Fenacon

What Fenacon does

FENACON (Federação Nacional das Empresas de Serviços Contábeis e das Empresas de Assessoramento, Perícias, Informações e Pesquisas) is a private non-profit national federation founded in 1991 and headquartered in Brasília, Brazil. It represents approximately 400,000 accounting and business services companies across more than 60 economic categories, organized through 41 affiliated state-level entities covering all 26 Brazilian states and the Federal District. Its core constituency includes accounting and advisory firms, small and medium enterprises in the Simples Nacional tax regime, and Brazil's roughly 15.7 million Microempreendedores Individuais (MEIs).

The federation's product portfolio spans advocacy, training, publications, and digital services rather than a unified software platform. Core offerings include UniFenacon (education and professional development platform), Revista Fenacon (the federation's magazine with 196+ editions since 1999), Clube Fenacon+ (member benefits), Fenacon Prev (pension and social security services operated with SEBRAE Previdência), Easymei (digital services for MEIs), and the MEI Conta com a Gente platform developed in partnership with CNC, MEMP and DNA Financeiro. Event and convening products include CONESCAP, the national accounting congress, and the Missão Empresarial international business mission program (e.g., Orlando 2026). Educational campaigns such as "Declare Certo" and "Reforma Tributária Pelo Brasil" extend Fenacon's reach into taxpayer guidance.

As a non-profit federation, Fenacon's business model relies on institutional membership dues from affiliated entities, revenue from events, publications and training programs, and income from wholly-owned subsidiaries (Clube Fenacon+, UniFenacon, Fenacon Prev, Easymei). It generates value primarily through legislative and regulatory advocacy (tax reform, Simples Nacional thresholds, NFS-e Nacional, MEI regulation, work schedule rules) and through knowledge dissemination to its members rather than through commercial product sales. The organization is led by a 51-100 employee staff team under a 2026-2030 board headed by President Reynaldo Lima Jr., following a leadership transition from Daniel Coelho.

Name

Fenacon

Legal name

Federação Nacional das Empresas de Serviços Contábeis e das Empresas de Assessoramento, Perícias, Informações e Pesquisas

Website

https://fenacon.org.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Brazilian national federation (founded 1991) representing approximately 400,000 accounting and business services companies through 41 affiliated entities, providing legislative advocacy, training, publications, digital platforms, and events for accounting firms, SMEs, and MEIs.

Ownership category

akta.pro rank

Product category

Professional Association & Industry Representation Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Internal Audit & SOX Compliance Services (BPAHABAG)

akta.pro secondary industries

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD), Audit & Assurance (Internal/External, SOX) (EDABAJAE)

Keywords

• Accounting industry representation
• Tax reform advocacy
• Professional federation services
• Accounting training programs
• Microentrepreneur education

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels3 records

Marketing channels8 records

Core offering

Fenacon is a Brazilian national federation that represents approximately 400,000 accounting, advisory, appraisal, information and research services companies. It delivers advocacy on tax reform and regulation, professional training and education through UniFenacon, periodicals and multimedia content (Revista Fenacon, podcasts), member benefits (Clube Fenacon+, Fenacon Prev, Easymei), and digital platforms such as MEI Conta com a Gente supporting microentrepreneurs.

Product overview

FENACON is a national federation representing approximately 400,000 accounting and business services companies across Brazil. Rather than offering a unified software product, the organization provides a portfolio of services including educational platforms (UniFenacon), publications (Revista Fenacon), digital tools (MEI Conta com a Gente), member benefit programs (Clube FENACON+, FENACON Prev), and educational campaigns (MEI Sem Dúvidas, Declare Certo). The federation also organizes large-scale events (CONESCAP) and international business missions. FENACON advocates for its members' interests with government authorities, particularly regarding tax reform, NFS-e digital systems, and regulatory matters affecting the accounting profession.

Differentiator

Problem solved

Functional benefit

Brands

• Revista Fenacon: Official magazine publication of the federation covering accounting, tax, and business topics
• UniFenacon
• Clube Fenacon +
• Fenacon Prev
• MEI Sem Dúvidas
• CONESCAP
• Declare Certo
• Reforma Tributária Pelo Brasil
• Missão Empresarial

