TechImpact

What TechImpact does

TechImpact is New Brunswick's digital economy association, founded in 2009 and headquartered in Fredericton, Canada. It operates as a private sector-led, membership-based industry association (not a traditional software company), with 11-50 employees focused on three priorities: workforce development, fostering innovation, and growing technology businesses. Its membership comprises CEOs of larger technology companies and CIOs from major IT consumers in Atlantic Canada, and the organization acts as a trusted convener linking businesses, technology leaders, government, and academia.

TechImpact's product portfolio centers on four platforms and programs. CollabHub Atlantic (launched October 2021) is a bilingual digital platform connecting users with tech providers, job opportunities (via JobHub, whose talent pool more than doubled), and curated ecosystem resources. The Digital Boost program family operates in successive iterations: Digital Boost 1.0 (2020, $1.2M), Digital Boost 2.0 (April 2021, $3.7M in ACOA+GNB funding, up to $20,000 per business covering 75% of a $26,600 digital strategy budget, targeting 120-150 businesses), and Digital Boost 3.0 (June 2024) which specifically channels AI and cybersecurity adoption through a vetted network of 30 solution providers and funded 68 businesses. InnovateNB is a year-round awards and celebration platform (reimagined from KIRA Awards in September 2022). Content products include The Impact newsletter, the TechTalks podcast hosted by CEO Cathy Simpson, and data-driven publications such as the 'Building NB's Future' report.

TechImpact's business model combines three revenue streams: government grant funding (ACOA and the Government of New Brunswick as primary funders), recurring membership fees, and program delivery as professional services. Distribution is regional (New Brunswick / Atlantic Canada) and event-driven, channeled through membership outreach, the CollabHub Atlantic self-serve platform, and the Digital Boost program pipeline. Revenue is not publicly disclosed. The organization is governed by a board chaired (since January 2026) by Nancy Butler of Mariner Innovations, with CEO Cathy Simpson having led TechImpact since July 2018.

Name

TechImpact

Legal name

TechImpact

Website

https://techimpact.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

TechImpact is New Brunswick's digital economy association, founded in 2009. It operates CollabHub Atlantic, the Digital Boost programs, and InnovateNB to accelerate digital adoption and connect NB businesses with vetted technology providers, funded primarily through government grants and membership fees.

Ownership category

akta.pro rank

Product category

Digital Economy Association

akta.pro primary industry

Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)

akta.pro secondary industries

STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG), Professional & Business Networking Communities (MPACAJAB)

Keywords

• Digital transformation programs
• Technology ecosystem association
• AI cybersecurity adoption
• Workforce development services
• Innovation convening programs

Headquarters

HQ city

Saint John

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: Major funding from ACOA (Atlantic Canada Opportunities Agency) and Government of New Brunswick for program delivery including Digital Boost initiatives
2. Membership Fees: Membership organization with members joining the network for access to opportunities and support
3. Program Delivery: Delivering digital transformation programs including Digital Boost 2.0 and 3.0 with funded components

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TechImpact is New Brunswick's digital economy association and a private sector-led membership organization. It operates the CollabHub Atlantic bilingual digital platform, delivers funded digital transformation programs (Digital Boost 2.0 and 3.0 AI & Cybersecurity) that pair NB businesses with qualified technology providers, runs the InnovateNB awards and celebration platform, and produces publications, newsletters, and the TechTalks podcast to accelerate digital adoption across Atlantic Canada.

Product overview

TechImpact operates as a digital economy association rather than a traditional software company. Its product portfolio consists of programs and platforms designed to accelerate digital adoption and innovation in Atlantic Canada. The core offerings include CollabHub Atlantic (a bilingual digital marketplace for discovering tech companies, jobs, and resources), Digital Boost programs (3.0 and 2.0 offering funding and expertise for digital transformation), and InnovateNB (an awards and celebration platform for innovators). These programs are complemented by publications/research reports, The Impact Newsletter, and the TechTalks Podcast. The Digital Boost programs function as coordinated offerings where 3.0 represents the latest AI and cybersecurity-focused iteration, building upon the foundational 2.0 program which helped businesses create digital strategies. CollabHub serves as the central digital hub connecting all these initiatives with the broader tech ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Boost: Digital transformation program helping New Brunswick businesses adopt technology, including Digital Boost 1.0, 2.0, and 3.0 AI & Cybersecurity initiatives.
• CollabHub Atlantic
• InnovateNB
• The Impact Newsletter
• TechTalks Podcast

