Make Music Alliance

What Make Music Alliance does

Make Music Alliance is a United States-based non-profit organization headquartered in South Orange, New Jersey, that coordinates two flagship programs — Make Music Day and Make Music Winter — both designed as open, free music events accessible to the public. The organization operates with a small staff of 11-50 employees and has been in operation since 1982, indicating long-standing continuity in its programmatic focus. Its functional role is that of an event coordinator and platform provider: it supplies tools, platform infrastructure, and operational guidance to a distributed network of local organizers, musicians, and venues that host events in their own communities.

The organization's core product offering is twofold — a summer event (Make Music Day) and a winter counterpart (Make Music Winter) — and it provides the underlying coordination resources (tooling, promotional support, and procedural guidance) that enable free, decentralized music participation. No proprietary technology, software platform details, or AI/ML capabilities are disclosed in the available source material; the website at makemusicday.org returned only a loading message with no extractable content. The organization does not appear to maintain disclosed app stores, APIs, or SDKs based on available data.

As a non-profit, Make Music Alliance's revenue model is not based on direct fees for its event programs; instead, it would typically rely on a mix of donations, grants, and institutional support. No revenue figures, funding rounds, parent organization, subsidiaries, named sponsors, or leadership disclosures are available in the current data set. The organization operates privately with no IPO and no disclosed ownership structure, and no mergers, acquisitions, or leadership changes are documented in the input material.

Name

Make Music Alliance

Website

https://makemusicday.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Make Music Alliance is a US-based non-profit that coordinates Make Music Day and Make Music Winter, providing tools, platform, and guidance to musicians, venues, and local organizers hosting free, open music events. Founded in 1982 and based in South Orange, NJ.

Ownership category

akta.pro rank

Product category

Community Music Events

NAICS

Performing Arts Companies (7111), Musical Groups and Artists (71113)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Producers & Production Teams (MPAIAHAB)

akta.pro secondary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Community music events
• Open music festivals
• Nonprofit music coordination
• Free music programming
• Music event platform

Headquarters

HQ city

South Orange

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Make Music Alliance coordinates the Make Music Day and Make Music Winter programs, providing the tools, platform, and operational guidance that enable cities, venues, and musicians to host open, free, public music events. Its core activity is the nationwide coordination and promotion of these participatory music events, supported by a digital event-listing and registration platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Make Music Day
• Make Music Winter

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Fête de la Musique: French-origin global open-music-day model that Make Music Day was built from; directly comparable as a participatory, free, public-space music event franchise coordinated through local organizers.
• VH1 Save The Music Foundation: Non-profit dedicated to expanding music participation and supporting community-based music programs; comparable mission, donor-supported funding model, and partnership-led local activation.
• Little Kids Rock: US non-profit focused on expanding music-making access for the public, particularly through schools and communities; comparable as a music-access non-profit that provides programs, tools, and resources to local partners.
• Mr. Holland's Opus Foundation: Non-profit that provides musical instruments and support to under-resourced schools and communities; comparable as a community-music-access non-profit with a tools-and-resources distribution model.
• MusiCares: Music industry charity providing services and emergency assistance to the music community; comparable as a long-running music-sector non-profit supporting musicians and the broader music ecosystem.

Emerging players

• Songkick: Live-music discovery and ticketing platform; relevant as a technology platform that connects audiences with live music events, which is the consumer-facing surface Make Music Alliance also relies on but at a much smaller scale.
• Keep Music Alive: Smaller non-profit promoting music-making and music education through targeted campaigns and events; comparable as a grassroots music-advocacy non-profit running public-engagement initiatives.

Broad incumbents

• Berklee College of Music: Major music education institution running programs, events, and online tools for musicians worldwide; comparable as a broadly-resourced music education and event brand, though primarily academic rather than public-event focused.
• Americans for the Arts: Large US arts-advocacy non-profit that supports a broad portfolio of community arts programming; comparable as a member-based arts organization working with municipalities, but operates across all disciplines rather than music alone.
• National Association for Music Education (NAfME): US membership organization advancing music education; comparable as an institutional organizer of music programming with member chapters, though its focus is instructional rather than event-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/makemusicday
• Facebookfacebook.com/makemusicday
• LinkedInlinkedin.com/company/makemusicalliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Music Alliance