Products and services

• UniFenacon Online educational platform offering courses and professional development programs for accounting professionals and member companies of the federation.
• Revista Fenacon Federation's official magazine featuring articles, interviews and updates on accounting, taxation and business topics, published regularly since 1999 with 196+ editions.
• Podcast FENACON Audio content distributed on Spotify featuring interviews, discussions and updates on accounting and tax matters relevant to member companies.
• Clube FENACON+ Member benefit program providing advantages and exclusive services to affiliated entities and member companies of the federation.
• FENACON Prev Pension and social security benefit program for member companies and professionals, operated in partnership with SEBRAE Previdência.
• MEI Conta com a Gente Digital platform connecting microentrepreneurs (MEIs) with accounting professionals for guidance, problem resolution and long-term business planning, developed with CNC, MEMP and DNA Financeiro.
• MEI Sem Dúvidas Educational content series in video, e-book and article formats explaining MEI rules, limits, benefits and obligations to microentrepreneurs, distributed via social media.
• Declare Certo Annual campaign providing free guidance to taxpayers during Brazilian Income Tax declaration season, conducted jointly with CFC (Conselho Federal de Contabilidade).
• CONESCAP National accounting congress organized by Fenacon, bringing together thousands of professionals for training, networking and industry discussions on services sector themes.
• Missão Empresarial Internacional International business mission program organizing trips for Brazilian entrepreneurs to learn about global management, innovation and customer experience practices, including destinations such as Orlando, USA.
• Guia IRPF (Income Tax Guide) Tax guidance document co-developed with CFC (Conselho Federal de Contabilidade) to help taxpayers avoid common mistakes in Brazilian Income Tax declarations.
• Easymei Subsidiary digital-service offering supporting MEIs (Microempreendedores Individuais) with operational and compliance needs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CNC (Confederação Nacional do Comércio)coreStrategic or Co-development PartnerFenacon represents CNC in various forums including Front Parliamentary of Agriculture. Joint initiatives include MEI Conta com a Gente platform and Manifesto Atualiza Simples Nacional signed by 80 entities.
• CFC (Conselho Federal de Contabilidade)coreStrategic or Co-development PartnerJoint development of IRPF guides and cartilhas, participation in joint initiatives such as 'Reforma Tributária Pelo Brasil' project, and collaborative training programs.
• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)coreStrategic or Co-development PartnerCooperation agreement signed with CFC and Fenacon for development of sustainability and digital transformation solutions for SMEs and accounting professionals.
• Receita Federal do BrasilcoreStrategic or Co-development PartnerFenacon maintains active dialogue with Receita Federal on NFS-e National implementation, CAPTCHA review requests, electronic proxy implementation for API access, and joint training programs on tax reform.
• MEMP (Ministério do Empreendedorismo, da Microempresa e da Empresa de Pequeno Porte)coreStrategic or Co-development PartnerPartnership through MEI Conta com a Gente platform supporting microentrepreneurs with guidance and orientation services.
• DNA FinanceirominorStrategic or Co-development PartnerPartner in MEI Conta com a Gente platform providing financial guidance services to microentrepreneurs.
• FUNCEX (Fundação Centro de Estudos do Comércio Exterior)minorStrategic or Co-development PartnerFenacon celebrated 50 years of FUNCEX at a solemn session in the Chamber of Deputies, strengthening ties with foreign trade foundation.
• CRC-SC (Conselho Regional de Contabilidade de Santa Catarina)minorStrategic or Co-development PartnerHost venue for SESCON-GF board inauguration ceremony; collaboration on state-level accounting initiatives.
• JUCESC (Junta Comercial do Estado de Santa Catarina)minorOthersParticipated in SESCON-GF inauguration ceremony; represents commercial registry collaboration.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ACCA - Association of Chartered Certified Accountants: Global professional accountancy body offering certification, education, and advocacy for accountants. Comparable to Fenacon for its training platforms (UniFenacon analogy), member benefits, and thought-leadership publications serving accounting professionals worldwide.
• SESCON-SP - Sindicato das Empresas de Serviços Contábeis do Estado de São Paulo: State-level union of accounting services companies in São Paulo, structurally similar to Fenacon's affiliated entities but at the largest state level. Closely comparable in target audience, advocacy scope, and member-service offerings; SESCON-SP is one of Fenacon's key affiliates.
• AICPA - American Institute of CPAs: U.S. national membership association for CPAs, providing advocacy, professional standards, certification, CPE, and publications. Closely mirrors Fenacon's role of representing accounting professionals nationally, providing training, advocacy, and member benefits, though in a more commercial structure.
• ICAEW - Institute of Chartered Accountants in England and Wales: UK professional body for chartered accountants providing qualification, training, technical guidance, and policy advocacy. Comparable to Fenacon in its combined role as educator, standards advisor, and representative voice for the accounting profession.
• CPA Canada - Chartered Professional Accountants of Canada: Canadian national body uniting Canada's CPA designations, providing education, advocacy, and member services. Analogous to Fenacon in scope (national representation, training, publications) and useful international benchmark for federation structure and member-value delivery.
• IBRACON - Instituto dos Auditores Independentes do Brasil: Brazilian institute representing independent auditors, focused on technical standards, continuing education, and publications. A direct national peer to Fenacon in the audit/accounting profession, with overlapping membership in Brazilian accounting services companies.

Others

• CNC - Confederação Nacional do Comércio: Brazilian national confederation representing commerce. Fenacon represents CNC in forums including the Front Parliamentary of Agriculture and co-developed MEI Conta com a Gente; comparable as a Brazilian labor/employer federation with overlapping member base among services SMEs.

Broad incumbents

• SEBRAE - Serviço Brasileiro de Apoio às Micro e Pequenas Empresas: Brazilian government-backed entity supporting micro and small businesses with training, advisory, and access to markets. Comparable as a federation/ecosystem actor that Fenacon partners with (cooperation agreement signed with CFC) and whose audience overlaps Fenacon's SME and MEI segments.
• CFC - Conselho Federal de Contabilidade: Brazil's federal accounting regulator and standard-setter for the profession. Highly comparable to Fenacon as both operate at the national level for Brazilian accountants and frequently partner on tax guidance, IRPF manuals, and reform advocacy (e.g., Declare Certo, Reforma Tributária Pelo Brasil).

Peers

• IMA - Institute of Management Accountants:

Market position

Strengths5 records

Weaknesses5 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/user/FenaconInstitutional
• LinkedInlinkedin.com/company/fenacon
• Instagraminstagram.com/fenacon_oficial
• Xx.com/fenaconfed
• Facebookfacebook.com/SistemaFenacon

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fenacon