Singing Carrots
Singing Carrots operates an AI-powered vocal training platform offering real-time pitch analysis, personalized coaching, a 75,000+ song database, and courses for amateur singers, with a teacher marketplace and schools licensing product serving educators globally.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Singing Carrots does
Singing Carrots Limited is a London-based, privately-held company that operates an AI-powered vocal training platform combining self-study tools, structured courses, and a teacher marketplace. The core product is an AI Vocal Coach that uses the device microphone to detect pitch in real time, classify a user's vocal range (C1–B8), and generate a personalized multi-month training plan. Surrounding tools include a gamified Pitch Training Game with leaderboards, a Vocal Range Test, a Pitch Accuracy Test, Sustain & Breath training, a Simple Vocal Pitch Monitor, a 75,000+ song database searchable by range/genre/difficulty, and two course modules (a 4-week beginner program and a 21-lesson comprehensive program). The platform is accessible via web browser and an iOS mobile app, with a publicly claimed user base of 154,580+ singers.
The company operates a two-sided ecosystem: consumer-facing self-serve tools for amateur singers, and a B2B layer comprising a directory of 1,899+ independent singing teachers across the US, Canada, UK, Australia, and Portugal, a specialized video conferencing platform (Carrots Studio) for online lessons, and bulk licensing with administrative dashboards for schools and choirs. Revenue is generated primarily through subscription plans (monthly or annual, with a 10% promo code discount available), and pricing is intentionally gated behind account creation. The company is founder-led by Serge, an engineer with 15 years of Big Tech experience, and is incorporated in the UK as Singing Carrots Limited (Company Number 16223851) with no disclosed venture funding, acquisition activity, or public listing.
Singing Carrots firmographics
Firmographics- Name
- Singing Carrots
- Legal name
- Singing Carrots Limited
- Website
- https://singingcarrots.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Singing Carrots operates an AI-powered vocal training platform offering real-time pitch analysis, personalized coaching, a 75,000+ song database, and courses for amateur singers, with a teacher marketplace and schools licensing product serving educators globally.
- Ownership category
- akta.pro rank
Singing Carrots industry classification
Industry- Product category
- Music Education Software
- NAICS
- Educational Support Services (61171), Sound Recording Studios (51224)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)
- akta.pro secondary industries
- Private Voice Lessons (Vocal) (EDAMANAB), Pronunciation, Speech Recognition & Accent Training Tools (EDAFAOAG)
Keywords
Where Singing Carrots is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Singing Carrots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription for access to AI vocal coaching, pitch training games, courses, and song database. 10% discount available with promo code LETSSING.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Subscription with 10% discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Singing Carrots product offering
Product offeringCore offering
Singing Carrots operates an AI-powered online vocal training platform that listens to users sing through their microphone, analyzes pitch and range in real time, and delivers personalized daily training sessions. The core offering combines an adaptive AI Vocal Coach with specialized tools (Pitch Training Game, Vocal Range Test, Pitch Accuracy Test, Sustain & Breath Training), a searchable database of 75,000+ songs, structured courses, and a teacher directory marketplace of 1,899+ instructors. The platform also sells Carrots Studio (video conferencing for vocal teachers) and bulk licenses for schools and choirs.
Product overview
Singing Carrots is a comprehensive AI-powered vocal training platform that combines multiple tools and modules into an integrated ecosystem. The core offering consists of the AI Vocal Coach (Virtual Coach) which provides real-time voice analysis and personalized training, supported by specialized tools including the Pitch Training Game with adaptive difficulty, Vocal Range Test with voice type classification, Pitch Accuracy Test, Sustain & Breath Training, and a Statistics Dashboard for progress tracking. The platform also includes an extensive song database with over 75,000 titles searchable by vocal range and difficulty, plus two structured course programs: the 4-week 'From Zero to Singing Hero' beginner course and the 21-lesson 'All-Round Vocalist' comprehensive program. For educators, the platform offers Carrots Studio (a professional video conferencing alternative designed for singing teachers), a Teacher Directory marketplace connecting students with vetted instructors, and School & Choir bulk licensing with administrative tools. The platform is accessible via web browser and iOS mobile app.
Differentiator
Problem solved
Functional benefit
Brands
- Carrots Studio: A professional video lesson platform designed specifically for singing teachers for conducting online lessons
Products and services
- AI Vocal Coach (Virtual Coach) An AI-powered personal vocal coach that listens to users sing, analyzes pitch and range in real time, and delivers customized daily training sessions tailored to the user's voice level and progress.
- Pitch Training Game Interactive gamified training tool that adapts to the user's voice type, providing instant visual feedback on pitch accuracy through microphone input, with leaderboards and competitive elements.
