navyblue design

What navyblue design does

NavyBlue Design is a privately held graphic and apparel design studio founded in 1993 and headquartered at 3808 New Garden Commons in Greensboro, North Carolina. The studio provides custom design and original illustration services across four product categories: print design (logos, business cards, brochures, calendars, flyers, menus, signage, direct mail, white papers, publication layouts), book design (cover art and page layouts, with an emphasis on children's titles), giftwrap and gift bags for various occasions, and textile design (t-shirt graphics and all-over prints). The company operates as a B2B creative studio delivering bespoke visual solutions rather than software, platforms, or productized offerings, with work described as 'original illustrations and ideas' rather than template- or stock-based.

The business serves multiple customer segments including local and regional small and medium businesses, retail and consumer brands needing giftwrap and seasonal packaging, book publishers and authors (particularly for children's titles), and apparel and textile manufacturers. NavyBlue markets through a website portfolio as the primary discovery channel and acquires clients via direct outreach, with the principal public contact being Ed Morgan. Revenue is generated through individual project contracts under a one-time license model, with no public pricing, no productized tiers, and no disclosed customer logos or anchor accounts. The go-to-market motion is sales-led direct engagement with mid-market and SMB clients.

There is no disclosed revenue, no external funding history, no parent company, no subsidiaries, no certifications, no partnerships, and no documented mergers, acquisitions, or leadership changes in the available data. The company has operated continuously from the same Greensboro address since inception, suggesting a stable, founder-led independent studio with limited institutional infrastructure. No AI, software, API, or digital platform components are part of the offering.

Name

navyblue design

Legal name

NavyBlue Design

Website

https://navybluedesign.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

NavyBlue Design is a privately held graphic and apparel design studio founded in 1993 in Greensboro, North Carolina, providing custom illustrations and design services across print, book, giftwrap, and textile categories for SMBs, retailers, publishers, and apparel brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Design Services: Project-based custom design services for various deliverables including logos, business cards, brochures, calendars, giftwrap, gift bags, book layouts, textile prints, and t-shirt designs. Revenue is generated through individual project contracts with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

navyblue design is a creative studio that produces custom graphic design and original hand-drawn illustration work for business clients. Its deliverables span four service lines — Print Design, Book Design, Giftwrap and Gift Bags, and Textile Design — covering artwork for advertising, publications, consumer gift products, and apparel/textile surface patterns.

Product overview

NavyBlue Design is a graphic and apparel design studio established in 1993 that creates original illustrations and design solutions for clients. The company operates as a multi-service design studio offering four distinct service lines: Print Design (logos, business cards, brochures, calendars, signage, direct mail, white papers), Book Design (cover art, page layouts for various book genres), Giftwrap and Gift Bags (wrapping paper and gift bags for occasions), and Textile Design (t-shirts, all-over prints, clothing graphics). The services are delivered as custom illustration and design work rather than a software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Design Custom print design services producing advertising and promotional artwork for business clients across commercial print applications.
• Book Design Custom interior layout, cover design, and original illustration work for book publishers, delivered as production-ready artwork files.
• Giftwrap and Gift Bags Original artwork design for giftwrap and gift bag product lines, intended for licensing and use by consumer gift, stationery, and retail packaging companies.
• Textile Design Original surface pattern and textile artwork design for apparel brands and home textile manufacturers, delivered as production-ready pattern files.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Landor: Landor (part of WPP) is a global brand consulting and design firm with packaging, identity, and retail design practices. It is comparable as a broad incumbent operating in NavyBlue's brand and packaging design space but with significantly larger scale and global reach.

Direct peers

• MetaDesign: MetaDesign is a brand and design agency offering identity systems, print, and editorial design with offices in multiple markets. It is comparable to NavyBlue for brand identity and print work, though operating at larger scale and with broader geographic reach.
• Pentagram: Pentagram is a multi-disciplinary, partner-led design studio offering brand identity, print, packaging, and editorial design — directly comparable to NavyBlue's multi-vertical service model, though operating at significantly larger scale and across global markets.
• Lippincott: Lippincott is a brand strategy and design firm delivering identity, packaging, and visual systems for enterprise clients — overlapping NavyBlue's brand identity, packaging (giftwrap), and print capabilities while serving a more enterprise-oriented client base.
• Mucca: Mucca is an independent, multi-disciplinary design studio offering branding, packaging, print, and editorial design — closely aligned with NavyBlue's boutique, multi-vertical design studio model and target client segments.
• Studio Dumbar: Studio Dumbar is an independent Dutch design studio known for identity, print, and packaging design. It is comparable to NavyBlue as a similarly structured, independently owned studio competing on the same craft disciplines.
• Coley Porter Bell: Coley Porter Bell is an independent brand design agency specializing in packaging and brand identity for retail and consumer brands — directly comparable to NavyBlue's giftwrap and retail packaging practice.
• Saffron Brand Consultants: Saffron is an independent brand strategy and design consultancy with packaging and identity practices. It is comparable to NavyBlue as a similarly sized, independently owned design firm competing for brand identity and packaging clients.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/navyblue-design-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about navyblue design