Products and services

• CollabHub Atlantic Bilingual digital platform that serves as a single source for discovering New Brunswick's technology ecosystem, featuring a provider directory, job board (JobHub), and resources curated by thought leaders. Targets NB businesses, tech providers, and job seekers.
• Digital Boost 3.0 AI & Cybersecurity Digital transformation program supporting New Brunswick-based businesses in adopting AI and cybersecurity technologies, providing funding and connecting them with approved solution providers for cybersecurity, data, and AI projects.
• Digital Boost 2.0 Digital transformation program that helps New Brunswick companies create a digital strategy by providing funding of up to $20,000 (75% of $26,600) and connecting them with qualified local technology providers.
• InnovateNB Celebration Year-round platform and awards program celebrating innovators shaping New Brunswick's tech and innovation landscape, recognizing excellence across all industry sectors.
• Coding Boot Camp Online Coding Boot Camp delivered in partnership with the University of New Brunswick and the McKenna Institute, using IBM SkillsBuild resources to prepare learners for IT sector positions.

Quantifiable outcome

• Membership grew by 20% in 2025
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• New Brunswick Innovation Foundation (NBIF)coreStrategic or Co-development PartnerKey ecosystem partner; TechImpact CEO Cathy Simpson serves as Board Chair of NBIF. NBIF is a frequent collaborator and sponsor of events like breakthru competition
• McKenna Institute at UNBminorStrategic or Co-development PartnerPartnership through IBM SkillsBuild initiative to provide education and career readiness resources to students and community members
• University of New Brunswick (UNB)coreStrategic or Co-development PartnerPartner for Coding Boot Camp, McKenna Institute collaboration, and Computer Science Advisory Committee involvement
• Université de MonctonminorStrategic or Co-development PartnerPartner in IBM SkillsBuild initiative providing enhanced digital training access
• Education and Early Childhood Development (EECD)minorStrategic or Co-development PartnerPartnership with EECD's Centre of Excellence for Digital Innovation to encourage New Brunswickers to explore tech careers starting in K-12
• Digital Boost 2.0 Technology ProviderscoreChannel Partner/ Reseller/ DistributorApproved network of qualified local technology providers (including Mariner, Deloitte, MNP, and 20+ others) delivering digital transformation services through the program

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volta (Halifax): Atlantic Canada's largest tech hub and startup ecosystem organization based in Halifax, running programs, events, and a founder community — comparable convening role within the same Atlantic Canada market TechImpact serves.
• Communitech: Canadian technology industry association based in Waterloo Region that convenes tech companies, government, and academia to drive innovation and ecosystem growth — directly comparable model to TechImpact's NB digital economy association role, at a larger scale.
• Digital Nova Scotia: Industry association representing Nova Scotia's digital media, ICT, and tech sector — the closest geographic and functional analogue to TechImpact as a provincial digital economy association in a neighboring Atlantic province.
• Platform Calgary: Calgary's tech ecosystem organization operating Innovation Farms, founder programs, and corporate partnerships — comparable as a region-wide tech ecosystem convener with public and private sector backing.
• Invest Ottawa: Ottawa's economic development agency running the Area X.O tech incubator and operating programs, events, and ecosystem-building services — directly comparable model of municipal/provincial-backed tech ecosystem convening.
• BC Tech: British Columbia's technology industry association representing tech companies and advocating for the sector — directly comparable membership-association model for advancing a provincial digital economy.
• Council of Canadian Innovators: National council of Canadian tech CEOs and innovators focused on policy advocacy and ecosystem growth — comparable CEO-led convening and government-engagement model, but at a national scope.

Broad incumbents

• MaRS Discovery District: Toronto-based innovation hub supporting startups, corporates, and government on tech adoption — comparable as a federally and provincially supported technology ecosystem organization, though operating at national scale and with broader programming.
• Toronto Region Board of Trade: One of North America's largest regional Chambers of Commerce, with active digital economy and innovation policy programming — a much larger incumbent operating a comparable convening role across a wider business mandate.

Emerging players

• Creative Destruction Lab: Canada-based seed-stage accelerator for massively scalable science and tech ventures, with deep ties to government and corporate partners — relevant ecosystem-builder peer with partial overlap in convening founders, investors, and policymakers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TechImpact_IT
• YouTubeyoutube.com/channel/UCxLoVELpJFLtlQxV9Jd7Q6Q
• Facebookfacebook.com/TechImpact.IT
• LinkedInlinkedin.com/company/techimpact

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TechImpact