- Vocal Range Test Browser-based vocal assessment tool using a piano keyboard interface and microphone to identify the user's lowest and highest notes, determine voice type (bass, alto, soprano, tenor, etc.), and match them with famous singers of similar range.
- Pitch Accuracy Test Assessment tool that evaluates the user's ability to sing on-pitch, measuring pitch accuracy percentage and tracking improvement over time.
- Sustain & Breath Training Specialized training module focused on breath control and vocal sustain, helping users develop better breath support for extended notes and phrases.
- Simple Vocal Pitch Monitor Real-time monitoring tool that displays the user's sung pitches visually, allowing users to see whether they are hitting the correct notes.
- From Zero to Singing Hero Course
Quantifiable outcome
- 95% of users practicing 20 min/day for 5 weeks expand their vocal range by 2 notes
- +2 more outcomes
Companies that use Singing Carrots
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Singing Carrots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Singing Carrots partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Singing Carrots competitors and assessment
Company assessmentDirect peers
- Tonestro: Mobile music education app with real-time audio analysis and feedback for instruments including voice. Comparable in using real-time pitch detection, freemium subscription model, and gamified practice experience.
- Yousician: Subscription-based music education app with AI-powered real-time feedback on guitar, piano, ukulele, and vocals. Directly comparable product-led growth model, freemium-to-paid conversion, and use of microphone-based pitch detection for vocal training.
- Vanido: AI-powered personal vocal coach that provides daily singing exercises via a mobile app with real-time pitch feedback. Directly comparable in core value proposition (personalized AI vocal coaching for hobbyist singers).
- Smule: Consumer singing app offering karaoke, social singing, and vocal performance tools with millions of users. Comparable target customer (hobbyist singers), audio processing technology, and global consumer subscription model.
- StarMaker: Global social singing and karaoke app with AI-driven vocal effects, pitch correction, and community features. Comparable target market (mass-market amateur singers) and consumer subscription monetization.
Emerging players
- Lessonface: Online marketplace connecting students with music teachers for live lessons across instruments including voice. Comparable two-sided teacher marketplace model and target of hobbyist-to-intermediate singers seeking instruction.
- ArtistWorks: Online music lessons marketplace with video-based instruction from professional musicians, including vocal teachers. Comparable teacher-to-student model and connection to human vocal coaching alongside self-study tools.
- Perfect Ear: Ear training and music education app suite covering pitch, intervals, and rhythm. Adjacent to Singing Carrots in serving self-directed musicians with structured practice, with partial overlap in vocal range and pitch accuracy assessment.
Broad incumbents
- MasterClass: Premium video-based learning platform with celebrity-taught courses across creative domains including singing (e.g., Christina Aguilera). Comparable consumer subscription learning model for hobbyist skill development, though non-AI and non-interactive.
- Fender Play: Subscription-based video lesson platform from Fender covering guitar, bass, ukulele, and some vocal content. Broader music education incumbent with overlapping subscription-pricing model and self-paced learning experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Singing Carrots social profiles
Digital presenceSinging Carrots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singing Carrots leadership team
Management profileNumber of profiles
Profiles1 record
Singing Carrots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singing Carrots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singing Carrots
What does Singing Carrots do?
Singing Carrots operates an AI-powered online vocal training platform that listens to users sing through their microphone, analyzes pitch and range in real time, and delivers personalized daily training sessions. The core offering combines an adaptive AI Vocal Coach with specialized tools (Pitch Training Game, Vocal Range Test, Pitch Accuracy Test, Sustain & Breath Training), a searchable database of 75,000+ songs, structured courses, and a teacher directory marketplace of 1,899+ instructors. The platform also sells Carrots Studio (video conferencing for vocal teachers) and bulk licenses for schools and choirs.
Is Singing Carrots a public or private company?
Singing Carrots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Singing Carrots founded?
Singing Carrots was founded in 2019. It employs 1 to 10 people.
Where is Singing Carrots based?
Singing Carrots is headquartered in London, United Kingdom, in the Europe region.
How does Singing Carrots make money?
One revenue line is on record: subscription Plans.
Who are Singing Carrots's main competitors?
Direct peers on record are Tonestro, Yousician, Vanido, Smule and StarMaker. Emerging players are Lessonface, ArtistWorks and Perfect Ear. Broad incumbents are MasterClass and Fender Play.
Does Singing Carrots have an API?
No public API is recorded for Singing Carrots.
What industry is Singing Carrots in?
Singing Carrots's product category is Music Education Software. Its primary akta.pro industry code is MPAIAIAG, AI Music Creation & Assistive Tools (Generation, Separation, Mastering), with a secondary code of EDAMANAB, Private Voice Lessons (Vocal). Its NAICS code is 61171 and its SIC code is 7372.