrastructure, and operational guidance to a distributed network of local organizers, musicians, and venues that host events in their own communities.
The organization's core product offering is twofold — a summer event (Make Music Day) and a winter counterpart (Make Music Winter) — and it provides the underlying coordination resources (tooling, promotional support, and procedural guidance) that enable free, decentralized music participation. No proprietary technology, software platform details, or AI/ML capabilities are disclosed in the available source material; the website at makemusicday.org returned only a loading message with no extractable content. The organization does not appear to maintain disclosed app stores, APIs, or SDKs based on available data.
As a non-profit, Make Music Alliance's revenue model is not based on direct fees for its event programs; instead, it would typically rely on a mix of donations, grants, and institutional support. No revenue figures, funding rounds, parent organization, subsidiaries, named sponsors, or leadership disclosures are available in the current data set. The organization operates privately with no IPO and no disclosed ownership structure, and no mergers, acquisitions, or leadership changes are documented in the input material.
Make Music Alliance firmographics
Firmographics- Name
- Make Music Alliance
- Website
- https://makemusicday.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Make Music Alliance is a US-based non-profit that coordinates Make Music Day and Make Music Winter, providing tools, platform, and guidance to musicians, venues, and local organizers hosting free, open music events. Founded in 1982 and based in South Orange, NJ.
- Ownership category
- akta.pro rank
Make Music Alliance industry classification
Industry- Product category
- Community Music Events
- NAICS
- Performing Arts Companies (7111), Musical Groups and Artists (71113)
- SIC
- Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Producers & Production Teams (MPAIAHAB)
- akta.pro secondary industry
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)
Keywords
Where Make Music Alliance is headquartered
LocationHeadquarters
- HQ city
- South Orange
- HQ country
- United States
- HQ region
- North America
Markets served
Make Music Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Make Music Alliance product offering
Product offeringCore offering
Make Music Alliance coordinates the Make Music Day and Make Music Winter programs, providing the tools, platform, and operational guidance that enable cities, venues, and musicians to host open, free, public music events. Its core activity is the nationwide coordination and promotion of these participatory music events, supported by a digital event-listing and registration platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Make Music Day
- Make Music Winter
Companies that use Make Music Alliance
Customer profileIdeal customer profiles3 records
Make Music Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Make Music Alliance partnerships and signals
Strategic signalRecent moves1 record
Make Music Alliance competitors and assessment
Company assessmentDirect peers
- Fête de la Musique: French-origin global open-music-day model that Make Music Day was built from; directly comparable as a participatory, free, public-space music event franchise coordinated through local organizers.
- VH1 Save The Music Foundation: Non-profit dedicated to expanding music participation and supporting community-based music programs; comparable mission, donor-supported funding model, and partnership-led local activation.
- Little Kids Rock: US non-profit focused on expanding music-making access for the public, particularly through schools and communities; comparable as a music-access non-profit that provides programs, tools, and resources to local partners.
- Mr. Holland's Opus Foundation: Non-profit that provides musical instruments and support to under-resourced schools and communities; comparable as a community-music-access non-profit with a tools-and-resources distribution model.
- MusiCares: Music industry charity providing services and emergency assistance to the music community; comparable as a long-running music-sector non-profit supporting musicians and the broader music ecosystem.
Emerging players
- Songkick: Live-music discovery and ticketing platform; relevant as a technology platform that connects audiences with live music events, which is the consumer-facing surface Make Music Alliance also relies on but at a much smaller scale.
- Keep Music Alive: Smaller non-profit promoting music-making and music education through targeted campaigns and events; comparable as a grassroots music-advocacy non-profit running public-engagement initiatives.
Broad incumbents
- Berklee College of Music: Major music education institution running programs, events, and online tools for musicians worldwide; comparable as a broadly-resourced music education and event brand, though primarily academic rather than public-event focused.
- Americans for the Arts: Large US arts-advocacy non-profit that supports a broad portfolio of community arts programming; comparable as a member-based arts organization working with municipalities, but operates across all disciplines rather than music alone.
- National Association for Music Education (NAfME): US membership organization advancing music education; comparable as an institutional organizer of music programming with member chapters, though its focus is instructional rather than event-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Make Music Alliance social profiles
Digital presenceMake Music Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make Music Alliance leadership team
Management profileNumber of profiles
Make Music Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make Music Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make Music Alliance
What does Make Music Alliance do?
Make Music Alliance coordinates the Make Music Day and Make Music Winter programs, providing the tools, platform, and operational guidance that enable cities, venues, and musicians to host open, free, public music events. Its core activity is the nationwide coordination and promotion of these participatory music events, supported by a digital event-listing and registration platform.
Is Make Music Alliance a public or private company?
Make Music Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Make Music Alliance founded?
Make Music Alliance was founded in 1982. It employs 11 to 50 people.
Where is Make Music Alliance based?
Make Music Alliance is headquartered in South Orange, United States, in the North America region.
Who are Make Music Alliance's main competitors?
Direct peers on record are Fête de la Musique, VH1 Save The Music Foundation, Little Kids Rock, Mr. Holland's Opus Foundation and MusiCares. Emerging players are Songkick and Keep Music Alive. Broad incumbents are Berklee College of Music, Americans for the Arts and National Association for Music Education (NAfME).
Does Make Music Alliance have an API?
No public API is recorded for Make Music Alliance.
What industry is Make Music Alliance in?
Make Music Alliance's product category is Community Music Events. Its primary akta.pro industry code is MPAIAHAB, Music Producers & Production Teams, with a secondary code of EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir). Its NAICS code is 7111 and its SIC code is 8600.